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Video Game Management
Digital Entertainment Marketing and Management
SPECIALISED MBA PROGRAMME
Institut International du Multimédia
Pôle Universitaire Léonard de Vinci
Paris La Défense
www.iim.fr
BECOME A:
VIDEO GAME PRODUCER
HEAD OF PRODUCTION
CREATIVE DIRECTOR
VIDEO GAME PRODUCT MANAGER
PROJECT MANAGER
Video games and digital entertainment are not only “dream” sectors but also very successful businesses registering in these last few
years a two-digit economic growth (18% increase in value in France in 2008 – Source GFK). With world business figures of more than 30
billion euros, the video game industry is now worth more than the movie industry.
However, this industry is still maturing and thus today requires a high level of training in order to raise the level of professionalism, to
define and recognise the competencies needed and to insure the industry's adaptability to new technologies and e-commerce. To be a
successful professional in the video game industry it is not only necessary to have creative ideas and technical expertise but also possess
a full understanding of the demands of this evolving market and to have an international dimension to your career.
« The video game today, represents the visible face of a
still emerging digital entertainment market. Advances in
the areas of artificial intelligence, 3D interfaces, enhanced
reality, etc. have become increasingly defined.
To
understand these future technologies and have a vision of
the convergence of media are key contributions of the Video
Game Management MBA Programme ».
Jean- Claude Heudin, Director of IIM's Interactive
Media Laboratory and author of “Artificial Creatures”
Editions Odile Jacob.
« With the tremendous increase in downloading, on-line
games, and “casual” gaming, digital entertainment is in full
mutation and offers important growth opportunities with new
distribution methods. The Video Game Management MBA
allows managers and future managers to master the many
aspects of e-marketing in order to better adapt to these
evolving markets ».
Carole Faure, Director of IIM's Video Game
Management MBA
IIM's student work
The Video Game Management MBA is a professional programme
within the digital entertainment field. The educational content is
updated each year by the Educational Steering Committee to adapt
to the demands of the industry and the continuing evolution in
technology.
Courses are taught by recognised professionals of the highest
calibre who come from international businesses and have a desire
to pass on both their passion for the video game industry and their
operational expertise.
Pragmatism, versatility, pro-activity, strategic planning and
international perspectives are cultivated throughout the Video
Game Management MBA.
In addition to its excellent content, this specialised MBA
programme gives access to a network of industry professionals.
Any professional leader recognises the importance of a strong
personal network in achieving business and in the development of
one's business career.
Within the privileged campus of the Pôle Universitaire Léonard
de Vinci, in the heart of the “La Defense” business district, the
educational tools, work methods, courses, conferences, individual
coaching, internships and professional exchanges combine to
allow your career goals to be met.
PROGRAMME
Twelve months of academic training: approximately 400 full-time hours and six months professional internship.
MARKETING
E-COMMERCE
STUDIO
MANAGEMENT
OFF-LINE AND ONLINE VIDEO GAME
PRODUCTION
PRODUCTION
FINANCING
NEW MEDIA
RIGHTS
FINANCIAL
INTELLIGENCE
R&D
PROFESSIONAL THESIS
PERSONALISED TUTORING
CASE STUDY SEMINARS
BUSINESS INTERNSHIP
INTEGRATION SEMINAR
The specialised MBA in Video Game Management is for students with a minimum of a Bachelors Degree who wish to acquire a strong
specialisation in this industry.
TRAVEL FOR INTERNATIONAL STUDY
INTEGRATION SEMINAR
NEW MEDIA RIGHTS
The integration seminar includes introductory courses, conferences and business case studies.
Licences, original IP's, author rights and copyrights, legal
protections, piracy, business contracts, development contracts,
publishing contracts and distribution.
COURSE MODULES
FINANCIAL INTELLIGENCE/RESEARCH AND DEVELOPMENT
Most of the courses are taught in English by industry professionals.
The courses allow the mastering of knowledge and applied
methods to the field in the form of modules and seminars and key
documentations.
Serious gaming, advergaming, Next Gen Consoles, Mobile Gaming,
Artificial Intelligence, man-machine interface, simulation.
It is important to note that programming techniques and computer
graphics are not part of this MBA programme.
Project presentation, negotiating, personal interview in the
United States, Japan, or in the United Kingdom
MARKETING AND E-COMMERCE
Market studies: international outlook, the sociology of digital
entertainment, game genres and platforms, business model,
qualitative and quantitative studies, actors, product analysis...
Marketing and communication: press relations, advertisements,
partnerships, trade shows, game launches, point of purchase
displays, international marketing...
Web marketing and e-commerce: web campaign, referencing,
blogs, game contests, e-mailing, viral marketing, mobile
phone marketing, e-commerce websites, on-line and microtransactions.
CASE STUDY SEMINARS
STUDIO MANAGEMENT
Organisation: the structure of a game development studio and a
game publisher, information systems.Ressources humaines.
Human Resources: Employment contracts, crisis management,
team motivation and creativity…
Business Management: Request for Proposal, managing
business growth, international outsourcing, mergers and
acquisitions.
