French advertising vocabulary

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French advertising vocabulary
French advertising vocabulary
English => French
roadside signs => panneaux publicitaire le long de la
route
jingle => un jingle
agency commission => commission d’agence
hype => battage publicitaire, le ‘hype’
advertiser => annonceur
buzz => le buzz
advertising / advertisement => publicité, annonce
radio spot => spot radio
publicitaire
trailer => bande annonce
advertising media => support publicitaire
sales => ventes
advertising agency => une agence de pub
product placement => placement produit
advertising budget => budget de publicité
campaign => campagne
advertising copy => texte publicitaire
consumers => clients
advertising expenditures => investissement media
brand awareness => notoriété de la marque
advertising campaign => campagne publicitaire
TV commercial => un spot TV
adman, advertiser => publicitaire
an item => un article
age group => tranche d’âge
bargain => bonne affaire
airtime => espace (tv, radio, cinéma)
customer => client
annual report => rapport annuel
cost => coût
AIDA => Attention, Interest, Desire, Action
competitor => concurrent
awareness => notoriété
customer file => compte client
back cover => quatrième de couv
customer loyalty => fidélité du client
brand => marque
life cycle => cycle de vie
billboard => panneau d’affichage
demand => demande
booklet => brochure
data => données
budget => budget
range => une gamme
buy one get one free => un acheté un gratuit
market leader => leader sur le marché
catalogue => catalogue
monthly => mensuel
circulation => diffusion (presse)
market => marché
classified ads => annonces classées
target market => marché cible
commercial spot => spot
a niche => une niche de marché
commercial => spot publicitaire
supply => offre
compositoin, audience profile => structure d’audience market share => part de marché
coupon => un bon de réduction
une publicité => advertisement
commercial block, time slot => écran (tv, radio,
questionnaire => un questionnaire
cinéma)
value for money => rapport qualité prix
copy => exemplaire
trend => tendance
daily => quotidien
best seller => un top des ventes
daily reach => taux d’audience cumulée
subscription => abonnement
direct mail => publipostage
media buying => achat d’espace
discount => remise
media buyer => acheteur média
features => spécificités
penetration, audience => audience
sale => vente
people-meters => audimétrie (individu)
share of voice => part de voix
passive meters => audimétrie passive
share of spending => part d’investissement
packaging => un emballage
survey => étude
press relations officer => chargé des relations presse space => espace (presse, affichage)
press release => communiqué de presse
survey => une enquête
prime target => coeur de cible
sponsorship => mécénat
programme => émission
sponsoring => parrainage
peak time => heures d’audience maximale (tv-radio)
housewives => ménagères
prime time => heures de grande écoute (tv-radio)
full page => pleine page
postering => affichage
front cover => première de couverture
poster => affiche
flyer => prospectus
press release => communiqué de presse
point-of-sale advertising => publicité sur le lieu de
packaging => conditionnement, packaging
vente, plv
press conference => conférence de presse
print => presse
media coverage => couverture médiatique
publicity => publicité
leaflet => dépliant
print ad => publicité écrite
inside front cover => deuxième de couverture (presse) public relations => relations publiques
economy scale => échelle d’économie
public transport => transports en commun
frequency => répétition
print run => tirage
point-of-purchase display => exposition sur le lieu de outdoor advertising => publicité en extérieur
vente
right hand page => recto
size => format (presse, affichage)
community relations => relations extérieures
length => format (tv-radio-cinéma)
medium => support
household => foyer
ratecard => tarif
gross rating point => grp
rating => taux d’audience
daytime => heures de la journée (tv-radio)
reach => couverture
corporate image => image de l’entreprise
weekly => hebdomadaire
insert => encart
win-win situation => situation gagnant-gagnant
inside back cover => troisième de couv
word-of-mouth => le bouche à oreille
impact => impact
readership => lectorat presse
Useful verbs
launching => lancement
to announce => annoncer
logo => logo
to hand out leaflets => distribuer des prospectus
mailshot => mailing
to recall => retirer de la vente
direct marketing => marketing direct
to promote => promouvoir
sample => un échantillon
to print => imprimer
set-meters => audimétrie (foyer)

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