the international development of the french economy
Transcription
the international development of the french economy
THE INTERNATIONAL DEVELOPMENT OF THE FRENCH ECONOMY 2015 Annual Report: Foreign investment in France FOREWORD Muriel Pénicaud, Ambassador CEO of for I nternational I nvestment , Business France F oreign investors’ actions speak volumes: France is an attractive, creative and innovative economy. In 2015, it stood out as one of the leading countries in Europe, attracting 962 new investment decisions by foreign companies that created or maintained 33,682 jobs, 27% more than in 2014. The strength of French industry can be seen in both the diversity of its sectors and its exceptionally productive and well-qualified workforce. France can justifiably boast of its network of pre-eminent engineering schools, and of its industrial champions in fields as varied as aerospace, mechanical equipment, electrical/electronic equipment, pharmaceuticals, chemicals, perfumes and cosmetics, and agri-food… Backed by these globally acknowledged key strengths, France continues to attract foreign investments in strategic activities: 30% of these projects in 2015 were in production/manufacturing, while 9% were in R&D, engineering and design. For the last 10 years, France has been Europe’s leading recipient of foreign investment in industry. The number of investment decisions in Global and European Headquarters was also on the rise, increasing from 16 investment decisions in 2014 to 27 in 2015. High value-creating activities such as these are vital to the host regions; headquarters not only require a highly qualified workforce, but are also decisionmaking centers that make it more likely that other operations, such as research laboratories or industrial facilities, will follow. It therefore becomes important for regions to remain competitive should they wish to attract and retain decision-making centers like these. German company Siemens, for example, has been operating in France since 1878, where it has continued to invest over time. In 2015, it decided to make Toulouse (Languedoc-Roussillon-Midi-Pyrénées region) the global headquarters for all operations relating to its ‘Val’ range of turnkey automated metro solutions. Similarly, Canadian horticulture and agriculture specialist Premier Tech is expanding its European headquarters in the Pays de la Loire region by creating a new automated production line and a new R&D center at the site. France has any number of key structural advantages: a large domestic market (the sixth largest in the world), strong demographics, a strategic location serving as a springboard for exports to EMEA markets, world-renowned quality of life, first-class transport and communication infrastructure, genuine industrial prowess, and university alliances of international repute. These major factors in making France an attractive business location are complemented by a wide array of innovation incentives: highly effective public-private research partnerships, innovation clusters, France’s research tax credit, scientific talent pools (engineers, PhD holders). Never afraid to be bold and creative, France is a key driver of global innovation. Among the investors France has attracted to its shores is Facebook, which is opening its first artificial intelligence research center outside the United States in Paris, after choosing the French capital for its abundant pool of IT and AI research talent. Similarly, the Google Institute has declared that France is a ‘frontier nation’, while internationally expanding Japanese cosmetics leader Shiseido has decided to make France its hub in Europe. London-based therapeutic research specialist GlaxoSmithKline has invested an additional €12 million in its plant in Saint-Amand-les-Eaux (Nord-Pas de Calais-Picardie region), which produces vaccines for the entire world, while American IT giant Intel Corporation has opened in seventh French R&D center and is expanding its operations in France. 2 / 2015 ANNUAL REPORT - BUSINESS FRANCE The lasting influence and innovation capacity of French businesses, which export their savoir-faire throughout the world, have already been well-established. France fosters talented entrepreneurs – products of an excellent education system, thriving business networks, and an inspiring culture – who shine both in France and beyond. In addition to thousands of SMEs, French startups, which number 5,000 in Paris alone, are at the forefront of technology and innovation, dreaming up new products, services and solutions on a daily basis. Brought together within the “La French Tech” community, they astonish, charm, and win over clients in new markets through their zeal and ingenuity. The ebullience of France’s digital economy can be gauged by the growth in startups, supported by various schemes, which has seen €1 billion in venture capital invested in new firms. At the most recent Consumer Electronics Show in Las Vegas, France was the second leading foreign nation after China by the number of exhibiting startups (more than 120), which included several prize-winners: Withings, Parrot, Dixvins, Devialet, Lima, and Djit. France was also the number one nation represented at the Mobile World Congress in Barcelona. As trade is facilitated and global value chains come to the fore, an array of new strategies have been developed to exploit trade and investment synergies. Two aspects of international business development, exports and investments, are put under the microscope in this Annual Report, and the contribution of foreign companies to trade is examined. In 2015, 32% of French exports were generated by multinational subsidiaries in France, and our analysis enables a correlation to be made between trade and investment patterns: the companies that invest the most in France are also largely responsible for French exports and imports. Such is the case for the French subsidiary of Japanese firm MBK Yamaha Motors, 90% of whose output is produced for export; the same is true for Chinese chemicals leader Chemchina, whose multiple investments in France through its subsidiary Adisseo see it, too, achieve 90% of its sales from exports. The sum of France’s specific attributes combine to form an ecosystem attracting businesses of all sizes, sectors and nationalities. In 2015, nineteen foreign companies decided to invest in France every week, joining the likes of Kingfisher, SAP, Toyota, Nestlé, Ikea, AGCO, General Electric, Fedex, and Hexcel, to name but a few. France is a creative, innovative country, with a resolutely global outlook, and a preferred location for foreign investment in Europe. Among the investments in 2015 that reflect this are those by Astrazeneca (pharmaceutical and biotechnologies); Cizeta Medicali (medical/surgical equipment, diagnostics and devices); Premier Tech Inc. (agri-food); Dell Computer Corporation, (IT equipment); Robert Bosch GmbH (automotive industry). In an ever-more competitive environment, every country is faced with the central challenge of encouraging businesses to stay put by helping them thrive, while also attracting new foreign talent and investment. This is why showcasing France’s wide array of key strengths and advantages – excellence in business and industry, major innovation potential, vibrant arts and culture – along with its creative prowess in a variety of different sectors has become a necessity. The broad lines of a major international campaign to promote France’s business image were announced by the President of France at the Strategic Attractiveness Council on June 16, 2015. Scheduled to run for 18 months, “Créative France” was officially launched in Japan on October 5, 2015. The aim of the campaign is to draw attention to the high standing and innovation capability of French businesses, which export French expertise worldwide. The campaign seeks to turn the spotlight onto a number of different personalities embodying French creativity and savoir-faire, as well as ambassadors for France’s attractiveness as a nationwide location for foreign talent and investment. The 2015 Annual Report highlights the sharp increase in jobs generated by foreign investment, underscores current trends to invest in France to re-export to Europe and the wider world, and offers proof of the country’s characteristic creativity: France’s key strengths are there for all the see, and they are bearing fruit. Amid growing international competition for investments, France has the wherewithal and duty to build on these strengths and make further strides forward. I am delighted that Business France and its regional partners are playing their part by supporting nearly 530 investment projects through to completion in the last year. 2015 ANNUAL REPORT - BUSINESS FRANCE / 3 CONTENTS 6 INTERNATIONAL CONTEXT 14 2015 SUMMARY 20 FOREIGN INVESTMENT IN FRANCE IN 2015 48 INVESTMENT ATTRACTIVENESS OF FRANCE’S REGIONS IN 2015 68 FRENCH EXPORTS IN 2015 78 TRADE AND INVESTMENT SYNERGIES 90 INNOVATION AND INVESTMENT ATTRACTIVENESS 100 SOURCE COUNTRY OVERVIEW 172 APPENDICES © Shutterstock.com INTRODUCTION / INTERNATIONAL CONTEXT INTERNATIONAL CONTEXT GLOBAL GROWTH G lobal growth slowed in 2015 for the fifth year in a row, and is currently estimated at 3.1%. Advanced economies continued to experience a slight upturn. Recovery in developed countries in 2015 amounted to 1.9%. Growth in the United States remained stable (2.5%), while slowing to 2.2% in the United Kingdom. In the euro zone, economic activity rebounded somewhat (1.5%, up from 0.9% in 2014). Growth was recorded in Germany (1.5%), France (1.1%, versus 0.2% in 2014), as well as in Italy (0.9%, versus -0.4% in 2014) and Spain (3.2%, versus 1.4% in 2014). Renewed momentum in France was driven by a bounce in manufacturing and a brisk pace in market services. Growth in emerging economies and developed countries slowed to 4% in 2015. In the BRICs, growth in China was relatively sluggish compared with previous years (6.9% in 2015), while Brazil (-3.8%) and Russia (-3.7%) were in recession. Only India stood out, with growth of 7.3%. Global growth in 2016 is expected to top 3%. However, the outlook for the global economy remains vulnerable to a number of downside risks, including an overall slowdown in emerging economies, rebalancing of the Chinese economy, falling energy and commodity prices, as well as tighter monetary policy in the United States. FOREIGN DIRECT INVESTMENT Global foreign direct investment (FDI) flows are thought to have surged by 36% in 20151 to US$1,700 billion, the highest level seen since the onset of the global economic and financial crisis in 2008-2009, and were boosted by a rise in cross-border mergers and acquisitions (M&As). According to provisional estimates from UNCTAD, the sharp increase in FDI inflows in developed economies (+90%) was the main driving force behind this rebound. After three successive years of downturn, FDI inflows to the European Union are thought to have increased markedly in 2015, reaching an estimated US$426 billion. Inflows to the Netherlands (+146%, rising to US$90 billion), the United Kingdom (+29%, rising to US$68 billion), and France (+193%, rising to US$44 billion) all rose sharply. Provisional UNCTAD estimates, cf. Global Investment Trends Monitor, no.22, January 2016 1 FIG. 1 Top 10 FDI* host economies (2015) US$ billion GLOBAL TRADE SLOWDOWN CONTINUES Global trade continued to slacken in 2015, with trade in goods increasing by only 2.6% in real terms. A number of factors were behind these weak trade figures, including uneven economic recovery in developed countries, heightened political tensions, high exchange rate volatility, a global collapse in oil prices, as well as lower demand for imports in emerging and developing economies. Import growth in advanced economies (4%) in 2015 was noticeably more buoyant than in emerging economies (0.4%), where the latter experienced a marked slowdown, having previously underpinned global trade with solid growth of 3.7% in 2014. Hong Kong, China 163 China 136 Netherlands 90 United Kingdom 68 Singapore 65 India 59 Brazil 56 Canada 45 France 44 Source : UNCTAD * includes purely financial flows 6 / 2015 ANNUAL REPORT - BUSINESS FRANCE 384 United States STATISTICAL DISPARITIES SURROUNDING FOREIGN INVESTMENT IN FRANCE Ever since the second half of the 1980s ushered in an era of increasingly rapid globalization in the world economy, foreign direct investment has been at the heart of global industrial restructuring and one of the most dynamic components in international trade. Until recent times, most of the information available on an international basis concerning foreign investment pertained to flows and stocks of investment recorded in each country’s balance of payments. > Foreign direct investment According to the benchmark definition of foreign direct investment provided by the OECD, in line with the IMF’s Balance of Payments Manual: “Direct investment is a category of cross-border investment made by a resident in one economy (‘the direct investor’) with the objective of establishing a lasting interest in an enterprise (‘the direct investment enterprise’) that is resident in an economy other than that of the direct investor. The motivation of the direct investor is a strategic long-term relationship with the direct investment enterprise to ensure a significant degree of influence by the direct investor in the management of the direct investment enterprise. The ‘lasting interest’ is evidenced when the direct investor owns at least 10% of the voting power of the direct investment enterprise…” FDI flows comprise a wide variety of transactions. In addition to share capital transactions and reinvested earnings, direct investment encompasses all short- and long-term deposits, advances and loan transactions between affiliated companies. The end purpose of some of these financial flows is identical to that of share capital transactions: this is the case, for example, when a parent company makes out a loan to a non-resident subsidiary to cover an expansion in output capacity. However, other financial flows arise from fiscal considerations, involving the establishment by multinational firms of holding companies and treasury centers in a number of European countries for tax purposes. As such, globalization and the growing international footprint of companies have contributed to a surge in short-term transactions and the heightened volatility of foreign direct investment flows. UNCTAD collects and aggregates FDI flow data provided by central banks without differentiating between the various components of these flows. Accordingly, no distinction is made between tax avoidance by businesses (intra-group loans) and new investment sites (share capital transactions in the strict sense of the term). Furthermore, the financial flows arising from internal loans made by multinational firms (“intragroup loans”) frequently comprise any number of transactions in both directions, inward and outward, which offset each other during the course of the year. The major fluctuations in intra-group loans render FDI flows extremely volatile. Annual estimates by the Banque de France are made using the “extended directional principle” methodology, now recommended by both the IMF and the OECD, which provides a more realistic economic picture of these transactions. It involves adjusting for intra-group loans so as to obtain a single annual net figure for each multinational group, instead of recording each and every transaction, which are often offset by one another, throughout the year. The Banque de France is one of the few central banks to apply the extended directional principle, thereby limiting the impact that intragroup loans between subsidiaries have on FDI flows. For this reason alone, any form of international comparison would be inappropriate at the current time. > Data concerning cross-border mergers and acquisitions These statistics are mainly compiled by private consulting firms (e.g. Thomson Reuters, Zephyr), indicating the number of companies which have been acquired by foreign firms and the financial sums involved. > Data concerning the presence of foreign businesses in France The French National Institute for Statistics and Economic Studies (INSEE) draws on the “Financial Links Between Companies Survey” (“LiFi”) conducted among businesses in France to compile its statistics on the economic activity of foreign subsidiaries in the country. A threshold of 50% of the voting rights or capital stock is set to establish whether or not a business is foreign-owned. ESANE statistics combine administrative data (obtained from annual corporate profit declarations provided to the French tax authorities and from annual social security data containing payroll information) with data obtained from a sample of companies surveyed by questionnaire to produce structural business statistics. These databases contain data on foreign-owned resident company employment, turnover, investment in tangible assets and foreign trade. > Physical job-creating investment The need to assess the role and impact of direct investment, not only in financial terms but also on employment, has highlighted the prerequisite nature of accompanying data on the microeconomic activity of multinational firms. Through an analysis of individual company data, the diversity of businesses in the French economy can be more fully understood. The Annual Report on Foreign Investment in France is a method for analyzing foreign investment projects and their contribution to the French economy. Established in 1993 in partnership with France’s regional economic development agencies, the Annual Report provides a summary of all foreign investment projects creating sustainable employment in France, listing confirmed projects and detailing the number of jobs that each project generates. It provides detailed statistical analysis by business sector, business activity, investment type, source country, and host region. Data concerning the amounts involved in specific investment projects are not always made available by companies, and so form no part of the analysis. At a European level, Business France conducts an observatory of job-creating foreign investment across the continent, as do private organizations such as fDi Markets and EY. This involves recording all confirmed investment decisions that have been announced as such in the press. These databases provide detailed statistics by business sector, business activity, investment type, source country and host region. 2015 ANNUAL REPORT - BUSINESS FRANCE / 7 INTRODUCTION / INTERNATIONAL CONTEXT With a total of US$936 billion received in 2015, developed countries accounted for 55% of all FDI inflows. However, developing economies in Asia remained the largest recipient of FDI among world regions, ahead of the European Union and North America. The United States was the leading recipient in 2015, with a figure estimated at US$384 billion, followed by Hong Kong (US$163 billion and China (US$136 billion). Inward FDI to France practically tripled in 2015, from US$15 billion to US$44 billion. This increase mainly arose from the large number of completed mergers and acquisitions, including the sale of Lafarge SA to Holcim Ltd. (Switzerland) for US$21 billion. France was consequently ranked among the 10 leading FDI inflow recipients in the world. JOB-CREATING FOREIGN INVESTMENT IN EUROPE The Business France Europe Observatory data shows that France remained the second leading recipient in Europe of job-creating foreign investment projects in 2015. According to data from fDi Markets, the number of job-creating investment decisions worldwide declined by -2.6% in 2015. 2015 after the United Kingdom, attracting 14% of all such projects in Europe. According to data from the Business France Europe Observatory3 , there were 3,188 jobcreating foreign investments in Europe. Intra-European investment flows accounted for half of all foreign investment in Europe (50%). American investments rose to account for 32% of all foreign investments in Europe. The three leading host countries (United Kingdom, France and Germany) accounted for half of all job-creating inward investment in Europe. France remained the second leading European recipient of job-creating foreign investment projects in Having attracted 26% of job-creating foreign investment in the world, Europe was the second leading host region after North America (29%), followed by Asia (25%) and South America (7%)2. Estimates are made from data provided by fDi Markets for 2015. Data extracted February 2016. 2 The Business France Europe Observatory records job-creating foreign investments in Europe that have been announced in the press. The criteria are narrower than the Business France Annual Report and only examine site creations and expansions. 3 1 % Finland Sweden 1 % 1 % Norway SHARE OF JOB-CREATING FOREIGN INVESTMENT PROJETS IN EUROPE (2015) Denmark Source: Business France Europe Observatory Lithuania 1 % 1 % United Kingdom 6 % Netherlands Ireland 24 % 5 % Belgium 2 % 14 % France 6 % Poland 11 % Germany Switzerland 3 % Czech Republic 1 % Austria 3 % 1 % Slovakia 3 % Hungary Romania 3 % 3 % Italy Bulgaria 1 % Spain Portugal 1 % 8 / 2015 ANNUAL REPORT - BUSINESS FRANCE 7 % Foreign investment in Europe in 2015 was mainly focused on software and IT services (18%), consulting and engineering (11%), the automotive industry (7%) and financial services (7%). Foreign companies prioritized investment in business services (29%), decision-making centers (28%) and production/manufacturing activities (23%). More than 2,300 foreign companies invested in Europe in 2015. Their presence is notable for its great diversity: the 10 leading companies accounted for only five percent of all investment projects during the year. With more than 20 projects recorded in 2015, American e-commerce giant Amazon.com continued to expand across the continent, where it now employs over 40,000 people. It created 10,000 jobs in Europe in 2015, particularly in Germany and the United Kingdom, its leading European markets. In the United Kingdom, Amazon started construction work on two new distribution centers in 2015, and announced the creation of 2,500 new jobs in early 2016. ArcelorMittal remains a major investor in Europe, even though its operations were severely impacted in 2015 by plummeting steel prices. The steel manufacturer employs 100,000 people at 400 sites in 17 countries across Europe, including 20,000 in France. In 2015, ArcelorMittal invested €5 million to upgrade its site in Gandrange (Alsace-Champagne-Ardenne-Lorraine region) and began a €40 million investment program at its facilities in Fos-sur-Mer (Provence-Alpes-Côte d’Azur region). German corporation Deutsche Post DHL continued to grow and upgrade its European infrastructure in 2015, commencing expansion of its hub in Brussels, worth €114 million, as well as of its European hub in Leipzig. In France, affiliate DHL Express invested more than €30 million during 2014 and 2015 in 10 of its French logistics platforms. Deutsche Post also recently inaugurated its newly expanded hub in Marseille, whose surface area has been doubled, and which is now set to become the group’s springboard into north African markets. Having acquired Alstom’s energy business in 2015, American conglomerate General Electric made a variety of announcements involving further expansions but also a number of layoffs in Europe. In France, this leading industrial player announced the creation of 400 jobs in Belfort, where it plans to base its global headquarters for renewable energies, along with a research center focusing on the industrial internet. The picture was clouded somewhat by the announcement that 20% of General Electric’s headcount in Europe would be released, including 765 jobs in France. IBM Corp. continued its switch into digital technology, making massive investments in 2015 in SMACS (Social, Mobility, Analytics, Cloud Computing, Security), and futurefacing sectors such as social networks, mobility, big data, cloud computing and cybersecurity, while also consolidating its cloud-computing infrastructure with new data centers. The firm also opened a site in Nice to analyze human and goods mobility data as part of a ‘SmartCity’ initiative, along with a big data center in Montpellier, in partnership with NVidia and Mellanox. TOP 10 LEADING INVESTORS IN EUROPE Parent company Source country Main sector Number of projects Main recipients Global turnover (US$bn) AMAZON.COM INC. United States Commerce and retail 24 Germany, United Kingdom 89.00 154,100 ARCELORMITTAL Luxembourg Metals, metalworking 17 France, Germany 79.2 222,000 Germany Transport, storage 18 Spain, France 75.1 488,824 GENERAL ELECTRIC COMPANY United States Machinery and mechanical equipment 13 France, United Kingdom, Hungary 148.5 305,000 IBM CORP. United States Software and IT services 18 France, Germany, United Kingdom, Ireland 93.4 379,592 ROBERT BOSCH GMBH Germany Automotive industry 12 Hungary, France 78.5 70.6 375,000 SCHWARZ BETEILIGUNGS-KG Germany Commerce and retail 13 France, United Kingdom, Spain 88.2 79.3 350,000 India Automotive industry Metals, metalworking 10 United Kingdom 108.78 610,000 United States Transport, storage 10 Netherlands, Germany 58.3 435,000 Germany Automotive industry 11 Spain, Czech Republic 268.5 592,586 DEUTSCHE POST DHL GROUP TATA GROUP UNITED PARCEL SERVICE, INC. VOLKSWAGEN AG Employees worldwide Source: Business France Europe