Your Bridge to the World

SUMMARY
Moroccan centRE for export promotion
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fishery products sector
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FENIP
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Exhibitors
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Your Bridge to the World
moroccan centre
for export promotion
The Moroccan Center for Export Promotion is a governemental
institution founded on December 17, 1976 (Hija 25, 1396) by
Dahir NO 1-76-385.
Mrs. Zahra MAAFIRI
The Center is in charge of promoting the export of industrial and
agricultural products, services, and any products that do not fall
under the jurisdiction of other administrations or organizations,
by virtue of law or regulation.
Sectorial Manager
General Manager
Mrs. Nadia RHAOUTI
M. Abdelhamid ACHWAQ
Head of Service / Agribusiness Department
In fact, handicrafts and tourism promotion are governed
respectively by The House of Handicrafts and The National
Office of Tourism.
Our Strategic Missions
• Promoting Moroccan exportable goods in international
markets, in accordance with national sectorial strategies;
• Expanding markets for Moroccan exports;
• Supporting the internationalization of Moroccan companies;
• Organizing business information systems at the international
level, in collaboration with economic and trade representations
abroad
• Conducting studies on the exportability of Moroccan products
and on the characteristics of foreign markets; assisting
exporters in their marketing efforts and advertising Moroccan
products abroad;
• Providing input in the development of global trade policies
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MAROC EXPORT
23, Rue Bnou Majed El Bahar
20 000 - CASABLANCA - MOROCCO
Phone : +212 522 30 22 10
Fax : +212 522 30 17 93
Email : [email protected]
[email protected]
[email protected]
Website : www.marocexport.gov.ma
Seafood Expo
Boston 2014
Your Bridge to the World
and a consistent program for promoting the exportation of
manufactured products;
• Assisting export-promotion, credit system and export credit
insurance institutions, simplifying and standardizing exportrelated documentation and procedures;
• Guiding public and private investors towards products that
can be quickly assimilated into foreign markets with the best
possible conditions;
• Contributing to the training of foreign trade professionals in
export-promotion techniques, information and marketing;
• Proposing legislative and regulatory texts necessary for the
accomplishment of its mission.
Our Activities
• We
organize Moroccan participation to professional
international sector-based fairs to increase international
exposure for the products and services oriented export;
• We set up business missions with B-to-B meetings for direct
marketing towards foreign customers in targeted markets;
• Our high level institutional missions target decision makers of
major international prime contractors in order to strengthen
their sourcing from Morocco.
• Our large-scale multi-sectorial missions facilitate the
penetration of Moroccan exporters into the sub-Saharan and
MENA markets;
• Our Sectorial communication campaigns guarantee a better
positioning of the Moroccan products and services oriented
export on international markets;
• Our Business-to-Consumer (B-to-C) operations facilitate the
referencing of Moroccan agricultural products with major
international retail chains;
• We invite foreign decision makers to Morocco in order to
promote Moroccan quality and know-how.
• We conduct training and information sessions to help identify
the Moroccan products and services oriented export.
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Seafood Expo
Boston 2014
fishery
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products
sector
Seafood Expo
Boston 2014
Morocco has two maritime coastlines stretching along the Atlantic Ocean and the Mediterranean Sea with a
length of 3,500 kilometres. In addition, with an inshore and offshore fleet made up of nearly 2,993 ships and
port infrastructures that are growing.
Thanks to the multiple free-trade agreements concluded with several countries, Morocco has become one of
the largest producers and exporters of the seafood in the Arab world and Africa.
CANNED FISH
Morocco has the specie «Sardina Pilchardus Walbaurn» which is worldwide known for its taste quality. Morocco
is the world largest producer/exporter of canned sardines. There are 41 production units that produce canned
sardine, mackerel, and tuna with more than 120 thousand tones in 2012.
Exports of fishery products during 2012 (per tonne)
Total
39%
Europe
Frozen fish, Crustaceans and molluscs
192,451
45%
Africa
Canned fish
123,038
12%
Middle East
Fresh fish, Crustaceans and molluscs
15,982
Semi-preserved fish
28,668
Fish-oil and fishmeal
111,108
4%
Americas
0,001%
Asia
0,003%
Oceania
Source: EACCE
To boost its competitiveness, Morocco has implemented a procedure, which entered into effect since January
1st, 2010, for the certification of the catches exported to the European market, in accordance with the new
regulations.
