EKYOG, an ecological ready-to-wear brand

EKYOG, an ecological ready-to-wear brand
Contexte
The ready-to-wear collections made from organic material are increasingly popular with consumers. Founded in
2004, Attitude Development designs and distributes EKYOG, an ecological brand which works to protect the
Année
2010
Catégorie
4. Environnement
Rubrique
Eco-conception
Secteur
Commerce / Distribution
Taille de l'entreprise
PME de moins de 100 salariés
Pays
France
planet.
Objectif(s)
> To provide fashionable products.
> Use high quality biological materials.
> Innovate with manufacturing processes that respect the rights and the environment.
Démarche
On May 14, 2004, the Attitude Development company was created. Its Ekyog brand was set up to take on a
sustainable development approach through its environmental demands and meaningful projects with its suppliers
and customers.
Ekyog offers a collection of quality textile items, including raw materials which are carefully selected and
Entreprise
EKYOG
guaranteed GMO (genetically modified organism) free.
- The company has taken on an eco-design approach. The dyes are natural. Chemical fertilizers are banned and
natural fertilizers are encouraged. The wastewater is treated. These ecological choices have enabled Ekyog to
Chiffre d'affaires
180 Millions €
Pays
France
www.ekyog.com
Effectif : 8
obtain certifications by independent organizations.
- The shops are made in order to reduce their ecological footprint. Hangers, gift boxes, posters and leaflets are
FSC certified which supports rational forest management.
- The establishment of a partnership charter commits the suppliers in a fair and respectful approach to the
environment.
- The company educates its employees through appropriate training (use of green office supplies, sorting waste,
carpooling ...).
- It acts beyond its economic role with the association "Terre d'Ekyog" which runs concrete actions that favour the
environment and fair trade.
Fiche rédigée par
Lucie DELATTRE - IAE Lille
Mise à jour le
Lundi, 30 Mai 2016
Facteur(s) clés du succès
> Eco design throughout production since inception (2004).
> Commitment of suppliers in the process.
Contribution à la performance de l'entreprise
> Response to customer expectations and revenue growth.
Bénéfices sociaux, environnementaux et/ou de gouvernance
> Supporting organic producers.
> Training of other distributors in the same process.
> Outreach to customers and employees to environmental issues.
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