Observatory; Forbes 2015 ANNUAL REPORT - BUSINESS FRANCE / 9 2015 SUMMARY Foreign investment in France 962 33,682 PHYSICAL INVESTMENT DECISIONS JOBS created or maintained 19 INVESTMENT 27% DECISIONS / WEEK INCREASE IN JOBS IN 2015 NUMBER OF PROJECTS AND JOBS BY INVESTMENT TYPE CREATION EXPANSION 394 projects 476 projects 8,669 jobs 11,815 jobs *including expansions following takeovers and buyouts 10 / 2015 ANNUAL REPORT - BUSINESS FRANCE TAKEOVER* 92 projects 13,198 jobs FOREIGN INVESTMENTS WERE MADE THROUGHOUT FRANCE’S REGIONS BUSINESS ACTIVITIES PRODUCTION/MANUFACTURING, R&D, BUSINESS SERVICES, CONSUMER SERVICES, LOGISTICS AND DISTRIBUTION, RETAIL OUTLETS, DECISION-MAKING CENTERS, HEADQUARTERS. TOP 3 BUSINESS ACTIVITIES MANUFACTURING CENTERS 285 207* in 2015 INCREASE IN 74 / GLOBAL projets EUROPEAN HEADQUARTERS 180 projects projects 27 16 in 2014 BUSINESS SERVICES projects * 156 first-time investments plus 51 HQs MANUFACTURING R&D/ENGINEERING 30% 28% of R&D undertaken by foreign firms of the investments recorded in the Annual Report were in production/manufacturing… generating 48% 9% of all jobs. OF INVESTMENTS SOURCE OF INVESTMENT PROJECTS TOTAL OF 53 SOURCE COUNTRIES UP FROM 47 IN 2014 EUROPE 60% 18% UNITED STATES 15% GERMANY 22% NORTH AMERICA 13 % ASIA 9% ITALY 8% 6% UNITED KINGDOM JAPAN INVESTMENT DECISIONS FROM THE NETHERLANDS (+12%) AND CANADA AND IRELAND 2015 ANNUAL REPORT - BUSINESS FRANCE / 11 2015 SUMMARY French exports FRENCH GOODS EXPORTS (2015) TOP 5 EXPORT DESTINATIONS €455.1 BILLION GERMANY 16% €71.4 BILLION UNITED STATES 7% €32.7 BILLION SPAIN 7% €32.5 BILLION UP ITALY 4.3% 7% €32 BILLION UNITED KINGDOM 7% €31.6 BILLION TOP 3 EXPORT SECTORS Transport Equipment Capital Goods Chemical Products/ Perfumes & cosmetics 23% 19% 12% FRENCH EXPORT GROWTH IN 2015 CHINA UNITED STATES +19.5% MIDDLE EAST AFRICA +4.1% 12 / 2015 ANNUAL REPORT - BUSINESS FRANCE +12.7% +11.2% 125,000 UP +3.1% EXPORTING COMPANIES IN FRANCE FRANCE: THE WORLD’S BREAKDOWN OF EXPORTS BY COMPANY SIZE 3RD MID-SIZE COMPANIES 34% 50% LARGE CORPORATES LARGEST EXPORTER OF SERVICES 16% SMEs EXPORTS BY FOREIGN COMPANIES IN FRANCE THE CONTRIBUTION OF FOREIGN COMPANIES IN FRANCE: 32% OF FRENCH EXPORTS 34% OF MANUFACTURING EXPORTS 26% AVERAGE EXPORT/ TURNOVER RATIO FRANCE’S 20,000 LEADING EXPORTERS 1 IN 5 ARE FOREIGN-OWNED 14% INVESTED IN FRANCE IN 2009-2015 TOP 3 SOURCE COUNTRIES OF FOREIGN-OWNED COMPANIES 23% UNITED STATES 21% GERMANY 9% ITALY 2015 ANNUAL REPORT - BUSINESS FRANCE / 13 2015 SUMMARY © Shutterstock.com CHAP. 1 / 2015 SUMMARY 2015 SUMMARY THE NUMBER OF JOBS GENERATED BY FOREIGN INVESTMENT IN FRANCE ROSE SUBSTANTIALLY IN 2015. F rance attracted 962 new investment decisions in 2015, creating or maintaining 33,682 jobs. France remained a popular business location, with an average of 19 investment decisions being made every week. 19 INVESTMENT Foreign investment projects were made in all French regions, while France’s largest cities consolidated their investment attractiveness. DECISIONS BEING MADE EVERY WEEK. PROJECTS AND JOBS BY SOURCE COUNTRY (2015) Source country Projects Jobs United States 176 10,783 Germany 141 3,612 Italy 84 1,488 United Kingdom 81 2,833 Japan 58 968 Belgium 48 2,459 Spain 44 605 China 43 1,013 5 72 Hong Kong DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY (2015) Canada 38 1,728 Netherlands 37 950 Business activity Switzerland 37 706 Sweden 21 435 Austria 19 595 Ireland 15 217 Luxembourg 12 2,513 India 12 290 Denmark 11 414 Finland 11 341 Russia 8 138 Norway 7 190 South Korea 5 99 Australia 4 23 Taiwan 4 22 Projects Jobs Production / Manufacturing 285 16,168 Decision-making centers 207 4,282 First-time investments in Europe 35 239 First-time investments in France 121 1,224 Global / European Headquarters 27 351 French Headquarters 24 2,468 180 5,757 87 1,706 Engineering, design 17 215 R&D 70 1,491 Retail outlets 78 2,255 Consumer services 67 2,404 Brazil 4 21 Logistics 58 1,110 Other 42 1,229 TOTAL 962 33,682 TOTAL 962 33,682 Business services R&D, engineering, design 16 / 2015 ANNUAL REPORT - BUSINESS FRANCE DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR (2015) Business sector Projects Jobs Textiles, industrial textiles, clothing and accessories 58 1,250 Agri-food, agriculture and fishing 55 Electrical/electronic/IT equipment INVESTMENT TYPE (2015) Projects Jobs Creation 476 8,669 1,624 Expansion 394 11,815 55 1,033 Expansion following buyout 39 845 Automotive industry 54 2,592 Takeover 35 5,567 Machinery and mechanical equipment 47 887 Energy, recycling, other concessions 44 651 Chemicals, plastics 37 780 Metals, metalworking 34 974 Aerospace, naval and railway equipment 33 1,549 Glass, ceramics, minerals, wood, paper 32 6,422 Construction, building materials 29 538 Pharmaceuticals and biotechnologies 29 1,023 Medical/surgical equipment, diagnostics and devices 23 250 Perfumes, cosmetics 21 236 Furnishings, household goods 19 308 Electronic components 9 190 Consumer electronics 8 414 MANUFACTURING SUB-TOTAL 587 20,721 Software and IT services 117 4,208 Consulting, engineering and business services 60 1,257 Commerce and retail 51 3,581 Transport, storage 48 1,337 Other services 46 816 Hotels, tourism and restaurants 28 1,326 Financial services, banking and insurance 20 385 5 51 SERVICES SUB-TOTAL 375 12,961 TOTAL 962 33,682 Telecoms, internet service providers Investment type Expansion following takeover 18 6,786 TOTAL 962 33,682 1 Creation: Jobs created at a new site. 2 Expansion: Jobs created at a site already occupied by the company.. 3 Takeover of an ailing French company: Jobs maintained following the takeover by a foreign investor of an ailing company resident in France. 4 Expansion following takeover: Jobs created or maintained following the takeover by a foreign investor of an ailing company resident in France which is accompanied by an expansion. 5 Expansion following buyout: Jobs created following the takeover by a foreign investor of a company resident in France with no financial difficulties. 2015 ANNUAL REPORT - BUSINESS FRANCE / 17 CHAP. 1 / 2015 SUMMARY FIG. 1 Distribution of projects by host region (2015) Martinique Réunion French Guiana Guadeloupe % > 150 100-150 50-99 10-49 < 10 FIG. 2 Distribution of jobs by host region (2015) Martinique Guadeloupe Réunion French Guiana % > 6,000 4,500-6,000 2,000 - 4,500 1,000 - 2,000 100 -1,000 < 100 18 / 2015 ANNUAL REPORT - BUSINESS FRANCE FOREIGN INVESTMENT IN FRANCE IN 2015 22 PROJECTS AND JOBS 24 SOURCE COUNTRY ANALYSIS 27 BUSINESS ACTIVITY ANALYSIS 33 BUSINESS SECTOR ANALYSIS 38 INVESTMENT TYPE ANALYSIS 42 VARIOUS FORMS OF FINANCIAL INVESTMENT © Shutterstock.com CHAP. 2 / FOREIGN INVESTMENT IN FRANCE IN 2015 PROJECTS AND JOBS THE NUMBER OF NEW INVESTMENT DECISIONS IN FRANCE REMAINED HIGH IN 2015 962 NEW JOB-CREATING FOREIGN INVESTMENT PROJECTS, CREATING 33,682 JOBS A mid sluggish growth worldwide, France remained attractive to foreign investors in 2015, attracting 962 new investment decisions (including 734 on a historic likefor-like basis) that created 33,682 jobs (32,770 on a like-for-like basis). [Fig.1 & 2] Wider criteria 1,014 962 Average number of projects (2005-2015): 686 600 > Robust domestic demand in France, the 400 650 665 624 641 639 782 698 693 685 740 734 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 world’s sixth largest economy, which is a major structural advantage for businesses. 2015 saw particularly impressive project numbers in consumer services, which accounted for seven percent of all projects and jobs generated. 200 0 The increase in average project size may be explained by: operations: Confirmed investments such as these created 57 jobs on average. The average number of jobs per project for operations like these in the automotive industry (69), aerospace equipment (62) as well as glass, ceramics (245) was markedly higher than the nationwide average. 1,200 800 The average number of jobs created or maintained per project nationwide was 35, compared with 26 in 2014. > Very job-intensive production/manufacturing FIG. 1 Change in number of projects in France since 2005 (like-for-like) 1,000 AVERAGE PROJECT SIZE ON THE INCREASE Source: Annual Report, Business France FIG. 2 Change in number of jobs since 2005 (like-for-like) FIG. 3 Distribution of projects by number of jobs created or maintained 40,000 35,000 Average number of jobs (2005-2015): 30,915 3% 33,682 8% 30,000 26,535 20% 25,000 20,000 30,146 39,998 34,517 31,932 29,889 31,815 27,958 25,908 29,631 25,478 32,770 15,000 10,000 5000 0 35% Source: Annual Report, Business France 2005 2006 2007 2008 2009 2010 2011 Source: Annual Report, Business France 22 / 2015 ANNUAL REPORT - BUSINESS FRANCE 2012 2013 2014 2015 1% 1% Jobs created or maintained 32% � 400 and over � 200 to 399 � 100 to 199 � 50 to 99 � 20 to 49 � 10 to 19 � less than 10 The average number of jobs generated per project in consumer services was slightly higher than the nationwide average of 36. > A buoyant business climate and France’s attractiveness as an investment location. The number of jobs generated by business services projects rose sharply by 32% in 2015: 180 investment decisions created or maintained more than 5,700 jobs in 2015, compared with 4,300 in 2014. > Finally, the takeover of two ailing companies, involving particularly high job numbers. GROWING CONTRIBUTION OF MID-SIZE COMPANIES TO EMPLOYMENT In 2015, a breakdown of projects by parent company size reveals the following: large corporates (more than 5,000 employees) were responsible for 37% of all projects, mid-size companies (250 to 5,000 employees) for 34%, and SMEs (fewer than 250 employees) for 29%. The contribution made by mid-size companies to employment grew sharply, from 30% of jobs generated in 2014 to 43% in 2015. FIG. 4 Distribution of projects by parent company size (2015) FRANCE Bionest Technologies Inc. ENERGY, RECYCLING, OTHER CONCESSIONS Canadian firm Bionest Technologies designs and markets self-sustaining biological treatment systems for wastewater. Building on its success in Europe, the company is opening a production facility near Toulouse, where it has already operated a sales office since 2008. This investment will safeguard all existing jobs and create 18 more. The new building in Villeneuve-lès-Bouloc (LanguedocRoussillon-Midi-Pyrénées region) will span nearly 1,220 sq. m. and provide Bionest with a springboard for its development in the years ahead. Tessenderlo Group CHEMICALS, PLASTICS Mid-size companies 34% SMEs 0 to 249 employees Large corporates 37% They chose Mid-size companies 250 to 5,000 employees Large corporates More than 5,000 employees SMEs 29% Source: Annual Report, Business France RECORDING PHYSICAL INVESTMENTS FROM THE FIRST JOB CREATED The Annual Report examines all foreign investment projects that create or maintain jobs in France, and details the number of jobs that each project generates. It provides detailed statistical analysis by business sector, business activity, investment type, source country and host region. Until 2013, and in contrast with practices at other investment promotion agencies in Europe, or at private consulting firms, only projects creating at least 10 jobs were recorded in the Annual Report, with the exception of: Tessenderlo Group, which specializes in food, agriculture, water management and efficient use and re-use of natural resources, announced the construction of a Thio-Sul® production plant at the Borealis Grand Quevilly facility in Rouen (Normandie region). Thio-Sul® is the world’s leading brand of ammonium thiosulfate (ATS) and is used as a fertilizer for cereal and broad-acre crops, arboriculture and vegetable cultivation. This investment is a response to growing European demand for sulfur-based liquid fertilizers that limit nitrogen losses. For several years, the company has been importing Thio-Sul® from the United States to meet the demand of its European customers. The new plant will strengthen Tessenderlo Kerley International’s leading position on the growing European market by bringing the firm closer to its products’ end-users. > First-time investments in Europe by non-European investors. > Projects in high value-added sectors (research and development, design, engineering, headquarters, business consulting (financial and legal advice, training, etc.). With a view to providing a clearer picture of the competitive environment and the realities of job-creating foreign investment in France, Business France has decided from 2014 to include all investment decisions from the first job created. 2015 ANNUAL REPORT - BUSINESS FRANCE / 23 CHAP. 2 / FOREIGN INVESTMENT IN FRANCE IN 2015 SOURCE COUNTRY ANALYSIS FOREIGN INVESTMENTS WERE RECEIVED FROM 53 DIFFERENT COUNTRIES IN 2015. E uropean investments continued to hold the upper hand: 60% of confirmed jobcreating foreign investments in France originated in other European countries, followed by North America (22%) and Asia (13%). [Fig. 5] investments and two-thirds of jobs generated by these investments. LEADING SOURCE COUNTRIES The United States remained the leading investor in France, with 176 investment decisions, equating to 18% of all job-creating foreign investment recorded in France and nearly one-third of jobs generated. American firms stood out for their commitment to research and development: with 21 investment projects, the FELLOW EUROPEAN The United States and Germany were responsible for one-third of all job-creating foreign investments confirmed in France in 2015. Six countries (United States, Germany, Italy, United Kingdom, Japan and Belgium) COUNTRIES. accounted for 60% of confirmed foreign MOST INVESTMENTS CAME FROM Asia 13% Many countries posted higher project numbers than the previous year, including Canada, China, Ireland, India, the Netherlands and Luxembourg. Other 5% FIG. 5 Distribution of projects by source region (2015) North America 22% Source : Annual Report, Business France 24 / 2015 ANNUAL REPORT - BUSINESS FRANCE Europe 60% They chose FRANCE LEADING SOURCE COUNTRIES FOR FOREIGN INVESTMENT Number Country Projects Jobs Alexion Pharmaceuticals Share Projects Jobs PHARMACEUTICALS AND BIOTECHNOLOGIES, American Firm Alexion Pharmaceuticals, which specializes in research into innovative treatments for rare and severe diseases, chose Paris as the location for its first research laboratory outside the United States. United States 176 10,783 18.3% 32.0% Germany 141 3,612 14.7% 10.7% Italy 84 1,488 8.7% 4.4% United Kingdom 81 2,833 8.4% 8.4% Japan 58 968 6.0% 2.9% Belgium 48 2,459 5.0% 7.3% China 44 1,023 4.5% 2.8% 5 72 0.5% 0.2% Spain 44 605 4.6% 1.8% Canada 38 1,728 4.0% 5.1% Netherlands 37 950 4.2% 3.2% Switzerland 37 706 3.8% 2.1% Sweden 21 435 2.2% 1.3% Austria 19 595 2.0% 1.8% Ireland 15 217 1.6% 0.6% India 12 290 1.2% 0.9% Luxembourg 12 2,513 1.2% 7.5% Cizeta Medicale SPA Denmark 11 414 1.1% 1.2% MEDICAL/SURGICAL EQUIPMENT, DIAGNOSTICS AND DEVICES Finland 11 341 1.1% 1.0% Russia 8 138 0.8% 0.4% Norway 7 190 0.7% 0.6% South Korea 5 99 0.5% 0.3% Australia 4 23 0.4% 0.1% Brazil 4 21 0.4% 0.1% Taiwan 4 22 0.4% 0.1% Other 41 1,229 4.2% 3.6% TOTAL 962 33,682 100% 100% Hong Kong The Alexion R&D Center, Paris, which will be based at the Imagine institute on the campus of the Necker-Enfants Malades teaching hospital, will employ around twenty researchers. Bigpoint GmbH SOFTWARE AND IT SERVICES German video games specialist Bigpoint decided to consolidate its mobile development teams at its Lyon studio (Auvergne-Rhône-Alpes region). Set up in 2014 following Bigpoint’s acquisition of ailing firm Little Worlds, the studio previously employed around twenty staff, working on a number of games for Android and iOS. An additional 75 positions will now been created. Italian elastic compression specialist Cizeta Medicali designs and manufactures innovative treatment solutions for venous and lymphatic insufficiency. It is investing €1.2 million in its facility in Saint-AmandMontrond (Centre-Val de Loire region). To foster growth and new product development, the compression stocking manufacturer has commissioned a new 1,600 sq. m. building for its subsidiary Cizeta Medicali France, an investment that will nearly triple the size of the subsidiary’s premises. Twenty new employees will also be recruited. 2015 ANNUAL REPORT - BUSINESS FRANCE / 25 CHAP. 2 / FOREIGN INVESTMENT IN FRANCE IN 2015 They chose FRANCE McArthurGlen UK Ltd. COMMERCE AND RETAIL London-based designer outlet chain McArthurGlen decided to open a new shopping center in Miramas, near Marseille (Provence-Alpes-Côte d’Azur region). It is the British firm’s third designer outlet village in France, after those opened in Troyes (Alsace-Champagne-Ardenne-Lorraine region) in 1995 and Roubaix (Nord-Pas de Calais-Picardie region) in 2000. The investment is worth €110 million and is expected to generate 600 jobs. EPO Fashion Co. Ltd. TEXTILES, INDUSTRIAL TEXTILES, CLOTHING AND ACCESSORIES United States accounted for one-quarter of all inward R&D investments and 21% of jobs generated. Germany continued to be the leading source country within Europe, with 141 projects, equating to 15% of foreign investments, and 11% of jobs generated. German firms were among the main contributors to production/ manufacturing operations, accounting for 17% of all foreign investment decisions and 10% of jobs generated. Italian investment in France remained buoyant in 2015, ranking Italy third, with 84 investment decisions. Of particular note was that Italian investments in logistics represented 31% of all foreign investments in this field. Italy was also the second leading source of R&D investments in France. The United Kingdom was the fourth largest foreign investor Guangzhou-based women’s clothes brand MO&Co., part of the EPO Fashion Co. Ltd. group, has made a name for itself on Western markets through its international retail distribution networks. Over the last ten years, it has grown its business first in Asia (Tokyo, Hong Kong, Singapore) and then in Canada and the United States. Now, MO&Co. is preparing to conquer Europe. MO&Co. has been selling its products in the Galeries Lafayette department store in Paris since early 2015 and in Selfridges in London since 2013. It also does business in Milan via a local distributor. in France in 2015, with 81 projects. British investors were The Chinese firm chose Paris as the location for its European headquarters, in a €10 million investment that will create 10 jobs. accounting for six percent of all such investments from behind 22% of all foreign investments in retail outlets, and included McArthurGlen and Primark, drawn by strong domestic demand. Meanwhile others, such as Stagecoach Group plc and MotorSport Vision, were responsible for 18% of all foreign investments in consumer services. Japanese investments in France remained stable in 2015, ranking Japan fifth among source countries with 58 investments decisions. Japan was the fourth leading foreign investor in production/manufacturing operations, abroad. The number of investments from BRIC nations (Brazil, Russia, Vidya Herbs India and China) in France rose slightly in 2015. With 68 AGRI-FOOD investment decisions, they collectively accounted for seven Indian multinational Vidya, which specializes in plant, spice and fruit extracts, acquired the Domaine de l’Abbaye, one of the largest wine-growing estates for Chinon AOC wine (Centre-Val de Loire region). The purchase will allow Vidya Europe to diversify its business and produce fruity, easy-to-drink Chinon wines for the French market and for export. The group intends to expand the acreage of its newly acquired vineyards, invest in wine-making and make the move into organic viticulture. The investment is expected to create five jobs. 26 / 2015 ANNUAL REPORT - BUSINESS FRANCE percent of all inward investment in France. However, the structure of their business activities is changing, with an increase in production/manufacturing operations amounting to 22% of all BRIC investments in France. Chinese and Indian investment represented 57% and 18%, respectively, of all projects confirmed in 2015 by BRIC companies in France. BUSINESS ACTIVITY ANALYSIS FRANCE REMAINS AN ATTRACTIVE INVESTMENT LOCATION, AS SEEN BY THE SIGNIFICANT NUMBER OF NEW INVESTMENT DECISIONS IN STRATEGIC ACTIVITIES. T he operations of companies can be broken down into a variety of business activities: production/manufacturing, research and development, business services, consumer services, logistics and distribution, retail outlets, decision-making centers and headquarters. INCREASING SHARE OF HEADQUARTERS PROJECTS IN 2015 THE NUMBER OF FOREIGN INVESTMENT PROJECTS IN GLOBAL/ EUROPEAN HQS ROSE SHARPLY FROM 16 IN 2014 TO 27 IN 2015. Registered offices, Strategy divisions, Financial departments, R&D centers, operational divisions like Marketing and Sales departments – all of these are parts of companies that are involved in decision-making processes. For multi-national corporations, fragmented decision-making structures have become a necessity, replacing the single-site pyramidal decision-making structures of yesteryear. As companies become global, they have had no choice but to create regional decision-making centers, as a result of which decision-making power is now dispersed across large distances. At multinational firms with numerous sites in Europe, the activities carried on by decisionmaking centers can include acting as: > A Global or European Headquarters, covering perhaps not only Europe, but also northern Africa and the Middle East. > A French Headquarters, responsible for coordinating all a foreign company’s activities in France. Decision-making centers can be defined as internal structures with a leader and team responsible for making strategic decisions that have a bearing on all or part of the company, particularly regarding investment and jobs. Such activities create value – directly or indirectly – and are vital to the regions in which they are based. Firstly, decision-making centers require a highly qualified workforce, and can employ anywhere from a few hundred to a few thousand people in major corporations, depending on the business sector and scope for decision-making. Secondly, where a company decides to locate its decision-making centers makes it more likely that other operations, such as research laboratories, will follow. It therefore becomes important for regions to remain competitive should they wish to attract, consolidate and retain economic activity. 2015 ANNUAL REPORT - BUSINESS FRANCE / 27 CHAP. 2 / FOREIGN INVESTMENT IN FRANCE IN 2015 They chose DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY FRANCE Number Business activities Premier Tech Inc. AGRI-FOOD, AGRICULTURE Projects This €11 million investment will create 60 jobs. Jobs 285 16,168 30% 48% Decision-making centers 207 4,282 22% 13% 35 239 4% 1% First-time investments in France By creating a new automated production line and a new R&D center at the site, the company is putting Vivy at the very heart of its growing-media and activeingredient manufacturing operations for European, Asian and African markets. Projects Production / Manufacturing First-time investments in Europe Canadian horticulture and agriculture specialist Premier Tech is expanding its European headquarters in Vivy (Pays de la Loire region). Share Jobs 121 1,224 13% 4% Global / European Headquarters 27 351 3% 1% French Headquarters 24 2,468 2% 7% Business services 180 5,757 19% 17% R&D, engineering, design 87 1,706 9% 5% Engineering, design 17 215 2% 1% R&D 70 1,491 7% 4% Retail outlets 78 2,255 8% 7% Consumer services 67 2,404 7% 7% Logistics 58 1,110 6% 3% TOTAL 962 33,682 100% 100% FIG. 6 Sector-by-sector breakdown of manufacturing investment projects in France (2015) 36% 34% 32% 30% Source: 2015 Annual Report, Business France 28 / 2015 ANNUAL REPORT - BUSINESS FRANCE Share of sector in all R&D projects (left axis) Share of R&D projects by sector in France (right axis) Textiles Perfumes, cosmetics Metals, metalworking Pharmaceuticals and biotechnologies Aerospace, naval and railway equipment 0% Machinery and mechanical equipment 2% Software and IT services 4% Agri-food 6% Medical/surgical equipment 8% Electrical/electronic/IT equipment 10% Electronic components 12% Chemicals, plastics 14% Other services 16% Furnishings, household goods 18% Construction, building materials 20% Energy, recycling, other concessions 22% Consumer electronics 24% Automotive industry 26% Consulting, engineering and business services 28% The number of investment decisions involving global and European headquarters rose sharply from 16 in 2014 to 27 in 2015, as did those involving France headquarters, rising from 20 to 24. FOREIGN FIRMS EAGER TO INVEST IN FRENCH MANUFACTURING In 2015, a total of 285 investment decisions were made in production/manufacturing in France. The importance of such projects can be seen in that these activities were the leading contributor to employment, with 16,168 jobs, or 48% of all jobs generated by foreign investment. Investments in production/manufacturing in France confirmed by American, Belgian, German, Italian and Japanese companies amounted to 57% of all investments and 72% of all jobs generated. The United States was the leading foreign investor in this area, with 59 investment decisions, accounting for 21% of all production/ manufacturing investments and 51% of all jobs generated by such investments. Half of all production/manufacturing investments were concentrated in the agri-food industry (13% of all investments in production/manufacturing), the automotive industry (12%), metals/metalworking (10%), glass/ceramics (9%), and chemicals/plastics (9%). CONTINUED BUOYANCY OF R&D PROJECTS IN FRANCE The number of foreign investment projects in R&D1, engineering and design remained high in 2015, with 87 investment decisions, including 70 in R&D alone. R&D, engineering and design accounted for nine percent of all foreign investment decisions in 2015, generating five percent of all jobs created in France by foreign investors. Beyond their impact on growth, R&D operations supply highly qualified jobs that generate high value added and are generally more stable than manufacturing jobs. They chose FRANCE Sneakersnstuff COMMERCE AND RETAIL Swedish firm Sneakersnstuff, an online retailer specializing in sports shoes that can be worn about town, opened its first French subsidiary in Paris. The Paris office will be responsible for coordinating the brand’s activities in France (administration, marketing, etc.) and for creating one or more concept stores. The subsidiary will also act as the company’s logistical HQ for southern Europe. Sneakersnstuff will serve the French market through its website, as well as a store network. This €15 million investment will create 15 jobs. DELL INC. (Dell Computer Corporation) ELECTRICAL/ELECTRONIC/IT EQUIPMENT American IT giant Dell is expanding its already 950-strong Montpellier-based team with the creation of 100 new positions, mostly for salespeople. Having won two awards from the group’s management in 2015, Dell’s French headquarters in Montpellier (LanguedocRoussillon-Midi-Pyrénées region), headed by Stéphane Reboud, is embarking upon a recruitment drive that will take its workforce past the 1,000 mark. This expansion strengthens Dell’s French operations at a time when its founder, Michael Dell, is preparing to launch a global initiative from Paris. The leading investors in this area in 2015 were the United States, Italy and Germany, which accounted for 24%, 14% and 13%, respectively, of all foreign R&D, engineering and design investments in France, followed by Canada (9%) and Switzerland (8%). Data on R&D activities and headquarters are fully comparable with all previous years, as these investments have always been recorded from the first job created. 