BUSINESS INTERNSHIP
OFF-LINE AND ON-LINE VIDEO GAME PRODUCTION
PROFESSIONAL THESIS
Project Management, planning, on-line and off-line games, detailed
concept, technology, design, graphics, sound and music, controls,
resource and asset management, pre-production and production,
localisation, testing, risk management.
The professional thesis is an individual work of applied research on
a practical business problem. This work is conducted parallel to the
training courses and concludes with the thesis defense before a jury
composed of experts from the video game industry. Diplomas are
awarded on the basis of the student's yearly results and the quality and
relevance of the thesis and its defense.
PRODUCTION FINANCING
National and International context, government aid, production
forecasts, financial research, profit and loss sheets, research and
development portfolio, business plans.
COMMUNICATING IN ENGLISH
Several seminars are held throughout the year. The case study will be
presented by a professional and analysed by the students who work in
pairs to propose their solution.
TRAVEL FOR INTERNATIONAL STUDY
An international trip allows for the discovery of new territory and the
importance of the international dimension in this industry. In the
programme: conferences, business visits, professional internship,
networking.
The students will work six months in a business, allowing them to put
their training into practice.
PERSONALISED TUTORING
Frequent tutorials are scheduled to personally follow the student's
training and adaptation to his/her career plan.
MANAGEMENT OF THE
SPECIALISED MBA PROGRAMME
MONIKA SIEJKA
« The professional aspect of the IIM is what made me choose
it: the lecturers coming from the multimedia world, the internships, concrete projects...all is thought of to equip the
students with the expected competencies recognised and
expected by this industry ».
DIRECTOR OF THE INTERNATIONAL INSTITUTE OF MULTIMEDIA (IIM)
JEAN- CLAUDE HEUDIN
Guillaume PORTIER,
Executive Producer, Mindscape
DIRECTOR OF THE IIM MEDIA LABORATORY
CO-DIRECTOR OF THE INTERNATIONAL INSTITUTE OF MULTIMEDIA
CAROLE FAURE
DIRECTOR OF THE SPECIALISED MBA PROGRAMME – VIDEO GAME
MANAGEMENT
CEO AND CO-FOUNDER, KAOLINK
FORMER OFFICE MANAGER, SONY PSYGNOSIS
RISA COHEN
PRESIDENT OF THE EDUCATIONAL STEERING COMMITTEE
INTERNATIONAL PRODUCTION CONSULTANT
FORMER PRODUCTION SUPERVISOR, FILM FINANCES
FORMER SENIOR PRODUCER, DISNEY
© Retour sur L'ile mystérieuse, Microids 2008
EDUCATIONAL STEERING
COMMITTEE
© Rayman Raving Rabbids TV Party, Ubi Soft 2008
MASA AGARIADA
CEDRIC GENIN
DIRECTOR, TOSE, USA/JAPAN
HEAD OF GAMES, SFR
STÉPHANE BAUDET
CHRISTOPHE GOMEZ
STUDIO MANAGER, UBISOFT
SENIOR PRODUCER NEW PLATFORMS, ELECTRONIC ARTS MOBILE, USA
LUDOVIC BARRA
ANNE-MARIE JOASSIM
VICE PRESIDENT CONTENT & STUDIO, CAFÉ.COM, BOONTY
MANAGING DIRECTOR, ANSWERS RECRUITMENT FRANCE/UK
YVES BLEHAUT
SASHIKO KONDO
SENIOR VICE PRESIDENT, ATARI
CEO, PH STUDIO, JAPON
JEAN-BAPTISTE BOLCATO
CHRISTOPHE MARIDET
GAME DIRECTOR, A2M , MONTREAL, CANADA
DIRECTOR, THE WALT DISNEY COMPANY, FRANCE/BENELUX
STÉPHANE BONAZZA
LAURENT MICHAUD
DIRECTOR, GRAVITY EUROPE
HEAD OF THE VIDEO GAME FORUM, IDATE
DOMINIQUE COR
ANDREW PARSONS
CEO, MKO GAMES
DIRECTOR 3RD PARTY RELATIONS, SONY COMPUTER ENTERTAINEMENT, UK
ALEXANDER FERNANDEZ
CATHERINE PEYROT
CEO, STREAMLINE STUDIOS BV, NETHERLANDS
VIDEO GAME PRODUCTION MANAGER, MICROIDS
NASKO FESJA
PITOF
MARKETING DIRECTOR, CAPCOM EUROPE
DIRECTOR AND DIGITAL VISUAL EFFECTS DIRECTOR
OLIVIER FONTENAY
PATRICK PLIGERSDORFFER
GENERAL MANAGER, WHITE BIRDS PRODUCTIONS
CEO, CYANIDE
EMMANUEL FORSANS
JOHN VIFIAN
PRÉSIDENT, AFJV
EXECUTIVE PRODUCER, ELECTRONIC ARTS, USA
THOMAS GANARIN
WILL BYLES
EXECUTIVE PRODUCER, EA, UK
CEO BBG ENTERTAINMENT GMBH, ALLEMAGNE
NICOLAS GAUME
CEO & CO FOUNDER, MIMESIC REPUBLIC
All trademarks/ and registered /trademarks/ are the property of their respective owners.
