GIE-6105 : Doing Business in the United States

Transcription

Faculté des sciences de l'administration
Département de management
PLAN DE COURS
GIE-6105 : Doing Business in the United States
NRC 91596 | Automne 2015
Mode d'enseignement : Présentiel
Temps consacré : 3-0-6
Crédit(s) : 3
With more than 300 million inhabitants and a gross domestic product per capita among the highest in the world, the United
States is a major market that cannot be avoided by foreign and Canadian business owners and decision-makers. This
course’s main objective is to help students develop skills to establish a penetration strategy of one or more of the large
regional markets in the US. These skills are based on knowledge of the following subjects : general characteristics of the
country, business connections, market orientation and specific approaches. Students who have followed course GIE-4105
cannot enrol in this course.
This course is the English version of GIE-6034 Faire des affaires aux États-Unis. Students that have previously taken this
course can’t subscribe to this one. Only one of those two courses will be accepted.
Plage horaire
Cours en classe
mardi
12h30 à 15h20
PAP-3307
Du 31 août 2015 au 11 déc. 2015
Il se peut que l'horaire du cours ait été modifié depuis la dernière synchronisation avec Capsule. Vérifier l'horaire dans Capsule
Site de cours
https://www.portaildescours.ulaval.ca/ena/site/accueil?idSite=62722
Office Numbers and Schedules
Margaret Schomaker, Ph.D.
0533, Pavillon Palasis-Prince
http://www4.fsa.ulaval.ca/enseignants/margaret-schomaker/
[email protected]
418-656-2131 poste 7675
418-656-2624
Disponibilités
Office hours: Wednesdays and Thursdays, from 9 to 10am, and by appointment.
© Université Laval
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Soutien technique
Comptoir d'aide APTI (FSA)
Palasis Prince, Local 2215-B
http://www.fsa.ulaval.ca/techno
[email protected]
418-656-2131 poste 6258
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Sommaire
Course Description .......................................................................................................................... 4
Introduction .......................................................................................................................................................................................................................... 4
General Objectives ........................................................................................................................................................................................................... 4
Detailed Objectives .......................................................................................................................................................................................................... 4
Instructional Approach .................................................................................................................................................................................................... 5
Course Content ................................................................................................................................ 5
Evaluations & Grading ..................................................................................................................... 6
Graded Assignments ....................................................................................................................................................................................................... 6
Informations détaillées sur les évaluations sommatives ................................................................................................................................... 6
Attendance ................................................................................................................................................................................................................... 6
Analysis I: Culture ...................................................................................................................................................................................................... 6
Analysis II: Management ........................................................................................................................................................................................ 7
Analysis III: Company and Industry .................................................................................................................................................................... 7
Presentation of Internationalization Plan .......................................................................................................................................................... 7
Internationalization Plan Paper ............................................................................................................................................................................ 9
Individual Member Contribution to the Team ................................................................................................................................................. 9
Grading Scale .................................................................................................................................................................................................................... 9
Course Language Policy ................................................................................................................................................................................................ 9
Plagiarism ............................................................................................................................................................................................................................ 9
Disciplinary Regulations .............................................................................................................................................................................................. 10
Students with disabilities, learning difficulties or mental health problems ............................................................................................... 10
Deadlines and Overdue Work ................................................................................................................................................................................... 10
Laptop and Software Requirements ....................................................................................................................................................................... 10
Course Evaluation .......................................................................................................................................................................................................... 11
Teaching Materials ......................................................................................................................... 11
Required Materials ......................................................................................................................................................................................................... 11
Supplemental Materials ............................................................................................................................................................................................... 11
References and Appendices ........................................................................................................ 12
Appendices ....................................................................................................................................................................................................................... 12
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Course Description
Introduction
This course (GIE-6105) is targeted to students in the International Management MBA and Global Business MBA programs,
as well as to the MBA-level foreign exchange students. It is also open to other MBA students and to students from other
internationally-focused programs outside the business school. The undergraduate course (GIE-4105) meets concurrently with its masters-level correlate. It is designed for students
focusing on international management and/or business, although it is open to all business students and to students from
other internationally-focused programs outside the business school. The course is offered in English both to enhance the usefulness and value of the course (as English is the primary language
of the United States) and because it is required for the MBA in Global Business.
This is a seminar-style course, covering a wide array of topics related to doing business in the United States. We will be
welcoming several guest speakers who have agreed to share their expertise in various domains. Students must be prepared
for each class session, in terms of having done all assigned readings and tasks, as well as spending some time to consider
the topics addressed by each speaker in advance of their talks.
