the detailed program of this mission

Mission commerciale dans le cadre de:
Fruit Logistica
du 2 au 5 février 2016
Berlin, Allemagne
Programme
Mardi 2 février :
12 h :
Rencontre du Groupe dans le lobby de l’hôtel Adlon
Boulevard Unter den Linden 77,
10117 Berlin, Allemagne
12 h 30 à 15 h 30 :
Tour de magasins (voir en annexe)
16 h 00 à 18 h 00 :
Montage des kiosques pour les exposants
Mercredi 3 février :
9 h à 18 h :
Début du salon. La visite est libre, mais Jean-Emmanuel
Poitras ainsi que Nora Gruetters, la déléguée
commerciale du consulat du Canada à Dusseldorf, seront
disponibles pour des rencontres individuelles. Aussi,
plusieurs conférences intéressantes auront lieu.
Jeudi 4 février :
9 h à 18 h :
Journée de salon. Visite libre ou en groupe.
Vendredi 5 février :
9h:
Rencontre du Groupe dans le lobby de l’hôtel Adlon
Boulevard Unter den Linden 77,
10117 Berlin, Allemagne
9 h 30 à 12 h 30 :
Visite du marché de gros de Berlin « The Fruchthof »
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13 h 00 à 17 h 00 :
Espace planché de 85,000 m²
50 wholesalers (1 000 employés)
Plus de 500 variétés de fruits et légumes
Après-midi libre. Jean-Emmanuel sera disponible pour
faire une visite plus approfondie des supermarchés dont
la chaîne emblématique de Berlin, Veganz.
Jean-Emmanuel sera joignable au +1 (514) 688-7849
Store Tour Berlin
1. Kaiser’s (mid-size supermarket)
Wittenbergplatz 4
10789 Berlin
Opening hours: Mon – Fri: 7:00 – 24:00, Sat: 7:00 – 23:30 hrs
Kaiser’s are middle-sized supermarkets with a focus on food. They are not present in all of Germany, but
quite strong in Berlin and the Frankfurt area. They count about 503 stores with sales of some €2,150
million. Kaiser’s is about to be taken over by the leading food retail chain “Edeka”.
2. KaDeWe (“gourmet temple”)
Tauentzienstraße 21-24
10789 Berlin
Opening hours: Mon – Sat: 8:00 – 20:00
The German equivalent to “Harrods” in London and “Galeries Lafayette” in Paris – they have a 30,000
square metre fine food section on the sixth floor, one of the largest in Europe! AAFC has worked with
KaDeWe a number of times and organised Canada food promotions under the CBAI marketing program.
KaDeWe is part of the Karstadt Group and one of three flagship stores in Germany (Berlin, Hamburg and
Munich)
3. Karstadt Lebensmittel (department store with fine food section)
Kurfürstendamm 231
10719 Berlin
Opening hours: Mon – Sat: 10:00 – 20:00 hrs
Headquartered in Cologne, Karstadt Lebensmittel (formerly “Perfetto”) was founded in 2005 as a joint
venture between REWE and Karstadt. There are 44 Karstadt Lebensmittel markets in 33 cities in Germany,
offering up to 25,000 different products ranging from basic foods to gourmet. Great emphasis is placed on
expert service in each department.
4. Lidl (hard discounter)
Meinekestraße 22
10719 Berlin-Charlottenburg-Wilmersdorf
Opening hours: Mon – Sat: 08:00 – 21:00 hrs
Lidl is the No. 2 discounter in Germany and belongs to the Schwarz Group. They operate about 3,300 stores
on the domestic market and account for sales worth some € 18,000 million (food: 82%). They have gronw
over the last years through new stores and aggressive pricing strategy on A-Brands, and the introduction of
a deluxe private label range. Their assortment is larger than that of Aldi (No. 1 hard discounter) with 1,900
articles (mix of brands and private labels)
5. Netto City Filiale (soft discounter)
Nürnberger Str. 25
10789 Berlin-Charlottenburg
Opening hours: Mon – Sat: 07:00 – 22:00 hrs
Netto is a soft discounter with about 4,145 outlets in Germany and annual sales of about €12,933 million
(food: 95%)
VEGANZ – One of its kind…
Veganz GmbH is the first and one of its kind vegan supermarket chain in Europe. The company operates as
a premium vegan wholesaler, which manages its own chain of grocery stores that exclusively sell vegan
products. It is unique in Europe. Based in Germany, the company opened its first store in Berlin Prenzlauer
Berg in the summer of 2011, with 250 square metres of space.
Nine others followed in various cities in and outside Germany. Additional branch expansion within and
beyond the borders of Europe is already planned. By 2014 had stores in Berlin Friedrichshain, Frankfurt,
Hamburg, Munich, Essen, Cologne, and also Prague in the Czech Republic and Vienna in Austria. This year, it
plans to open its first vegan shopping center in Portland, Oregon, including a shoe and clothing store and
restaurant.
6. VEGANZ (vegan supermarket chain)
Marheinekeplatz/Bergmannstraße
10961 Berlin
E-Mail: [email protected]
(located on the upper floor of the market hall « Marheineke »), 20 min by metro from “KaDeWe”, metro
stop “Gneisenaustraße” (Metro Lines “U1” and “U7”)
Opening hours: Mon – Fri: 08:00 – 20:00 hrs, Sat: 08:00 – 18:00
7. VEGANZ (vegan supermarket chain)
Warschauer Straße 33
10243 Berlin
E-Mail: [email protected]
Telefon: +49 30 290 094 35
20 min by metro from “KaDeWe”, metro stop “Warschauer Straße” (Metro Line “U1”)
Opening hours: Mon – Fri: 08:00 – 20:00 hrs, Sat: 08:00 – 18:00
Walking tour - Stores #1 – 5
Starting point: metro station “Wittenbergplatz”
Start
End
To get to 6) VEGANZ: start at “Wittenbergplatz” -> take the metro line U1 to “Möckernbrücke”, there,
change to U7 to “Gneisenaustr.”:
To get to 7) VEGANZ: start at “Wittenbergplatz” -> take the metro line U1 to “Warschauer Str.”: