Store tour NRF 2013 clients CP

NRF 2013
Study tour clients français:
Store tour CP Clients
© 2011 IBM Corporation
156 5th Ave
(between 22nd St & 21st St)
New York, NY 10010
Neighborhood: Flatiron
The space is moody, with industrial lighting and wood floors. There's room for digital elements like the
multi-screen "Innovation Wall" and columns showing off Nike's online programs NikeFuel and Nike+
One possible reason for the mood lighting: The store is all about using energy efficiently. Designers used
reclaimed building materials, including a wooden bleacher from a local college, and the brand is expecting
LEED Gold Certification from the U.S. Green Building Council.
Menswear is stocked on the ground floor, while the women's collection lives on the lower level. Nike made
a point of hiring employees who are obsessed with running, so you can expect your salesperson to share
your passion (and/or shame you with those leg muscles—hey, whatever gets you motivated.)
Watch for:
•Touch screens near sneaker wall foster ordering and shopping
•Treadmills for teasting the shoes
•Digital screen that maps Nike ID.
560 Broadway
New York, NY 10012
(212) 966-1099
Hours:
Mon-Sat 10 am – 20pm
Sat 11am – 19pm
Watch for:
An American flag consisting of red, white, and blue versions of the iconic sneaker salutes shoppers as
they enter Converse’s Soho store. Fans of the shoes’ familiar pared-down aesthetic can shop from an
inspired collection of graphic t-shirts, hoodies, jeans, sunglasses, and watches, all laid in out in a highceilinged space whose décor (cement floors, oversize black and white photos of James Dean and
basketball stadiums, a vintage scoreboard) references the brand’s lengthy associations with rock n’
roll and basketball. Boasting the largest collection of Converse shoes in the world, the store carries
sneakers in every color of the rainbow and stocks the iconic Chuck Taylor All Star and Jack Purcell
lines along with limited-edition footwear collaborations with artists and designers like Marimekko.
Those who can’t find what they’re looking for can visit the custom-design station at the back and
create personalized shoe and t-shirt designs, choosing details such as graphics, soles, and laces.
660 Madison Avenue
New York, NY 10065
212.826.8900
Hours:
Mon - Fri: 10am - 8pm.
Sat: 10am - 7pm.
Sun: 11am - 6pm.
• Barneys launched genes@co-op, an interactive cafe featuring a 30-foot long digital banquet table.
• Treating the table both as one giant screen and 28 individual screens, they created a display
interface where users can seamlessly order food, browse Barneys New York articles, products, and
videos, and dine—all on the same surface.
• All the content displayed is repurposed from existing advertising, photography and postings from
The Windowonline blog,
fully immersing shoppers in the world of Barneys New York.
• Touching an item pulls up a content overlay and allows the user to interact with it further as well as
purchase products.
•Le Labo at Barneys lower level
196 3rd Avenue, New York,
10003, États-Unis
Hours:
Mon/Fri: 8:00am – 22:00pm
Sat: 9:00am – 21:00pm
Sun: 9:00am – 19:00pm
Duane Reade takes its name from the Company's first successful full-service drugstore, which
opened in 1960 on Broadway between Duane and Reade Streets in Manhattan. Since then, Duane
Reade has grown to become the most recognized drugstore chain in metropolitan New York.
Today, the Company operates over 253 stores in commercial and residential neighborhoods
throughout New York.
Store tour NRF 2009
2013
Custom Flip Flop
1000 3rd Avenue, NY
The two Havaianas window displays at Bloomingdales
One showcases a factory-like scene, while a touch screen in the other allows you to designer your
own flip-flops.
The interactive touch screen is simple to use and tells you step by step how to customize a pair of
Havaianas to fit your personal style. Once you've customized them to your liking and have submitted
the design, pick up your new kicks inside the Havaianas Bloomingdale's shop on the second floor.
This is the store's second interactive display this year, after the sunglasses windows from earlier this
spring.It's a cool idea, but so far, it doesn't seem to be garnering much attention from passersby. Even
the kind gentleman greeting customers at the Lexington entrance said no one had stopped to use the
display since it was set up yesterday, except for a few occasional grandmothers.
NY Tourism Office
TIMES SQUARE, 5ème avenue
7th avenue et 52/ 53 ème st
HORAIRES:
Ouvert du lundi au vendredi de 8:30 à 18 heures
le samedi et dimanche de 9 à 17 heures.
N.B.: pour Thanksgiving, Noël et le jour de l'an, ouvert de 9h à 15h
The official NYC Visitor Information Center.
Leurs sites sont évidemment utiles à consulter à distance, mais ne négligez surtout pas, une fois en
ville, d'aller y faire un tour. La documentation y est complète, les cartes de la ville gratuites, et vous
pouvez, à celui de Times Square, accéder à Internet gratuitement.
Conseil : Toujours dans celui de Times square, demandez au comptoir à ce qu'on vous donne une
carte de NY et l'"official NYC guide", gratuit tous les deux et que vous ne trouvez curieusement pas en
libre disposition. Concernant la carte, elle est grande et pliable, avec toutes les rues, et le guide, très
utile, contient une carte aussi, toutes les infos essentielles de la ville et des coupons de réduction à la
fin.
Watch for: Tables interactives et géolocalisation