General Objectives
The primary objective of this course is to foster skills that will enable students to establish a business strategy for the United
States market. These skills will be based on knowledge of, among other things, the following broad topics: general
characteristics of the country (culture, institutions, etc.), trade relations, appropriate market approach, relevant immigration
and customs laws, etc. In the pursuit of this primary objective, students will also learn about working in the United States and
with Americans.
Detailed Objectives
By the end of this course, students should be able to:
• Understand the breadth and complexity of issues that individuals and organizations face when exporting to, operating in, or
working in the United States (U.S.);
• Be aware of the particularities of the legal, economic, political, cultural, and business-specific characteristics of the U.S.
context;
• Appreciate the institutional and cultural differences within the United States at the state and regional level;
• Recognize the distinction between the cultural artifacts and values of the U.S.;
• Understand the business-specific implications of these artifacts and values;
• Analyze a specific company-industry-country situation in order to provide specific recommendations for operations or
marketing in the U.S.;
• © Université Laval
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• Prepare a plan of entry into or expansion within the U.S.
Instructional Approach
This course uses a teaching method appropriate for management education. As such, the class format and and teaching
materials are intended to stimulate learning though collaboration, communication and individual work. The goal is to assist
you in managing their time in a manner that is flexible yet structured and therefore enhance the learning process.
The course will combine several teaching methods: presentations of foundational material made by professor and guest
speakers; interactive discussions on focal topics; analyses of cultural phenomena; team work time; team analytical
presentations of internationalization plans.
In this course you will be asked to read material grounded in both theory and practice. You will be expected to conduct
independent and collaborative research into companies, industries, and various aspects of the United States as a business
context. All work will be judged on the integrity of the argument made (the quality of the analysis and recommendation), the
structure and presentation of your reasoning, the clear use and demonstration of links between theory and practical
evidence, and on the thoughtfulness and creativity displayed.
Course Content
Le tableau ci-dessous présente les semaines d'activités prévues dans le cadre du cours.
Titre
Date
Week 1: Introduction and Team Formation
1 sept. 2015
Week 2: U.S. Institutions
8 sept. 2015
Week 3: Cultural Theory and U.S. Culture
15 sept.
2015
Week 4: Regional Differences / Canada and the United States
22 sept.
2015
Week 5: Human Resources Management and the U.S.
Analysis I due
29 sept.
2015
Week 6: Legitimacy Management in the United States
6 oct. 2015
Week 7: US-Canada Value Chains / Guest Speaker
13 oct. 2015
Week 8: Entry Modes and the United States
20 oct. 2015
Reading Week - No Class
27 oct. 2015
Week 9: Visas and Immigration to U.S. / Guest Speakers
Analysis II due
3 nov. 2015
Week 10: Consumer Behavior in the U.S.
10 nov.
2015
Week 11: Legal Aspects of Doing Business in the U.S. / Guest speaker
17 nov.
2015
Week 12: Marketing in the U.S.
Analysis III due
24 nov.
2015
Week 13: Presentations
1 déc. 2015
Week 14: Presentations and Course Wrap-Up
PLEASE complete course evaluations -- thank you!
8 déc. 2015
Team Papers Due
NOTE: Internationalization Plan Papers Due by Midnight
11 déc.
2015
Note : Veuillez vous référer à la section Course Content de votre site de cours pour de plus amples détails.
Page 5 de 13
Note : Veuillez vous référer à la section Course Content de votre site de cours pour de plus amples détails.
Evaluations & Grading
Graded Assignments
Sommatives
Titre
Date
Mode de travail
Pondération
Attendance
À déterminer
Individuel
15 %
Analysis I: Culture
Dû le 29 sept. 2015 à
12h30
Individuel
15 %
Analysis II: Management
Dû le 6 nov. 2015 à
23h59
Individuel
15 %
Analysis III: Company and Industry
Dû le 24 nov. 2015 à
12h30
Individuel
20 %
Internationalization Plan (Somme des évaluations de ce regroupement)
35 %
Presentation of Internationalization Plan
Dû le 1 déc. 2015 à
12h30
En équipe
10 %
Internationalization Plan Paper
Dû le 11 déc. 2015 à
23h59
En équipe
20 %
Individual Member Contribution to the Team
Dû le 7 janv. 2016 à
23h59
En équipe
5%
Informations détaillées sur les évaluations sommatives
Attendance
Date de remise :
À déterminer
Mode de travail :
Individuel
Pondération :
15 %
Directives de l'évaluation :
There will be 14 class sessions. The system will convert your score on a scale of 14 to the
15% scale.
