GEST-S555 Business Field Project 2014

GEST-S555 Business Field Project 2014-2015, 1er Quadrimestre
Prof. Pico LANTINI
Sujets proposés
Code : GEST-S555-P2
Client : TeamCorner SPRL
Représentants : Nicolas Finet ([email protected]), Thibaut Vanderhofstadt
([email protected])
Titre : Discover more value in digital marketing workflows
Abstract:
About TeamCorner: Team Corner (http://teamcorner.be/), founded by two SBSEM graduates, is a
startup that has created and currently runs SortList (http://www.sortlist.com/), a two-sided
worldwide platform where Brand Owners meet Digital Marketing agencies. The company is
experiencing fast growth yet needs to consolidate its fundamentals.
"Even though TeamCorner is quickly growing its user base, its management wants to discover how to
create more value for Brand Owners. One hypothesis here is that better support to the way Brand
Owners work with Digital Marketing Agencies may be a convenient approach for creating tools to
help Brand Owners achieve better results from their Digital Marketers.
This team will examine how current Brand Owners work with Digital Marketers, from selecting them
to managing them to building experience. This team will need to spend time at selected Brand
Owners' to discover, map and understand their work processes and workflows, then map them to
Team Corner's Product Roadmap.”
Keywords: startup, business development, business modeling, digital marketing, national
Requirements: proper command of English and French is mandatory, and Dutch and/or German are
assets.
Code : GEST-S555-P3
Client : AGORIA asbl
Représentant : Diego Algaba ([email protected])
Titre: Sector study of the HVAC (heating, ventilation, and air conditioning) industry within the
Building Technology (energy systems) sector as preparation to lower carbon footprint.
Abstract:
About Agoria: Agoria (http://www.agoria.be/) is the Belgian federation of the technology industry.
With more than 1700 member companies employing more than 275000 people, it is the country's
largest industrial federation.
"Within its sectors, Agoria also covers Building Technology (energy systems), and particularly the
HVAC (heating, ventilation, and air conditioning) industry. In the current evolution towards everlower carbon footprint of buildings, Agoria offers to a team of SBSEM students the opportunity to
conduct the first-ever study of the HVAC sector in Belgium.”
Keywords: industry, climate change, carbon footprint, HVAC, sector, national
Requirements: knowledge of French and English are indispensable, and at least one student should
have a good command of Dutch.
Code : GEST-S555-P4
Client : AGORIA asbl
Représentant : Christian Dierick ([email protected])
Titre : Compatibility of existing energy production portfolio models with boundary conditions.
Abstract:
About Agoria: Agoria (http://www.agoria.be/) is the Belgian federation of the technology industry.
With more than 1700 member companies employing more than 275000 people, it is the country's
largest industrial federation. Within its sector mission, it also covers the nation-wide domain of
energy production.
"Considering the various energy production models covering Belgium, Agoria is interested in studying
how much those models are compatible with current reality and boundary conditions. In other
words: to which extent do existing models, used by different stakeholders today, comply with
existing boundaries, thus how realistic are they today? Can they be used as a sound basis for policy
planning?”
Keywords: energy production, climate change, policy-making, national
Requirements: a team of students with skills in technology and economics is invited to apply.
Knowledge of French and English are indispensable, and at least one student should have a good
command of Dutch.
Code : GEST-S555-P6
Client : SOPRA Banking Software SA
Représentant : Hubert Stoop ([email protected])
Titre: How to reconcile Time To Market and Customer Development with a Business Critical
Application?
Abstract:
About Sopra Banking Software: Sopra Banking Software (previously known as Callatay & Wouters)
(http://www.soprabanking.com/) is a global leader in software and IT services for banks and financial
institutions. With a worldwide reach, the Company is a major player in internal IT systems and
processes in banks.
The "Time To Market" requirement becomes increasingly important for banks, yet reliability and
security requirements remain a major concern in their software.
As a banking Software provider we must address these three requirements that seem irreconcilable.
The aim of the study is:
1. to discover what the exact requirement behind the sometimes vague “Time To Market”
concept is ;
2. to discover what banks are ready to change internally to meet this challenge and how we can
best adapt for these changes ;
3. to explore the feasibility of applying (Bank’s) Customer Development process in parallel of a
Business Critical Application that is supported by a standard Software.
Keywords: banking, processes, business development, customer development, software, time-tomarket
Requirements: proper command of French and English are mandatory.
Code : GEST-S555-P9
Client: Zen Car Brussels
Représentant: Régis Leruth
Titre: Définir la campagne de rentrée de Zen Car
Abstract:
About Zen Car : La société Zen Car offre des services de car sharing de véhicules électriques (BEV, EV)
en Région de Bruxelles-Capitale. À la recherche des combinaisons produits-services susceptibles de
rencontrer son public, Zen Car étudie comment adapter son offre.
Zen Car est en train de conclure un accord avec des prestataires de loisirs et souhaite à présenter
définir un package de services qui inclue le car sharing de voitures électriques à destination d’un
public de Génération Y (Les « Millenials »). La société souhaite confier à un groupe d’étudiants de la
SBSEM la recherche et l’étude des conditions d’offre les plus adéquates à ses objectifs de
développement d’affaires, 1) de mettre au point une offre convaincante à partir de sa station de l’Av.
Roosevelt, et 2) d’ouvrir les discussions avec la VUB pour éventuellement implanter une nouvelle
station et p.ex. y fournir l’offre définie en 1).
Keywords: BEV, EV, micro-mobilité, Bruxelles
Requirements: Coûts de déplacement pris en charge par Zen Car. Une connaissance de base de
l’anglais et/ou du néerlandais sont souhaités.
Code : GEST-S555-P11
Client: ListMinut
Représentant: Alexis Safarikas
Titre: ARPU et Ambassadeurs
Abstract:
ListMinut est une startup belge qui a développé et possède une plateforme d’échange de services
entre individus. Un certain nombre de produits et de services technologiques commerciaux étant
d’une complexité qui dépasse les compétences techniques de l’utilisateur moyen, ListMinut souhaite
développer un service d’Ambassadeurs capables d’aider celui-ci à tirer pleinement parti desdits
produits et/ou services, avec le double bénéfice 1) d’une expérience utilisateur meilleure et 2) une
augmentation de l’ARPU du fournisseur. Une équipe d’étudiants analysera le concept de ListMinut,
approchera des fournisseurs connus de ListMinut, et évaluera avec eux si, et comment, un tel
concept de service d’Ambassadeurs est susceptible de satisfaire un besoin du marché.
Keywords: startup, business development, community services, crowd, national
Requirements: pas de requirements particuliers.