CASTORAMA : easy energy renovation

CASTORAMA : easy energy renovation
Contexte
Castorama has guided its customers in renovation, comfort improvement, and their home enhancement since
1969. As part of this, energy improvement and reduction of home impact on environment are strong values in
Année
2013
Kingfisher's strategic plan « Better Homes, Better Lives ». The access to energy renovation is an obvious and
natural stake for Castorama at commercial and economical levels.
Catégorie
6. Clients / Consommateurs
Rubrique
Pédagogie
Secteur
Commerce / Distribution
Taille de l'entreprise
Entreprise de plus de 500 salariés
Pays
France
Objectif(s)
> Make reachable energy renovation works through development of products, services and financing solutions
that enable our customers to save energy while reducing their works costs.
> Create customers' loyalty to the company.
Démarche
For example, the « Prime-énergy Casto (Castorama's energy bonus) », launched in mid-2013, enables their
customers to reduce the cost of their energy renovation works made by a professional.
In addition to tax reduction such as VAT and the sustainable development tax credit, our customers could benefit
Entreprise
CASTORAMA
from more than 2000 Euro as bonuses through the gift card thanks to their insulation, ventilation, heating works or
Groupe
save energy.
renewable energy installation.
These measures comply with the government's energy policy, which aims at encouraging private individuals to
KINGFISHER
Chiffre d'affaires
2 900 000 K€ ( HT Net 2013)
Facteur(s) clés du succès
Effectif
12600 (2014)
Pays
France
> An important communication on these measures in stores and on Castorama.fr
> A simple and informative website dedicated to Prime-énergie.
> Efficient products selected in ranges.
Adresse
Zone Activité
59175 TEMPLEMARS
Contribution à la performance de l'entreprise
Téléphone
- Several thousands of projects in 6 months.
- Several hundreds of euros of attributable bonuses.
03.20.16.75.75
www.castorama.fr
Entreprise Partenaire du World Forum
for a Responsible Economy 2016
Mise à jour le
Jeudi, 11 Décembre 2014
Cette oeuvre de Réseau Alliances est mise à
disposition selon les termes de la licence Creative
Bénéfices sociaux, environnementaux et/ou de gouvernance
- Accumulated and saved energy : several thousands of Mwh
- Example of bonus for insulation works : for the insulation of 150 sqm of loft space, works will cost around
2420Euro (materials+fitting). Financial advantages (energy bonus + reduced VAT + tax credit) amount to
1366Euro i.e 56% of savings. Works cost : 1054Euro
In this example, electric heating charges after works will be reduced by 580Euro per year.