1 2015 ANNUAL REPORT - BUSINESS FRANCE / 29 CHAP. 2 / FOREIGN INVESTMENT IN FRANCE IN 2015 They chose In 2015, two sectors received more than one-third of all foreign investments in R&D, engineering and design: software and IT services (25%), and pharmaceuticals and biotechnologies (11%). A large proportion of inward investments in the pharmaceuticals/biotechnologies sector were R&D projects, which amounted to 34% of all investments in this sector. FRANCE Adeka Corporation CHEMICALS, PLASTICS In 2000, Japanese polymer additives specialist Adeka established its French headquarters, Adeka Palmarole SAS, in Mulhouse (Alsace-Champagne-ArdenneLorraine region) before adding a production facility in Rousset (ProvenceAlpes-Côte d’Azur region) in 2008. Its current project to expand the Rousset plant includes installing a new production line and has created around thirty jobs. FIG. 7 Sector-by-sector breakdown of R&D investment projects in France (2015) 90% 16% 80% Source: 2015 Annual Report, Business France 30 / 2015 ANNUAL REPORT - BUSINESS FRANCE Share of sector in all manufacturing projects in France (left axis) Share of manufacturing projects by sector in France (right axis) Glass, ceramics, minerals, wood, paper Textiles Perfumes, cosmetics Metals, metalworking Pharmaceuticals and biotechnologies Aerospace, naval and railway equipment Machinery and mechanical equipment Software and IT services Medical/surgical equipment Electrical/electronic/IT equipment Energy, recycling, other concessions Consumer electronics 0% Electronic components 2% Agri-food 4% Chemicals, plastics 6% Other services 8% Furnishings, household goods 10% Construction, building materials 12% 70% Automotive industry 14% Consulting, engineering and business services 18% 60% 50% 40% 30% 20% 10% 0% They chose FRANCE Zimmer Biomet Holdings, Inc. MEDICAL/SURGICAL EQUIPMENT, DIAGNOSTICS AND DEVICES American orthopedics specialist Zimmer has had a base in Brognard in the Pays de Montbéliard (Bourgogne-Franche-Comté region) for over 20 years. In 2014, the company bought out its American competitor Biomet, underpinning its position as market leader. With 150 employees in France, 70 of them working at the ‘Technoland II’ business park in Brognard, Zimmer Biomet develops innovative medical devices to help surgeons treat bone/joint disorders and strengthen the supporting soft tissue. The local logistics unit supplies prostheses and instruments to French hospitals. A 1,000 sq. m. extension to the Technoland II site will lead to 25 new hires in 2016. The new facility is expected to be fully operational from September 2016. Siemens RAILWAY EQUIPMENT Siemens is a global technology powerhouse focusing on electrification, automation and digitalization, that has stood for engineering excellence, innovation, quality, reliability and internationality for more than 165 years. Building on its existing industrial partnerships in the area, Siemens decided to make Toulouse (Languedoc-RoussillonMidi-Pyrénées region) the global headquarters for all operations relating to its ‘Val’ range of turnkey automated metro solutions, from R&D, to sales and marketing, to engineering and project management, to maintenance. The new Val facility spans 10,000 sq. m. and is currently undergoing refurbishment. The first employees moved in last November and the site will be fully equipped by the spring, when over a hundred personnel will take up residence there. ArcelorMittal METALS, METALWORKING The ArcelorMittal campus in Maizières-lèsMetz (Alsace-Champagne-Ardenne-Lorraine region) is the group’s largest research facility. Spanning a total of 24 hectares, with 45,000 sq. m. of laboratories and pilot plants, the campus is home to four research centers and one shared services center. An investment of €15 million was made in 2015 to keep the site’s equipment and research tools at the cutting edge, with technologies that can reproduce and simulate how steel is made and used to create the products and solutions of the future. The ArcelorMittal Maizières research facility strives to achieve continual technical progress for the automotive, packaging and mining industries, as well as in iron and steel production processes. The Maizières campus employs 561 permanent staff and takes on around a hundred interns each year. Its blend of twenty or so nationalities, generational mix, and many partnerships with universities and industry lend the campus the buzz, innovative spirit and recognized expertise that make it both a world-renowned research location and a valued part of its local community. Doosan Heavy Industries & Construction ENERGY, RECYCLING South Korean company Doosan Heavy Industries & Construction specializes in non-destructive testing of nuclear power plants. In 2015, via its Scottish-based European headquarters, the company set up its first facility in France in Aix-enProvence (Provence-Alpes-Côte-d’Azur region). The investment will ultimately create around twenty jobs, mainly for specialist engineers. Facebook Inc. SOFTWARE AND IT SERVICES American giant Facebook is opening its European artificial intelligence research center in Paris. The French capital was chosen for its abundant pool of IT and AI research talent. The new Paris center will eventually employ 30 researchers, who will work on image recognition, natural language processing, voice recognition and the hardware and software infrastructure required to implement artificial intelligence systems. The company has also signed a collaborative agreement with the French National Institute for Research in Computer Science and Control (INRIA). Until now, Facebook’s artificial intelligence team comprised around forty researchers – many of them French – at its Menlo Park headquarters in California and its New York office. As a supplier of turnkey solutions, Siemens already relies on Toulouse’s cutting-edge industrial expertise in embedded systems and, as it continues to pursue its ambitious international growth strategy, it will help showcase French industry across the world. 2015 ANNUAL REPORT - BUSINESS FRANCE / 31 CHAP. 2 / FOREIGN INVESTMENT IN FRANCE IN 2015 R&D SPECIALIZATION BY SECTOR IN EUROPEAN COUNTRIES AND BREAKDOWN OF INWARD R&D INVESTMENTS An examination of correlation between R&D specialization by sector in European countries and the breakdown by sector of inward investment provides further insight into the strategies behind locating R&D operations in Europe. The mean-based results for six manufacturing sectors would seem to indicate a positive correlation between the share of a given sector in industrial R&D and the share of the sector in inward R&D investment projects in each country. Ireland’s research specialization in electrical/electronic equipment and components may be advanced as an explanation of its investment attractiveness in this field. Similarly, the high share in R&D of the chemicals and plastics sector in the Netherlands, or of the pharmaceuticals and biotechnologies sector in Belgium, may be factors in explaining the revealed attractiveness of these countries to manufacturers in these sectors. The graph also highlights Italy’s specialization and attractiveness to the machinery and mechanical equipment sector. Share of the sector’s R&D personnel in the manufacturing sector nationwide FIG. 8 R&D specialization by sector in European countries and breakdown of inward R&D investments 35% Agri-food Chemicals, plastic Pharmaceuticals and biotechnologies Electrical, electronic equipment and components Machinery and mechanical equipment Automotive industry AT FR GE 30% IE HU BE 25% UK CZ NL IT IT 20% GE AT CZ BE GE 15% UK SP FR FR UK 10% UK FR SP NL Netherlands PL Poland UK United Kingdom GE Germany BE Belgium SP Spain FR France IT Italy CZ Czech Republic HU Hungary IE Ireland AT Austria SP BE IE HU AT SP PL CZ GE IT FR UK PL 5% HU PL IT BE NL NL UK 0% 0% 5% 10% 15% 20% 25% 30% 35% Share of the sector in inward R&D investments nationwide Source: Employment by economic activity, Eurostat; Investment projects, Business France Europe Observatory, 2015. 32 / 2015 ANNUAL REPORT - BUSINESS FRANCE 40% 45% 50% BUSINESS SECTOR ANALYSIS FOREIGN INVESTMENTS WERE MADE IN A WIDE RANGE OF SECTORS. I n 2015, there were 587 investment decisions in the manufacturing sector, accounting for 61% of all foreign investment projects and 62% of jobs generated. Service-sector companies were responsible for 375 investment decisions (39%). THE MANUFACTURING SECTOR ACCOUNTED FOR 61% OF INVESTMENT DECISIONS AND 62% OF JOBS GENERATED. Foreign investors were from a diverse range of sectors. The leading sectors of companies investing in France in 2015 were: software and IT services (12%), textiles and accessories (6%), consulting, engineering and business services (6%), electrical/electronic/IT equipment (6%), agri-food (6%), and the automotive industry (6%). The source of investments in France varied by business sector. While American investments were concentrated in the software and IT services sector (accounting for 37% of all investments in this sector), investments from German companies were focused in the energy (30%) and automotive (37%) sectors. Italian investments, meanwhile, were made predominately in the furnishings/household goods (37%) and agri-food (16%) sectors, and those by British companies in the commerce and retail sector (31%). FIG. 9 Distribution of projects between manufacturing and services (2015) Service-sector companies 39% Manufacturing-sector companies 61% Source: Annual Report, Business France 2015 ANNUAL REPORT - BUSINESS FRANCE / 33 CHAP. 2 / FOREIGN INVESTMENT IN FRANCE IN 2015 They chose FRANCE PUNCH Group AUTOMOTIVE INDUSTRY Belgium’s Punch Group first established a base in Alsace (eastern France) in 2012, when it took over the General Motors production facility in Strasbourg. Since then, it has developed its business in the AlsaceChampagne-Ardennes-Lorraine region by capitalizing on the technical expertise of its 1,000-strong workforce of production operatives, technicians and engineers specializing in the design and manufacture of automatic gearboxes for premium vehicles. As well as acquiring another manufacturing facility (Steelcase in Wisches), it also undertook a new job-creating expansion in 2015 creating 143 jobs. The Port of Strasbourg, which has a direct link with the Port of Rotterdam and is used to export 100% of Punch’s output, is one of the largest beneficiaries of this dynamism. The achievements of Punch’s highly qualified workforce have also inspired a number of other industry players to embark upon environmental, technological or logistical projects, such as embracing a lean manufacturing approach or establishing a joint strategy on additive manufacturing. The world-class expertise of the R&D center on transmission technology and hybrid vehicles, which works in association with engineering schools and the University of Strasbourg, further boosts the attractiveness of the region for developing industries. 34 / 2015 ANNUAL REPORT - BUSINESS FRANCE DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Business sector Number Projects Jobs Share Projects Jobs Textiles, industrial textiles, clothing and accessories 58 1,250 6% 4% Agri-food, agriculture, fishing 55 1,624 6% 5% Electrical/electronic/IT equipment 55 1,033 6% 3% Automotive industry 54 2,592 6% 8% Machinery and mechanical equipment 47 887 5% 3% Energy, recycling, other concessions 44 651 5% 2% Chemicals, plastics 37 780 4% 2% Metals, metalworking 34 974 4% 3% Aerospace, naval and railway equipment 33 1,549 3% 5% Glass, ceramics, minerals, wood, paper 32 6,422 3% 19% Construction, building materials 29 538 3% 2% Pharmaceuticals and biotechnologies 29 1,023 3% 3% Medical/surgical equipment 23 250 2% 1% Perfumes, cosmetics 21 236 2% 1% Furnishings, household goods 19 308 2% 1% Consumer electronics 9 190 1% 1% Electronic components 8 414 1% 1% MANUFACTURING SUB-TOTAL 587 20,721 61% 62% Software and IT services 117 4,208 12% 12% Consulting, engineering and business services 60 1,257 6% 4% Commerce and retail 51 3,581 5% 11% Transport, storage 48 1,337 5% 4% Other services 46 816 5% 2% Hotels, tourism and restaurants 28 1,326 3% 4% Financial services, banking and insurance 20 385 2% 1% Telecoms 5 51 1% 0% SERVICES SUB-TOTAL 375 12,961 39% 38% TOTAL 962 33,682 100% 100% They chose Foreign firms were also responsible for a large number of new projects and jobs generated in the software and IT services sector, as was also the case in the automotive and agri-food sector (Fig.10). FRANCE Oxy’Nov Technology rich manufacturing sectors (such as pharmaceuticals and biotechnologies, electronic components and equipment, energy, chemicals, and aerospace/naval/railway equipment) and knowledge-intensive services (such as consulting and engineering, and software and IT services) accounted for 50% of all investments in 2015: high value-added services accounted for 20% of investments, and high value-added manufacturing 30%. MEDICAL DEVICE Oxy’Nov, an innovative Canadian startup spun out of medical research, has designed FreeO2, an automated oxygen therapy system that aims to replace the age-old ball-type flow meter. FreeO2 enhances the safety of patients who need oxygen or respiratory support because it has a better success rate in reaching the target oxygen saturation level in their blood. It reduces the required duration of oxygen therapy treatment, meaning patients can spend less time in hospital. In future, the system may also be used at home by people with chronic respiratory insufficiency, thereby generating substantial savings for healthcare systems. Oxy’Nov has raised US$1 million in funding, which it intends to use to try to break into the European market in 2016. The company chose Brest in the Bretagne region, and more specifically the Télécom Bretagne incubator, as the location for its new subsidiary. It will build on research partnerships with regional healthcare stakeholders such as the Université de Bretagne Occidentale, Brest University Hospital and Télécom Bretagne, via medical information processing laboratory LATIM and ICT research laboratory LABSTICC. As well as marketing Oxy’Nov products in Europe, the subsidiary will contribute to developing the intelligent algorithms embedded in the FreeO2 system. The investment is expected to create five jobs within the next three years. FIG. 10 Correlation between the variation in project and job numbers (2014-2015) 2,500 Sectors experiencing job and project growth 2,000 Commerce and retail 1,500 Software and IT services 1,000 Automotive industry -20 -15 500 Hotels, tourism and restaurants Pharmaceuticals and biotechnologies Software Perfume, cosmetics and IT services 10 5 -10 Construction Metal, metalworking -5 Agri-foodTelecoms Electrical/ electronic Aerospace IT equipment Chemicals, plastics Energy, recycling Consumers electronics Consulting 0 Transport, storage 15 Variation in projects 20 Financial services Other services Medical/surgical Textiles -500 equipment Machinery/mechanical equipment Furnishings -1,000 Sectors experiencing project growth -1,500 -2,000 Variation in jobs Source: Annual Report, Business France Key: In comparison with 2014, the 14 extra projects in the transport and storage sector generated 484 further jobs. 2015 ANNUAL REPORT - BUSINESS FRANCE / 35 CHAP. 2 / FOREIGN INVESTMENT IN FRANCE IN 2015 They chose FRANCE Principle Power NEW FORMS OF ENERGY American company Principle Power opened its French subsidiary, Principle Power France, in Aix-en-Provence (ProvenceAlpes-Côte-d’Azur region). Founded in 2007, the firm specializes in developing floating wind farms. The new facility, which will focus primarily on engineering operations, is Principle Power’s first investment in France and is expected to generate ten jobs. Datadog CLOUD COMPUTING Founded in New York in 2010, Datadog developed a Software-as-a-Service cloud monitoring solution to consolidate data from all of a company’s cloud-based software applications. In 2015, the firm chose Paris as the location for its first base outside the United States, creating an R&D center with a 60-strong workforce. The center is based in the 2nd arrondissement, not far from the NUMA incubator (formerly known as Silicon Sentier), a global innovation network supporting startup development. 36 / 2015 ANNUAL REPORT - BUSINESS FRANCE GREATER PROJECT NUMBERS IN PRIORITY SEGMENTS So-called ‘priority segments’ are mainly in technological fields (in line with the interests of France’s innovation clusters), but also respond to regional development objectives (agri-food) and business opportunities (tourism). The list of priority segments is updated every year, in conjunction with France’s regions following discussions between Business France, government ministers and the Businesses Directorate (DGE). DISTRIBUTION OF PROJECTS BY PRIORITY SEGMENT Priority segments Projects Jobs Agri-food and nutrition 50 1,479 Wood and paper 23 949 Plant chemistry 8 192 Cloud computing 18 1,835 Medical devices, telemedicine, medical robotics 18 176 E-commerce, data centers, logistics and associated services 64 1,127 Education and training 11 274 Energy efficiency and eco-materials 13 110 Tourist accommodation, leisure industry 21 658 3D imaging, virtual interactivity, video games, animation, modeling 6 145 Materials and innovative processes 12 223 New vehicles: design, equipment, infrastructure 3 54 New forms of energy: R&D, production, distribution 21 223 Therapeutic research, biotech, nutraceuticals, cosmetics 18 373 Recycling, remediation, deconstruction, circular economy 1 1 Robotics, automation 3 70 Silver economy 1 5 Wireless hardware and software solutions 14 335 TOTAL 305 8 ,229 The number of projects in priority segments rose 12% in 2015; 305 investment decisions involved the technology rich segments listed in the table opposite, equating to 32% of all foreign investment projects in France confirmed during the year, and 24% of all jobs. The e-commerce, datacenter, agri-food and nutrition, cloud computing, medical devices, therapeutic research, and new forms of energy segments were predominant, accounting for 61% of all investments in priority segments and 62% of all associated jobs. German and Italian businesses were mainly to be found in the e-commerce/data centers and new forms of energy segments, where they were responsible for one-quarter and one-third, respectively, or all investments. American firms stood out for their net domination in cloud computing, where they were behind 56% of all investments. Also of note was the investment attractiveness of Ile de France (Paris region) in cloud computing and therapeutic research, the Rhône-Alpes region in e-commerce/data centers, and the Champagne-Ardenne region in new forms of energy. They chose FRANCE GlaxoSmithKline plc THERAPEUTIC RESEARCH London-based therapeutic research specialist GlaxoSmithKline decided to expand its plant in Saint-Amand-les-Eaux (Nord-Pas de Calais-Picardie region). The facility, which first opened in 2011 and produces vaccines for the entire world, is looking to double its production capacity to meet growing demand. An additional €12 million is to be invested in the plant, creating around one hundred jobs. Otsuka Holdings AGRI-FOOD AND NUTRITION Nutrition & Santé, founded in Revel (Languedoc-Roussillon-Midi-Pyrénées region) in 1972 and under Japanese ownership since 2009, specializes in developing, producing and marketing natural, healthy foods. Nutrition & Santé has four international subsidiaries (Spain, Benelux, Italy and Brazil), twelve production facilities (five of them in Revel) and 1,800 staff. Its products are sold in over 40 countries. In 2014, the group invested €21 million in Revel to create a manufacturing facility for its seven main brands of healthy snack bars. Today, the facility continues to expand, creating 100 jobs across a site spanning over 10,000 sq. m., with the creation of new production lines for vegetarian grill products and gluten-free foods. In Revel, the company produces cereal bars, biscuits, soya products, powders and vegetarian specialties marketed under brands known to all French consumers, including Gerblé, Céréal bio, Gerlinéa, Milical, and Isostar. The site is home to the company’s headquarters and employs nearly 600 people. Its revenues in 2015 amounted to €420 million, up 15% on the previous year, following a 13% increase in 2014. 