BAYER integrates the Sustainable Development in its

BAYER integrates the Sustainable
Development in its strategy and its
governance
Contexte
Année
2012
Bayer Healthcare Pharmaceuticals (BHP) is one of the 4 divisions of Bayer Santé SAS. BHP is among the world
Catégorie
1. Gouvernance
2010, the company had 705 employees.
Rubrique
Stratégie et organisation
Bayer is founding member of the UN Global Compact and, as of 2008, had invested 1 billion euros over 3 years in
Secteur
Santé et cosmétiques
transparency of its governance and instill CSR behavior at all the levels of the hierarchy.
Taille de l'entreprise
Entreprise de plus de 500 salariés
Objectif(s)
Pays
France
> Grow within a network of stakeholders and in respect of regulatory constraints
> Mobilize and raise awareness among employees on the strategy of Sustainable Development
> Highlight daily CSR actions
Entreprise
BAYER SANTE - Division Bayer
Healthcare Pharmaceuticals
Démarche
leaders of specialty medicines. In May 2009, the enterprise relocated to the Eurasante Park in Loos, near Lille. In
projects for Sustainable Development. In order to respect its engagements, the enterprise seeks to ensure the
Bayer France created the full time position of director of Sustainable Development in 2010. This person is a
member of each executive committee of the different legal entities and member of the "Country Council", the body
Chiffre d'affaires
441 M euros (2010)
in charge of global governance of activities in France. He/she can thus intervene at the same level as the
operational directors.
Effectif
705
Since 2004, an annual Group CSR Report has been published. Since 2010, a Sustainable Development Report
Pays
France has also been published. This is not just a series of numbers, nor an international document far removed
France
from local concerns, but rather a way to generate value from the actions undertaken every day by the company
Adresse
and its personnel in France.
Parc Eurasanté 220 avenue de la
recherche
59120 LOOS
Collaborative management on Sustainable Development has been implemented internally thanks to the working
communities (purchasing, communication, etc.) and externally thanks to associative networks such as the LEEM
(The Enterprises of Medicine), the EpE (Enterprises for the Environment), the UIC (Union of Chemical Industries).
www.bayerhealthcare;fr
Mise à jour le
Mardi, 24 Mai 2016
Resources are structured by project and by function: purchasing, public relations, general services. Best practices
are maximized whenever possible to the extent of the perimeter or transposed onto other products and
processes.
The division launched an employee training program to raise awareness about Sustainable Development, via
e-learning sessions. It has adopted a financial bonus scheme to reward employee knowledge on this theme: the
training explains the major phases of Sustainable Development at international level as well as each of the 3
components (economic, ecological and societal). A quiz is proposed at the end of each chapter. The employees
must answer a questionnaire with a minimum of 75% correct answers. They receive a financial bonus if they
successfully demonstrate their knowledge.
Facteur(s) clés du succès
> The positioning of the director of Sustainable Development within the bodies of governance
> The dissemination of best practices to all employees via the Sustainable Development Report
> A pragmatic approach, in steps, according to the fail/succeed method of learning
Contribution à la performance de l'entreprise
> External recognition of the enterprise and better territorial anchoring.
> Ensuring the long-term viability of an activity.
> Communication from the enterprise on its Best Practices for Sustainable Development.
Bénéfices sociaux, environnementaux et/ou de gouvernance
Cette oeuvre de Réseau Alliances est mise à
> Raising awareness among employees about the challenges of Sustainable Development and inciting them to
disposition selon les termes de la licence Creative
take action. In December 2010, 552 persons, or 64% of employees, followed the training program and completed
the evaluation questionnaire.
> Financial bonus scheme for employees (total of 2 million euros in 2010).
> Decisions taken by the general management with a view to sustainability.
Pour en savoir plus
Award-winning CSR policy at les Trophées de l'Economie ResponsableAward-winning CSR policy at
Award (2011) Read the document Démarche RSE détaillée