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Marketing - HEC Paris
Marketing Bibliography of course books ANDERSON, James C. ; NARUS, James A. Business market management : Understanding, creating and delivering value. 3rd ed. Upper Saddle River : Pearson Education, 2008 Code: 4-62 AND 12 copies including 2 for reference only ARIELY, Dan. Predictably irrational : the hidden forces that shape our decisions. Londres : HarperCollins, 2008 Code: 4-62 ARI 12 copies including 2 for reference only BADOC, Michel ; GEORGES, Patrick M. Neuromarketing in action : how to talk and sell the brain ? Kogan Page, 2014 Code: 4-621 BAD 10 copies including 2 for reference only Available in E-book version BADOC, Michel ; GEORGES, Patrick M. Le neuromarketing en action : comment parler et vendre au cerveau ? 2nd ed. Paris : Eyrolles, 2012 Code: 4-621 BAD 6 copies including 2 for reference only BADOC, Michel. Le marketing de la start-up : Concepts, principes et méthodes du marketing appliqués aux start-ups. Paris : Eyrolles, 2000 Code: 4-602 BAD 8 copies including 1 for reference only BURNS, Alvin C. ; BUSH, Ronald F. Marketing research. 6th ed. Upper Saddle River : Prentice Hall, 2010 Code: 4-6 BUR 10 copies including 2 for reference only CAPON, Noel. Capon’s marketing framework. New York : Wessex, 2009 Code: 4-6 CAP 10 copies including 2 for reference only CHURCHILL, Gilbert A. ; IACOBUCCI, Dawn. Marketing research : methodological foundations. 10th ed. Mason : South Western, 2010 Code: 4-60 CHU 10 copies including 2 for reference only HEC Library – Updated: October 2014 Contact: [email protected], 01 39 67 94 78 CRAWFORD, Merle C. ; DI BENEDETTO, Anthony C. New products management. 10th ed. Boston : McGraw-Hill, 2011 Code: 4-6341 CRA 8 copies including 2 for reference only DOYLE, Peter ; STERN, Philip. Marketing management and strategy. Madrid : Prentice Hall Europe, 2006 Code: 4-6 DOY 12 copies including 2 for reference only Available in E-book version DUSSART, Christian. Creative cost-benefits reinvention : how to reverse commoditization hell in the age of customer capitalism. New York : Palgrave Macmillan, 2010 Code: 4-633 DUS 14 copies including 2 for reference only FARRIS, Paul W ; BENDLE, Neil T. ; PFEIFER, Philip E. Key marketing metrics : the 50+ metrics every manager needs to know. Harlow : Wharton school publishing, 2008 Code: 4-602 PFE 12 copies including 2 for reference only FERRY-MACCARIO, Nicole. Droit du marketing : déjouer les pièges juridiques de la publicité et des actions commerciales. 2nd ed. Paris : Pearson, 2008 Code: 4-6 FER 6 copies including 2 for reference only GODIN, Seth. Permission marketing. Paris : Maxima, 2009 Code: 4-60 GOD 8 copies including 2 for reference only KAPFERER, Jean-Noël. The new strategic brand management : creating and sustaining brand equity long term. 5th ed. London : Kogan Page, 2012 Code: 3-43 KAP 10 copies including 2 for reference only Available in E-book version KAPFERER, Jean-Noël ; BASTIEN, Vincent. The luxury strategy : Break the rules of marketing to build luxury brands. 2nd ed. London : Kogan Page, 2012 Code: 6-307 KAP 15 copies including 2 for reference only KAPFERER, Jean-Noël. Les marques, capital de l'entreprise : Créer et développer des marques fortes. 4th ed. Paris : Editions d’Organisation, 2007 Code: 3-43 KAP 12 copies including 2 for reference only HEC Library – Updated: October 2014 Contact: [email protected], 01 39 67 94 78 KEEGAN, Warren J. ; GREEN, Mark C. Global marketing. 7th ed. London : Pearson, 2013 Code: 4-603 KEE 8 copies including 2 for reference only KOTLER, Philip ; KELLER, Kevin Lane ; DUBOIS, Bernard ; MANCEAU, Delphine. Marketing management. 14th ed. Paris : Pearson Education, 2012 Code: 4-6 KOT 13 copies including 2 for reference only KOTLER, Philip ; KELLER, Kevin Lane. Marketing management (English version). 14th ed. Boston : Pearson, 2011 Code: 4-6 KOT 12 copies including 2 for reference only LEHMANN, Donald. Analysis for marketing planning. 7th ed. Paris : McGraw-Hill, 2008 Code: 4-602 LEH 12 copies including 2 for reference only LENDREVIE, Jacques ; LEVY, Julien ; LINDON, Denis. Mercator : Tout le marketing à l’ère numérique. 11th ed. Paris : Dalloz, 2014 Code: 4-6 LEN 16 copies including 2 for reference only Available in E-book version LENDREVIE, Jacques ; BAYNAST, Arnaud de. Publicitor : publicité on line & off line. 8th ed. Paris : Dunod, 2014 Code: 4-652 LEN 4 copies including 2 for reference only SCHIFFMAN, Leon G. ; KANUK, Leslie Lazar ; WISENBLIT, Joseph. Consumer behavior. 11th ed. Boston : Pearson, 2014 Code: 4-62 SCH 8 copies including 2 for reference only SOLOMON, Michael R. Consumer behavior. 10t th ed. New York : Pearson, 2012 Code: 4-62 SOL 8 copies including 2 for reference only STERN, Louis W. ; COUGHLAN, Anne T. ; ANDERSON, Erin. Marketing channels. 7th ed. Upper Saddle River : Prentice Hall, 2006 Code: 6-402 STE 12 copies including 2 for reference only ULRICH, Karl T. ; EPPINGER, Steven. Product design and development. 5th ed. Boston : McGraw-Hill, 2012 Code: 4-63 ULR 11 copies including 2 for reference only HEC Library – Updated: October 2014 Contact: [email protected], 01 39 67 94 78