2015 ANNUAL REPORT - BUSINESS FRANCE / 37 CHAP. 2 / FOREIGN INVESTMENT IN FRANCE IN 2015 INVESTMENT TYPE ANALYSIS THE NUMBER OF NEW SITES CREATED REMAINED BUOYANT, CONFIRMING FRANCE’S ATTRACTIVENESS AS AN INVESTMENT LOCATION. S 49% OF INVESTMENT DECISIONS INVOLVED SITE CREATIONS everal different types of foreign investment projects can be distinguished in our analysis: creation of a new site (‘greenfield investment’), expansion of an existing site, takeover of an ailing site, creation of a partnership, or expansion following takeover. In this report, Business France records investment projects which create jobs, or which enable jobs under threat at an ailing company to be maintained (see Appendix: Job-creating physical PREDOMINANT NUMBER OF SITE CREATIONS In 2015, there were 476 decisions to invest at new sites in France, accounting for 49% of all investment projects and 26% of all jobs generated. Site creations most frequently involved decision-making centers, of which 75% were first-time investments in France or Europe. investment selection criteria). They chose FRANCE Do&Co Restaurants & Catering AG AGRI-FOOD Austrian agri-food company Do&Co Restaurants & Catering made its first investment in France through its takeover of the Hédiard group. The group was keen to establish a food product manufacturing facility in France to grow its brand in both French and global markets. Do&Co chose Argenteuil (Ile de France/ Paris region) as the location for this €30 million investment, which will create around a hundred jobs. 38 / 2015 ANNUAL REPORT - BUSINESS FRANCE Jennifersoft SOFTWARE AND IT SERVICES Founded in 2005, South Korean startup Jennifersoft provides performance management solutions for businesses. With expertise in Java technology and web applications (J2SE/J2SEE), it supplies high-quality services to nearly 900 companies. Jennifersoft also has operations in Japan, Thailand, the United States and Austria (home to its European headquarters). In 2015, the firm decided to set up the Judvi SAS R&D center in Anctoville (Normandie region), in an investment that will create 15 jobs. Stemcell Technologies PHARMACEUTICALS AND BIOTECHNOLOGIES Vancouver-based StemCell Technologies specializes in designing cell culture media, cell separation products and ancillary reagents for stem cell, immunology and life science research. Having acquired a French firm in the late 1990s, it has long since managed its European business from its base in Grenoble (AuvergneRhône-Alpes). In 2015, this biotech firm recruited an additional twenty or so employees to bring its total French workforce up to around fifty people. Ils investissent FEWER TAKEOVERS OF AILING SITES EN FRANCE Takeovers of ailing sites by foreign investors enable economic activities under threat to be maintained. These investments contribute to the regeneration of struggling regions and to safeguarding jobs. In 2015, they maintained more than 5,567 jobs. Martin Dow Ltd. PHARMACEUTICALS AND BIOTECHNOLOGIES While the number of takeovers of ailing sites declined, expansions following the takeover of ailing sites rose sharply, with 18 investment decisions announced in 2015, maintaining 6,342 jobs and creating 444 new ones. Pakistan-based manufacturing group Martin Dow was founded in 1960 and specializes in generic medicinal products. In late 2015, the firm took over the Laboratoires Salem pharmaceuticals plant in Meymac (AquitaineLimousin-Poitou-Charentes region). Laboratoires Salem was founded in 1994 and had purchased the Meymac facility from Bristol-Myers-Squibb in 2010. The company then ran into financial difficulties, forcing it to file for bankruptcy protection in April 2015. The investment is expected to save 26 jobs. FIG. 11 Distribution of projects by investment type (2015) Expansion following takeover 1% Takeover 4% Expansion following buyout 4% Creation 49% Expansion 41% Source: Annual Report, Business France (ITS) International Technology Solutions COMMERCE AND RETAIL Luxembourg investment firm International Technology Solutions mounted a takeover of ailing Paris-based culture and leisure specialist Actissia in 2015. Formerly part of the Bertelsmann group, Actissia had been experiencing welldocumented financial difficulties. ITS intends to modernize the strategy of the France Loisirs brand (e-commerce, digitalization, market place, etc.). The takeover saved the French company from likely insolvency proceedings and saved 2,050 jobs. DISTRIBUTION OF PROJECTS BY INVESTMENT TYPE (2015) Number Investment type Share Projects Jobs Projects Jobs Creation 476 8,669 49% 26% Expansion 394 11,815 41% 35% Expansion following buyout 39 845 4% 3% Takeover 35 5,567 4% 17% Expansion following takeover 18 6,786 2% 20% TOTAL 962 33,682 100% 100% 2015 ANNUAL REPORT - BUSINESS FRANCE / 39 CHAP. 2 / FOREIGN INVESTMENT IN FRANCE IN 2015 They chose FRANCE Norvestor Equity SOFTWARE AND IT SERVICES Founded in 2002, Norwegian software publisher Norvestor is growing fast. The firm had over 750 employees across 15 countries in 2015. In a bid to continue the international expansion it began in 2005 and win market share in France, Norvestor opened a subsidiary in Boulogne-Billancourt (Ile de France/Paris region) to serve as its French headquarters in late 2012. In 2015, it decided to create another 15 jobs among its French personnel. Patheon Inc. PHARMACEUTICALS AND BIOTECHNOLOGIES American pharmaceutical specialist Patheon decided to invest €5 million in its subsidiary Patheon France, based in Bourgoin-Jallieu (Auvergne-Rhône-Alpes region). The investment is expected to boost the company’s competitiveness in blister packaging and in the production of pills with high-potency active ingredients, particularly for cancer treatment. Thirty-five new jobs are expected to be created. ADR MACHINERY AND MECHANICAL EQUIPMENT Italian group ADR, a world leader in axles and suspensions for farm machinery and trailers, took over ailing French axle manufacturer Société Ardennaise d’Essieux in 2013. In 2015, it invested €5 million to build a new cataphoresis painting line at its Ham-les-Moines site (Alsace-ChampagneArdenne-Lorraine region), which has a workforce of 64. The investment will also enable Société Ardennaise d’Essieux to expand its storage capacity. 40 / 2015 ANNUAL REPORT - BUSINESS FRANCE EXPANSION PROJECTS STABLE IN 2015 Expansion projects are a sign of the confidence that foreignowned subsidiaries already based in France have in the country as an investment location. The number of expansion projects confirmed was stable in 2015, and this investment type was the leading source of employment. In 2015, 394 expansion projects were recorded, accounting for 41% of all investment decisions and 35% of all jobs, and were predominately in production/manufacturing (49%) and business services (24%) activities. INVESTMENT TYPE BY BUSINESS ACTIVITY Number Share Projects Jobs CREATION 476 8,669 Decision-making centers Projects Jobs 184 1,765 39% 20% Logistics 24 576 5% 7% Retail outlets 77 2,254 16% 26% Production / Manufacturing 32 1,039 7% 12% R&D, engineering, design 40 522 8% 6% Business services 75 932 16% 11% Consumer services 44 1,581 9% 18% EXPANSION 394 11,815 Decision-making centers 16 368 4% 3% Logistics 29 468 7% 4% Production / Manufacturing 193 5,483 49% 46% R&D, engineering, design 45 839 11% 7% Business services 96 4,181 24% 35% Consumer services 15 476 4% 4% EXPANSION FOLLOWING BUYOUT 39 845 Decision-making centers 5 89 13% 11% Logistics 1 10 3% 1% Retail outlets 1 1 3% 0% 19 366 49% 43% Business services 6 234 15% 28% Consumer services 7 145 18% 17% Production / Manufacturing TAKEOVER 35 5,567 Decision-making centers 1 2,050 3% 37% Logistics 4 56 11% 1% 26 2,795 74% 50% R&D, engineering, design 1 65 3% 1% Business services 2 399 6% 7% Production / Manufacturing Consumer services 1 202 EXPANSION FOLLOWING TAKEOVER 18 6,786 Decision-making centers 1 10 6% 0% 15 6,485 83% 96% 1 280 6% 4% 1 11 6% 0% 962 33,682 Production / Manufacturing R&D, engineering, design Business services TOTAL 3% 4% 2015 ANNUAL REPORT - BUSINESS FRANCE / 41 CHAP. 2 / FOREIGN INVESTMENT IN FRANCE IN 2015 VARIOUS FORMS OF FINANCIAL INVESTMENT TECHNOLOGY OR COMMERCIAL PARTNERSHIPS, FACILITY UPGRADES AND SAFEGUARDING INVESTMENTS. O ur data collection procedure enables us to identify a variety of different ways in which foreignowned subsidiaries set up operations, reflecting the diverse international development strategies of multinational firms. THE NUMBER OF FACILITY UPGRADES ROSE FROM 55 IN 2014 TO 89 IN 2015 The most common such investments recorded in 2015, numbering around a hundred, were TECHNOLOGY PARTNERSHIPS Technology or research partnerships offer another way for companies to expand their international scope. In 2015, 19 of these partnerships received support from Business France and its regional partners (economic development agencies) in France. technology and commercial partnerships, The majority of these investments involved safeguarding investments, mergers and American firms investing mainly in R&D and acquisitions, and facility upgrades. engineering activities. They chose FRANCE TECHNOLOGY PARTNERSHIP Hills, Inc. TEXTILES, INDUSTRIAL TEXTILES, CLOTHING AND ACCESSORIES American firm Hills, which designs, develops and manufactures fiber extrusion equipment, announced that it would be opening an office at the European Center for Innovative Textiles (CETI) in Tourcoing (NordPas de Calais-Picardie region). The CETI offers its customers the latest research and development technologies for fibers and textiles. As part of this technology partnership, Hills will provide technical advice during trials. It will also use the office to support marketing activities and service provision for its European customers. 42 / 2015 ANNUAL REPORT - BUSINESS FRANCE COMMERCIAL PARTNERSHIP MassChallenge CONSULTING, ENGINEERING Boston-based startup accelerator MassChallenge launched a project in Lyon (Auvergne-Rhône-Alpes region) called ‘Big Booster – Bio & Tech & Global Impact’, a non-profit international business acceleration program led jointly by the Boston and Lyon city authorities. The program will select, provide support and acceleration programs to startups with innovative projects and strong economic potential and/or a positive social or environmental impact. COMMERCIAL PARTNERSHIP Accoform (Groupe Euronyl) CHEMICALS, PLASTICS Based in Gray (Bourgogne-FrancheComté region), Plastigray specializes in producing injection-molded plastic parts. A subsidiary of Belgian firm Accoform (Euronyl Group), Plastigray employs 235 personnel across three sites: two in France and one in Tunisia. In 2015, €1 million was invested in the Gray facility to upgrade its equipment. The investment will also support the firm’s ongoing efforts to expand its expertise through continual innovation. COMMERCIAL PARTNERSHIPS Commercial partnerships, of which 13 were recorded in the last year, involve companies pooling their workforces, resources and partners to increase commercial activity. These partnerships were in a variety of sectors and mainly involved business services and production/manufacturing operations. FACILITY UPGRADES Facility upgrades involve replacing obsolete equipment with new production technology to increase output capacity or improve the company’s productivity. In 2015, 89 facility upgrades were recorded by Business France and its regional partners. Facility upgrades recorded in France were mainly carried out by German (30%) and American (16%) firms, while nearly three-quarters of these investments involved production/ manufacturing operations. SAFEGUARDING INVESTMENTS Safeguarding investments preserve the business sites of foreign subsidiaries and save jobs that might otherwise ultimately have been lost. This type of investment reflects a foreign company’s desire to continue doing business at a particular site and is not taken into account in the They chose FRANCE Jindal Limited CHEMICALS, PLASTICS Rexor, a subsidiary of Indian firm Jindal, is upgrading its production facility in Paladru (Auvergne-Rhône-Alpes region) by installing a next-generation incinerator. This €1.3 million investment will enable the plastic-film processing plant to destroy the volatile organic compounds it produces and to make use of the heat generated. Rexor will also be able to cut its propane gas consumption by 50%, or 400 tonnes a year, which will in turn reduce carbon dioxide emissions from propane combustion. Robert Bosch GmbH ELECTRICAL/ELECTRONIC/IT EQUIPMENT The French base of German company Bosch, located in Mondeville (Normandie region), is to receive €11 million in investment following a performance agreement between management and trade unions. This agreement aims to safeguard the long-term future of the plant, which specializes in manufacturing electronic and mechatronic systems. It will safeguard 535 jobs, and consolidate the site’s business in the automotive sector. Bosch is also keen to develop a new division focusing on connected devices. Annual Report, which only records projects that create jobs or preserve existing ones that are at risk in the very short term. This type of investment nevertheless warrants a mention, as ensuring that foreign companies remain in the country is no less important than welcoming new investors. In 2015, Business France identified 15 or so safeguarding investments, mainly in production/manufacturing operations, that maintained more than 1,600 jobs at these sites. 2015 ANNUAL REPORT - BUSINESS FRANCE / 43 CHAP. 2 / FOREIGN INVESTMENT IN FRANCE IN 2015 FIG. 12 Number of merger and acquisition transactions in France 3,500 3,000 2,500 2,000 1,500 1,000 82% 83% 82% 82% 80% 70% 500 0 18% 18% 17% 18% 20% 30% 2010 2011 2012 2013 2014 2015 MERGERS AND ACQUISITIONS F Transactions with French investors Transactions with foreign investors Source: Zephyr; Bureau Van Dijk; Business France calculations FIG. 13 Value of mergers and acquisitions in France (€ million) 160,000 140,000 47% 120,000 80,000 60,000 40,000 71% 79% 29% 21% 37% 28% 37% 53% 2010 2011 2012 2013 2014 2015 63% 72% 63% oreign firms made a strong contribution to the growth of the French mergers and acquisitions market in 2015, illustrating France’s attractiveness as a place to do business. According to the Zephyr2 mergers and acquisitions (M&A) database, the number of M&A transactions conducted by foreign companies in France grew by 91% in 2015, having increased by 38% the previous year. Some 877 transactions were recorded in 2015, with a combined value of €72 billion.3 FOREIGN FIRMS RESPONSIBLE FOR 30% OF FRENCH MERGERS AND ACQUISITIONS IN 2015 While the majority of M&A transactions in France continued to occur between French firms, the proportion involving a foreign investor climbed significantly in 2015, accounting for 30% of the total (877 transactions), as against 20% in 2014 (459 transactions). For the 20,000 0 Transactions with French investors Transactions with foreign investors Data on cross-border transactions involving France, correct as of February 4, 2016. Bureau Van Dijk database. 2 Transaction value is indicated for 78% of transactions by foreign companies in France, but for only 34% of acquisitions (compared with 94% for minority equity stake acquisitions). 3 Source: Zephyr; Bureau Van Dijk; Business France calculations THE FRENCH MERGERS AND ACQUISITIONS MARKET The French M&A market encompasses of the 2008 global economic crisis, 2015 a total value of €137 billion (€82 billion in various categories of financial transactions saw mergers and acquisitions in France 2014). However, the rise in the value of in which all or part of the equity of continue the upward trajectory they began M&A transactions should be treated with a company domiciled in France is in 2014, growing at a rate of 25% per year. transferred to another company, be it France’s performance in 2015 was its best French or foreign. Companies frequently since the crisis hit, in both the number and grow inorganically like this in an effort to total value of transactions. According to maximize their capacity to take advantage the figures, 2,910 merger and acquisition (45% in 2014, 30% in 2015), and secondly, of market upturns. transactions were carried out in France in the depreciation of the euro against a After moribund M&A activity in the wake 2015 (compared with 2,230 in 2014), with number of foreign currencies in 2015. 44 / 2015 ANNUAL REPORT - BUSINESS FRANCE caution for two reasons: firstly, the lack of available data for a significant proportion of the transactions recorded in France They chose first time, the reported value of transactions carried out by foreign investors exceeded that of transactions between French firms, accounting for 53% of the total value of M&A operations in France, compared with 37% in 2014. This trend reflects companies’ return to health as the global economy recovers, but also the confidence they have in the French market. FRANCE XPO Logistics, Inc. TRANSPORT In July 2015, American logistics company XPO Logistics, Inc. completed its acquisition of an 86.25% stake in Lyon-based haulage firm Norbert Dentressangle SA, at a price of €217.50 per share. The investment puts XPO Logistics among the world’s top ten transport and logistics companies. It also provides access to a European market previously untapped by the American firm, which stands to benefit from Norbert Dentressangle’s extensive operations in France (its leading market, accounting for 64% of its revenues in 2014), the United Kingdom (29% of 2014 revenues) and Spain (12%). FOREIGN ACQUISITIONS OF FRENCH FOREIGN FIRMS REMAIN STEADY AROUND THE 190 MARK The number of acquisitions by foreign companies remained stable at 190 in 2015. However, a few large transactions sent the total value of FIG. 14 Number of transactions by foreign firms in France 1,000 53 900 Mahindra Two Wheelers Ltd. 800 AUTOMOTIVE INDUSTRY 700 In January 2015, bicycle, scooter and motorcycle manufacturer Mahindra Two Wheelers Ltd. (MTWL), a non-listed subsidiary of Indian company Mahindra & Mahindra Ltd., paid €15 million for a 51% equity stake in Peugeot Scooters (PSA Group). As a key player in European urban transport for over 100 years, the French firm is the world’s oldest manufacturer of two-wheelers. Peugeot Scooters offers one of the most comprehensive ranges of scooters and motorcycles on the European market, from 50cc to 400cc. The transaction will allow both companies to accelerate their international growth. 600 500 400 300 200 100 0 54 38 45 36 36 111 101 74 116 201 187 2010 2011 Acquisition 209 634 208 181 196 190 2012 2013 2014 2015 Minority stake Other transactions Source: Zephyr; Bureau Van Dijk; Business France calculations FIG. 15 Value of transactions by foreign firms in France (€ billion) 80,0 5.4 70,0 60,0 11.0 50,0 40,0 2.2 30,0 20,0 5.1 10,0 4.0 6.8 0 2010 4.4 1.7 2.6 8.7 12 2011 Acquisition 5.5 9.3 2.2 5.5 8.1 21.9 55.7 2012 2013 2014 2015 Minority stake Other transactions Source: Zephyr; Bureau Van Dijk; Business France calculations 2015 ANNUAL REPORT - BUSINESS FRANCE / 45 CHAP. 2 / FOREIGN INVESTMENT IN FRANCE IN 2015 such acquisitions rocketing up to €56 billion, more than twice the corresponding amount for 2014. FIG. 16 Foreign acquisitions in France by source country % of total number of transactions 25% United States United Kingdom 12% Germany Luxembourg 15% 7% 6% 5% 5% 5% Switzerland Netherlands Belgium Italy 3% 2% 2% 2% 2% Spain China Japan Ireland Canada Share of total number of acquisitions in 2015 Share of total number of acquisitions in 2014 11% Other 0% 5% 10% 15% 20% 25% 30% OVER HALF OF FOREIGN ACQUISITIONS MADE BY AMERICAN, BRITISH AND GERMAN FIRMS Source: Zephyr; Bureau Van Dijk; Business France calculations FIG. 17 Foreign acquisitions in France by source country % of total value 31% 25% Switzerland United States Ireland 13% 7% 6% 5% Netherlands Canada Luxembourg 3% 2% 2% 2% Colombia United Kingdom China Germany Spain Italy Share of total value of acquisitions in 2015 Share of total value of acquisitions in 2014 1% 1% 0% 1% British Virgin Islands Other 0% 10% 20% 35% 40% 55% 60% 70% Source: Zephyr; Bureau Van Dijk; Business France calculations FIG. 18 Foreign acquisitions by sector (2015) Wood, paper 2% Telecoms 2% Other 8% Metals 2% Other services 39% Agri-food 3% Publishing 4% Gas, water, electricity 5% Retail 7% Chemicals, plastics 12% Source: Zephyr; Bureau Van Dijk; Business France calculations 46 / 2015 ANNUAL REPORT - BUSINESS FRANCE The growth in the number of transactions by foreign firms in France can be attributed entirely to an upturn in minority stake acquisitions, which tripled in 2015 (634 transactions, compared with 209 in 2014). The estimated value of such acquisitions was €11 billion, double the 2014 figure. The rise was primarily due to a sharp increase in equity stake acquisitions by American and British firms as the value of the dollar rose against the euro. Machinery, equipment, furnishings 16% The United States was responsible for a quarter of acquisitions of French firms by foreign investors in 2015, by both the number and total value of transactions. While the number of acquisitions by American companies was down slightly (47 in 2015, versus 53 in 2014), the total value of the transactions denominated in euros rose sharply to €14 billion, compared with €1.5 billion in 2014 and 2013. This increase in value can be attributed to a small number of large-scale transactions and to a significant change in the exchange rate of the They chose euro against the dollar between 2014 and 2015. FRANCE Acquisitions by British and German firms were up in 2015, accounting for 15% and 12%, respectively, of foreign acquisitions in France. Though China climbed into the top 10 foreign investors in France, Chinese acquisitions of French firms accounted for less than two percent of the total, in both number and value. Toshiba Medical Systems Corporation MEDICAL IMAGING In October 2015, Japanese medical imaging equipment specialist Toshiba Medical Systems Corporation finalized its takeover of Olea Medical SA, which designs and markets innovative medical imaging applications that significantly improve diagnosis and treatment evaluation processes. The Japanese firm is the fourth largest in the world in magnetic resonance imaging (MRI). Through the combined efforts of its fifty or so employees and its carefully cultivated network of hundreds of scientists and doctors, the company intends to design new generations of simple, safe, fast, accurate tools for full-body image post-processing, with the ultimate aim of becoming the leading global player in its field. “Through this acquisition, Toshiba intends to draw on our niche expertise to enhance its global presence in the sector,” said Fayçal Djeridane, co-founder and CEO of Olea Medical, which was targeting revenues of €4 million in 2015. An analysis of transaction values by source country reveals the volatile nature of mergers and acquisitions data, which are highly dependent on a small number of large transactions. For example, Switzerland was the top acquirer of French firms in 2015 due to the merger of Swiss cement company Lafarge with French market leader Holcim. The merger, intended to create a new world leader in the sector, was the largest M&A operation in France in 2015. Acquisitions targeted a variety of sectors, from services to the traditional industries. In the manufacturing sector, the machinery/ mechanical equipment and chemicals/plastics sectors proved the most attractive to foreign investors. CROSS-BORDER M&AS AND FOREIGN DIRECT INVESTMENT Mergers and acquisitions involving French another country. Unlike FDI figures, M&A shareholders who simply wish to invest in companies may be carried out by French or statistics usually pertain to all acquisitions a company without acquiring a controlling foreign firms. However, the methodology of equity in one company by another, with interest. Thus, the purchase of a two used to establish the statistics on cross- no minimum stake threshold. border mergers and acquisitions differs Furthermore, the statistics on mergers from that used by central banks to assess and acquisitions encompass not only the amount of foreign investment in a acquisitions – which entail a transfer of country. By convention, foreign direct control of the targeted company, with the investment (FDI) is considered to occur investor holding over 50% of the equity a two percent equity stake by an investor when a company holds at least 10% of the in that company after the transaction – who previously held a 10% stake will be equity or voting rights of a firm based in but also equity acquisitions by minority counted as a minority equity stake. percent equity stake in a company by an investor who already holds a 49% stake in the same company will be counted as an acquisition. Conversely, the purchase of 2015 ANNUAL REPORT - BUSINESS FRANCE / 47 INVESTMENT ATTRACTIVENESS OF FRANCE’S REGIONS IN 2015 50 REGIONAL ANALYSIS 59 THE CONTRIBUTION OF FOREIGN SUBSIDIARIES TO FRANCE’S REGIONAL ECONOMIES © Shutterstock.com CHAP. 3 / INVESTMENT ATTRACTIVENESS OF FRANCE’S REGIONS IN 2015 REGIONAL ANALYSIS FOREIGN INVESTMENTS WERE MADE THROUGHOUT FRANCE’S REGIONS THE GEOGRAPHICAL DISTRIBUTION OF PROJECTS IS TESTAMENT TO THE ALLURE OF MAJOR CITIES. T he diversity of France’s regions, coupled with the quality of their infrastructures and workforce, are powerful drivers of their attractiveness to investors. The investment decisions confirmed in 2015 generated employment in practically every one. FIG. 1 Regional distribution of jobs created or maintained (2015) Jobs per 1,000 employed Number of jobs by region (2015) 0<0.36 0.36<0.62 9,500 0.62<1 1<1.57 3,000 1.57<2 2<4 200 Source: 2015 Annual Report, Business France 50 / 2015 ANNUAL REPORT - BUSINESS FRANCE At the same time, the geographical distribution of projects is testament to the allure of major cities and the fact that the presence of foreign companies frequently draws new foreign investment to the same area. Amid the competition in Europe to attract foreign investment, the economic buoyancy of France’s regions and cities is often a decisive factor. By project numbers, Ile de France (Paris region), Auvergne-Rhône-Alpes and Alsace-ChampagneArdenne Loraine attracted more than half of all investment decisions. The leading regions by jobs created or maintained were Ile de France (Paris region) (28%), Nord-Pas de CalaisPicardie (25%), Alsace-Champagne-ArdenneLorraine (10%) and Auvergne-Rhône-Alpes (9%). To gauge the extent to which foreign subsidiaries have contributed to jobs and economic activity in France’s regions, the number of jobs created from new foreign investments can be measured as a proportion of those in paid employment. According to this indicator, the Nord-Pas de Calais-Picardie, Alsace-Champagne-ArdenneLoraine, Ile de France (Paris region) regions stand out for having a higher than average (1.1) proportion of jobs created in 2015 by foreign companies per 1,000 people employed. REGIONAL DISTRIBUTION OF JOBS CREATED OR MAINTAINED PER 1,000 EMPLOYED (2015) Region The breakdown of projects by business activity and region underlines that Ile de France (Paris region) attracted the lion’s share of projects involving decision-making centers (first-time investments in France for the most part), accounting for 64% of all such foreign investments in France. Alsace-ChampagneArdenne-Lorraine and Auvergne-Rhône-Alpes stand out in attracting production/manufacturing projects, receiving 20% and 17%, respectively, of the national total. Ile de France (Paris region) and Languedoc-Roussillon-Midi-Pyrénées received 31% and 13%, respectively, of R&D projects. Ratio per 1,000 employed Alsace-Champagne-Ardenne-Lorraine 1.35 Aquitaine-Limousin-Poitou-Charentes 0.36 Auvergne-Rhône-Alpes 0.83 Bourgogne-Franche-Comté 0.76 Bretagne (Brittany) 0.14 Centre-Val de Loire 0.62 Ile de France (Paris region) 1.57 Languedoc-Roussillon-Midi-Pyrénées 0.84 Nord-Pas de Calais-Picardie 3.16 Normandie 0.87 Pays de la Loire 0.63 Provence-Alpes-Côte d’Azur 0.76 Corse (Corsica) - Overseas territories - Mainland France 1.14 REGIONAL BREAKDOWN OF PROJECTS AND JOBS BY BUSINESS ACTIVITY (2015) Logistics Region Production / Manufacturing Business services Projects Jobs Projects Jobs Projects Jobs 10% 9% 20% 16% 11% 9% 7% 6% 7% 4% 3% 1% 17% 14% 17% 8% 13% 9% Bourgogne-Franche-Comté 3% 2% 9% 5% 1% 0% Bretagne (Brittany) 0% 0% 2% 1% 1% 0% Alsace-Champagne-Ardenne-Lorraine Aquitaine-Limousin-Poitou-Charentes Auvergne-Rhône-Alpes 7% 4% 5% 3% 3% 3% 24% 25% 6% 3% 37% 56% Languedoc-Roussillon-Midi-Pyrénées 7% 6% 9% 6% 11% 6% Nord-Pas de Calais-Picardie 7% 11% 11% 44% 7% 9% Normandie 7% 14% 7% 6% 1% 0% Overseas territories 0% 0% 0% 0% 0% 0% Pays de la Loire 3% 1% 5% 4% 6% 4% Provence-Alpes-Côte d’Azur 7% 8% 1% 1% 8% 3% 58 1,110 285 16,168 180 5,757 Centre-Val de Loire Ile de France (Paris region) TOTAL 2015 ANNUAL REPORT - BUSINESS FRANCE / 51 CHAP. 3 / INVESTMENT ATTRACTIVENESS OF FRANCE’S REGIONS IN 2015 The regional business activity attractiveness index takes into account the different sizes of France’s regions and highlights the investment attractiveness of the Aquitaine-Limousin-PoitouCharentes, Languedoc-Roussillon-Midi-Pyrénées, and Pays de la Loire regions for research and development activities; the Alsace-ChampagneArdenne-Lorraine, Aquitaine-Limousin-PoitouCharentes, Bourgogne-Franche-Comté, FIG. 2 Regional business activity attractiveness index (2015) R&D, engineering, design Logistics Retail outlets Decision-making centers Production / Manufacturing Consumer services Normandie, and Nord-Pas de Calais-Picardie regions for production/manufacturing activities; Ile de France (Paris region) for decision-making centers; and Provence-Alpes-Côte d’Azur for retail outlets. The breakdown of projects by technology rich industrial sector highlights the investment attractiveness of the Alsace-ChampagneArdenne-Lorraine and Auvergne-Rhône-Alpes regions for chemicals (each attracting 19% of all projects in this sector in France); of the Ile de France (Paris region) and Provence-AlpesCôte d’Azur regions for electronic components (attracting 44% and 33%, respectively, of all projects in this sector in France); of the Languedoc-Roussillon-Midi-Pyrénées region for aerospace and railway equipment (attracting 39% of all projects in this sector in France); of the Ile de France and Alsace regions for pharmaceuticals and biotechnologies (attracting 24% and 17%, respectively, of all projects in this sector in France); and of the Nord-Pas de Calais-Picardie region for the automotive industry (attracting 17% of all projects in this sector in France). Business services Key: The map indicates the business activities for which each region of France enjoys high investment attractiveness (highest relative index score). REGIONAL BUSINESS ACTIVITY ATTRACTIVENESS INDEX This index identifies the business activities for which each of France’s regions enjoy high investment attractiveness, enabling us to determine whether a region has a higher index score for a given business activity. The index is calculated by taking the share of a given business activity in a given region and weighing it against the share of the same business activity in all projects nationwide. 