Sustainable houses for all at CASTORAMA!

Sustainable houses for all at CASTORAMA!
Contexte
With 102 stores and 12,600 employees, Castorama helps its customers for home improvement for more than 45
years. Environmental issues are part of the strategy. Castorama has increased eco products in the ranges to help
Année
2014
Catégorie
6. Clients / Consommateurs
customers to save energy and water, have a healthy home and preserve forests.
Objectif(s)
Rubrique
Pédagogie
Secteur
Commerce / Distribution
Taille de l'entreprise
Entreprise de plus de 500 salariés
Pays
France
Entreprise
CASTORAMA
Groupe
KINGFISHER
Chiffre d'affaires
2 900 000 K€ ( HT Net 2013)
> Become the leader on home improvement integrating sustainable markets by making eco products easier and
affordable
> Contribute to Net Positive and Better Homes, Better Lives Kingfisher program
Démarche
Castorama developed eco products in several areas. Some examples:
- Paints: 95% of interior paints have the A+ label (very low VOC emissions)
- Bathroom: 100% of our shower heads integrate a water saving system
- Electrical heating: 70% of our ranges have an eco function (programming /regulating)
- Garden furniture, flooring and shelves: 100% come from well managed forests.
To strengthen its action, Castorama made up a workshop on eco product issues, to co-building with its teams and
external experts. Castorama is working on:
- Commitments in our ranges
- Implication in the mid and long term.
Best Practice awarded by the World Forum Lille in 2013 and updated in 2014.
Effectif
12600 (2014)
Pays
France
Adresse
Zone Activité
59175 TEMPLEMARS
Facteur(s) clés du succès
> Co-building with its suppliers and external experts
> Giving sense to the project to involve its teams
> The global strategy to ?make DIY easier' (C'est Castoche !) that drives us
> Being integrated in the Kingfisher group strategy which gives an international dimension to the approach
Téléphone
03.20.16.75.75
Contribution à la performance de l'entreprise
www.castorama.fr
Entreprise Partenaire du World Forum
for a Responsible Economy 2016
Mise à jour le
Jeudi, 26 Mai 2016
> Eco products turnover went from 14% in 2010 to 22% en 2014.
Bénéfices sociaux, environnementaux et/ou de gouvernance
> Energy saving realised with sales of eco products on 1 year correspond to the equivalent of 26,000 energy
efficient homes.
Pour en savoir plus
Read the CSR report 2013 Read the
Award wining CSR policy at 2014Award wining CSR policy at . Read the document Démarche RSE détaillée..
Read the document
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