Analysis I: Culture
Date de remise :
29 sept. 2015 à 12h30
Mode de travail :
Individuel
Pondération :
15 %
Remise de l'évaluation :
Boîte de dépot
Choose a topic in the news of the United States and provide a cultural analysis of it. The
idea is to use the cultural dimensions to explain the situation.
• GIE-4105: The analysis should be 2 pages (1-1/2 line spacing), excluding list of works cited and
exhibits. • GIE-6105: The analysis should be 3 pages (1-1/2 line spacing), excluding list of works cited and
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exhibits. • You must use theoretical tools from cultural theory -- such as Globe Study, Hall, or Hofstede
dimensions -- and make distinctions between artifacts and values.
• You must use citations (in the style Author, Date) with a list of the works cited at the end.
Analysis II: Management
Date de remise :
6 nov. 2015 à 23h59
Mode de travail :
Individuel
Pondération :
15 %
Boîte de dépot
[email protected]
Choose a country other than the United States. Take the perspective of the VP of
International for a hypothetical company from that country. The company will be setting up
a subsidiary in the U.S. and will staff it with both home country and U.S. employees. Provide
an analysis of the cultural and institutional differences between the home country and the
United States that will affect the management and/or the HR policies of these employees.
exhibits. • GIE-6105: The analysis should be 4 pages (1-1/2 line spacing), excluding list of works cited and
exhibits. • You must use theoretical tools from cultural theory -- such as Globe Study, Hall, or Hofstede
dimensions -- and make distinctions between artifacts and values. • You should also do some research on the institutions of both countries (e.g., educational, legal,
political, religious, etc.).
Analysis III: Company and Industry
Date de remise :
24 nov. 2015 à 12h30
Mode de travail :
Individuel
Pondération :
20 %
Boîte de dépot
Each student will choose any firm, domestic or multinational, that is owned and
headquartered in the United States. Describe the key resources, abilities and characteristics
of both the firm itself and its product/service that lend themselves to the creation of a
competitive advantage. Use a Porter’s Five Forces analysis to describe the industry in the
U.S. market. Based on these two things, conclude with a brief explanation of what it is that
makes the company successful in that industry market.
• GIE-4105: The analysis should be 3 pages (1-1/2 line spacing), excluding list of works cited. Use
approximately one page for each of the three parts of the analysis.
• GIE-6105: The analysis should be 4 pages (1-1/2 line spacing), excluding list of works cited. Use
approximately one page for each of the first two parts of the analysis, and two pages for the last
question.
Presentation of Internationalization Plan
Date de remise :
1 déc. 2015 à 12h30
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Date de remise :
1 déc. 2015 à 12h30
Évaluation par les pairs :Jusqu'à la publication des résultats
Mode de travail :
En équipe
Pondération :
10 %
Répartition de la correction
et critères :
50 % Corrigé par l'enseignant
Critère
Notation
Slides were profession looking, right level of detail, and error-free
10
Presenter(s) seemed to know the material well
10
Presentation used course theory to analyze
10
Company and product were well explained
10
Motivation for entering US clear & compelling (e.g., growth vs. learning)
10
Strong analysis of industry in the U.S. market
10
Strong analysis of relevant country factors (culture, regulations, etc.)
10
Clear and logical int'l strategy (entry mode, global/MD approach, etc.)
10
Potential challenges are identified AND addressed
10
Overall, recommended int'l expansion plan is strong
10
50 % Évaluation par les pairs
Critère
Notation
Slides were professional looking and error-free
10
Presenter(s) seemed to know the material well
10
Presentation used course theory to analyze
10
Company and product were well explained
10
Motivation for entering U.S. clear & compelling (e.g., growth vs. learning)
10
Strong analysis of industry in the U.S. market
10
Strong analysis of relevant country factors (culture, regulations, etc)
10
Clear and logical Int'l strategy (entry mode, global/MD approach, etc.)
10
Potential challenges are identified AND addressed
10
Overall, recommended intl expansion plan is strong
10
Boîte de dépot
Please submit a copy of your PowerPoint slides through the DropBox before December 1. If
you submit them after this time, you must bring a paper copy of the slides to class:
handout-style with three slides per page, plus blank lines next to the slides.