52 / 2015 ANNUAL REPORT - BUSINESS FRANCE REGIONAL DISTRIBUTION OF PROJECTS IN SELECTED HIGH VALUE-ADDED INDUSTRIAL SECTORS (2015) PROJECTS Alsace-Champagne-Ardenne-Lorraine Chemicals, Electronic plastics components Automotive industry Electrical/ electronic equipment Medical/ surgical equipment Machinery and Aerospace Pharmaceuticals and railway and mechanical equipment equipment biotechnologies 19% 11% 15% 7% 17% 19% 9% 14% - 11% 6% 4% 4% 4% 6% 10% 19% - 15% 24% 13% 23% 12% 10% 5% - 6% 7% 4% 2% 6% - Bretagne (Brittany) - - - 2% 9% 2% - - Centre-Val de Loire 3% - 6% 2% 4% 4% 3% 7% 19% 44% 20% 35% 26% 15% 6% 31% 5% - 6% 11% 4% 9% 39% 3% Nord-Pas de Calais-Picardie 11% - 17% - 4% 11% - 7% Normandie Aquitaine-Limousin-Poitou-Charentes Auvergne-Rhône-Alpes Bourgogne-Franche-Comté Ile de France (Paris region) Languedoc-Roussillon-Midi-Pyrénées 11% - 2% - - 2% 3% 7% Pays de la Loire 5% - 6% 7% 9% 6% 9% 3% Provence-Alpes-Côte d'Azur 3% 33% 4% 2% 4% 2% 6% 7% 100% 100% 100% 100% 100% 100% 100% 100% TOTAL REGIONAL DISTRIBUTION OF JOBS IN SELECTED HIGH VALUE-ADDED INDUSTRIAL SECTORS (2015) PROJECTS Alsace-Champagne-Ardenne-Lorraine Chemicals, Electronic Automotive plastics components industry Electrical/ electronic equipment Medical/ surgical equipment Machinery and mechanical equipment Aerospace and railway equipment Pharmaceuticals and biotechnologies 12% 5% 28% 25% 42% 20% 4% 5% 0% 12% 2% 1% 1% 1% 5% 4% 14% 0% 8% 14% 9% 19% 16% 6% Bourgogne-Franche-Comté 3% 0% 7% 3% 10% 8% 5% 0% Bretagne (Brittany) 0% 0% 0% 1% 2% 1% 0% 0% Centre-Val de Loire 2% 0% 4% 9% 8% 5% 2% 7% Ile de France (Paris region) 10% 59% 6% 15% 16% 10% 5% 15% Languedoc-Roussillon-Midi-Pyrénées 17% 0% 4% 24% 3% 7% 43% 27% Nord-Pas de Calais-Picardie 17% 0% 29% 0% 2% 10% 0% 14% Normandie 19% 0% 1% 0% 0% 3% 13% 10% Pays de la Loire 1% 0% 9% 6% 6% 16% 7% 7% Provence-Alpes-Côte d'Azur 4% 24% 2% 1% 2% 1% 1% 5% 100% 100% 100% 100% 100% 100% Aquitaine-Limousin-Poitou-Charentes Auvergne-Rhône-Alpes TOTAL 100% 100% 2015 ANNUAL REPORT - BUSINESS FRANCE / 53 CHAP. 3 / INVESTMENT ATTRACTIVENESS OF FRANCE’S REGIONS IN 2015 FOCUS REGIONAL SUCCESS STORIES CLÉMENT GRIES, CHAIRMAN AND CEO, THYSSENKRUPP PRESTA FRANCE, SETS OUT THE COMPANY’S STRATEGY AND PROJECTS IN LORRAINE. After creating around 200 jobs since 2011, investing more than €60 million over five years, and generating revenues of €600 million in 2015, ThyssenKrupp Presta France has become a major driving force in Lorraine’s regional economy. Its sites in Florange and Fameck both specialize in creating steering systems for many of the world’s leading vehicle manufacturers. “We currently produce 35,000 steering columns and steering racks every day, or a total of 8 million every year, thanks to the company’s fully automated assembly line, making it the world’s largest steering system assembly plant. One in ten vehicles in the world is fitted out with a steering column assembled at our Fameck and Florange sites, and 95% of our turnover is generated through exports. The two sites boast more than 1,200 employees, 920 of whom are on permanent contracts. “We recently outperformed our forecast earnings of €19 million for the past year, with full-year earnings totaling €27 million, despite a six percent decrease in output. And ThyssenKrupp doesn’t intend to stop there! Production costs are expected to be reduced by 20% over the next five years, which would equate to savings of €15 million every year. The Florange and Fameck sites are in the process of being reorganized to optimize workflows and reduce costs.” Examples of initiatives underway include: • Automated packaging, which is currently being tested. In the summer of 2016, ThyssenKrupp will set up automatic vertical storage in Fameck. The AGV (automated guided 54 / 2015 ANNUAL REPORT - BUSINESS FRANCE vehicle) will gradually start to replace the difficult activities of forklift operators. • Installing Cobots (Collaborative robots), which will make it easier to change over equipment on the production lines for different products. The Cobots can move in any direction and, unlike other machines, can operate right next to employees. Orders of steering columns and steering racks between 2015 and 2019 are expected to remain stable. “However, all this depends on the automotive market, and in this context, it will not be a peak time for new hires. We will still need to hire personnel though, so we will have to be highly selective,” notes Clément Gries. ThyssenKrupp and training for young people The group attaches particular importance to providing training for young people, and currently has around 60 apprentices. Over the last three years, 21 apprentices and interns have been hired at the end of their work-study training period. In 2015, the company took on 18 interns from the Metz National School of Engineering (ENIM), while a total of 26 engineer graduates have also been hired over the last few years. In June 2015, ThyssenKrupp entered into a partnership agreement with ENIM to formalize their close ties. “We work with ENIM on various fronts, including sponsoring vehicles, hosting student engineers for internships, working with teaching staff, taking part in judging panels and graduation ceremonies,” explains Clément Gries. From their very first year, students at ENIM are learning to become professionals. ThyssenKrupp enables interns and graduates to immerse themselves in industry, and this partnership agreement is a big plus for ENIM. “We need to stop saying that young engineers straight out of school are not ready for the business world. Their life skills and expertise are something we try to nurture by promoting teambased project management,” adds Clément Gries. Dachser France, the Dachser Group’s largest subsidiary, has 2,998 employees across 73 locations in France, where it generated revenues of €793 million in 2014. AMERICAN FIRM RESODYN SETS UP FIRST EUROPEAN R&D CENTER IN AQUITAINE REGION Dachser has opened a new 17,264 sq. m. branch in Barberey-Saint-Sulpice to support strong growth in its groupage activities, particularly for export. The new production facility boasts an increased dock surface area of 1,560 sq. m., up from 600 sq. m. previously. This Montana-based company initially planned to open its first European subsidiary in the Netherlands. However in May 2015, the company decided to set up in Aquitaine due to its close ties with the Gironde-based company Roxel and promising market opportunities on the horizon. In addition to modern infrastructure, Dachser Troyes can now offer its customers greater transport options, including numerous direct connections with its domestic and European network of 333 branches. Dachser is forging closer ties with customers and helping them expand, both in France and abroad. Resodyn is acknowledged to be one of the world’s leading suppliers of contactless industrial mixer solutions based on acoustic mixing technology for the pharmaceutical, biotechnology and chemical industries. With 40 employees, Resodyn chose the Aquitaine region as the location to develop its disruptive innovative expertise in Europe. This strategy has now materialized through the creation of a sales and engineering office at the Bordeaux Technowest site. The office is also part of a larger project involving a new European center of excellence. Designed and built according to the Group’s construction standards, the platform now has 15 dock doors, up from seven at the former site. Equipped with 14 electric dock levelers, it can receive various types of trailers, especially those used for containers. “We feel very comfortable and pleased with our decision to open our European office in Bordeaux and we are looking forward to a very bright future for Resodyn Europe,” says Lawrence C. Farrar, P.E., President and CEO DACHSER OPENS NEW LOGISTICS PLATFORM IN CHAMPAGNEARDENNE REGION Dachser, a global service provider in the transport and logistics industry, has opened a new logistics platform just outside Troyes. With operations in the region since 2004, Dachser decided to move to a new address in response to growing demand. “By fully complying with the Group’s production and safety standards, this new branch means we can offer optimal service quality to our customers, while considerably improving working conditions for employees,” says François Verpraet, Head of the Dachser Troyes. The number of daily rounds departing from the branch has risen from 11 to 13. The teams at Dachser Troyes now handle 50 tonnes of incoming merchandise and 50 tonnes of outgoing merchandise on a daily basis for industrial customers in the region. “For three years, driven by the strong growth of our transport and logistics solutions, our region has taken on a new dimension. We have consequently tripled our logistics services, with storage capacity now surpassing 43,000 sq. m., while also doubling the surface area of our transport hub in Reims. “Today we are opening our new branch in Troyes, enabling us to achieve new levels of 2015 ANNUAL REPORT - BUSINESS FRANCE / 55 CHAP. 3 / INVESTMENT ATTRACTIVENESS OF FRANCE’S REGIONS IN 2015 FOCUS growth, particularly for exports. Within three to four years, we hope to ship 100 tonnes of goods for our customers. Our aim is to maintain this growth through our high-quality network covering 33 countries,” says Christophe Genin-Valla, Director of Dachser ChampagneArdenne. With a degree in Transport and Logistics, Christophe Genin-Valla began his career in 2000 as a transport coordinator in Spain and Portugal. After gaining 15 years’ experience in the transport and logistics sector, he joined Dachser in April 2012, where he is responsible for sustainable growth in the ChampagneArdenne region. PORTUGUESE FIRM RENOVA SETS UP FIRST FOREIGN MANUFACTURING FACILITY IN AUVERGNE REGION Renova Group, a leading manufacturer of highend, stylish toilet paper, chose to take over Candia’s former site in Saint-Yorre. This site will be the first production facility outside Portugal for this astonishing company that has revolutionized a hitherto low-innovation market. The acquisition also marks the beginning of a new expansion cycle for the company. Paulo Pereira da Silva, Chairman and CEO of Renova, comments that “Going international is a business strategy. We chose France first of all because it is a market where our brand is growing, Auvergne for its central location and network of highways, and finally Saint-Yorre because the site matched our future development plans and our idea of a home in France.” GOING INTERNATIONAL IS A BUSINESS STRATEGY The former Candia buildings will be refitted based on the firms’ production needs in an investment worth €15 million. This Auvergnebased plant will enable Renova to export to countries in northern Europe, especially Benelux. It is also an important step in Renova’s international development, as its first industrial investment outside Portugal. 56 / 2015 ANNUAL REPORT - BUSINESS FRANCE The new venture will employ 30 people initially, before rising over time given the scale of Renova’s plans. In Portugal, Renova employs 600 employees at two closely located manufacturing sites. The group has always wanted to expand its brand, first with lotion products, then colored rolls, but the event that changed everything was the arrival on the market of black toilet paper. Everyone was talking about it, quite openly, and change was underway. Renova’s goal is to see its products stocked in major chain and specialist stores, as well in tourist attractions such as the Louvre museum… “We love France, its tastes, its way of life. Our brand has something French about it in the way we see the world. I would like Renova to become France’s favorite toilet paper”, says Paulo Pereira Da Silva. GSK CONTINUES TO EXPAND IN FRANCE, UPGRADING ITS EVREUX SITE (NORMANDIE REGION) With investment totaling nearly €130 million in the last six years, GSK has committed to an additional €35 million upgrade program to enhance competitiveness at its Evreux facilities, which specialize in producing medicinal products for respiratory diseases (1,150 employees, with a further 100 jobs to be created). Normandie is among the largest pharmaceutical manufacturing areas in France , and the region’s chemicals-biology-healthcare industry employs more than 24,000 people (including 10,000 in the pharmaceutical industry alone) at around 100 sites. Specialty chemistry and medicinal chemistry produce many high value-added products and constitute a cornerstone of the region’s industrial prowess. Key figures for the Normandie region confirm this: • France’s second leading region in pharmaceutical chemistry • France’s fifth leading region for the production of medicinal products • Nearly 200 industrial facilities in the chemical and pharmaceutical industries • Presence of world-leading pharmaceutical companies • Three universities (Rouen, Caen, Le Havre) with a strong science focus • Two university hospitals (Caen and Rouen) hosting a clinical investigation center • 2,000 researchers and experts in the industry The region is also home to a wide array of business expertise, including logistics, packaging, production facilities, and boasts a highly skilled work force. Leading global firms, such as Sanofi, GSK and JnJ already have operations in Normandie, along with major players in formulation and manufacturing. All forms of medicinal products (solid, injectable, inhaled) are made in the region, covering key therapeutic areas such as respiratory diseases, anti-thrombosis, and vaccines. These sites all benefit from a fully fledged regional industry, ranging from the production of active ingredients to the distribution of medicinal products, as well as medical packaging and logistics. Public-sector research is concentrated around the University of Caen: Centre François Baclesse (center for cancer research), GRECAN (regional group for cancer studies), Centre Esquirol (psychiatry), CERMN (center for studies and research of medicinal products), as well as Cyceron (cerebral imaging center and neuroscience research) that strives to uncover the mysteries of the brain and degenerative diseases (e.g. Alzheimer’s) using magnetic resonance imaging (MRI) and positron emission tomography (PET). In Rouen and Le Havre, there are around twenty laboratories focusing on medicinal chemistry, biology, imaging, manufacturing and industrial processes, with close ties within major research networks. R&D operations are concentrated at several major sites belonging to Janssen (JnJ Group), Ethypharm, Aptar Pharma and others, as well as within a network of innovative startups. NIMBUS INVESTMENT FUND AND SEVENDAY SUCCESS STORY Sevenday, located in Soultz (AlsaceChampagne-Ardenne-Lorraine region), produces retailers’ own-brand breakfast cereals. Struggling in an extremely competitive market, the company filed for bankruptcy protection. Had it been liquidated, the fall in overall production capacity in the market might have had severe consequences. Faced with a serious regional issue, the local authorities and various parties explored a number of different avenues involving repositioning the business towards organic, gluten-free products and fruit-filled cereal bars, which resulted in an active search for potential buyers with this new profile. Throughout this process, the team managed to reassure its customers and not lose vital revenues. After negotiations with two potential buyers, the owner of the site and the court-appointed administrator accepted an offer from Nimbus, a Dutch investment fund, whose terms were more favorable for employment levels and market synergies. The takeover enabled 76 jobs to be saved in a rural area. Nimbus plans to make major investments at the site, increase turnover by expanding into the Germany market in particular, as well as make changes to the product range. A collateral benefit was that as Sevenday had now been saved, a production waste contribution agreement could now be approved giving the go-ahead to a new biogas plant nearby, with waste from the agrifood industry providing 35% of Sevenday’s energy requirements. Sevenday’s contribution was essential to completing this key project for the region. NORMANDIE IS AMONG THE LARGEST PHARMACEUTICAL MANUFACTURING AREAS IN FRANCE 2015 ANNUAL REPORT - BUSINESS FRANCE / 57 CHAP. 3 / INVESTMENT ATTRACTIVENESS OF FRANCE’S REGIONS IN 2015 FOCUS CHINA SHIPPING GROUP PARTNERSHIP AGREEMENT Chinese ship-owner China Shipping Container Lines (CSCL) recently signed a partnership agreement with United Shipping Agency Network Holding (USAN), founded in 2013 by Philippe Borel, to create a joint venture, China Shipping North Africa, based in Aix-enProvence, and due to operate across northern Africa and Malta. PLANS TO MAKE MAJOR INVESTMENTS The location chosen for China Shipping North Africa was Aix-en-Provence (Provence-AlpesCôte d’Azur region). The aim of the joint venture is to establish operations for the Asian company in Morocco, Algeria, Tunisia, Libya and Malta. In all, 16 branches will be created, including one in Malta, three in Tunisia (Tunis, Sfax and Sousse), five in Algeria (Algiers, Oran, Skikda, Bejaia and Annaba), three in Morocco (Agadir, Casablanca and Tangiers) and four in Libya (Tripoli, Misrata, Benghazi and Khoms). 58 / 2015 ANNUAL REPORT - BUSINESS FRANCE Philippe Borel adds that the regional office of China Shipping North Africa Services will employ eight people at first, then 15, and as many as 30 employees by 2018. Explaining why he decided to set up this regional office in France, he highlighted the comparative advantages of domiciling the company in France rather than French-speaking North African countries, and pointed to Aix-enProvence’s air and train links. The new network is expected to total five branches by July 2015, rising to seven by the end of the year, then 10 in 2016 and 16 in 2017. THE CONTRIBUTION OF FOREIGN SUBSIDIARIES TO FRANCE’S REGIONAL ECONOMIES MULTINATIONAL FIRMS ARE MORE EFFICIENT AND PRODUCTIVE THAN DOMESTIC COMPANIES A OVERVIEW OF FOREIGN-OWNED COMPANIES s foreign multinationals benefit from expertise within their parent companies, synergies between subsidiaries, global economies of scale, and differences in factor prices, they are more efficient and productive than domestic companies. Foreign multinationals are set up throughout France and contribute to economic growth in the regions that host them. According to the French National Institute for Statistics and Economic Studies (INSEE), there are a total of 24,530 foreign-owned legal entities in France.1 While they are set up nationwide, FIG. 3 Distribution of foreign-owned companies in France by source country FIG. 4 Regional distribution of foreign-owned companies Nord-Pas de Calais 7% % 16 Haute-Normandie 1% Basse-Normandie 1% 12 Bretagne (Brittany) 1% Ile de France (Paris region) 46% Lorraine 3% Alsace 5% Champagne-Ardenne 1% Centre 2% Franche-Comté 1% Bourgogne (Burgundy) 2% Pays-de-la-Loire 2% 8 Picardie 2% Poitou-Charentes 1% 4 Limousin Auvergne 1% Ireland Austria Canada Japan Denmark Spain Sweden Italy Switzerland Netherlands Luxembourg United Kingdom Belgium United States Germany 0 Rhône-Alpes 11% Aquitaine 2% Languedoc-Roussillon 2% Midi-Pyrénées 2% Provence-Alpes-Côte d'Azur 6% Source: INSEE, Business France calculations Corse (Corsica) 2015 ANNUAL REPORT - BUSINESS FRANCE / 59 CHAP. 3 / INVESTMENT ATTRACTIVENESS OF FRANCE’S REGIONS IN 2015 there is nevertheless a high concentration around major cities; consequently, Ile de France (Paris region) and Rhône-Alpes are home to more than half of these firms. Most foreign-owned companies operating in France are from fellow European countries, accounting for 80% of legal entities. The leading source countries are Germany (15% of all foreign-owned legal entities), Belgium (12%), United States (12%), Luxembourg (10%) and the United Kingdom (9%). At the end of 2013, foreign firms in France accounted for only one percent of all companies in France, but generated 19% of all turnover2 in the French economy, employed 13% of all employees in France, and generated 32% of all export turnover. METHODOLOGY The contribution made by foreign subsidiaries to the French economy has been measured using INSEE data on foreignowned resident company employment, turnover, investment in tangible assets, and foreign trade for the year 2013 (last year available). Data are taken from the INSEE “Financial Links Between Enterprises Survey” (LiFi) and “Annual Business Statistics Program” (ESANE). FIG. 5 Contribution of foreign-owned companies 52 40 34 32 30 27 20 19 10 19 18 15 14 13 12 10 7 7 4 0 1 0 0 1 s s ie s n se te s ri a E p ra rp o M S rp nte e com Micro-e Large co Mid-siz Turnover Number of legal entities Number of employees Export turnover Source : INSEE, Business France calculations 60 / 2015 ANNUAL REPORT - BUSINESS FRANCE Foreign-owned multinationals generated 36% of all turnover in the Alsace region, 25% in both Picardie and Ile de France (Paris region), 22% in Haute-Normandie, 20% in Rhône-Alpes, 19% in Lorraine and 18% in Nord-Pas de Calais. The contribution made by companies varies by economic activity. In the manufacturing sector, foreign-owned subsidiaries were predominant in the Alsace region (57%), while more than one-third of regional turnover in this sector was generated by foreign-owned multinationals in Lorraine (44%), Haute-Normandie (43%), NordPas de Calais (42%), Picardie (35%), Centre (38%), and Rhône-Alpes (37%). These firms also accounted for a significant proportion of business in the wholesale and retail trade in Alsace, Ile de France (Paris region) and Picardie, where they generated 40%, 40% and 29%, respectively, of all regional turnover. A legal entity may be governed by public or private law, and may either be: - A legal person, whose existence is recognized by law independently of the individuals or institutions that may own them or are members of them. - A natural person, engaged in an economic activity in their own right, and must be declared to all the authorities (Commercial Court Registry, Social Security Authorities, Tax Authorities, etc.). The existence of such a legal entity arises from the choices of its owners or founders (for organizational, legal or tax purposes). A legal entity is the main unit recorded in France under the SIRENE company registration system. 60 30 As of the end of 2013, foreign companies in France generated 19% of all turnover in the French economy, and 29% of all turnover in the manufacturing sector. 