IDKIDS develops day nurseries in neighbourhoods with the

IDKIDS develops day nurseries in
neighbourhoods with the support of its
foundation - Okworld
Contexte
Année
2014
«As entrepreneurs, we help the world progress, for the future of all children. »
This is the mission of Idkids, a group combining brands for kids as Okaïdi, Obaïbi, Jacadi, Véronique Delachaux
Catégorie
7. Engagement sociétal
& Oxybul Eveil et Jeux. In line with its primary business, Idkids set up a corporate foundation - Okworld - which
Rubrique
Ancrage territorial
citizen » with its own association - Rigolo Comme la Vie (RCLV).
Secteur
Commerce / Distribution
Taille de l'entreprise
Entreprise de plus de 500 salariés
Pays
France
funds actions for the protection and respect of children throughout the world. Idgroup is also a « good corporate
Objectif(s)
> To create facilities to help children develop and fulfil their potential
> To create links between the company, neighbourhood, public sector, and associations
> To encourage sponsorship, making available to associations the competences of its employees
Démarche
Entreprise
IDKIDS
In 2004, a non-occupied guard's house built against a warehouse which had been bought by Okaïdi in Roubaix
gave rise to the idea of creating a day nursery for employees and children of neighbourhoods. An association,
Rigolo Comme La Vie (RCLV), was launched. In 2005, the first RCLV nursery offering flexible opening hours
opened its doors to 16 children - 6 employees' children and 10 children from families living in the neighbourhood.
With the support of town councils, the « Conseil général », Region and Caf (Family allowance office), Idgroup
took action as sponsor through Okworld. RCLV's intention is to create links between parents and professionals
Chiffre d'affaires
working with young children. Educational projects are focused on children's autonomy. Learning objectives rely
741 M Euros (2014)
on the need to give a sense of responsibility and on the consideration by the teams of the specific needs of each
Effectif
child, while seeking the commitment of families.
5000 (2014)
Pays
France
Employees of the group started offering their managerial competences to families and town councils, to care for
Adresse
the community. In Roubaix, Hem, Croix, Tourcoing and Rennes, the growing number of daycare centers and the
162, boulevard de Fourmies
59100 ROUBAIX
Téléphone
03.28.33.99.33
www.idgroup.com
Entreprise Partenaire du World Forum
for a Responsible Economy 2016
creation of a recreational facility (center dedicated to extracurricular sports and activities) has encouraged skills
sponsorship. Rigolo Comme La Vie also manages day nurseries for companies which are interested in this
approach (Mobilis, Jules and Ankama), and develops its own internal training tools and aids to recruit qualified
staff members.
Each nursery supports strong values in view of its location. This « living together » philosophy helped initiate in
Roubaix at the end of 2010, within RCLV's daycare centers, the hosting of 8 severely disabled youngsters up to 6
years of age; they were included with 17 other children, in partnership with the Noémi Association. In Tourcoing, a
Rigolo Comme La Vie nursery will be built near a home for the elderly named "les Orchidées".
Contact
Cécile Delivre - Responsable de la
In 2013, RCLV represents a 65-persons team which will soon be joined by new members.
Fondation - 03 59 63 55 86
Mise à jour le
Mercredi, 25 Mai 2016
Contribution à la performance de l'entreprise
> Pride and motivation of employees and partners of the company
> Enhanced internal management tools of teams
> Impact on customers (reception in stores)
Bénéfices sociaux, environnementaux et/ou de gouvernance
> 2005: 1st day nursery/16 children
> 2014: 11 joint care facilities and 1 mini daycare center in Tourcoing (6 in Roubaix, 1 in Hem, 1 in Rennes, 2 in
Tourcoing, 1 in Croix);
> 1 recreation center: Offering sports activities (Wednesdays, school holidays), extracurricular events (every
evening after school);
> Creation of over 100 jobs since 2005
> Link-creating pilot projects: companies, neighbourhoods, communities, associations, volunteers,
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inter-generational & multi-disabled people.
Pour en savoir plus
Best Practice awarded at Trophées de l'Economie ResponsableBest Practice awarded at (2011)