Working together in groups of 4-5 people, you will choose a firm from any country other than
the U.S. that has no current presence in the United States. You will then prepare an
internationalization plan for that company’s entry into or expansion within the United States. The strategy you devise must be based on what you have learned in class – both theory and
practice must be addressed – as well as on research into the firm, the industry, and the
country. Finally, you should be able to demonstrate that the U.S. is a strategically important
market for this firm and that the firm will be able to meet the challenges and exploit the
opportunity. Presentations of the internationalization plan should be 15 minutes long and students should
be prepared to answer questions afterward, in case they arise. Both your appearance and
presentation should be of professional quality.
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Internationalization Plan Paper
Date de remise :
11 déc. 2015 à 23h59
Mode de travail :
En équipe
Pondération :
20 %
Boîte de dépot
Working together in groups of 4-5 people, you will choose a firm from any country other than
the U.S. that has no current presence in the United States. You will then prepare an
internationalization plan for that company’s entry into or expansion within the United States.
The strategy you devise must be based on what you have learned in class – both theory and
practice must be addressed – as well as on research into the firm, the industry, and the
country. Finally, you should be able to demonstrate that the U.S. is a strategically important
market for this firm and that the firm will be able to meet the challenges and exploit the
opportunity.
For both technical requirements and content requirements, see the files below. NOTE that
GIE-4105 and GIE-6105 have different content and length requirements. Be sure to use the correct
guide below.
Fichiers à consulter :
GIE-4105 Team Paper Requirements.docx (17,42 Ko, déposé le 31 août 2015)
GIE-6105 Team Paper Requirements.docx (17,67 Ko, déposé le 31 août 2015)
Individual Member Contribution to the Team
Date de remise :
7 janv. 2016 à 23h59
Contribution au travail d'équipe :14 janv. 2016 à 23h59
You MUST do the team member évaluations by the date due. After December 25, you will
receive a 2% penalty on your overall course grade if you have not submitted your team
member évaluations.
Mode de travail :
En équipe
Pondération :
5%
Grading Scale
Cote
% minimum
% maximum
Cote
% minimum
% maximum
A+
95
100
C+
77
79,99
A
93
94,99
C
73
76,99
A-
90
92,99
E
0
72,99
B+
87
89,99
B
83
86,99
B-
80
82,99
Course Language Policy
Students have the possibility of handing in their papers and answering their exams in French with no consequences on their
grade. However, course materials, instructions and exams will not be translated and will be available in English only.
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Plagiarism
FSA ULaval does not tolerate conduct that does not comply with its ethical standards. The Règlement disciplinaire à
l’intention des étudiants de l’Université Laval lists some 20 academic infractions that are subject to penalty. Everyone knows
the most common errors, but are you aware that copying a few sentences from a work on paper or a website without
inserting quotation marks or citing the source are two of the infractions? Or that summarizing an author’s original idea in your
own words without citing the source, and translating a text in part or entirely without stating its origin, are also prohibited? To
avoid exposing yourself to consequences ranging from failing a course to expulsion from the university, consult the following
website: http://www.fsa.ulaval.ca/plagiat. You’ll find everything you need to avoid plagiarism.
Disciplinary Regulations
Any student who is found to have committed a violation of the Règlement disciplinaire à l’intention des étudiants de l’Université Laval
(Université Laval student disciplinary regulations) in this course, especially involving plagiarism, will be subject to the penalties set
out in the regulations. Students should familiarize themselves with sections 28 to 32 of the disciplinary regulations.
These can be found (in French only) at the following web address:
http://www2.ulaval.ca/fileadmin/Secretaire_general/Reglements/Reglement_disciplinaire.pdf
Students with disabilities, learning difficulties or mental health problems
Students who have a letter of Attestation d’accommodations scolaires [English: certificate of academic accommodation] issued
by a counsellor from the Accueil et soutien aux étudiants en situation de handicap section [French acronym: ACSESH; English:
students with disabilities support services section] must inform their professor or instructor at the start of the session so that
accommodation measures in the classroom or during examinations can be put in place by their program administration.
Students with a functional impairment or disability who do not have this letter must contact the ACSESH at 656‑2880 as soon
as possible.
ACSESH strongly recommends that you take advantage of all the services to which you are entitled in order to succeed in
your program, without discrimination or special privileges. For more information, please see the Procédure de mise en
application des mesures d’accommodations scolaires [English: application for accommodation measures] at:
https://www.aide.ulaval.ca/cms/Accueil/Situations_de_handicap.
