GROUPE 3SI - Environmental display: 3Suisses.fr ecological

GROUPE 3SI - Environmental display:
3Suisses.fr ecological barometer
Contexte
3 SUISSES France, a 3SI Group subsidiary, is an e-retailer specialized in the fashion and home furnishings
Année
2012
sector. These are times when three quarters of consumers are influenced by the energy footprint during a
Catégorie
6. Clients / Consommateurs
purchase and where 53% of French people find that there are too many environmental messages.
purchase, where three quarters of consumers want more information about the environmental impact of their
Rubrique
Pédagogie
Objectif(s)
Secteur
Commerce / Distribution
Assist the client and guide their choices and give them clear and comprehensible information
To guarantee the transparency of information, make consumers more aware and with one glance, achieve all
Taille de l'entreprise
Entreprise de plus de 500 salariés
these goals, with the hopbadge tool.
Moreover, give the knowledgeable choice of a cause with the maximum of amount of useful information is part of
Pays
France
our responsibility.
Démarche
Entreprise
GROUPE 3SI
The 3 SUISSES brand complies with the national and international experimental program launched by the
ADEME Environmental Agency on environmental displays within the scope of the Grenelle Round Table
initiatives in favor of the Environment.
The impetus here is to create a legible label on which the consumer's best interests are clearly visible with just a
single glance.
This ecological barometer stems from the meeting organized between 3 SUISSES, multichannel retailer
generating 56% of its sales revenue from Web transactions (2nd leading French site in the fashion and home
Chiffre d'affaires
1.9 Milliards € (2011)
Effectif
7500 (2011)
Pays
France
Adresse
243/245 rue Jean Jaurès
59605 VILLENEUVE DASCQ
3suissesinternational.com
furnishings sector) and HopeCube, the pioneer in digital environmental product ratings.
This experimental campaign has targeted washing and drying machines under the electrical appliances heading
on the 3 SUISSES website.
They come in the form of an ecological barometer giving a score between 0 and 10, indicating explicitly the
financial economy brought by the environmental performance of the product
By clicking on "more information" the user gets a 3 tab pop-up giving detailed information on water consumption,
electricity, the efficiency of the energy class but also the manufacturer and commitment in terms of sustainable
development and finally the calculation of the energy savings and finance.
The next feature that will be offered to users will display products sorted by hopscore note.
This approach is still in the experimental phase.
Best Practice selected in 2011 by the World Forum Lille and updated in 2012 for its evolution.
Entreprise Partenaire du World Forum
Lille 2014
Facteur(s) clés du succès
Contact
Evelyne SEYMAND, Directrice
> Simple, clear, direct information
> Giving a notion of environmental impact and the amount of savings; the 2 bits of information sought by current
Développement Durable,
consumers.
Mise à jour le
Mardi, 24 Mai 2016
Contribution à la performance de l'entreprise
Following an AB Testing:
§ +2% in shopping carts
§ +3% more page views/visits
§ A click through rate of between 1.5 and 2%
§ An innovation in environmental labelling
Bénéfices sociaux, environnementaux et/ou de gouvernance
Educate the consumer in a simple and fun way, a new criterion for selecting environmental products
Make information available for an informed choice of product, both environmentally and financially
Cette oeuvre de Réseau Alliances est mise à
disposition selon les termes de la licence Creative
Pour en savoir plus
Winning CSR policy of MONDIAL RELAY at
http://www.reseau-alliances.org/bonnes-pratiques/les-trophees-de-leconomie-responsable.htmlWinning
CSR policy of MONDIAL RELAY at