HOULIEZ Chris mini CV1112

Chris HOULIEZ
2011 - 2012
Fonction :
Professeur Associé, Enseignant-Chercheur
Responsable du Pôle Marketing-Commerce
Pôle : Marketing - Commerce
Domaines de Recherche et d’enseignement
Domaines de Recherche : Impact des NTIC sur les comportements du consommateur
Cours : Web Marketing, Marketing Stratégique, Marketing du Tourisme/Tourism Marketing, Comportement
du Consommateur, International Marketing, Etudes de Marché/Marketing Research
Diplômes et Formations
2007
1991
1991
Ph. D. Marketing, Arizona State University, USA
MBA, University of Texas, Austin, USA
Grenoble School of Management
Expériences professionnelles
2005 – 2010
2001 – 2005
1994-2000
1994
1992 - 1994
Associate Professor, University of Saskatchewan, Saskatoon, Canada
Teaching Assistant, Arizona State University, Tempe, USA
Research Director & Quality Assurance Manager, Opinion Research Corporation
Market Research Analyst, Ducker Research Corporation, Bloomfield Hills MI,USA
Market Research Associate, Industrial Development Strategy International, Paris
Les 3 dernières publications académiques, pédagogiques ou professionnelles
Houliez, Chris (2010), “When Non-Store Meets In-Store: Mobile Communications Technology,
Servicescapes, and the Production of Servicespace,” Journal of Customer Behaviour, Vol.9(2).
Houliez, Chris (2010), “Branding Places, or Branding Spatial Practices? Retail Spaces in the Age of Mixed
Realities,” Place Branding and Public Policy (in press).
Divers