Laurent Sié

Mail : [email protected]
Phone : +33 (0)5.59.92.33.06
Expertise in Innovation, Knowledge
Management and Franchising
Involved in both teaching and research
Laurent Sié
Votre photo
Education
2012-2013: “Diplôme Universitaire” (university qualification) Consumer Market Research », First
level of Qualification in Anthropology and Sociology of Consumption, Université Paris Descarte V-La
Sorbonne, France
Dissertation: « Forms of appropriation of cultural place consumption: the case of Cap Sciences in Bordeaux »
2001: Postgraduate Degree in Management Research, Université Bordeaux Montesquieu IV, France
Thesis: “The construction of a problem research in channels of distribution: the case of veterinarian channel”
1999: Masters Degree in Business (« programme Grande Ecole ») Groupe ESC PAU, France
Work Experience
2011-2013 : Consulting project for the world-wide research center of Groupe Total
-Creation and facilitation of an R&D community of practices
-Design and facilitation of a Think Tank for re-defining the R&D strategy
1997-2000 : Marketing project manager (Groupe Alcyon, veterinary pharmaceutical industry)
1995-1996 : Salesman (Office d’Annonces advertising in Yellow Pages)
GROUPE ESC PAU | Faculty | CV Laurent Sié
Up to date 02/11/2014
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Work Experience in Higher Education
2004-2008 : Director of the MBA joint-program between the University of Stockholm and Groupe ESC
PAU
2008-2010 : Co-founder and director of the French-Indian MBA at Groupe ESC PAU (with Francine
Maubourguet and Ali Yakhlef)
2012-2014 : founder and manager of a Global Entrepreneurship/Franchising Experience Exchange
Program in partnership with Wichita State University, Kansas USA (ACCSB accredited)
(http://webs.wichita.edu/?u=BIZSTUDYABROAD&p=/France_Pau/#Entrepreneurship)
-labor market study of franchising in France and world-wide
-partnership with academic, companies and the media
-joint research
-syllabus creation with integration of qualitative research methods as a learning experience
-case study data collection and analysis with students
-experimentation of TIC during courses (wiki, video-conference)
-evaluative assessment of surveys with companies
Company surveys done with students
Year
2011
Survey objective
Key success factors in franchising development
2010
Strategic diagnostic and business model
definition
Recommendations for development stages of
franchising
Knowledge Management diagnostic and
franchisee profiling
Strategic diagnostic and business model
definition
Strategic diagnostic and business model
definition
Knowledge Management diagnostic and
optimization of technical training
2009
2008
2007
2007
2007
Company
Observatoire de la Franchise
(Paris)
Cap Sciences (Bordeaux)
Augias (Thionville)
Franchise Foncia (Paris)
Reference
Head of publishing
Samuel Burner
Executive director
Bernard Allaux
CEO Lionel Bieder
Thalis Asia Pacific (Bangkok)
Executive director
Alain Costesèques
CEO Patrick Bernard
2IRS (Tarbes/France)
CEO Gilles Cayrolles
Total, world wide research
center in geo-sciences (Pau)
Technical training
director Philippe
Julien
Project manager
BoardRidersTV
Thomas Calhoun
Marketing assistant
Thomas Calhoun
2006
Assessment of the BoardRidersTV commercials
impact on hosted brand-equity
Quiksilver (St-Jean de Luz)
2006
Assessment of Peugeot/Quiksilver co-branding
impact on Peugeot brand-equity
Quiksilver (St-Jean de Luz)
GROUPE ESC PAU | Faculty | CV Laurent Sié
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Teaching experience
Since 2003: Groupe ESC PAU, France (graduate level)
-Innovation management
-Qualitative Business Research (690) at Wichita State University, Kansas, AACSB accredited
-Knowledge management
-Entrepreneurship/Franchising
-Marketing
-Business Game
2001-2003: IUT Techniques de Commercialisation de Bordeaux, France (undergraduate level)
-Statistics
-Strategy
2001: Bordeaux Ecole of Management and IFAG Toulouse, France (graduate)
-Marketing
-Channels of distribution
Research production
Research areas :
- Innovation, Knowledge Management and Entrepreneurship/Franchising
- Qualitative methods (Itinerary of practices, video ethnography)
Publications
ACL : Articles in national or international reviews listed by the AERES and/or CNRS
Sié, L. & Yakhlef, A. (2009), "Passion and Expertise Knowledge Transfer", Journal of Knowledge
Management, Vol: 13, no. 4, pp: 175-186
ACLN : Articles in national or international reviews unlisted by the AERES and/or CNRS
Yakhlef, A. and Sié, L. (2012), “From Producer to Purchaser of IT Services: interactional Knowledge”,
Knowledge Process Management, vol 19, issue 2, p79–90
Sié Laurent, Pett Timothy L., Wolff James A. (2012), “SME Identity and Homogeneity – Are There
Meaningul Differences Between Micro, Small, and Medium-Sized Enterprises?”, Journal of Marketing
Development and Competitiveness, Vol 6 (2), pp. 48-59.
Yakhlef, A. and Sié, L. (2013), "The Passion for Knowledge: Implications for its Transfer!”, Knowledge
Process Management, January/March 2013, Pages: 12–20
GROUPE ESC PAU | Faculty | CV Laurent Sié
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OS : Academic book chapter
Sié L. & Yakhlef A. (2011), "Motivation to Knowledge Transfer: Self- Determination Theory ", in Conny
Antoni, Xavier Baeten, Matti Vartiainen, Rosemary Lucas and Stephen Perkins "Pay and Reward
Systems in Organizations – Theoretical Approaches and Empirical Outcomes", Pabst Science
Publishers.
Conferences
ACTI : International Conferences with proceedings
ICBS 2011: «Examining Franchise Systems Implementation in France: a replication investigation »,
56th International Council for Small Business World Conference, Stockholm, June 2011 (Sié, Jauffrit &
Pett)
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ECKM 2010: “Intrinsic Motivation, Tacit Knowledge and its Transfer”, 11th European Conference on
Knowledge Management, Universidade Lusíada de Vila Nova de Famalicão, 2-3 September 2010,
Famalicão, Portugal (Sié & Yakhlef)
ERMC 2009: “Reward and Expertise Knowledge Transfer”, European Reward Management
Conference, 26-27 november 2009, Bruxelles, Belgique (Sié & Yakhlef)
ICBI 2009:“Self-Determination Theory and Expertise Knowledge Transfer”, International Conference
on Business and Information, 6-8 july 2009, Kuala Lumpur, Malaysia (Sié & Yakhlef)
ICBM 2008:“The impact on knowledge transfer of the relationship between the features of the
source of knowledge and the nature of knowledge”, 2nd International Colloquium on Business et
Management, 17-20 november 2008, Bangkok, Thailand (Sié & Yakhlef)
EURAM 2008:“The Effects of Rewards on the Motivation of Experts to Transfer their Knowledge”,
8th Conference of European Academy of Management, 14-17 May 2008, Ljubljana, Slovenia (Sié,
Julien & Yakhlef)
ICBM 2007: “Transfer of Expertise Knowledge and Intrinsic Motivation”, International Colloquium
on Business & Management, 19-22 November 2007, Bangkok, Thailand (Sié & Yakhlef)
ICBI 2007:“Passion and Expertise”, International Conference on Business and Information, 11-13
July 2007 Tokyo, Japan (Sié & Yakhlef)
GROUPE ESC PAU | Faculty | CV Laurent Sié
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