BUSINESS
AT THE HEART
OF THE TRAINING
© L'île Noyée, White Birds 2008
Next to the largest French and International Corporation Headquarters, the Pôle
Universitaire Léonard de Vinci, offers an operational vocation continuously energised by
exchanges with businesses.
The training is continuously updated to meet business demands:
•
•
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Case studies are real problems brought by businesses.
© XBOX 360 est une marque de Microsoft Corporation
The trade conferences and round table discussions are chaired by specialists.
The business internships in France or abroad take place in a video game company.
Privileged partnerships are tied to professional associations.
The career plan is monitored by meetings with a tutor from the educational team
and a specialised recruitment agency.
« It is my belief that what is respected most is
not the person that knows everything, but rather,
the person that knows their strengths and then
builds relationships to become the whole. It is on
this promise that the MBA Video Game has been
created: to offer the opportunity of successful
professionals to meet their equals, learn from
others and open international opportunities. »
« All our experiences with IIM students have been
excellent. The professionalism of the students
gives testimony to the quality of the training, always
listening to the needs of the professionals ».
Patrick PLIGERSDORFFER, CEO Cyanide
Risa COHEN, International Production Consultant
THE INTERNATIONAL INSTITUTE OF MULTIMEDIA (IIM): A STRONG GUARANTEE
The Specialised MBA Programme in Video Game Management benefits from the experience and educational innovation initiated in 1995 by the International Institute of Multimedia, today the first multimedia school in France. The “project oriented” teaching
method is one of the major axes for its development and success of its students in business.
After the programme, the Video Game Management MBA graduate is integrated into the
alumni network of the school which represents a powerful lever for any career progression.
« With more than 12 years existence, the
IIM has grown in sync with the digital revolution, the dream vector becoming a
worldwide industry in full growth. We have
also worked on defining this MBA in correlation with our existing alumni network
and are proud to launch a programme that
is as ambitious and innovative as any good
video game should be ».
Monika SIEJKA, Director of IIM
ADMISSIONS CRITERIA
The candidates of the Video Game Management MBA from the Léonard de Vinci International Institute
of Multimedia must fulfill the following preliminary requirements:
• A Bachelors Degree from a recognised University.
• Possess a level of English that will allow the candidate to follow the university courses in English.
Exemption requests can be submitted for candidates whose previous training or professional
experience is deemed significant.
Candidate selection takes place in three steps:
• Review of the candidate's application file for pre-selection.
• Admissions test in English and personal interview with Directors of the MBA Programme.
• Deliberation of the Admissions Committee.
The decision of the Admissions Committee will be quickly communicated to the candidate: accepted,
refused, or put on the waiting list.
AN EXCEPTIONAL
WORKING
ENVIRONMENT
FOR AN OPTIMAL STUDY
> The Pôle Universitaire Léonard de
PROGRAMME FUNDING
Your training: a sure and profitable investment!
The programme fees include participation in all the educational activities and access to all the buildings and
facilities of the Pôle Universitaire Léonard de Vinci.
The training can be financed by the candidate him/herself or through a business. As part of a continuous study
programme, the training fees can be partially financed by certain organisations (the training programme of
your company, etc.). Candidates in between jobs should contact their local unemployment office for potential
funding.
In the case of personal financing, a staggered payment system can be set up depending on the candidate’s financial
situation outlined in their application file. Thanks to partnerships with banks, student loans with preferential
interest rates are available and payment can be deferred until after the completion of studies.
Foreign travel costs are the responsibility of the student.
Vinci, established in the heart of the
“La Defense” business district, welcomes close to 5000 students a year and
consists of the three higher education
institutes, specialised MBA programmes, an institute of further education,
an apprenticeship training centre and
seven establishments and schools that
are partners of the Leonard de Vinci
Group.
> The Pôle Universitaire Léonard de
Vinci offers an exceptional working
environment:
• A unique location, ten minutes by
metro from the Place de l'Etoile.
The majority of the business internships are paid internships.
• The latest technological equipment:
computer network of more than
1200 machines, high speed internet
access, Wifi connection, fully equipped amphitheatres and classrooms,
research laboratories, etc.
• The infothèque, one of the largest
multimedia resource research centres in Europe with computerised
access to all the main worldwide
information databases.
• A language resource centre consisting of six multimedia laboratories.
«ENSEMBLE, RÉVÉLONS VOTRE TALENT»
• Common rooms for students and
their associations.
• Five sports centres with ultramodern equipment.
Contacts :
Institut International du Multimédia
Pôle Universitaire Léonard de Vinci
92916 Paris-La Défense Cedex
Tél. : +33 1 41 16 75 11
Fax : +33 1 41 16 75 75
[email protected]
www.iim.fr/mba
www.devinci.fr