64%
Europe
20%
Africa
Canned fish by region (tonnage)
FROZEN FISH
The activity of freezing seafood occupies an important place among the processing activities of our industry.
There are 43 units for seafood processing, mainly located in the Southern region of the Kingdom, because of
the development of cephalopod-fishing and the pelagic fishery.
4%
Middle East
57%
Europe
8%
Americas
18%
Africa
4%
Asia
0,001%
Oceania
1%
Middle East
9%
Americas
9%
Asia
0,05%
Oceania
Exports of fishery products by destination area in 2012 (tonnage)
Frozen fish by region (tonnage)
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Seafood Expo
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SEMI-PRESERVED FISH
FRESH FISH
Morocco has anchovy specie that is popular and appreciated all over the world : Engraulis Encrasicolus.
Different products based on salted anchovies and pickles are made by 21 companies.
93%
Europe
1%
Africa
1%
Middle East
4%
Americas
1%
Asia
0,005%
Oceania
99,79%
Europe
0,02%
Africa
0,001%
0,19%
Middle East
Asia
Exports of fresh fish exports by region (tonnage)
Exports of semi-preserved fish by region (tonnage)
FISHMEAL AND FISH OIL INDUSTRY
The fish-oil and fishmeal are made essentially from sardine and manufactured by 24 units. The fishmeal
is mainly used for animal feed and aquaculture and fish-oil is used in food, pharmaceutical industry and
cosmetics.
92%
Europe
2%
Africa
2%
Middle East
0,003%
2%
Exports of fish-oil and fishmeal by region (tonnage)
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Americas
Asia
Seafood Expo
Boston 2014
fenip
Seafood processing industry occupies an important position in the
moroccan economy. Our makeover factories process more than 70% of
the fish unloaded by our fishing fleets and our products are distributed
to more than a hundred of destinations around the world.
Nowadays, morocco is considered as an inescapable regional platform
of processing and export of seafood to the international markets.
In order to satisfy the most demanding quality standards and raise
its competitiveness in an international market where the fish supply
is structurally overdrawn with regard to the demand, the sector of
seafood industries is engaged for several years in a vast process of
upgrade and modernization.
Our processing plants are provided with powerful equipments and
handy and well trained workers and our production processes match
the more rigorous international quality standards.
Since fish varieties we use are worldwide known for their genuineness
and highly appreciated for their particular flavour and thanks to the
experience and excellence we developed in processing seafood and
to the equipments and production processes that are continuously
improved and modernised, our products gained a merit and a distinction
among those that are strongly valued and highly solicited.
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Mr Hassan SENTISSI
President
Mme Lamia Znagui
Director
7, Ghmara Street Longchamp District
Casablanca – Morocco
Phone:
+212 522 365 743
+212 522 944 894
+212 661 727 534
Fax: +212 522 366 154
E-mail: [email protected]
Website: www.fenip.com
Seafood Expo
Boston 2014
e x h i b i t o r s
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Seafood Expo
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e x hib it or s ma p
Tasking Area
Exhibitors
Atlas
Seafood
Silver
Food
Oyster Farms Transis Afrique
Saidi
Traders
Office National
des Pêches
Welcome Desk
Seafood
Export
Maroc
FENIP
MAROC
EXPORT
Hafsa Samac
Komezmar
Garden Sea’s
Costa Luz
Cofrigob
Polyvalent
Extra Pêche
Lounge
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Exhibitors
Seafood Expo
Boston 2014
Atlas seafood
CHEKOURI BOUZERGTOUN
Soumaya
40 , Angle Rue Abou Bakr El Ouahrani
et Rue Aviateur Vitalis la Villette Hay
Mohammadi - Casablanca
Phone:
+212 522 61 92 76
+212 6 61 20 05 90
Fax:
+212 522 62 09 15
E-mail:
[email protected]
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The ATLAS SEAFOOD is born from the experience of its Général
manager, Ms SOUMAYA CHEKOURI BOUZERGTOUN acquired very
early with his father Mr MUSTAPHA BOUZERGTOUN, since 1956, dean
of Moroccan exporter of seafood that was the first to explore the foreign
markets, especially American, Asian and European, to make know the
fish from Morocco.
Date of creation : 02/06/2004
• Activity:
EXPORT OF FRESH AND FROZEN FISH, CEPHALOPODE, MOLLUSCS
FROZEN, SEA URCHIN,
Products:
FROZEN FISH : PULP FROZEN SEA URCHIN/ PROCESSING AND
ELABORATION : ABALONE, SEA URCHIN, SHRIMP.