1 En % 50 CONTRIBUTION TO REGIONAL WEALTH Total Turnover is defined as the total post-tax revenue generated by companies from third parties in the ordinary course of business. It corresponds to the sum total of all sales of goods, manufactured products, services and secondary products 2 FIG. 6 Contribution of foreign-owned companies to regional turnover (all sectors) Nord-Pas de Calais 18% Haute-Normandie 22% Picardie 25% Lorraine 19% Basse-Normandie 3% Ile de France Alsace 36% (Paris region) 25% Bretagne Champagne-Ardenne 11% (Brittany) 6% Centre 15% Franche-Comté 11% Bourgogne (Burgundy) 14% Pays-de-la-Loire 10% Poitou-Charentes 7% Limousin Auvergne Rhône-Alpes 20% Aquitaine 7% Languedoc-Roussillon 11% Midi-Pyrénées 8% Provence-Alpes-Côte d'Azur 11% Corse (Corsica) French Guiana 3% Guadeloupe 2% Martinique 5% Réunion 6% MID-SIZE COMPANIES MAKE THE LARGEST CONTRIBUTION AMONG FOREIGN MULTINATIONALS Mid-size companies account for 26% of foreign-owned firms in France, but only one percent of all French companies. It is worth noting that 92% of companies in France are microenterprises. Fifty-two percent of individuals working for foreign-owned firms are employed by mid-size companies, compared with only 24% of the entire French workforce. Mid-size companies generate 59% of foreign-owned export turnover, compared with only 35% of all French export turnover. SMEs are the second largest contributor to foreign-owned export turnover, generating 30%. Large foreign corporates account for nine percent of foreignowned legal entities, but 32% of personnel employed by foreign-owned firms, while only 27% of all employees in France are employed by large corporates. FIG. 8 Characteristics of foreign-owned companies In % 60 52 51 FIG. 7 Contribution of foreign-owned companies to regional turnover (manufacturing sector) 42 45 35 35 32 30 Nord-Pas de Calais 42% Haute-Normandie 43% Basse-Normandie 9% Bretagne (Brittany) 11% Picardie 35% Lorraine 44% Ile de France Alsace 57% (Paris region) 31% Champagne-Ardenne 19% Centre 38% Pays-de-la-Loire 15% 15 Franche-Comté 22% Bourgogne (Burgundy) 33% Poitou-Charentes 34 26 14 13 9 16 20 22 16 1 0 rporates Large co anies e comp Mid-siz SMEs Turnover Number of legal entities Number of employees Export turnover Source: INSEE, Business France calculations Limousin 11% Auvergne 6% Rhône-Alpes 37% Aquitaine 18% Languedoc-Roussillon 26% Midi-Pyrénées 12% Provence-Alpes-Côte d'Azur 26% Corse (Corsica) 2% Guadeloupe French Guiana Martinique s nterprise Micro-e Réunion 15% 2015 ANNUAL REPORT - BUSINESS FRANCE / 61 CHAP. 3 / INVESTMENT ATTRACTIVENESS OF FRANCE’S REGIONS IN 2015 A MAJOR CONTRIBUTION TO EMPLOYMENT At the end of 2013, INSEE recorded nearly 24,530 foreign subsidiaries in France, employing nearly two million people, or 13% of the workforce outside the agriculture, financial and government sectors (approximately one in seven employees). Although foreign companies account for only one percent of all companies in France, they play a critical role in French regional development. For example, they account for one-quarter of all jobs in the Alsace region, 18% in Ile de France (Paris region), 14% in RhôneAlpes, 13% in both Picardie and Lorraine, 12% in Nord-Pas de Calais, and 11% in the HauteNormandie, Bourgogne and Centre regions. FIG. 9 Contribution of foreign-owned companies to regional employment (all sectors) The contribution of foreign-owned companies is particularly significant in manufacturing, where nearly one-quarter of all jobs in the sector are provided by these companies. Their contribution is higher than the national average in Alsace (46%), Lorraine (35%), Nord-Pas de Calais (29%), Picardie (29%), Rhône-Alpes (28%), Centre (27%), and Ile de France (Paris region) (26%). Of particular note is that one-third of all jobs in the wholesale and retail trade are provided by foreign-owned companies in Alsace (40%) as well as Ile de France (Paris region) (33%). FIG. 10 Contribution of foreign-owned companies to regional employment (manufacturing sector) Nord-Pas de Calais 12% Nord-Pas de Calais 29% Picardie 13% Haute-Normandie 11% Lorraine 13% Basse-Normandie 3% Ile de France Alsace 25% (Paris region) 18% Bretagne (Brittany) 5% Champagne-Ardenne 10% Centre 11% Franche-Comté 10% Bourgogne (Burgundy) 11% Pays-de-la-Loire 9% Picardie 29% Haute-Normandie 29% Lorraine 35% Basse-Normandie 10% Ile de France (Paris region) 27% Bretagne Alsace 46% (Brittany) 12% Champagne-Ardenne 22% Centre 27% Franche-Comté 19% Bourgogne (Burgundy) 25% Pays-de-la-Loire 16% Poitou-Charentes 6% Limousin 6% Poitou-Charentes 16% Rhône-Alpes 14% Limousin Rhône-Alpes 29% Auvergne 8% Auvergne 4% Aquitaine 5% Aquitaine 13% Languedoc-Roussillon 5% Midi-Pyrénées 6% Languedoc-Roussillon Provence-Alpes-Côte d'Azur 7% Midi-Pyrénées 12% Provence-Alpes-Côte d'Azur 15% Corse (Corsica) Guadeloupe 2% French Guiana 3% Martinique 2% 62 / 2015 ANNUAL REPORT - BUSINESS FRANCE Réunion 3% Corse (Corsica) 2% Guadeloupe French Guiana 11% Martinique Réunion 6% FOREIGN-OWNED COMPANIES AMONG THE LARGEST EMPLOYERS IN FRANCE Parent company Source country Economic activity Employees in France ISS A/S-INTEGRATED SERVICE SOLUTIONS Denmark Services to buildings and landscape activities 25,000 CLAYTON, DUBILIER & RICE (Hertz, Exova) United States Financial service activities, except insurance and pension funding 25,000 LIDL Germany Retail trade, except of motor vehicles and motorcycles 20-25,000 RAMSAY HEALTH CARE Australia Human health activities (private clinics) 20-25,000 XPO LOGISTICS LLC United States Transport, storage 20-25,000 GENERAL ELECTRIC COMPANY United States Financial and insurance activities Manufacture of machinery and equipment Manufacture of electrical, electronic, IT equipment 15-20,000 KINGFISHER PLC (Castorama, Brico Dépôt) United Kingdom Retail trade, except of motor vehicles and motorcycles 15-20,000 ARCELOR-MITTAL Luxembourg Manufacture of basic iron and steel and of ferro-alloys Manufacture of machinery and equipment Manufacture of other transport equipment 15-20,000 SECURITAS AB Sweden Security and investigation activities. Office administrative, office support and other business support activities 15-20,000 COMPASS GROUP PLC United Kingdom Food and beverage service activities 15-20,000 Activities of head offices, management consultancy activities NESTLE S.A. Switzerland BRIDGEPOINT ADVISERS GROUP LIMITED United Kingdom Financial and insurance activities Other services activities 15-20,000 DARTY GROUP (Darty, Mistergooddeal) United Kingdom Wholesale and retail trade, except of motor vehicles and motorcycles Warehousing and support activities for transportation 10-15,000 WALT DISNEY CO. United States Sports activities and amusement and recreation activities 10-15,000 Activities of head offices, management consultancy activities DEUTSCHE POST AG Germany Warehousing and support activities for transportation Real estate activities. 10-15,000 JIN JIANG INTERNATIONAL HOLDINGS CO., LTD. (Louvre Hotels Group) China Hotels, tourism, restaurants 10-15,000 ALLIANZ SE Germany Financial and insurance activities 10-15,000 FAMILIEN PORSCHE/PIECH Germany Manufacture of motor vehicles 10-15,000 LOUIS DELHAIZE-COMPAGNIE FRANCOBELGE D'ALIMENTATION (Supermarchés Match, Truffaut) Belgium Food, agriculture, fishing 10-15,000 UNITED TECHNOLOGIES CORPORATION (P&W, Ratier-Figeac, Otis) United States Specialised construction activities Manufacture of machinery and equipment Manufacture of other transport equipment 10-15,000 Manufacture of food products Manufacture of beverages Wholesale trade, except of motor vehicles and motorcycles 15-20,000 Source: Orbis-Astrée; Business France calculations 2015 ANNUAL REPORT - BUSINESS FRANCE / 63 CHAP. 3 / INVESTMENT ATTRACTIVENESS OF FRANCE’S REGIONS IN 2015 They chose FRANCE ARDO AGRI-FOOD Ardo invests at its production facility in Brittany. Ardo holds a dominant position in the global markets for high-quality frozen vegetables, fruit, pasta and rice. Its production facility in Gourin (Bretagne region) is its main site in France, employing 360 people. Locally sourced produce is sorted, washed, baked, cooked, frozen and packaged on site, resulting in 80,000 tonnes of finished products leaving the site every year. The plant has been granted a €37 million makeover to increase production capacity, create a storage depot, thereby rationalizing under one roof separate production processes currently performed externally, and set up a new water treatment plant. Work is scheduled to last until 2017. Employee training is also on the agenda: “These projects involving a distribution center and a new water treatment plant show that Ardo has committed its long-term future to the Centre and Bretagne regions,” said Claude Villain, former Chief Executive of Ardo’s French operations, prior to his retirement, when he was replaced by Bernard Sage. VAN DRIE HOLDING BV TEXTILES A shining example of how expertise can be pooled in a smart partnership between two leaders in the luxury leather and meat industries. Sobeval, a subsidiary of the Dutch group Van Drie, is a leading ‘made in Dordogne’ veal producer, with 330 employees. The firm recently confirmed a major investment to double its animal hide storage capacity at its main premises in Boulazac (AquitaineLimousin-Poitou-Charentes region). The group plans to move into the luxury clothing market by creating a new robotized processing facility to provide high-quality leather to French luxury goods firm Hermès. 64 / 2015 ANNUAL REPORT - BUSINESS FRANCE Sobeval consequently plans to hire around fifty new employees over the coming three years. CASCADES ROLLPACK WOOD, PAPER Cascades Rollpack specializes in making paper and plastic sheeting (rolls and slip sheets) for the stationery industry as well as moisture-resistant and anti-slip liners for corrugated cardboard packaging. In 2000, its new French facility was a small-scale affair, with only six personnel, before growing to employ nearly 60 people today at two sites in the Vosges mountains (eastern France). Starting in 2012, having received full support from the local council, the company began a major €5.4 million investment program to greatly expand its site in Saulcy-sur-Meurthe, which also involved setting up one of the largest plastics extrusion production lines in Europe. The investment has since helped Cascades Rollpack break into new growth markets in the last three years, including corrugated cardboard and food packaging. Well before sustainable development became a word on everyone’s lips, Cascades was doing it instinctively. The group mostly makes products out of recycled fibers, and its Lorraine site has long since been certified ISO 14001. Its management philosophy, honed after half a century in the recycling business, along with its long-term R&D focus are both factors driving the company to create innovative products for its clients. Cascades is keen to meet all its obligations to business, environment and the society, and ensures it takes good care of the employees and resources at its disposal. An example of this is that every day, all employees share and live by the company’s six core values: respect, teamwork, autonomy, flexibility, initiative, and communication. GRUPO LANTERO PLASTICS Coexpan, a first-mover in extrusion with more than 40 years’ experience in the sector, is a division of Grupo Lantero focusing on manufacturing rigid plastic films for the packaging industry. The company boasts a large presence in France and has plans to work on new materials. A number of investments were made recently to increase capacity and enhance the firm’s competitiveness, particularly at its site in Roye (Nord-Pas de Calais-Picardie region) which was the most suitable location for brand new production lines, having long since specialized in making plastic barrier films for the food industry. A total of €10 million were invested to make Roye Europe’s largest barrier film production facility. Coexpan and its French subsidiary FSP hope to reintroduce polypropylene surplus into the production process, thereby converting material that would otherwise be wasted, and increasing production capacity further still. A DRIVER OF REGIONAL EXPORTS FIG. 12 Contribution of foreign-owned companies to regional exports (all sectors) Foreign-owned companies are responsible for 32% of French exports, with the figure reaching 34% in the manufacturing sector and 35% in the wholesale and retail trade. Midsize companies are the main contributors to exports, accounting for 59% of all exports by foreign-owned firms. Nord-Pas de Calais 41% Haute-Normandie 47% Picardie 48% Basse-Normandie 19% Ile de France Lorraine 56% (Paris region) 28% Bretagne Alsace 63% (Brittany) 23% Champagne-Ardenne 20% Foreign subsidiaries generate more than half of all export turnover in Alsace (63%), Lorraine (56%) and the Centre region (55%). It is noteworthy that the contribution of foreignowned companies to exports is greater than the national average in the Nord-Pas de Calais (41%) region. Centre 55% Franche-Comté 42% Bourgogne (Burgundy) 47% Pays-de-la-Loire 31% Poitou-Charentes 24% Limousin 22% Rhône-Alpes 46% Auvergne 6% Aquitaine 22% Languedoc-Roussillon 32% The internationalization of the manufacturing sector is particularly evident in a number of regions, with foreign companies accounting for more than half of all manufacturing exports in Alsace (72%), Lorraine (63%), Centre (59%), Haute-Normandie (56%), Bourgogne (Burgundy) (55%), Picardie (54%), LanguedocRoussillon (54%) and Rhône-Alpes (51%). Midi-Pyrénées 30% Provence-Alpes-Côte d'Azur 22% Corse (Corsica) Guadeloupe French Guiana 0% 3% Martinique 3% FIG. 13 Contribution of foreign-owned companies to regional exports (manufacturing sector) FIG. 11 Size of foreign-owned exporters in France Nord-Pas de Calais 48% Picardie 54% Haute-Normandie 56% 1% 13 % 27 % � Large corporates � Mid-size companies � SMEs � Micro-enterprises Basse-Normandie 25% Ile de France Lorraine 63% (Paris region) 26% Bretagne Alsace 72% (Brittany) 26% Champagne-Ardenne 27% Centre 59% Franche-Comté 44% Bourgogne (Burgundy) 55% Pays-de-la-Loire 32% Poitou-Charentes 30% Limousin 26% 59 % Auvergne 6% Rhône-Alpes 51% Aquitaine 29% Source : INSEE, Business France calculations Languedoc-Roussillon 54% Midi-Pyrénées 27% Provence-Alpes-Côte d'Azur 29% Corse (Corsica) Guadeloupe French Guiana Martinique Réunion 2% 2015 ANNUAL REPORT - BUSINESS FRANCE / 65 CHAP. 3 / INVESTMENT ATTRACTIVENESS OF FRANCE’S REGIONS IN 2015 FOREIGN SUBSIDIARIES ACTIVELY CONTRIBUTING TO R&D TWENTY-EIGHT PERCENT OF BERD In 2013, 28% of all business enterprise R&D expenditure (BERD) in France was made by foreign-owned companies, amounting to a total of €8.6 billion. IN FRANCE MADE BY FOREIGN-OWNED COMPANIES The concentration of BERD is higher among foreign companies. Two sectors accounted for 37% of overall expenditure: the manufacture of air and spacecraft generated 25% of BERD by foreign companies (€2.2 billion), while electronic components and boards accounted for €1.1 billion or 12%. The contribution to R&D expenditure from foreign-owned subsidiaries is significant in sectors such as: electronic components, boards, computers etc. (74% of total BERD expenditure); manufacture of air and spacecraft (63%); manufacture of basic metals (56%); manufacture of machinery and equipment (53%); manufacture of irradiation equipment (49%); manufacture of wood and paper (37%); food processing (36%); the chemical industry (33%); and manufacture of textiles and clothing (30%). TWO-THIRDS OF FOREIGN R&D INVESTMENT MADE BY EUROPEAN COMPANIES With €6.4 billion in business enterprise R&D expenditure, European companies generated more than three-quarters of foreign R&D investment in France. The Netherlands and Germany are the main European countries whose companies spend the most on R&D in France. Also of note is that the holding company for Airbus Group is located in the Netherlands and accounts for a majority of foreign BERD. With €1.4 billion, the United States accounted for 19% of R&D investment by foreign companies in France. BREAKDOWN BY SOURCE COUNTRY OF BUSINESS ENTERPRISE R&D EXPENDITURE AND RESEARCHERS3 BERD (€ million) Researchers (full-time equivalent) 6,434 31,421 Austria 41 198 Belgium 302 1,492 Denmark 59 224 Finland 42 216 933 4,715 European Union (EU-28) Germany Italy 183 868 Luxembourg 570 3,266 3,369 15,461 Spain 108 548 Sweden 367 1,691 BERD United Kingdom 418 2,463 Contribution to R&D expenditure Norway 15 69 485 2,216 FIG. 14 Contribution of foreign subsidiaries to R&D expenditure by economic activity (top 10) 100% Netherlands* 80% Switzerland 60% Europe sub-total 6,934 33,705 United States 1,379 7,436 36 301 178 929 40% Canada 20% Japan de qu ipm en ion t nu fac eq uip tur Ot eo me he rm fb nt asi an cm ufa ctu eta rin ls gi W nd oo ust d, rie pa s pe r, p rin Fo tin od g pro ces Ch sin em g Tex ica tile l in s, du clo str thi y ng ind ust ry iat an f ir rad eo ery ch in fac tur Ma nu Ma 170 855 Sub-total (foreign subsidiaries) Rest of world 8,697 43,226 TOTAL (ALL COMPANIES) 30,708 161,882 Ma spa nd ir a fa eo fac nu Ma Ele ctr on ic co mp on en ts, tur bo ard s, co m pu ter s, etc . cec raf t 0% 66 / 2015 ANNUAL REPORT - BUSINESS FRANCE The nationality of each firm is determined by the country code of the group parent company. *The figures for Netherlands are distorted by the domiciliation of the Airbus Group holding company in the country. 3 FOREIGN COMPANIES OPERATING IN FRANCE EMPLOY OVER ONE-QUARTER OF ALL RESEARCHERS Twenty-seven percent of all researchers, i.e. 43,226 full-time equivalents (FTEs), who work for a company in France actually work for a foreign company. Foreign companies are increasingly focused on manufacturing activities, with nearly half of all researchers in France working in industries such as the manufacture of air and spacecraft (21%), electronic components/boards/computers (15%) and the manufacture of motor vehicles (11%). FIG. 15 Breakdown of researchers in top 10 economic activities Manufacture of air and spacecraft Electronic components, boards, computers, etc. Manufacture of motor vehicles IT, computer services Manufacture of machinery, equipment Pharmaceutical industry Professional, scientific and technical activities Chemical industry Man. of measuring, testing, navigation instruments; watches/clocks Publishing, broadcasting Manufacture of electrical equipment Food processing French companies Foreign subsidiaries Manufacture of basic metals Other manufacturing not elsewhere classified Manufacture of communication equipment Manufacture of rubber and plastic products Manufacture of metal products, except machinery/equipment Other activities not elsewhere classified Telecommunications Manufacture of irradiation equipment Manufacture of ships/boats, rail rolling stock, military vehicles 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% Source: French Ministry for Primary, Secondary and Higher Education and Research THE OPEN NATURE OF THE FRENCH ECONOMY • More than 30,000 French companies have established themselves in foreign countries, while 20,000 foreign companies have made job-creating investments in France. • The French economy welcomes foreign investment: France is ranked seventh in the world for the accumulated inward FDI stock after the United States, China, the United Kingdom, Singapore, Brazil and Germany. (UNCTAD, 2015) The French economy’s openness to foreign investment can be seen through data from the French National Institute for Statistics and Economic Studies (INSEE), which states that foreign subsidiaries: > Provide jobs for 13% of the workforce in France > Generate 19% of all turnover in France > Generate 32% of all French exports > Account for 12% of investment in tangible assets in France • This open nature is more pronounced in the manufacturing sector. According to data from INSEE, foreign subsidiaries: > Provide jobs for nearly one-quarter of the manufacturing sector workforce in France > Generate 29% of all French manufacturing turnover > Generate 34% of all French manufacturing exports > Account for 29% of investment in tangible assets in French manufacturing • 45.3% of the equity of companies listed on the CAC 40 is owned by foreign investors (Banque de France, September 2015). • Foreign subsidiaries in France account for 28% of all business enterprise R&D expenditure (BERD) in France. (French Ministry for Primary, Secondary and Higher Education and Research, 2016). • Thirty-one of the world’s top 500 companies are French, while 28 are German and 28 are British. (Fortune Global 500, 2015) 2015 ANNUAL REPORT - BUSINESS FRANCE / 67 22% FRENCH EXPORTS IN 2015 70 MAIN FEATURES OF FRENCH EXPORTS 72 EXPORTING COMPANIES 75 FRANCE’S EXPORT PERFORMANCE © Shutterstock.com CHAP. 4 / FRENCH EXPORTS IN 2015 MAIN FEATURES OF FRENCH EXPORTS FRENCH GOODS EXPORTS ROSE 4.3% IN 2015, SURPASSING THEIR PREVIOUS RECORD HIGH ACHIEVED IN 2012. A fter two years of moderate growth, exports of French goods climbed 4.3% in 2015 to amount to €455.1 billion.1 According to analysis by the French Treasury Directorate, French exports were stronger than global demand for French goods in 2015, stemming primarily from advanced economies.2 One explanation for this could be increased competitiveness arising from a weaker euro and by measures introduced by the French government to cut labor costs. BUOYANT EXPORTS IN THE AEROSPACE AND AUTOMOBILE INDUSTRIES The buoyancy of the transport equipment sector (exports up 10.5%), driven by the aerospace and automotive industries, accounted for more than half of the growth in French exports in 2015. Increased foreign sales of equipment and mechanical products, electrical/electronic goods (+5.1%) as well as beverages (+8.3%) also reflect an export rebound in 2015. After a significant downturn in 2014, exports of pharmaceutical products (+2.7%, versus -5.2% in 2014) and agricultural products (+6.5%, versus -10.2% in 2014) were back on the rise in 2015. Conversely, the sharp fall in exports of oil-based products (-23%) took a negative toll on otherwise healthy export performances. French exports are focused in high value-added sectors. Four sectors accounted for two-thirds of exports: transport equipment (23.2% of the total); capital goods (19.2%); chemical products, perfumes and cosmetics (11.9%); and food products (10%). FIG. 1 Sector-by-sector breakdown of French goods exports (2015) 1.9% 4.2% 3.5 % 3.9% 23.2% � Transport equipment � Capital goods � Chemical products, perfumes and cosmetics � Food products � Metal production, 4.1% metal products 5% 6.4% � Pharmaceutical products � Textiles, apparel, 6.7% � Rubber, plastics leather and footwear 19.2% 10% 11.9% Source: French Customs Authorities, gross estimates, CIF/FOB excluding military equipment 70 / 2015 ANNUAL REPORT- BUSINESS FRANCE and mineral products � Energy � Agricultural products � Wood, paper products � Miscellaneous Source: French Customs Authorities, gross estimates, CIF/FOB excluding military equipment France’s external trade results in 2015 were published by the Treasury Directorate on February 5, 2016. 1 2 THE UNITED STATES BECAME FRANCE’S SECOND LARGEST EXPORT MARKET IN 2015, AFTER GERMANY, FRANCE’S LONGSTANDING LEADING TRADE PARTNER French exports to North and South America jumped 16.6% in 2015, due to the strength of exports to the United States (+19.5% in 2015, versus +2% in 2014) in a favorable environment due to the dollar’s strength against the euro and the recovery of the US economy. Conversely, exports to the European Union reported sluggish growth (+2.2%) and exports to European countries outside of the EU inched downward (-1.4%). Consequently, the share of French exports to the United States rose from 6.4% in 2014 to 7.3% in 2015. The United States has now become France’s second largest trade partner (up from sixth in 2014), ahead of Spain, Italy and the United Kingdom. As the recipient of 59% of French exports in 2015, the European Union remains by far France’s leading export market. FIG. 2 Breakdown of French exports by destination region (2015) 3% 0% 6% 7% 59% 11% 13% � European Union � Asia � Americas � Non-EU Europe � Africa � Middle East � Other Source: French Customs Authorities, gross estimates, CIF/FOB excluding military equipment China (+11.2%) stood out as the driving force underpinning French exports to Asia in 2015, whereas exports to Japan contracted (-7.7%). French exports continued to benefit from buoyant markets in Africa (+4.1%) and the Middle East (+12.7%). IN 2014 FRANCE WAS THE WORLD’S THIRD LEADING EXPORTER OF SERVICES According to provisional estimates published by the Banque de France, France’s service exports slowed in 2015, but continued to grow at a steady pace (+3.8% in 2015, versus +7.7% in 2014), totaling €216 billion in 2015.3 Compared with 2014, exports increased for most types of services,except for travel: transport up 4.5%, intellectual property usage fees up 19%, telecommunications up 4.5% and other business services up 7%. Insurance services and financial services reported more moderate growth. In 2014 France was the world’s third leading exporter of services with a market share of 5%. Service exports accounted for nearly one-third of France’s total exports. FIG. 3 Breakdown of French exports by destination country 16.0% Germany 7.3% United States Spain 7.3% Italy 7.2% United Kingdom 7.1% Belgium 6.8% 4.0% 3.9% China Netherlands 3.1% Switzerland 1.7% Poland Turkey 1.6% Japan 1.4% Algeria 1.4% Singapore 1.2% 1.2% Sweden South Korea 1.1% Brazil 1.1% 1% 1% Hong Kong Russia 1% Portugal 0% The Banque de France analysis is based on provisional data from monthly balance of payments statistics. The consolidated figures will be published in their annual report on the 2015 balance of payments in June 2016. 