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Jayne Estève Curé
Marketing Consultant - Expert 2017
With diplomas from the Ecole Supérieure des Industries du Vêtement (Higher School of Fashion Industries)
and the Institut Français de la Mode (French Institute of Fashion), Jayne Estève Curé has been practising her
passion for more than 25 years.With her expertise, which concerns both strategy and operations, she created
and manages an agency which groups together a number of activities, including training, analyses and
studies, advisory services, coaching and organising fashion related events. As an International Lecturer she
has worked in London, Istanbul, Beijing, Shanghai, Hong Kong, Bangkok and Chennai among others. Since
1995 she teaches strategy, systems, fashion marketing and culture at the IFM-the French Fashion Institute
Paris, MOD'SPE Paris Fashion Business School, Mode en Duo at the Lycée Sévigné at Tourcoing in
Northern France, ENSAIT the Higher National School of Textiles Arts and Industries at Roubaix in Northern
France, ISTA the Higher Institute of Textile Alsace, the Istanbul Fashion Academy and the Bangkok
International Fashion Academy. She also teaches applied marketing to fashion designers at ENSAD, Studio
Berçot, Central St Martins, Southampton University ... She is a specialist in professional training for the
Fashion Industry covering « culture, products, sales, customers » and works with some top names in the
industry giving training sessions to their staff, including Printemps, Claudie Pierlot, Sandro, Maje, Etam, Les
Galeries Lafayette, Cosmoparis, Bocage, Petit Bateau, Esprit, Gap, and the Comptoir des Cotonniers. In 2017
Jayne Estève Curé joined the MMMM's group of fashion industry experts and became a member of the Jury
for the OPENMYMED PRIZE. She created and organises the Brand Strategy workshops for the 20 laureates
alongside Olivier Guillemin and Olivier Védrine. Olivier Guillemin is the Artistic Director and President of
the Paris based Comité Français de la Couleur, Olivier Védrine is an Architect-Designer. They are both co
founders of the [o,o] Design Agency, specialising in interior design, fashion textiles and beauty care.