media of press, radio broadcasting, film and television, if used wisely

donn6es de base
qu’exigent les estimations font souvent d6faut ou sont
Le manuel publi6 par l’Unesco esl destine a aider le statisticien ou le technicien de l’education a prévoir 1’evolution ulterieure des
effectifs scolaires dans un pays en voie de d~veloppement.
incompl~tes.
SCHRAMM, Wilbur : Mass Media and National Development, Unesco and
Stanford University Press, Paris and Stanford, 1964, 333 p.
In this illuminating study Professor Schramm shows how the mass
media of press, radio broadcasting, film and television, if used wisely, can
speed and smooth the ascent of the developing countries towards economic
and social modernity. His book draws upon a recent survey, carried out
by Unesco at the request of the United Nations, on means of helping these
countries to build up their mass media.
In his present book Professor Schramm traces the role of information
in national development, describes how the mass media channel information throughout the world, and shows how the media can be used in
campaigns to wipe out ignorance, hunger and disease and spur the
growth of rising nations. He concludes with recommendations on ways
to build up and use these media for national progress.
In addition to its general interest as a reference work, &dquo;Mass Media
and National Development&dquo; is a valuable guide to government and industrial planners, economists, educators, mass media specialists and others
concerned, in the developing countries, with applying knowledge of the
mass media for the welfare of their people.
Economic and Social
1964, 320 p.
Aspects of
Educational
Planning, Unesco, Paris,
This handbook deals with the economic and social aspects of educational planning, a subject which is topical, important, and a relatively new
field of study. A closer understanding of these issues is essential to the
task of integrating educational plans with economic and social development, a task which is facing the Governments of both the developing and
the more developed countries.
The present volume consists of contributions by economists, educators, sociologists, demographers, statisticians, and administrators engaged
in the day-to-day tasks of educational planning.
This handbook is of interest not only to scholars, specialists and
students, but to the many consultants and experts who, on behalf of
Unesco or on any other basis, are assisting developing countries throughout the world in seeking solutions to their problems of social and economic
development.
French and
Spanish
editions
are
under
preparation.
151