LUSH cosmetics uses popcorn to fill its packages

LUSH cosmetics uses popcorn to fill its
packages
Contexte
Created in England in 1995, Lush produces and markets fresh, handmade, and organic cosmetics made from fruit
Année
2010
and vegetables as well as the best essential oils and safe synthetic ingredients. The products are manufactured
Catégorie
4. Environnement
tasty," represents the spirit of the company, through its 200 fresh and fragrant products. Beyond the products,
with the utmost respect for the environment, animals and skin. "Lush" which can also signify "luxurious, juicy and
Lush, in coherence with its project, also acts on the product packaging and design of the parcels sent to clients.
Rubrique
Déchets
Secteur
Santé et cosmétiques
Taille de l'entreprise
PME de moins de 100 salariés
Objectif(s)
> Reduce or eliminate unnecessary packaging.
> Improve the design and filling of packages.
> Encourage customers to become ecological actors.
Pays
France
Démarche
Until 2007, their packages consisted of cardboard boxes containing goods wrapped in plastic and protected by
Entreprise
LUSH
shredded paper, quite heavy, often dirty, with traces of ink.
In September 2007, Lush launched a new filler material - which is popcorn -, in all packages and mail order gift
boxes, thus abandoning the shredded paper, used by many other brands.
Lush substantially improves its environmental impact:
Chiffre d'affaires
1 Million € (14 boutiques)
Pays
France
Adresse
80 RUE TAITBOUT
75009 PARIS
Effectif : 50 Salariés
- Reduction of carbon emissions related to transport by reducing the fill weight of package (popcorn filling weight
= less than 60% shredded paper filling).
- Removal of container products in individual plastic bags, because the new filling is clean unlike the shredded
paper that required protection of each product.
- Energy savings related to non-shredded paper recycling.
- Encouraging customers to compost the popcorn, each package in a shipment includes a manual on how to set
up a composting unit at home.
Facteur(s) clés du succès
Fiche rédigée par
Sophie LOEUILLEUX - IAE Lille
Mise à jour le
Lundi, 30 Mai 2016
> Listening to clients (interviews, surveys) and innovating.
> Measuring savings achieved and communication.
Contribution à la performance de l'entreprise
> Savings from not using 5 million plastic bags per year.
> Positive impact on the company's image from their business approach.
> Customer loyalty.
Bénéfices sociaux, environnementaux et/ou de gouvernance
> 10% reduction in carbon emissions related to transport of packages (the popcorn has a 60% lower weight than
the shredded paper).
> Decrease in pollution from not using plastic bags.
Cette oeuvre de Réseau Alliances est mise à
disposition selon les termes de la licence Creative