Coffee roaster CARON offers smart vending machines

Coffee roaster CARON offers smart vending
machines
Contexte
Coffee roaster and retailer shows it is involved in selling quality products and respecting environment as Paris
Année
2008
area's market is very competitive.
Catégorie
6. Clients / Consommateurs
Objectif(s)
Rubrique
Pédagogie
Secteur
Agroalimentaire
Taille de l'entreprise
PME de moins de 100 salariés
Pays
France
> Being different from other companies in the same sector
> Retailing quality products
> Respecting environment
Démarche
Entreprise
CARON
The company offers a full range of products:
- The vending machine itself
- The products the machine sells (drinks, snacks)
Caron decided to market « smart » vending machines with:
- A programming system for automatic standby mode
- A cup detector so that people can use a mug, a cup or a paper or plastic cup they have already used before.
Caron also offers garbage bins for waste separation with a specific compartment for plastic or paper cups.The
Chiffre d'affaires
company sells, among other products :
- Two « grand crus » coffees it buys and roasts itself
- Cakes and cookies from organic farming
Caron organizes with its client companies some expositions, specific workshops and breakfast events to make
6 millions euros
the customers aware of the stakes.
Pays
France
Contribution à la performance de l'entreprise
www.caronservice.com
Mise à jour le
Jeudi, 26 Mai 2016
> The company is different from other ones in the same sector, and its products have already been listed in big
companies such as Aviva, AG2R, Union Financière de France, etc
> Organic products and products from fair trade are a bit more expensive, but they are being more and more
listed (between 10 and 15% of the sales)
Bénéfices sociaux, environnementaux et/ou de gouvernance
> There is a reduction in energy consumption and waste thanks to the « smart » vending machines
> The employees, the guests and the external partners are made aware of how to implement more responsible
behaviours
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