FRESH FISH : ROUGET- CHAMA DENTEX- GROS YEUX- BREIKATURBO- ST PIERRE- ROUGET-SARDINE- ANCHOIS- V.SAR- MARBREPAGEOT ETC…
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cofrigob
Cheikh Sidi Ahmed TOULBA
General Director
Lot 83, zone industrielle, Port Laâyoune
Phone:
+212 528 99 83 08
Gsm:
+212 661 66 93 60
Fax:
+212 5 28 99 83 11
E-mail:
[email protected]
Cofrigob , founded in 2000 is a company specialized in processing
and freezing fish, mainly pelagic fish as Sardine Plichardus Scomber
Japonicus And Sardinella Aurita
Cofrigob is located in the port of Laâyoune in the south of Morocco, one
of the richest ports in the Atlantic with pelagic fish
We are exporting our products to many European markets such as
Spain and Portugal, also brazil , Russia and South Africa
Activity:
Treatment, processing and freezing fish
Products:
Sardine, mackerel, sardinella, bonito, cuttle fish, etc.
Brands:
Cofrigob
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Seafood Expo
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costa luz
WAJID Abdelhakim
Manager
With experience of over 35 years in enhancing fresh frozen’s fish value,
the company Costa Luz’s main concerns are:
•Excellence of its products
•Pay attention to its clients’ needs
136, BD, Chefchaouni, Ain Sbaa
Casablanca
Phone / Fax:
+212 5 22 24 16 39
E-mail:
[email protected]
•Complete and accurate application of the following regulations:
Tracking system, HACCP process, IUU (Illegal, Unreported,
Unregulated fishing).
The company has point of purchase equiped in every port in Morocco.
Our fresh products:
Zeus Faber - Escorpeanea Scorfa - Chilidoni Chlys - Dicentrarchus
- Labrax - Sparus Aurata - Mulus Barbatus - Pagellus Erythrinus Pagellus Erythrinus (Dentex) - Pagelux Cento Dontus - Lithognathus
- Mormyrus - Diplodus Sargus - Solea Vulgaris - Loligo Vulgaris
Our frozen products:
Loligo Vulgaris - Octopus Vulgaris - Puntilla
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Seafood Expo
Boston 2014
extra pêche
bOUJnanE Larbi
Manager
With experience of over 35 years in enhancing fresh frozen’s fish value,
the company Extra Pêche’s main concerns are:
•Excellence of its products
•Pay attention to its clients’ needs
28, Rue des pyramides,
Bélvedere - Casablanca
Phone:
+212 5 22 24 32 86
Fax:
+212 5 22 24 42 86
E-mail:
extrapeche [email protected]
•Complete and accurate application of the following regulations:
Tracking system, HACCP process, IUU (Illegal, Unreported,
Unregulated fishing).
The company has point of purchase equiped in every port in Morocco.
Our fresh products:
Zeus Faber - Escorpeanea Scorfa - Chilidoni Chlys - Dicentrarchus
- Labrax -Sparus Aurata - Mulus Barbatus - Pagellus Erythrinus Pagellus Erythrinus (Dentex) - Pagelux Cento Dontus - Lithognathus
- Mormyrus - Diplodus Sargus - Solea Vulgaris - Loligo Vulgaris
Our frozen products:
Loligo Vulgaris - Octopus Vulgaris - Puntilla
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Seafood Expo
Boston 2014
garden sea’s
Selma BITAHI
Vice-president
Lot 28, Z.I. Ouled Saleh, Bouskoura
BP 270 - Casablanca
Phone:
+212 522 59 00 43/44/16
Gsm: +212 661 259 430
Fax:
+212 522 590 432
E-mail:
[email protected]
[email protected]
Website:
www.gardenseas.com
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Specialized in fish processing industry ,we share since 1979, the same
values as the Holding ‘s Garden Sea’s , where we draw our experience
and allows us to differentiate ourselves by our expertise and above all
the quality that we offer to our customers.
Garden Sea‘s was founded in 1998, since the quality has always been a
priority for the company and is the second strategic development next
to the product diversification.