3 Share of French exports (2015) Share of French exports (2014) 5% 10% 15% 20% Source: French Customs Authorities, gross estimates, CIF/FOB excluding military equipment 2015 ANNUAL REPORT - BUSINESS FRANCE / 71 CHAP. 4 / FRENCH EXPORTS IN 2015 EXPORTING COMPANIES THE NUMBER OF EXPORTING COMPANIES INCREASED SHARPLY TO OVER 125,000 IN 2015. A 3.1% RISE IN NUMBER OF FRENCH EXPORTERS IN 2015 fter stabilizing in 2014, 2015 was marked by a significant rise in the number of exporters, up 3.1% to total of 125,000.4 This result is due not only to the arrival of newcomers to export, but also a fall, compared with 2014, in the number of companies ceasing to export. Mirroring the trend in export sales, the increase in the number of exporters can be seen most clearly in exports to the United States (+3.2%). Nevertheless, analysis of recipients shows that despite Africa’s low share in total French exports (6%), the number of exporting companies to Africa (39,500) is higher than Number of French exporters to each region 75,000 the number of exporters to North and South America (33,430) or Asia (31,100). By sector, manufacturing accounted for one-quarter of exporting companies in 2015, versus 44% for retail, 16% for services and 11% for agriculture. Based on data and results from a study conducted by French Customs Authorities “Sharp rise in number of exporters” published in February 2016. In 2015, the authorities identified around 110,000 businesses as defined by the French Economic Modernization Act (LME) of August 4, 2008, comprising 125,000 legal entities as defined by INSEE (French National Institute for Statistics and Economic Studies). 4 % change (2015) 4% 3.2% 60,000 FIG. 4 Trends in French exporters by world region (2015) 3% 1.9% 45,000 30,000 1.9% 0.9% 2% 0.7% 0% 15,000 0 -15,000 European Union Non-EU Europe Africa Americas Asia Middle East -1% -2% -2.1% -30,000 -3% -4% -45,000 Source: French Customs Authorities 72 / 2015 ANNUAL REPORT- BUSINESS FRANCE 1% MICRO-EXPORTERS AND THEIR EXPORT SALES BOTH ROSE SHARPLY IN 2015 The rise in the number of exporters in 2015 was almost entirely the result of a 4.5% increase in the number of exporting businesses with fewer than 20 employees. According to French Customs Authorities, the rise in exports from this category represented 37% of total export sales growth. In 2015, SMEs and micro-enterprises accounted for 96% of exporting companies but only generated 16% of all export sales. Conversely, large corporates, which only amounted to 0.4% of exporters, generated 50% of all export sales. FIG. 5 Breakdown of French exporters and export sales by category (2015) % 96% 100% Number of French exporters Export sales 80% 60% 50% 40% 34% 16% 20% 4% 0.4% 0% Large corporates Mid-size companies Source: French Customs Authorities SMEs and micro-enterprises FIG. 6 Breakdown of French export sales (2015) OVER HALF OF EXPORT SALES BY MID-SIZE COMPANIES IN 2015 GENERATED BY FOREIGN-OWNED SUBSIDIARIES Exporting companies may be independent or belong to a French- or foreign-owned group. Independent legal entities only accounted for two percent of total French exports in 2015, with 98% generated by companies belonging to a group. Foreign-owned subsidiaries represented eight percent of exporting companies yet were responsible for 41% of French exports. 100% 80% 60% 40% 55% 33% 45% 57% Mid-size companies SMEs and micro-enterprises 67% 20% 0% 10% 33% Large corporates Independent legal entities Foreign-owned groups French-owned groups Source: French Customs Authorities The impact that foreign companies have on French exports varies by company size, with mid-size companies contributing the most. Although foreign-owned subsidiaries generated around one-third of French exports by large corporates and SMEs in 2015, they accounted for more than half of export sales by mid-size companies. 2015 ANNUAL REPORT - BUSINESS FRANCE / 73 CHAP. 4 / FRENCH EXPORTS IN 2015 EXPORTING REGIONAL EXPERTISE The French Customs Authorities estimate that 3.2% of French companies exported goods or services in 2015. These exporting companies are located throughout France. FIG. 7 Percentage of exporting companies in France Lower than average <2% Higher than average 2 to 2.8% 2.8 to 3.6% 3.6 to 4.4% >4.4% Source: French Customs Authorities FIG. 8 Contribution of France’s regions to French exports (2015) NordPas de Calais 7.3% HautePicardie Normandie 3.2% 6.1% BasseLorraine Normandie 3.8% Ile de France Champagne1.1% (Paris region) Ardenne 18.7% Bretagne(Brittany) 2.6% 2.4% Centre 4.2% Pays de la Loire 3.9% EXPORTING COMPANIES Bourgogne (Burgundy) 2.0% Poitou-Charentes 1.7% Limousin 0.5% CAN BE FOUND THROUGHOUT Auvergne 1.6% FRANCE’S REGIONS Alsace 7.1% Franche-Comté 2.3% Rhône-Alpes 11% Aquitaine 2.8% Midi-Pyrénées 11.0% LanguedocRoussillon 1.5% Source: French Customs Authorities 74 / 2015 ANNUAL REPORT- BUSINESS FRANCE Provence-AlpesCôte d’Azur 5.1% FRANCE’S EXPORT PERFORMANCE AGAINST A BACKDROP OF A SLOWDOWN IN GLOBAL TRADE, FRANCE’S MARKET SHARE IN GLOBAL GOODS EXPORTS REMAINS STABLE AT 3.1%. G lobalization has entailed the rapid integration of emerging economies into world markets, resulting in lower global market shares for developed countries. The share in global exports of goods by European Union countries fell from 45% in 1990 to 32% in 2014, FIG. 9 Global goods export market share among leading European exporters5 10% 9% 8% Germany 7% Netherlands 6% France 5% Italy 4% United Kingdom 3% Belgium 2% Spain 1% 0% 2009 2010 2011 2012 2013 2014 Key: German exports accounted to 9.1% of global goods exports in 2009, versus 7.6% in 2014. Source: IMF, DOTS; Business France calculations The global market share corresponds to a country’s goods exports in relation to total global goods exports expressed in dollars. Market shares are calculated based on data on the trade of goods from the IMF DOTS database. 5 while China advanced from 1.9% to 12.7%. However, beyond immediate competitiveness effects, changes to market shares by revenue also reflect changes in valuation arising from exchange rate fluctuations. In this context, France’s market share crept down until 2012, before evening out at 3.1% of global goods exports. A similar pattern can be discerned for France’s European neighbors, except for Germany whose global market share started to recover in 2013 but still remains some way below its pre-crisis level. By comparison, Germany and the United Kingdom accounted for 7.6% and 2.5%, respectively, of global goods exports in 2014. French export performances also vary in different markets. By world region, France’s market share is at its highest relative to its European competitors in Africa, where it is the leading European supplier to the continent. In 2014, France accounted for 6.6% of global goods exports to African countries – ahead of Germany (4.4%) and the United Kingdom (2.3%) – as well as 5.8% of all exports to the European Union, 2.4% to the Middle East and 1.4% to North America. Analysis by export market confirms that French products fare better in neighboring markets, particularly countries in Europe and northern Africa, than the more distant Asian or American 2015 ANNUAL REPORT - BUSINESS FRANCE / 75 CHAP. 4 / FRENCH EXPORTS IN 2015 markets. This reflects the importance of crossborder trade of intermediate goods between neighboring countries – a growing trend driven by increasingly fragmented production chains – as well as the fact that it remains less costly to trade with neighbors than with more distant FIG. 10 Goods export market shares of leading European exporters by world region (2014) 16 Germany 14 Netherlands 12 France Italy 10 United Kingdom 8 Belgium Spain 6 4 2 0 ope rld Wo Eur n nio nU ea rop ica Afr Eu sia gA rgin Eme rth No a eric Am dle Mid t Eas Key: France accounted for 5.8% of global exports to the European Union, Germany 14.2%, and the United Kingdom 3.9%. Source: IMF, DOTS; Business France calculations FIG. 11 France’s market share in leading goods export markets (2014) Algeria Germany Belgium Brazil China South Korea United Arab Emirates Spain United States Hong Kong Italy Japan Morocco Netherlands Poland Portugal United Kingdom Russia Singapore Sweden Switzerland Tunisia Turkey 15% 8.1% 1.3% 1.3% 10.1% 2.4% 2.3% 12% 1.5% 0.8% 8.5% 1.2% 13.6% 3.6% 4.2% 2.9% 2.0% 5.9% 4.3% 7.1% 6.4% 18.9% 3.6% 0 5 10 Source: IMF, DOTS; Business France calculations 76 / 2015 ANNUAL REPORT- BUSINESS FRANCE 15 20 countries, despite falling international transport costs. As the recipient of 59% of French exports, the European Union remains France’s leading market. IN 2015, FRANCE’S COST COMPETITIVENESS IMPROVED MARKEDLY, DUE TO COST SAVINGS FOR BUSINESSES FROM THE COMPETITIVENESS AND EMPLOYMENT TAX CREDIT (CICE) The introduction of the competitiveness and employment tax credit (CICE) enabled businesses in France to absorb social security contribution exemptions as of 2013, with a direct impact on their profit margins. Labor costs in France decreased once the CICE came into force, and again to a lesser extent in 2014 when the exemption rate rose further. INSEE believes that the CICE can be credited for slowing the progression of labor costs since 2013, thereby improving France’s cost competitiveness with respect to its leading European rivals. In market services, hourly labor costs in France increased at a moderate annual rate of 0.8%, slightly less than the euro zone average (+1.0% per year on average). Overall, hourly labor costs in France increased less than in Germany (+1.4%), Italy (+1.4%) and the United Kingdom (+1.9%). In manufacturing, the annual average rose 1.1%, compared with 2.1% in the euro zone. Between the beginning of 2012 and the end of 2014, while hourly labor costs in manufacturing in Spain, the United Kingdom and Italy increased at an average annual rate close to that of France, in Germany they increased at a much faster pace of 3.2%. Successful EXPORTERS company manufactures environmentally friendly five-layer removable liners for BAKERY, PASTRIES, FOOD PRODUCTS painting trays under the trademark Blending tradition and innovation, the Pull-Liner™. This product and unique Biscuiterie de Provence, founded in 1997, process eliminates the need to clean is an expert in healthy and gourmet paint buckets and pollution arising from cookies, offering a wide variety of cleaning. Over 90% of its products are savory, sweet, gluten-free and organic shipped from its plant, which enables it products. Based in Saint-Maurice-surto generate a gross profit margin of Eygues in the Rhône-Alpes region, the around 40% of its turnover. The company employs 20 people and company recently entered the North generates 11% of its turnover from American market, where high valueexports. Thanks to a deal with the added technical products are very much Norwegian company Sarrazac, in demand, signing an exclusive specializing in importing gourmet manufacturing and distribution products in Norway, Biscuiterie de licensing agreement with a leading US Provence’s products can now be found firm. Building on this success, the in the upscale section of several chain company continues to develop new stores belonging to Norway’s largest processes. retail chain, Norges-gruppen. Biscuiterie de Provence Generation Tech PLASTICS AND TECHNICAL TEXTILES Founded in 2003 in Suresnes in Ile de France (Paris region), Generation Tech currently markets its products in Europe and Canada. After three years of research and development and the filing of several patents and models, the expertise, the company decided to step up its presence in the Romanian market in 2014. It has since finalized distribution agreements with new Romanian partners and recorded its first major orders in April 2015. The company, which has around 10 employees, currently generates over 50% of its turnover from exports. SD Innovation PHARMACEUTICALS AND BIOTECHNOLOGIES Lorraine-based SD Innovation is a French company with expertise in hematology diagnostics involved in the manufacture and sale of biomedical and blood analysis equipment. SD Innovation began its international expansion four years ago through a call for tenders that led to the sale of its products in Algeria. ADH2OC Industrial Its international business then continued ENVIRONMENTAL SERVICES to gain ground. Today, with interests in Africa and Latin America, the company Based in Tréguier in Bretagne (Brittany), generates 40% of its turnover through ADH2OC Industrial is a company exports. Having recently entered the specializing in the design and manufacture of water treatment systems. Vietnamese market, the company is looking to continue its development in Its products include a full range of the ASEAN market. components and systems for building and industrial applications. Based on this Mensia Technologies SOFTWARE PUBLISHING FIG. 12 Global goods export market share among leading European exporters Euro zone France United Kingdom Germany Spain Italy 130% 112% 110% 100% Mensia Technologies is a new French company that has developed a software suite based on research in braincomputer interfaces (BCI) intended for neuroscience research centers or companies in the wellness and medical device sector. Mensia began its expansion strategy with exports to Japan, and plans to consolidate its international presence by creating a network of local partners and distributors in emerging countries, particularly in South America, the Middle East and Asia. 90% 0% 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 NB: Increases in the indices represent declining cost competitiveness. Source: OECD, Business France calculations 2015 ANNUAL REPORT - BUSINESS FRANCE / 77 TRADE AND INVESTMENT SYNERGIES 80 INCREASINGLY GLOBAL VALUE CHAINS 83 INTERNATIONAL BUSINESS DEVELOPMENT STRATEGIES © Shutterstock.com CHAP. 5 / TRADE AND INVESTMENT SYNERGIES INCREASINGLY GLOBAL VALUE CHAINS FRAGMENTED PRODUCTION PROCESSES ARE CREATING GREATER BILATERAL TRADE AND INVESTMENT T he liberalization of mobile production factors through the continued lowering of trade and investment barriers, combined with falling transport costs and advances in information and communication technologies, has made it easier to fragment the production process. Companies can break up their output and spread their productive activities across several countries to exploit various comparative advantages, thereby improving their competitiveness. The value chain concept is used to describe the entire range of activities and tasks required to deliver a product or service. This results in intensified bilateral cross-border investment flows and greater trade of parts and components, intermediate goods and finished products. These trade patterns reveal that goods produced in an economy and exported to a different end market tend to rely on inputs located in other economies, which themselves procure supplies from yet other economies. GREATER INTERDEPENDENCE BETWEEN ECONOMIES Growing levels of interdependence in the global economy can be seen by the rise across the board in exports as foreign inputs since the mid-1990s, despite a sharp fall in 2008-09. To produce goods for export, it may be necessary to acquire intermediate inputs from foreign suppliers, who themselves may sometimes be part of a larger scheme involving imported factors of production. Against this background, a large number of countries have recently been engaged in free-trade agreement negotiations with their trading partners with a view to securing new growth opportunities for domestic businesses in global markets. The 80 / 2015 ANNUAL REPORT - BUSINESS FRANCE advent of regional trade agreements, such as the Trans-Pacific Partnership, which was reached in autumn 2015 between the United States, Japan, and 10 other Pacific Rim countries, reflect the progress made in integrating diverse productive processes. FRENCH BUSINESSES PLAYING A FULL ROLE IN GLOBAL VALUE CHAINS The “value-added” trade measure is an OECD/ WTO initiative to gauge the extent to which imports are embodied in exports in different countries, thereby establishing an economy’s degree of integration within global value chains. Between 1995 and 2011, the share of foreign value added in French exports increased in nearly all sectors, particularly for relatively sophisticated products. The share of foreign value-added content in gross French exports of manufactured products and services climbed to 25% in 2011, its highest ever level. As might be expected, the share of foreign valueadded content in gross French exports from the manufacturing sector (33%) is higher than in the services sector (11%). They chose Foreign value added is particularly high in sectors such as vehicles and transport equipment (41%), motor vehicles (37%), machines and electrical equipment (32%), chemical products (32%), textiles/apparel (32%) (cf. Fig.1). FRANCE Furthermore, analysis of value-added trade provides new insights into foreign demand on the French economy. Greater domestic value added is exported to North America and Asia than the gross value of exports recorded by the French Customs Authorities. While Germany, France’s leading trade partner, received 14% of gross French exports in 2011, and the United States 8%, these shares rise to 12% and 10%, respectively, once measured in value added. In reality, the logical explanation for this is greater integration in regional value chains, and therefore a greater share of foreign content in French exports to Europe. Itochu Corporation AGRI-FOOD Japan’s Itochu Corporation and Marseillebased company Mediaco Vrac Development (MVD) announced Itochu’s decision to acquire a stake in Provence Huiles, an MVD subsidiary in Vitrolles (Provence-Alpes-Côte d’Azur region) producing vegetable oils for sale in various European markets. MDV has 25 years’ experience in the high value-added vegetable oils sector as a producer and seller of sunflower oil and high oleic grape seed oil. It is also active in bulk logistics and storage of such produce. Itochu intends to set up a global value chain using secure food-product sourcing covering food processing to market sale. Through this shareholding acquisition, Itochu is consolidating its value chain by obtaining a commercial base in Europe. FIG. 1 Breakdown by sector of foreign value-added content in gross French exports 43% Other transport equipment Vehicles and transport equipment 41% Motor vehicles, trailers/semi-trailers 38% 32% Machines and electrical equipment 32% Chemical products 31% Textiles, apparel, leather goods and footwear Electronic equipment 30% Rubber and plastic products 30% 29% Computer, electronic and optical products Base metals 29% Machinery and equipment, not elsewhere classified 28% 28% Base metals and fabricated metal products Fabricated metal products 26% Other non-metallic mineral products 23% Food, beverages and tobacco 23% Manufacture of wood, wood and cork products 22% Manufacture of wood, paper and paper products, printing and publishing 22% 0 5 10 15 20 25 30 35 40 45 50 Source: OECD 2015 ANNUAL REPORT - BUSINESS FRANCE / 81 CHAP. 5 / TRADE AND INVESTMENT SYNERGIES FIG. 2 France’s exports to leading trade partners (2011) % of gross exports and value added 16 14 12 Gross exports 14% Domestic value added in foreign final demand 12% 10% 10 8% 8 8% 8% 8% 8% 7% 6 6% 5% 4 4% 4% 4% 3% 3% 2% 2 2% 2% 2% 2% 2% 2% 2% 1% 1% a Canad Turkey nds Netherla Russia Japan d erlan Switz China m Belgiu Spain gdom d Kin Unite Italy tes d Sta Unite Germ any 0 Source: OECD MEASURING TRADE IN VALUE ADDED The Trade in Value Added (TiVA) database is a joint OECD-WTO initiative. Its aim is to allow better tracking of global production networks and supply chains than is possible with conventional trade statistics. The TiVA database contains a range of indicators measuring the value-added 82 / 2015 ANNUAL REPORT - BUSINESS FRANCE content of international trade flows and final demand. The indicators are derived from the 2015 version of OECD’s InterCountry Input-Output (ICIO) Database. The ICIO has been constructed from various national and international data sources all drawn together and balanced under constraints based on official (SNA93) National Accounts by economic activity and National Accounts main aggregates. However, the data produced remain subject to numerous hypotheses, and as such any conclusions drawn from them should be treated with caution. INTERNATIONAL BUSINESS DEVELOPMENT STRATEGIES WITH THE GREATER INTERNATIONAL DIVISION OF LABOR, BUSINESS DEVELOPMENT STRATEGIES ARE BECOMING INCREASINGLY COMPLEX. I nitial theoretical analyses of the relationship between FDI flows and trade flows highlighted two main effects: a complementarity effect that has a positive impact on bilateral trade between the source country and the host country, and a substitution effect whose impact on bilateral trade is negative. Accordingly, business decisions were previously only viewed as a straight choice between producing goods domestically and exporting them to foreign markets, or setting up a foreign subsidiary closer to the source of foreign demand, where the same goods can be produced. binary choice between exporting and making investments abroad. The large increase in intragroup trade between parent companies and foreign subsidiaries unveils a more complex strategic relationship. While introducing a differentiation between vertical and horizontal investment has started to provide a number of tentative answers, it would nevertheless seem realistic to assume that current strategies in the firm involve a combination of vertical and horizontal FDI. As trade is facilitated and global value chains come to the fore, an array of new INCREASINGLY COMPLEX STRATEGIES However, the strategic behavior of the firm in a global marketplace no longer boils down to a strategies have been developed to exploit trade and investment synergies. STANDINGS: FRANCE’S LEADING IMPORTERS AND EXPORTERS These nationwide standings drawn up by the French Customs Authorities are a league table of firms based on the value of trade flows, i.e. the value of registered goods for export or import. The standings can also be separated to provide rankings at regional and local level, based on the location of each firm’s registered office. The data collected concern firms rather than corporate groups, as identified under French law by a unique SIREN company registration number. 