Deadlines and Overdue Work
The learning schedule laid out in the calendar should be adhered to. Overdue work will be penalized at a rate of 2% a day for
every day late to a maximum of 14 days. After 14 days, the work will not be accepted and a mark of 0 will be given for that
evaluation. There are exceptional circumstances that may prevent a student from submitting an assignment on time. In such cases, it is
the student’s responsibility to inform the teacher as soon as possible to discuss an extension or plan an alternative.
Laptop and Software Requirements
Students are expected to have a laptop compatible with the FSA ULaval IT environment in order to participate in course
activities both inside and outside the classroom (e.g. management simulations, online quizzes, Securexam, etc.).
Minimum software requirements for compatibility with the FSA ULaval environment:
• Operating system: • Windows 8.1, 8, 7 or Vista
• Office Suite: • Microsoft Office 2013, 2010 or 2007: • Microsoft Word
• Microsoft Excel
• Microsoft PowerPoint
• Browser:
• Internet Explorer 8.0 or later
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• Internet Explorer 8.0 or later
• Google Chrome
• Firefox 3.5 or later
• Safari 5 or later
Course Evaluation
At the end of the course, the Faculty will conduct a summative evaluation, by soliciting your comments and suggestions, to
determine whether the teaching method achieved its goals and your degree of satisfaction. During the session, a link to the
course evaluation questionnaire will be uploaded to the course website home page. This evaluation is very important, as it
will allow us to improve the course. The course supervisors thank you in advance for your collaboration. Please note that this
evaluation is confidential.
Link to the course evaluation system.
Teaching Materials
Required Materials
American ways : a cultural guide to the United States ( 3rd édition )
Auteur : Gary Althen with Janet Bennett
Éditeur : Intercultural Press ( Boston , 2011 )
ISBN : 9780984247172
Supplemental Materials
GIE 6105 Doing Business in the United States
Useful Readings List
• Hofstede, G(1983) “The Cultural Relativity of Organizational Practices and Theories”
• House, et al. (2002) “Understanding cultures and implicit leadership theories across the globe: an introduction to project
GLOBE”
• Ghemawat, P (2001) "Distance still matters: The hard reality of global expansion"
• Zider, B. (1998, Nov). How venture capital works. Harvard Business Review, 76, 131-139.
• Root, F.R. (1982) Foreign Market Entry Strategies. AMACAOM: New York.
• Florida, R. (2004). America's Looming Creativity Crisis. Harvard Business Review, 82(10), 122-136.
Page 11 de 13
• Martin, L. (2011) Open minds, open border.The Globe & Mail (Toronto, Canada). Feb. 8, 2011: p. A19.
• Burney, D.H. (2011) Time to be boldly bilateral.National Post. Mar. 28, 2011
• Cooper, H. (2011) A silver lining to America's waning influence. The New York Times. Nov. 1, 2011.
• Gunderson, M. North American (2001) Economic Integration and Globalization. In P. Grady & A. Sharpe (eds.) The State
of Economics in Canada: Festschrift in Honour of David Slater, Centre for the Study of Living Standards, pages 355-377.
• Enloe, C. and Seager, J. (2011) The Real State of America Atlas : Mapping the Myths and Truths of the United States.
• Kelley, A. (2014) New College Rankings Remind Us Of What's Wrong With American Higher Education, Forbes, on-line.
• Grabb, E. and Curtis, J. (2005) Regions Apart: The Four Societies of Canada and the United States. Oxford University
Press: Oxford.
• Kostova, T. and S. Zaheer, 1999. Organizational legitimacy under conditions of complexity:The case of the multinational
enterprise. Academy of Management Review, 24(1):64-81.
• Root, F. 1994. Entry Strategies for International Markets. Jossey-Bass: San Francisco.
References and Appendices
Appendices
Analyse PESTEL.docx (71,45 Ko, déposé le 22 juin 2015)
Sample_5ForcesAnalysis.pdf (1,02 Mo, déposé le 22 juin 2015)
Université Laval Library -- Business Site
URL : http://www.bibl.ulaval.ca/web/administration
Site consulté par l'enseignant le 2 septembre 2013
Ghemawat's CAGE Comparator
URL : http://www.ghemawat.com/cage/
CIA World Factbook for All Countries
URL : https://www.cia.gov/library/publications/the-world-factbook
Page 12 de 13
US Learn the States Puzzle
URL : http://www.yourchildlearns.com/mappuzzle/us-puzzle.html
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GIE-6105 : Doing Business in the United States

Transcription

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