press book - Mauritius Post

6 September 2011
PRESS BOOK
MAURITIUS POST LTD (MPL),
OFFICIAL OPENING OF GLEN PARK POST OFFICE
17 AUGUST, 2011
SUMMARY OF EVENT
The Mauritius Post has proceeded to the official opening of the new Glen Park Post Office and Delivery Mail Centre. In
line with its strategic plan 2009-2012, this Delivery Centre cum post office, will service the surrounding villages which will
have access to an array of postal and non-postal services.
The new post office was officially launched by Tassarajen Pillay Chedumbrum, Minister of Information and Communication
Technology ; Sheilabai Bappoo, Minister of Social Security, National Solidarity and Senior Citizens Welfare & Reform
Institutions; Marie Geneviève Stéphanie Anquetil, MP ; Arnaud Godère and Giandev Moteea, Chairman and CEO of The
Mauritius Post Ltd respectively.
MEDIA COVERAGE
It is worth mentioning that all media were invited and 5 attended, namely:
1.
2.
3.
4.
5.
Le Matinal
The Independent Daily
Radio One
MBC
Granbaie.mu
The press release was also sent to all the media and the coverage reaped for this event is as follows:
1
The Independent Daily 18.08 Pg 2
Print Media
Title: New Post Office at Glen Park to offer various ICT services
2
Le Matinal 19.08 Pg 5
Print Media
Title: Mail Delivery Centre et bureau de poste à Glen Park
3
Le Quotidien 19.08 Pg 3
Print Media
Title: Un nouveau “Mail Delivery Centre” et un bureau de poste à Glen Park
4
Le Socialiste 19.08 Pg 1
Print Media
Title: Glen Park doté d’un ‘Mail Delivery Centre’
5
Le Mauricien 20.08 Pg 11
Print Media
Title: Un nouveau Mail Delivery Centre et bureau de poste à Glen Park
6
Le Journal du Samedi 20.08 Pg 14
Print Media
Title: Mail Delivery Centre
7
Le Dimanche-L’Hebdo 21.08 Pg 19
Print Media
Title: Inauguration d’un bureau de poste à Glen Park
8
Capital 24.08 Pg 27
Print Media
Title: Glen Park a son bureau de poste
9
Week-End Dimanche 28.08 pg 67
Print Media
Title: Un nouveau bureau de poste à Glen Park
10
grandbaie.mu 18.08
Online platform
Un nouveau bureau de post à Glen Park
11
orange.mu 18.08
Online platform
Un nouveau ‘Mail Delivery Centre’ et un bureau de poste à Glen Park
12
MBC TV @ JT 19H30 – 2 mins
BROADCAST MEDIA
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MEDIA RELATIONS CAMPAIGN
CONTENT
It is worth noting that the press release allotted to the journalists has largely inspired them for their write up. This has
resulted to a certain uniformity and consistency in news treatment.
COVERAGE AND PHOTOS
For the online platforms, orange.mu and grandbaie.mu have posted concrete information about the new post office. It
is worth noting that orange.mu took up the whole press release. Orange.mu has included three photos of the event. A
picture of the new post office was available on the home page while the article was accompanied of a coloured photo
of Giandev Moteea addressing his speech to the audience. A picture of the visit of the Mail Delivery Centre was also
added. On its side, grandbaie.mu has posted a picture of the unveiling of the plate and a video of Minster Tassarajen
Pillay Chedumbrum during his speech.
For the print media, Le Matinal and its English daily paper – The Independent Daily, have both taken keen interest to
relay news on the event. Black and white photos of the new post office and the visit of the Mail Delivery Centre were
added in Le Matinal.
In addition, Le Mauricien has dedicated a considerable space to this news item. The journalist has also included a
coloured picture of the new post office.
Moreover, Capital has also come up with succinct information about the official opening of Glen Park Post office. The
quote of the CEO was partly taken up.
Le Quotidien and Le Socialiste have both reported on this news item. It should be highlighted that the news was featured
in the headline of Le Socialiste. A black and white photo of the visit of the Mail Delivery Centre accompanied the article.
On the other hand, week-end newspapers – Le Journal du Samedi, Le Dimanche/L’Hebdo and Week-End Dimanche
have surfaced with explicit news. Le Journal du Samedi has incorporated a picture of Glen Park Post office while Le
Dimanche/L’Hebdo has inserted to coloured picture of the new post office and the visit of the Mail Delivery Centre.
For the broadcast media, The Mauritius Broadcasting Cooperation (MCB) has broadcast this news at JT 19H30; this is
well viewed by the Mauritian community.
OVERALL:
It can be concluded that the media campaign for this event was successful. The featuring of this news in a diverse array
of media has allowed a greater reach and created more awareness around the opening of this new post office.
ADVERTISNG SPACE EQUIVALENCE:
The Advertising Space Equivalence amounts to Rs 153 035 + VAT
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