2015 ANNUAL REPORT - BUSINESS FRANCE / 83 CHAP. 5 / TRADE AND INVESTMENT SYNERGIES STRATEGIES BY FRANCE’S LEADING FOREIGN-OWNED EXPORTERS Foreign-owned firms in the machinery/ mechanical equipment, agri-food, and the chemicals/plastics sectors, as well as in the automotive industry, feature prominently in the rankings, and accounted for 44% of investments recorded in the Annual Report in 20092015. The next most prominent sectors were pharmaceuticals/biotechnologies, commerce/ retail, aerospace/rail equipment, metals/ metalworking, electrical/electronic equipment, and glass/ceramics. Conversely, foreign firms were less represented in lower value-added sectors such as building materials, consumer electronics and perfumes/cosmetics. According to data from the French Customs Authorities, foreign businesses that have invested to set up an export base in France generate 41% of all French goods exports. The nationwide standings of France’s leading importers and exporters highlight the interplay between export performance and foreign investment in France over the longer term. In the standings of France’s leading 20,000 exporters in 2015, one-fifth of all firms are foreign-owned, and among these, 14% made more than one physical job-creating investment (greenfield or brownfield) in France in 20092015. Sixty-two percent of these subsidiaries were European, while American and German companies were the key players in bilateral trade, accounting for more than 40% of such firms. FIG. 3 Top 15 source countries of foreign subsidiaries in the import/export standings that also invest in France 25 23% 21% 20 15 10 9% 8% 6% 5% 5 5% 4% 3% 3% 2% 1% 1% 1% 1% Source: French Customs Authorities; Annual Report; Business France calculations 84 / 2015 ANNUAL REPORT - BUSINESS FRANCE pe Euro ia Austr mar k Den ada Can China Spa in ium Belg nds Neth erla den dom Swe King Unite d Japa n and tzer l Swi Italy ny Stat Ge Uni ted rma es 0 They chose BREAKDOWN BY BUSINESS ACTIVITY OF FOREIGN FIRMS IN THE IMPORT/EXPORT STANDINGS THAT ALSO INVEST IN FRANCE Number of investments Share 566 65% 72 8% Engineering, design 10 1% R&D 62 7% Business services 64 7% Retail outlets 63 7% Logistics 49 6% Decision-making centers 44 5% First-time investments in Europe 8 1% First-time investments in France 10 1% 7 2% 19 2% Consumer services 16 2% TOTAL 874 Business activity Production / Manufacturing R&D, engineering, design Global / European Headquarters French Headquarters FRANCE Italmobiliare CHEMICALS, PLASTICS Italmobiliare: Italian group Sirap Gema, a subsidiary of Italmobiliare, produces plastic packaging for the food industry. In January 2015, Sirap Gema acquired French firm Vitembal, which had been under bankruptcy protection since July 2013. Based in Remoulins (LanguedocRoussillon-Midi-Pyrénées region), Vitembal specializes in manufacturing expanded polystyrene packaging. This €13.5 million investment safeguarded 117 jobs and created ten more, and will develop and modernize the firm’s manufacturing facilities. In February 2015, the company changed its name, becoming Sirap Remoulins. Key: 65% of investing foreign firms in the import/export standings invested in production/manufacturing operations in France between 2009 and 2015. Source: French Customs Authorities; Annual Report; Business France calculations FIG. 4 Sector-by-sector breakdown of foreign subsidiaries in the import/export standings that also invest in France 12% Machinery and mechanical equipment 11% 11% Agri-food Chemicals, plastics 10% Automotive industry Pharmaceuticals and biotechnologies 6% Commerce and retail 6% 6% Aerospace, naval and railway equipment Metals, metalworking 5% 5% Electrical/electronic/IT equipment Glass, ceramics, minerals, wood, paper 4% 4% 4% Textiles, clothing and accessories Medical/surgical equipment 3% 3% Energy, recycling Electronic components 2% Transport, storage Furnishings, household goods 2% 1% 1% 1% Perfumes, cosmetics Consumer electronics Construction, building materials 0 2 4 6 8 10 12 Source : French Customs Authorities; Annual Report; Business France calculations 2015 ANNUAL REPORT - BUSINESS FRANCE / 85 CHAP. 5 / TRADE AND INVESTMENT SYNERGIES TOP 20 FOREIGN EXPORTERS FROM THE IMPORT/EXPORT STANDINGS THAT ALSO INVEST IN FRANCE (2009-2015) PARENT COMPANY COMPANY NAME COUNTRY ECONOMIC ACTIVITY AIRBUS GROUP AIRBUS OPERATIONS Europe Manufacture of air and spacecraft and related machinery ARCELORMITTAL ARCELORMITTAL ATLANTIQUE ET LORRAINE Luxembourg Manufacture of base iron and steel and of ferro-alloys AB VOLVO RENAULT TRUCKS Sweden Manufacture of motor vehicles ALENIA AERONAUTICA GIE AVIONS TRANSPORT REGIONAL Italy Manufacture of air and spacecraft and related machinery KLESCH & COMPANY SA ARKEMA FRANCE Switzerland Manufacture of other organic basic chemicals ASTRAZENECA PLC ASTRAZENECA DUNKERQUE PRODUCTION United Kingdom Manufacture of other organic basic chemicals GROUPE SOLVAY SA RHODIA OPERATIONS Belgium Manufacture of other organic basic chemicals TOYOTA MOTOR CORPORATION TOYOTA MOTOR MANUFACTURING FRANCE Japan Manufacture of motor vehicles EXXON MOBIL CORPORATION EXXONMOBIL CHEMICAL FRANCE United States Manufacture of plastics in primary forms THE LUBRIZOL CORPORATION LUBRIZOL FRANCE United States Manufacture of other chemical products not elsewhere classified BAYER AG BAYER SAS Germany Manufacture of pesticides and other agrochemical products CHINA NATIONAL CHEMICAL ADISSEO FRANCE S.A.S. China Manufacture of other organic basic chemicals MERCK KGAA MILLIPORE Germany Manufacture of general-purpose machinery CAMERON INTERNATIONAL CAMERON FRANCE United States Manufacture of other taps and valves NTN CORPORATION NTN-SNR ROULEMENTS Japan Manufacture of bearings, gears, gearing and driving elements APOLLO GLOBAL MANAGEMENT CONSTELLIUM ISSOIRE United States Aluminium production THYSSENKRUPP AG THYSSENKRUPP PRESTA FRANCE SAS Germany Manufacture of other parts and accessories for motor vehicles CHEVRON CORPORATION CHEVRON ORONITE SAS United States Manufacture of other chemical products not elsewhere classified POLIMERI EUROPA S.P.A. VERSALIS FRANCE S.A.S. Italy Manufacture of other organic basic chemicals DONAU CHEMIE AKTIENGESELLSCHAFT KEM ONE Austria Manufacture of plastics in primary forms 86 / 2015 ANNUAL REPORT - BUSINESS FRANCE TOP 20 FOREIGN IMPORTERS FROM THE IMPORT/EXPORT STANDINGS THAT ALSO INVEST IN FRANCE (2009-2015) PARENT COMPANY COMPANY NAME COUNTRY ECONOMIC ACTIVITY AIRBUS GROUP AIRBUS OPERATIONS Netherlands Manufacture of air and spacecraft and related machinery LIDL DIENSTLEISTUNG LIDL Germany Supermarkets SAMSUNG ELECTRONICS GROUP SAMSUNG ELECTRONICS FRANCE South Korea Wholesale (intercompany trade) of electronic components NOVARTIS AG NOVARTIS PHARMA SAS Switzerland Wholesale (intercompany trade) of pharmaceutical goods ARCELORMITTAL ARCELORMITTAL ATLANTIQUE ET LORRAINE Luxembourg Manufacture of base iron and steel and of ferro-alloys GILEAD SCIENCES, INC. GILEAD SCIENCES United States Wholesale (intercompany trade) of pharmaceutical goods AB VOLVO RENAULT TRUCKS Sweden Manufacture of motor vehicles EXXON MOBIL CORPORATION EXXONMOBIL CHEMICAL FRANCE United States Manufacture of plastics in primary forms FIAT S.P.A. IVECO FRANCE Italy Sale of other motor vehicles TECH DATA CORPORATION TECH DATA FRANCE United States Wholesale (intercompany trade) of computers, etc. BAYER AG BAYER SAS Germany Manufacture of pesticides and other agrochemical products KINGFISHER PLC BRICO DEPOT United Kingdom Retail sale of hardware, paints and glass in DIY superstores (400 sq. m. and more) DEERE & COMPANY JOHN DEERE SAS United States Manufacture of motor vehicles ALENIA AERONAUTICA GIE AVIONS TRANSPORT REGIONAL Italy Manufacture of air and spacecraft and related machinery TOYOTA MOTOR CORPORATION TOYOTA MOTOR MANUFACTURING FRANCE Japan Manufacture of motor vehicles UNITED TECHNOLOGIES CORPORATION GOODRICH AEROSPACE EUROPE United States Manufacture of air and spacecraft and related machinery ASTRAZENECA FRANCE ASTRAZENECA France Wholesale (intercompany trade) of pharmaceutical goods THE COCA-COLA COMPANY COCA-COLA ENTREPRISE United States Production of soft drinks TECHNISCHE GLASWERKE ILMENAU GMBH PHILIPS FRANCE Germany Installation of electrical equipment, electronic and optical equipment or other equipment CASTORAMA FRANCE CASTORAMA FRANCE United Kingdom Retail sale of hardware, paints and glass in DIY superstores (400 sq. m. and more) 2015 ANNUAL REPORT - BUSINESS FRANCE / 87 CHAP. 5 / TRADE AND INVESTMENT SYNERGIES They chose FRANCE as an export base MBK Yamaha Motors AUTOMOTIVE INDUSTRY MBK’s ultra-high-performance production facility in Saint-Quentin (Nord-Pas de Calais-Picardie region) has consolidated its business and is faring well, with revenues of over €150 million and nearly 90% of its output produced for export. It not only manufactures scooters and motorcycles, but also compliance-tests Yamaha quad bikes, making it the Yamaha group’s most important plant in Europe. The firm is growing and has plans to recruit around forty production staff to add to its existing 600-strong workforce. NTN CORPORATION MACHINERY AND MECHANICAL EQUIPMENT NTN Corporation is a Japanese group which manufactures and sells mechanical bearing systems for use in the automotive sector, among others. The group was founded in 1918 and is headquartered in Osaka, Japan. It posted revenues of 701.9 billion yen (€5.5 billion) in 2014, and had a global workforce of over 23,000 in 2015, with employees on every continent. NTN Corporation has a strong presence in France, with 4,000 employees across 11 sites, including seven production plants. It operates via three entities: NTN Transmissions Europe, NTN-SNR Roulements and SNR Cevennes. The firm’s most important French sites include those in Annecy in the Auvergne-Rhône-Alpes region (European HQ, production and R&D) and Allonnes in Pays de la Loire (sales, production and R&D). The NTN group has invested in France on a number of occasions since 2011, creating a total of 360 jobs. In 2011, an R&D investment was made in the Annecy site to develop new equipment to test bearings for wind turbines and trains. The same site was the beneficiary of investment in production in 2011 and logistics in 2013. Further investments in production were made at the Saint Privat des Vieux and Ales sites (Languedoc-Roussillon-Midi-Pyrénées region) in 2011, 2012 and 2015, and at the Argonay and Crézancy sites (Nord-Pas de Calais-Picardie region) in 2015. China National Chemical Corporation (ChemChina) CHEMICALS, PLASTICS ChemChina is the leading player in China’s chemicals industry and has made a number of investments in France through its subsidiary Adisseo, which specializes in producing additives and nutritional solutions for animal feed. Adisseo employs over 1,800 people globally. The company has around 2,600 clients and over 90% of its sales are for export. Since 2010, Adisseo has invested regularly in the Auvergne-RhôneAlpes region, expanding its methionine production facilities in Roussillon and Saint-Clair-du-Rhône, and establishing a new research center in Saint-Fons, creating a total of 50 jobs. Another project is under way at its Commentry plant, involving the generation of steam 88 / 2015 ANNUAL REPORT - BUSINESS FRANCE from wood chippings in partnership with Neoen, Areva and the French Government Investment Fund (CDC). Adisseo’s revenues doubled in the space of six years, exceeding €1.2 billion in 2014. Merck KGaA PHARMACEUTICALS AND BIOTECHNOLOGIES Merch KGaA is a German pharmaceuticals and chemicals firm specializing in scientific and technological work in the fields of healthcare, life science and performance materials. The group, which is made up of 146 companies spanning 65 countries, employs around 40,000 people worldwide, generating annual revenues of €11.3 billion. Merck KGaA has been active in France since 1967 and has nearly 3,000 employees in the country, spread across 11 sites. The firm has operations in various French regions, including Ile-de-France (Fontenaysous-Bois and Saint-Quentin-en-Yvelines; Merck Millipore), Alsace-Champagne-Ardenne-Lorraine (Molsheim and Dachstein; Merck Millipore), Aquitaine-Limousin-Poitou-Charentes (Martillac; Merck Millipore), Centre-Val de Loire (Pithiviers and Semoy; Merck Millipore, Merck Serono), AuvergneRhône-Alpes (Lyon and Meyzieu; Merck Serono), and Nord-Pas de Calais-Picardie (Calais; Merck Serono). For several years, the Merck group’s two main French subsidiaries have been investing in their French sites. In 2011, Merck Serono made a major investment in Martillac to develop processes for manufacturing therapeutic proteins for preclinical and clinical trials, creating around fifty jobs. In 2014, the firm confirmed another modernizing investment in its Semoy site, concerning the production of diabetes medication. Merck Millipore, the Merck group’s biotechnologies and life sciences arm, invested in R&D at its Molsheim site in 2014, opening an innovation center specializing in biotechnologies that created a total of seventy jobs. TRADE/INVESTMENT PERFORMANCES on the one hand, and investment decisions on the other. One of the key questions to answer is whether the foreign-owned subsidiaries that invest the most are also those that generate the highest trade flows. Below, we compare the distribution of foreign subsidiaries in France that export (‘Export and foreign-owned’), along with the distribution of foreign subsidiaries in France that export and invest (‘Export and invest’) with the baseline distribution (‘Export’) of France’s 20,000 leading exporters. Fontagné and Toubal (2010) demonstrate that “companies located in France and belonging to foreign groups are more efficient than companies belonging to French groups, and the latter are more efficient than independent companies: they create more jobs, export more, import more and are more profitable.” These results are consistent with recent studies based on theories of firm heterogeneity (Mélitz, 2003), which highlighted the importance of productivity in foreign investment choices. Helpman et al. (2004) show the central role played by productivity in global sourcing strategy. The most productive firms choose to invest abroad, since they can afford the foreign market entry fixed costs. The results lead us to observe that foreign-owned firms that export and that invested in 20092015 also register greater export performances. Similar results are obtained for firms that import. Consequently, the firms that invest the most in France are also largely responsible for French exports and imports. THE MOST SUCCESSFUL EXPORTERS ALSO MAKE A LARGE NUMBER OF INVESTMENTS. A correlation can be established between the export or import performances of foreign firms Import Export Export and invest Import and invest Export and foreign-owned 0 Import and foreign-owned 5,000 10,000 15,000 20,000 Rank Source: French Customs Authorities; Annual Report; Business France calculations Key: Foreign-owned firms that invested in France between 2009 and 2015 and which feature among France’s top 8,000 exporters; 50% of these firms are ranked higher than 6,543rd. 0 5,000 10,000 15,000 20,000 Rank Source: French Customs Authorities; Annual Report; Business France calculations Key: Foreign-owned firms that invested in France between 2009 and 2015 and which feature among France’s top 8,000 importers; 50% of these firms are ranked higher than 2,999th. 2015 ANNUAL REPORT - BUSINESS FRANCE / 89 INNOVATION AND INVESTMENT ATTRACTIVENESS 92 RISING GROSS DOMESTIC EXPENDITURE ON R&D 98 INNOVATION POLICY IN FRANCE Exemple illustration photo entreprise, etc. Photo: Alastair Miller © Alastair Miller CHAP. 6 / INNOVATION AND INVESTMENT ATTRACTIVENESS RISING GROSS DOMESTIC EXPENDITURE ON R&D AS R&D GOES GLOBAL, COMPETITION BETWEEN GOVERNMENTS TO ATTRACT INVESTMENT IS GROWING. I nnovation is a key factor in determining economic growth and competitiveness. In the wake of the global economic and financial crisis, countries are turning to science, technology and innovation to drive growth. Research and development (R&D) operations therefore assume importance in enhancing the competitiveness of firms and the attractiveness of different economies. GERD IN FRANCE ROSE BY 0.6% billion), Germany (US$101 billion) and South Korea (US$69 billion). GERD rose 0.6% in France in 2013, less quickly than in the United Kingdom (1.3%) but ahead of Germany (-0.7%). Business enterprise R&D expenditure (BERD) rose 0.8% in France, while falling in Germany (-2.3%). In 2013, R&D intensity (GERD/GDP ratio) was 2.2% in France, higher than in the EU-28 as a whole (1.9%). Gross domestic expenditure on R&D (GERD) in France was €55 billion (PPP) in 2013, ranking France sixth in the world after the United States (US$457 billion), China (US$336 billion), Japan (US$160 FIG. 1 Gross domestic expenditure on R&D, Top 15 economies at constant PPP (US$ billion) 457 342 336 350 300 250 160 200 101 92 / 2015 ANNUAL REPORT - BUSINESS FRANCE 30 26 24 21 19 15 14 Canada Australia* Spain Netherlands Sweden *Data 2011 EU-28 39 Italy France South Korea Germany Japan China United States Source: OECD 40 Taiwan 55 50 United Kingdom 68 100 Russia 150 INNOVATION SPURRING FRANCE’S INVESTMENT ATTRACTIVENESS R&D can play a central role in the investment strategies of multinationals, which have an incentive to establish and pursue their innovation strategies in the most R&D-friendly environments. In the light of increasing fragmentation or research operations, gaining greater understanding of the intricacies in the multinational development of R&D is essential for public policy, with a view to ensuring that French R&D can turn this international environment to its advantage. Competition has emerged between different governments to attract the R&D operations of multinational firms. José G. (2008) asserts that “most governments today view foreign multinationals as major players in domestic innovation systems, and catalysts enhancing global value chains.” The central challenge is to attract inward ‘gray matter’, particularly knowledge that will be of most use to the economy. Firms choose to set up research centers abroad in response to consumer trends. Historically, the most important factor is proximity to demand. These questions have a significant impact on companies choosing to relocate, which can have direct consequences for real wages and employment. Our contribution to the literature1 in this field is to analyze the factors determining location choices for R&D operations in Europe by studying the location choices of 1,281 investment decisions from 2007 to 2012 using Business France Europe Observatory data. R&D operations account for 6% of inward investment by multinational firms in Europe. American investors were responsible for 43% of these R&D projects, while European investors (mostly from Germany, the United Kingdom and France) accounted for 38%. Econometric estimations highlight the importance of market size, agglomeration effects, and skilled labor pools in firm location choices. State governance, estimated by gross domestic R&D expenditure and cultural proximity, also brings its influence to bear on firm location strategies, but to a lesser degree. Turning R&D operations global may also be a way to adjust output to local demand through a horizontal investment. Geographic proximity to a market leads to greater understanding of local consumer trends. The results of our study, examining the phenomena of co-location of manufacturing operations and innovation at firm level, indicate a measure of interdependence between location choices for manufacturing facilities and firm-level innovation as part of a strategy aiming to restrict co-ordination and transaction costs. R&D GOING GLOBAL OECD publications in particular highlight the escalating globalization of research, which is primarily reflected in the increasing mobility of researchers, the doubling in the number of foreign students in OECD countries, and the rise of emerging economies (India and China) in innovative fields. While the international relocation of manufacturing operations has been much documented, the relocation of R&D centers and high value-added activities is a more recent phenomenon. Since the second half of the 1990s, foreign investment has assumed a rising share in the research budgets of most developed economies. Montout S, Sami M. Determinants for locating research and development activity in Europe. International Economics (2015). 1 THOMSON REUTERS TOP 100 GLOBAL INNOVATORS 2015 Every year since 2011, the Thomson Reuters Top 100 Global Innovators identifies companies and institutions around the globe whose active patenting policies put them at the heart of innovation. The report examines the number of patents filed, their success rate (ratio of published applications to granted patents), international scope (protection by the patent authorities in China, Europe, Japan, and the United States) and influence (how often a firm’s patents are cited by other companies). France remains in third place, and first place in Europe, in the Top 100 Global Innovators. Ten French organizations are among the 100 leading global innovators in 2015, including three new entrants (Alstom, Valeo and Thales), three research centers (CNRS, CEA and IFP Energies Nouvelles) and seven companies (Alcatel-Lucent, Alstom, Arkema, Safran, Saint-Gobain, Thales and Valeo). Germany and Switzerland make up the podium in Europe, with four and three organizations represented in the Top 100. 2015 ANNUAL REPORT- BUSINESS FRANCE / 93 CHAP. 6 / INNOVATION AND INVESTMENT ATTRACTIVENESS They chose This is reflected by the rise in R&D expenditure among foreign companies located in France, up from 19% of business enterprise R&D expenditure in 1995 to 22% in 2008 and 28% in 2013. FRANCE Sysmex Corporation PHARMACEUTICALS AND BIOTECHNOLOGIES Founded in 1968, Japanese biotech specialist Sysmex Corporation has a strong global footprint. It set up its first base in France in Villepinte (Ile de France / Paris region) in 2000, and in 2011 took over Hyphen BioMed in Neuville-sur-Oise (also Ile de France), an innovative company offering a comprehensive range of diagnostic kits and research reagents. In 2015, Sysmex decided to invest in Hyphen Biomed’s development, creating around ten R&D positions and twenty production jobs over the next three years. The internationalization of R&D activities is an integral part of the strategy of multinational firms, and as such is heavily dependent on their economic activity and business sector. Most surveys identify three forms of research center: product adaptation centers, global innovation centers and rationalization centers (driven by a desire to cut costs). As such, large groups organize their R&D activities internationally in complex ways, with the various centers distributed so as to align the characteristics of each subsidiary with the benefits offered by each location. The number of R&D and engineering center investment projects is rising steadily, with a total of 87 new R&D investment projects creating 1,700 jobs. Research and development and engineering activities accounted for nine percent of all investment decisions in 2015, generating five percent of all associated jobs created in France. The number of newly established research and development centers remained high in 2015, with 70 investment decisions recorded during the year. European companies generate more than half of all foreign investment projects in research and development centers. Nearly one-quarter of all R&D investment projects in France in 2015 were initiated in the United States, followed by Italy (14%) and Germany (13%). Japan and China were the leading Asian investors, accounting for five percent of all R&D investments in France. CHANGE IN THE NUMBER OF R&D CENTERS IN FRANCE (2005-2015) 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Growth 2005-2015 Growth 2011-2015 R&D, engineering, design 57 42 45 23 51 73 51 58 77 91 87 4% 14% Engineering, design 32 15 20 2 9 22 11 13 26 19 17 -6% 11% R&D 25 27 25 21 42 51 40 45 51 72 70 10% 15% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Growth 2005-2015 Growth 2011-2015 0% 4% -13% -7% 8% 6% Projects Jobs R&D, engineering, design 1,645 1,958 1,508 804 Engineering, design 986 904 570 84 R&D 659 1,054 938 720 Source: Business France 2015 Annual Report 94 / 2015 ANNUAL REPORT - BUSINESS FRANCE 1,811 2,266 1,456 2,143 1,942 1,662 1,706 166 626 283 586 632 441 215 1,645 1,640 1,173 1,557 1,310 1,221 1,491 They chose FRANCE Anaplan Inc. SOFTWARE AND IT SERVICES Founded in 2007, California company Anaplan has established a cloud-based collaboration and data-sharing platform that has transformed the way in which companies plan and monitor their business. The platform handles functions such as finance, marketing, sales, production and human resources. Data storage, calculation rules and result generation are managed by the company’s innovative calculation engine, HyperBlock. Anaplan has been active in France since 2013, and by 2014 it had already registered four-digit growth. In 2015, the cloud-based enterprise planning specialist chose Paris as the location for its second European R&D center, the first having been set up in York, United Kingdom. The new French office will focus on developing the collaborative dimension of Anaplan tools (workflow, chat, project management, etc.) and will create around twenty jobs in Paris. Ecocem Ireland Ltd. CONSTRUCTION, BUILDING MATERIALS Founded in 2000, Irish company Ecocem, which manufactures environmentally friendly cement for sustainable building, is growing its business in France. Having operated a French headquarters in Aix-enProvence since 2007, the firm decided to set up an R&D team at its Fos-surMer facility in the same region (Provence-Alpes-Côte d’Azur). The new team will be tasked with developing a green cement capable of meeting French regulatory requirements, which are more stringent than those in other countries in which the company does business, such as Ireland, the Netherlands and Germany. Ecocem’s operations in France focus on sustainable development and industrial ecology, including the use of ground granulated blast-furnace slag Robert Bosch GmbH (GGBS), a by-product of iron- and steel-making, to produce building materials. The research programs will be eligible for France’s research tax credit. The investment will create four jobs, taking the site’s total workforce to 24. AUTOMOTIVE INDUSTRY Jiangsu Longliqi Bioscience PERFUMES, COSMETICS Chinese company Jiangsu Longliqi Bioscience, a manufacturer of organic products and exporter of cosmetics to several international markets, is growing fast in its home country. It produces over a thousand products spanning eight categories, including household care, cosmetics, healthcare, furniture, real estate and logistics. The company set up an R&D center in La Rochelle (Aquitaine-LimousinPoitou-Charentes region) in 2012. It would now like to expand its operations in France further by opening a sales office to promote its brand, as well as a research laboratory to adapt its products to the needs of European customers. To this end, the firm chose to establish a base in Issy-les-Moulineaux (Ile de France), in a €12 million investment that will create around ten jobs. It also intends to launch a new cosmetics brand in partnership with a French company. Bosch France is launching new research and development operations in Sophia Antipolis (Provence-Alpes-Côte d’Azur region). Operating under the name Bosch VisionTec, the new facility will focus entirely on self-driving vehicles. “Sophia Antipolis is a particularly favorable ecosystem for R&D in the electronics field. I’m proud to say that we easily found all the skills we needed here in France to carry out our research into electronic assistance systems for the autonomous vehicle program,” said Guy Maugis, President of Bosch France. An algorithm to analyze driving situations Some 30 engineers have been recruited in France to work in the new center. They will undertake research on driver assistance systems and, more specifically, self-driving cars, with the aim of underpinning Bosch’s operations in this field. “The main challenge for autonomous vehicles is just that: to make them work independently of their driver and enable them to take the right decisions in their place. