focus 2017

RICARD IN FRANCE
30
910
BRANDS
employees
including
62
Lille
59
80
76
50
29
22
56
14
08
02
60
55 54 57
51
95 93
FONDATION
78 92 75
28
91 94 77 D'ENTREPRISE
88
10 RICARD
27
61
53
35
44
72
49
85
(Paris)
89
37
36
79
18
86
17
16
Podensac
33
47
40
32
65
12
81
09
07
34
11
01
74
73
38
26
05
48
04
84
30
DOMAINE PAUL RICARD 06
(Méjanes)
Bessan
31
39
42
43
15
46
82
69
68
90
25
71
63
19
24
58
70
52
21
03
23
87
Bordeaux
64
45
41
67
13 83
HEAD OFFICE
(Marseille)
66
INSTITUT
OCÉANOGRAPHIQUE
PAUL RICARD
2B
2A
(Island of Les Embiez)
HEAD OFFICE
4-6 rue Berthelot - 13014 Marseille
tel : +33 4 91 11 11 11
www.collection-grandes-marques.com
www.ricard.com
www.absolut.com
www.jamesonwhiskey.com
www.terresdewhisky.fr
www.clancampbell.fr
Follow our brands on social media
Abroad, the Ricard company exports
4 BRANDS
Production facilities
CORPORATE SPONSORSHIPS
8 REGIONAL SALES OFFICES
Bordeaux
Dijon
Lille
Lyon
+33
+33
+33
+33
5
3
3
4
57
80
20
72
80
28
96
07
72
75
55
34
00
00
00
34
Marseille
Paris
Rennes
Toulouse
4
1
2
5
91
44
99
61
11
43
32
12
16
98
93
64
16
98
93
00
The world has never known such a fast rate of change: the onslaught
of digitalisation and new technologies is disrupting old habits; new
competitors are emerging; distribution channels are being transformed;
and new consumer trends are evolving, driven primarily by the younger
generations.
Since 1932, Ricard has always anticipated the future, building and
then consolidating its leadership. Boosted by our excellent
2015/2016 results, we will keep on adapting to our environment,
stepping out of our comfort zone to progressively adjust our
organisation and our brand and portfolio strategies.
While the fundamentals remain consistent, we will be evolving our
sales structure (the Move project), ensuring we are closer than ever to
our consumers and more effective at promoting our brands. With a
network of French champagne and spirits cellar shops, we recently
launched “Les Nouveaux Cavistes”, a multi-brand e-commerce
platform with thousands of champagne and spirits references. In early
2017, we will be launching “Les Nouveaux Distillateurs”, an
independent start-up distributing craft brands including Monkey 47 gin.
We will continue to innovate with new advertising campaigns, a new
visual identity for Ricard, new consumption rituals for Chivas and
Jameson, new products and the continued implementation of our
premiumisation strategy.
The pace of our digital development will accelerate, both in
advertising and social media.
On the international market, our priority will be to sustain the ongoing
and impressive “Lillet success story” and to conquer new markets.
FOCUS 2017
Back in France, our corporate sponsorship investments will remain
high, mainly in the fields of contemporary art, music and the
environment.
In summary, in 2017 we will rise to our ambition to be an innovative,
connected, committed and responsible “Créateur de convivialité”.
Philippe Savinel
Chairman & CEO
RICARD I LILLET I PACIFIC I DUBONNET
www.societe-ricard.fr/en
PLEASE ENJOY OUR PRODUCTS RESPONSIBLY
+33
+33
+33
+33
TOMORROW
IS
TODAY
Ricard company share capital 54.000.000 € - 4 et 6 rue Berthelot 13014 Marseille - 303 656 375 RCS Marseille - Copyright © All rights reserved.
In France,
the Ricard company
distributes
THE FRENCH SPIRITS LEADER
KEY DATES
1932
Paul Ricard creates the
pastis Ricard (Marseille)
1939
Acquisition of the Domaine Paul
Ricard de Méjanes (Camargue)
1966
Foundation of the
Institut océanographique
Paul Ricard (Var)
1975
Creation of
Pernod Ricard group.
Launch of Clan Campbell
Scotch whisky
1988
Launch of Ricard S.A
Live Music
2008
Acquisition
of Lillet
2015-2016 FINANCIAL YEAR
SUSTAINABILITY
& RESPONSABILITY
OUR
S&R INITIATIVES
RICARD, COMMITTED SINCE 1932
1938
Staff receive
free shares
66
million litres
including 39 million litres
of Ricard
€ 423 M
in sales
(1)
30
brands distributed
in France
including 15 major
international brands
1955
Creation of the Union des
Clubs Taurins Paul Ricard
Philippe Savinel
Chairman and CEO
LEADER IN SPIRITS
1967
N°1
Creation of the
Fondation culturelle
Paul Ricard (Var)
anise brand worldwide
with Ricard (2)
2006
Creation of the
Fondation d'Entreprise
Ricard (Paris)
2015
JAMESON (1989),
CHIVAS, THE GLENLIVET (2001),
MALIBU, BEEFEATER, KAHLÙA, PERRIER-JOUËT, LONG JOHN (2005),
ABSOLUT VODKA (2008)
Employees
Respect
Partners
Environment
(1) IFRS base excluding taxes and duties. (2) IWSR 2015 (3) source Nielsen, CAM P6 2016, by value.
HISTORICAL
SUBSIDIARY
OF
N°1
worldwide in Premium
and Prestige Spirits
N°2
worldwide in Wine
& Spirits
Pernod and Ricard pool
their support functions
in Marseille
A series of acquisitions by the Pernod Ricard group
has added new brands to Ricard's portfolio:
Consumers
spirits company in France
with 17,8% share of sales (3)
1982
Launch
of Pacific
Sustainability & Responsability means making Respect, in the
broad sense of the word, the priority in everything we do. With all
the company’s stakeholders, starting with our employees and the
consumers of our brands, and up to our social and natural
environment.
Pernod Ricard was
created through
the link-up of Ricard
and Pernod in 1975.
www.pernod-ricard.com
€
8,682 M
in sales
18,500
employees
ENVIRONMENTAL PROTECTION
Institut océanographique
Paul Ricard
Understanding and protecting the sea
through scientific research, informing
and raising awareness among the
general public.
www.institut-paul-ricard.org
PROTECTING HERITAGE IN THE
CAMARGUE
Domaine Paul Ricard de Méjanes
Preserving nature through sustainable
farming and perpetuating the traditional
way of life in the Camargue region.
www.mejanes-camargue.fr
SUPPORTING CONTEMPORARY ART
RESPONSIBLE DRINKING
Download our Wise Drinking app: tips for
responsible drinking.
FOUNDING MEMBER OF:
Avec Modération!: "Avec Modération!" is a
non-profit organisation that campaigns to prevent
alcohol-related risks by highlighting the distinction
between use and abuse.
The Foundation for Research on Alcoholism:
The mission of the FRA is to develop and share
scientific knowledge about alcohol and its effects
as a contribution to better public health.
Fondation d’Entreprise Ricard
Supporting young French creative talents
in all forms of contemporary art.
www.fondation-entreprise-ricard.com
PROMOTING NEW MUSICAL
TALENT
Ricard S.A Live Music
Organising free concerts to defend live
music, supporting new emerging talent
and sponsoring major musical events.
www.ricardsa-livemusic.com
Follow our S&R initiatives