Activity:
Import, Export, transformation of seafood
Products:
Frozen Fish / marinated fish / Fresh fish / Smoked fish
Trademarks:
aSSaYaD
Certifications:
HaCCP
Seafood Expo
Boston 2014
hafsa samac
El HaSSanE El bEY
General Manager
332, Lotissement Lina - Sidi Maarouf
BP 20190,Casablanca
Phone:
+212 522 97 40 74
+212 522 97 40 75
+212 522 97 40 76
Fax:
+212 522 97 40 77
E-mail:
[email protected]
Website:
www.hafsasamac.com
HAFSA SAMAC has operated in the fish sector since 1993, and it has
gained enough experience that made of it one of the leaders in its
market. HAFSA SAMAC is well presented in the local market through
its diversified frozen fish exposed at all the well-known Supermarkets
and also by being served in big institutions with catering. Moreover,
HAFSA SAMAC has known through years how to develop its strength
in the export market by having products that can suit all kinds of
international markets.
Our respect for the cold chain during the different stages of the
production has allowed us to guarantee to our fishes all their freshness
and virtues. This results in a high customer retention.
All what we have achieved is the result of our continuous effort to
satisfy our clients and our respect to strict norms such as H.A.C.C.P.
Activity:
Fish
Products:
FRESH & FROZEn FISH (FIllET, W.R, H.G.T, STEaK,...)
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Seafood Expo
Boston 2014
komezmar
ali mEZIanE
General Manager
Lot 99, Zone industrielle Bir Rami,
Kenitra, 14090
Phone:
+212 537 36 64 27/38
+212 661 07 60 69
Fax:
+212 537 36 57 82
E-mail:
[email protected]
Website:
www.komezmar.com
Established in 2005 KomezMar is a family business specializing in
processing anchovies. It has built a solid reputation over the years and
has become a significant operator in its sector. The processing plant
is based in Kenitra, a port city located conveniently near major fishing
ports of the Kingdom. Komezmar has built its reputation through a
strict selection of raw materials and rigor in respecting the standards
of quality and food safety during production. This helped the company
to be certified ISO 22000 - 2006 version in December 2013.
Values of the Company
•Continuous improvement of the overall quality
•Respect for the environment during supply and throughout the
production
•Corporate Social Responsibility through a decent and respectful
working environment
•Flexibility and adaptation to the tastes and trends of each market
Activity:
Seafood Process: marinade and Freezing.
Products:
Our main product is the marinated anchovy and sardines.
Marinade: anchovy and Sardine. Frozen marinade: anchovy and Sardine.
Frozen: all type of fish and cephalopodes.
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Seafood Expo
Boston 2014
ONP: Global Operator
onp
figuigui amina
General Manager
BOUDADI MUSTAPHA
Marketing Director
15, rue Lieutenant Mahroud B.P. 16243
20300 - Casablanca - Morocco
Phone:
+212 522 24 05 51
Fax:
+212 522 24 23 05
Website:
www.onp.ma
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ONP, Global Operator
Established in 1969, the Office National des Pêches (ONP) is a public
company dedicated to developing and promoting the competitiveness
of the fishing industry, managed in accordance with the criteria of
profitability, partnership, public services and customer service.
A cornerstone to the Halieutis strategy, the ONP plays a leading role
in implementing the Halieutis Strategy through leading an integrated
management of fishing ports in its capacity as a Global Operator.
The role and tasks of the ONP
The role of the ONP revolves around two main tasks:
• Organising the trade of seafood products.
• Ensuring the development of the coastal and artisanal fishing.
ONP as Global Operator provides integrated management of fishing ports with the
following goals:
•Modernization of the infrastructures
•Balance between investment and the sector’s requirements
•Guarantee of a professional quality service
•Control of landings
To this end, the ONP is responsible for:
- Implementing programs to promote and modernise the fleet of
coastal and artisanal fishing ;
- Promoting domestic consumption of seafood products;
- Managing and organising seafood wholesale markets in accordance
with standards ensuring the wholesomeness and quality of products ;
- Accrediting industrial fish destined to supply plants of seafood
processing on the ground.
Seafood Expo
Boston 2014
polyvalent
EnnaJEH ahmed
Manager
With experience of over 35 years in enhancing fresh frozen’s fish value,
the company Polyvalent’s main concerns are:
•Excellence of its products
•Pay attention to its clients’ needs
29 Rue Pyramides,
Belvedere - Casablanca
Phone:
+212 5 22 40 72 71
Fax:
+212 5 22 24 16 39
E-mail:
[email protected]
Website:
www.groupe-polyvalent.com
•Complete and accurate application of the following regulations:
Tracking system, HACCP process, IUU (Illegal, Unreported,
Unregulated fishing).
