Soft power - Université de Versailles Saint-Quentin-en
Transcription
Soft power - Université de Versailles Saint-Quentin-en
UE Année universitaire 2017/2018 sous réserve de modification LHANG404 - SOFT POWER Informations générales Grade Licence ECTS 3 Langue(s) d'enseignement Anglais Volume horaire total 24h Volume horaire TD 24h Responsable(s) de l'UE John Dean [email protected] Descriptif Relations internationales : la capacité d'influence et de persuasion non-belliqueuse des grandes puissances. International relations: great powers' influence and 'soft' persuasive capacities. Contenu Why would you be attracted to another nation, another culture? What would lead you there? Would it come from you or from some other, external force drawing you in to that other world? Soft power is seduction on an international scale. As Voltaire said: "It is not enough to conquer; one must know how to seduce". (aka more authentically "C'est encore peu de vaincre, il faut savoir séduire."). As any power globalizes by way of hard power -- via bureaucracy, commerce, war, joint ventures of a material kind -that power must go hand in hand with social persuasion, public relations, sales promotion, hoopla, attractions of a spiritual kind i.e.: soft power. In this course about this decisive, fascinating subject we shall look at a select variety of nations since World War two and examine how they have handled the intricacies of soft power. Among these nations shall be (in alphabetical order): China; the Christian, Jewish, and Islamic Worlds; our contemporary world's more potent "isms" and "ologies" (i.e., the ideologies of anarchism, communism, socialism, terrorism, Americanism, capitalism); France; Germany; Japan; the United Kingdom; the United States. Obviously such a vast subject can only be covered decently if we concentrate our efforts. Which we shall do by way of key case studies. The exact focus of which shall be disclosed in our revealing first class of this exciting and highly relevant subject for today's ever-increasingly globalized world in the Age of Friction in which we now all live -- for better, worse, or something in between. Contrôle des connaissances (sous réserve de modification) Les modalités seront précisées lors de la première séance. Bibliographie Sera précisée lors de la première séance. Dernière mise à jour de cette page : 9 mai 2014 Page 1