CASTORAMA : 1st retail major company to be awarded the

CASTORAMA : 1st retail major company to be
awarded the Label Egalité Professionnelle
Contexte
Castorama belongs to the group Kingfisher Europe's largest home improvement retailer. Castorama employs
Année
2014
12,600 persons who contribute everyday to its success on its market. Castorama's main objectives regarding its
Catégorie
2. Droits de l'Homme
employees.With the development of its market and its customers, Castorama has been involved for more than ten
Rubrique
Diversité, égalité des chances et lutte
contre les discriminations
policy for men and women development are: promote diversity, commitment and facilitate the evolution of its
years for the feminization of its teams.
Objectif(s)
Secteur
Commerce / Distribution
The « Label Egalité » is a voluntary process that leads us to:
Taille de l'entreprise
Entreprise de plus de 500 salariés
employer-of-choice (only about 50 companies are certified in France, Castorama was the first retail major
Pays
France
> The reinforcement of the attractiveness of our stores thanks to innovating new choices and being an
company to be awarded the Label Egalité).
> The enhancement of societal commitment for professional equality to attract candidates externally and reinforce
the level of provision required internally.
The objective: reinforce the proportion of women in their teams :
Entreprise
CASTORAMA
Groupe
KINGFISHER
Chiffre d'affaires
> The management: from 38% of women in 2012 to 42% in 2016 (28% in 2004)
> and In sales: from 25% of women in 2012 to 28% in 2016 (18% in 2004)
Démarche
Labeling is an evaluation of actions and results on taking account of the equality in 3 spheres of actions (15
2 900 000 K€ ( HT Net 2013)
criteria):
1- Social dialogue (company agreement), intern and extern awareness to fight against stereotypes (press report
Effectif
on intern TV, debates, forums, discussions, poster campaign, job site, representation of women in communication
12600 (2014)
Pays
France
Adresse
Zone Activité
59175 TEMPLEMARS
Téléphone
03.20.16.75.75
supports..)
2- Human Resources and Management : indicators based on gender at a country level and stores (monthly and
annual) to adjust local actions plans, pay equality diagnostics with individuals analysis of gender salaries and
targeted adjustments, trainings to develop women skills (Cash register and Sales, feminine leadership...)
3- Conciliation between working life and family life (parenthood): salary hikes for every maternity leave, limited
travelled costs to facilitate access to training, flexibility in working hours...
The Label is awarded by the State for 3 years renewable, after the period during which the case is heard by the
AFNOR. Certification and validation of the application form by a labellisation Commission
Best Practice spotted by the World Forum Lille in 2013 and updated in 2014.
www.castorama.fr
Entreprise Partenaire du World Forum
for a Responsible Economy 2016
Facteur(s) clés du succès
Mise à jour le
Mercredi, 20 Juillet 2016
> Commitment of the Head Direction, integrated to the Human Resources Strategy.
> Sharing of indicators and good practices in order to involve managers and human resources actors.
> CSR commitment and overall approach of quality of life at work.
Contribution à la performance de l'entreprise
> benefit for employer image(attractiveness, increasing number of application files)
> number of women in management doubled, 15 women store managers
> feminization of the teams : 43% of women in 2013
> professional gender equality Certification in 2011
Bénéfices sociaux, environnementaux et/ou de gouvernance
> Innovation Community approach and continuous improvement processes.
> Complementarity of talent.
Cette oeuvre de Réseau Alliances est mise à
disposition selon les termes de la licence Creative
Pour en savoir plus
Read the http://altavia-multimedia.com/castorama-qdn/ecatas/2014/COM_INTERNE/RAPPORT_RSE/index.html
Read the