Video Storyboard - Cyrielle et Clement

Mastère MDSI
About him: Student and smoker
Objectives : Quit smoking
Challenge : Control his nicotine consumption by using
an e-cigaret.
Passions : Sport
Name :
Date :
©2013 LHST sarl
About him : Student and e-cigaret smoker
Objectives : Convince people to use e-cig to quit
smoking
Challenge : Don’t go back to normal cigaret
Passions : Music
Name :
Date :
Module MISCEB - L. SCHLENKER
©2013 LHST sarl
1
Mastère MDSI
Market : All people who smoke. The problem is that the tobacco
consomption isn’t decreasing enought and kill too much people.
The challenge is to reduce the addiction thanks to the connected e-cig
which is a tobacco alternative which allows to reduce his nicotine
consomption rate and find a good health back,
VIDEO CONTEXT : 2 friends, 1 is smoking an e-cig and the other a
cigaret. The e-cig one is offering to the other to try to quit using
connected e-cig for a week.
Name :
Date :
©2013 LHST sarl
Quelles sont les compétences et les
connaissances visées?
The hero is a smoker which want to :
- Quit smoking
- Find back a better health
- Find back a good sport level
Name :
Date :
Module MISCEB - L. SCHLENKER
©2013 LHST sarl
2
Mastère MDSI
Analyser la technologie proposée (Quelle est l’interface, d’où vient les
données, quels sont les scénarios d’usage ?)
Sending data cigarette on the phone (consumer, nicotine, number of
inhaled, saving money).
The data are stored in an application on the phone, they allow
analysis by week or month.
Allows control to reduce its conso nicotine gently and see the positive
aspects of smoking cessation.
Ability to set a daily target cons and an alarm is triggered on the
phone in case of excessive cons.
Name :
Date :
©2013 LHST sarl
Quels sont les métriques utilisées par le héro pour évaluer cette
proposition de valeur ? Comment évaluer ce récit ?
The hero appreciates the connected e-cig ...
Real feeling of smoking a cigarette
Varied and original taste
... And decided to buy one in order to:
Control its nicotine conso
Being healthier (released lungs)
Financial savings
Name :
Date :
Module MISCEB - L. SCHLENKER
©2013 LHST sarl
3