Press Release - Pernod Ricard

Press Release
Major announcement during Pernod Ricard’s Responsib’All Day 2013: worldwide application of the logo recommending pregnant women to abstain from drinking alcohol. With this initiative, Pernod Ricard subsidiaries will affix this logo to the back label of all bottles they produce*. Press Release ‐ Paris, 7 June 2013 In 2006, Pernod Ricard was the first wine and spirits group to proactively extend throughout Europe the application on back labels of the logo warning pregnant women to avoid alcohol altogether. By systematically applying this logo to all bottles produced by the Group, regardless of the markets where its brands are distributed, Pernod‐Ricard’s goal is to unambiguously inform pregnant women to totally abstain from consuming alcohol during pregnancy. Pierre PRINGUET, Vice‐Chairman of the Board of Directors and Chief Executive Officer took the opportunity of an internal initiative, entitled Responsib'all Day, to announce this decision on Pernod Ricard Chatter©, the company’s social network. The Group’s 18,800 employees had mobilised for the third edition of this day, which is exclusively dedicated to promoting responsible consumption. The Group’s 80 subsidiaries, from Auckland to Santiago de Chile, from Moscow to Nairobi, interrupted their daily work so that each employee could become an “in‐field” ambassador of Pernod‐Ricard’s commitments. Direct encounters with customers and consumers, public conferences, distribution of prevention leaflets, etc., were some of the numerous activities implemented by each of the Group’s subsidiaries, which in particular included increased visibility for responsible consumption messages on all communication media developed by Pernod Ricard worldwide. Responsib’all Day was also the opportunity to reaffirm the five key commitments made by the Beers, Wine and Spirits Industry at the ICAP Conference: Global Actions held last October in Washington. Pierre Pringuet had then repeated these commitments in his opening address on behalf of the 13 industry signatories**: 1. Reducing under‐age drinking 2. Strengthening and expanding marketing codes of practice 3. Providing consumer information and developing responsible product innovation 4. Reducing drinking and driving 5. Enlisting the support of retailers to reduce harmful drinking A brochure summarising all the responsible consumption programmes developed by Pernod Ricard in its 80 subsidiaries, entitled " The Art of Conviviality: an overview of Pernod Ricard’s responsible drinking policy” can be downloaded from Pernod Ricard’s website at www.pernod‐ricard.com . * Gradually, depending on local technical, logistic and legal constraints **Listed below are the companies’ signatories of these commitments:  Carlos Brito, Anheuser‐Busch InBev  Ed Shirley, Bacardi  Matt Shattock, Beam  Akiyoshi Koji, Brewers Association of Japan  Paul Varga, Brown‐Forman  Jorgen Buhl Rasmussen, Carlsberg  Paul Walsh, Diageo  Jean‐Francois van Boxmeer, Heineken  Yasunori Aiba, Japan Spirits & Liqueurs Makers Association  Peter Swinburn, Molson Coors  Pierre Pringuet, Pernod Ricard  Graham Mackay, SABMiller  Ashok Capoor, UB Group About ICAP
The International Center for Alcohol Policies (ICAP; www.icap.org) is a non-profit organization supported by
major international producers of beverage alcohol. Established in 1995, ICAP’s mission is to promote
understanding of the role of alcohol in society and to help reduce harmful drinking worldwide. ICAP’s efforts
to foster dialogue and partnerships in the alcohol policy field are shaped by its commitment to pragmatic and
feasible solutions to reducing harm that can be tailored to local and cultural considerations and needs. ICAP
has been recognized by the United Nations Economic and Social Council (UN ECOSOC) as a nongovernmental organization in Special Consultative Status.
A propos de Pernod Ricard
Pernod Ricard est le co-leader mondial des Vins et Spiritueux, avec un chiffre d’affaires consolidé de 8 215
millions d’euros en 2011/12. Né en 1975 du rapprochement des sociétés Ricard et Pernod, le Groupe s’est
développé tant par croissance interne que par acquisitions : Seagram (2001), Allied Domecq (2005) et
Vin&Sprit (2008). Pernod Ricard possède l’un des portefeuilles de marques les plus prestigieux du secteur :
la vodka Absolut, le pastis Ricard, les Scotch Whiskies Ballantine’s, Chivas Regal, Royal Salute et The
Glenlivet, l’Irish Whiskey Jameson, le cognac Martell, le rhum Havana Club, le gin Beefeater, les liqueurs
Kahlúa et Malibu, les champagnes Mumm et Perrier-Jouët ainsi que les vins Jacob’s Creek, Brancott Estate,
Campo Viejo et Graffigna. Le Groupe compte près de 18 800 collaborateurs et s’appuie sur une organisation
décentralisée, composée de 6 « Sociétés de Marques » et 75 « Sociétés de Marchés » présentes sur
chaque marché clé. Il est fortement impliqué dans une politique de développement durable et encourage à
ce titre une consommation responsable. La stratégie et les ambitions de Pernod Ricard sont fondées sur 3
valeurs clés qui guident son développement : Esprit entrepreneur, Confiance mutuelle et Sens de l’éthique.
Pernod Ricard est coté sur NYSE Euronext Paris (Mnémo : RI ; Code ISIN : FR0000120693) et fait partie de
l’indice CAC 40.
Contacts : Sylvie MACHENAUD / External Communications Director T : +33 (0)1 41 00 42 74 Carina ALFONSO MARTIN/Press Relations Manager T : +33 (0)1 41 00 43 42