The company has point of purchase equiped in every port in Morocco.
Our fresh products:
Zeus Faber - Escorpeanea Scorfa - Chilidoni Chlys - Dicentrarchus
- Labrax -Sparus Aurata - Mulus Barbatus - Pagellus Erythrinus Pagellus Erythrinus (Dentex) - Pagelux Cento Dontus - Lithognathus
- Mormyrus - Diplodus Sargus - Solea Vulgaris - Loligo Vulgaris
Our frozen products:
Loligo Vulgaris - Octopus Vulgaris - Puntilla
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Seafood Expo
Boston 2014
seafood export
Julien Dujol
Director
SEAFOODEXPORT is making waves in seafood business since 16 years.
We are your bridge from ocean to your doors. We guarantee the highest
service procurement, available 24/7 all the year round, with guarantee
to provide the best seafood quality.
Local, N°3, SIS à Immeuble, Dipromer ZI
El Marsa - Laayoune
Phone:
+212 528 99 83 35
+33 491 598 959
Fax:
+33 486 17 22 47
E-mail:
sfemaroc@seafoodexport. com
Website:
www.seafoodexport.com
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Activity:
Valorization, Process, Import, Export
Products:
Sardine, Sardinella, Mackerel, Fish Oil, Fish Meal, Crustaceans,
cephalopods
Brands:
Seafoodexport, Dipromer, Sepomer, KB Fish, Sovapec, Maroméga,
Colta Fish, Sarma Fish
www.seafoodexport.com
Seafood Expo
Boston 2014
silverfood
hassan boukhanfer
Sales Manager
Aimad MAMDOUH
Sales Manager
Berrechid, Douar Bouhala Commune
Rural Lakhyayta - BP 290
Phone:
+212 522 535 253
Fax:
+212 522 535 279
E-mail:
[email protected]
Website:
www.silver-food.com
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SILVER FOOD is one of the largest fish canneries in Morocco operating
in the region of Casablanca. Specialized in canning sardine, mackerel
and tuna, the factory is extended on 55 000 m2 and has an annual
production capacity of more than 100.000.000 cans , which is equivalent
to the transformation of over 30.000 tons of raw material, 70% of which
are for exportation. With a highly qualified team of 1000 employees,
Silver Food enters the market and brings a real added-value thanks
to innovating products and its state-of-the art modern technology.
Certified IFS & Kosher and FDA Registered, Silver Food manufactures,
supplies, produces, packages and distributes its products according
to the rigorous international norms of quality. Established as a new
generational factory which favors modern technology and innovating
production systems, Silver Food is among the leaders in the fish
packing sector.
Activity:
Fish canning
Products:
CANNED FISH : Sardines plain , Sardines skinless and boneless, Whole
mackerels , Mackerels Filets and Tuna .
Seafood Expo
Boston 2014
Seafood
Fresh & Frozen
TAT (TRANSIS AFRIQUE TRADERS) /
oyster farms SAIDI
SAIDI Mohamed
Transis Afrique Traders society, founded in 1984, is a leader in breeding
and marketing of seafood in Morocco and abroad.
27 rue des Papillons - Casablanca
118 lot touristique Oualidia
Based in oualidia, whose lagoon is renowed for the quality of its oysters
tasty, the company TAT is also installed in Dakhla where she engaged
in rearing of oysters and clams, razor shell, cockles, cucumber of sea,
Phone:
+212 522 61 92 76
+ 212 6 61 19 85 58
Fax:
+212 522 62 09 15
E-mail:
[email protected]
sea urchin, anemone, mussels and abalone etc
Date of creation : 1984
Activity:
Export of Oyster, Molluscs frozen, Mussels, Clam, Sea Urchin, Anemone,
Cucumber of Sea, Fresh and Frozen Frish, Cephalopode
Products:
Oysters, Pulp frozen, Sea Urchin / Processing and Elaboration: Abalone
Sea Urchine, Cicumber of Sea
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Boston 2014
Useful Addresses:
Moroccan Embassy in Washington DC
Ambassador: M. Rachad bouhlal
Adress: 1601, 21st Street, N.W, Washington, D.C 20009
Phone: +1 202 462 7979
Fax: +1 202 462 7643
Moroccan Centre for Export Promotion
23, Rue Bnou Majed El Bahar
20000, Casablanca - MOROCCO
Phone: +212 522 302 210
Fax: +212 522 450 557
[email protected]
www.marocexport.gov.ma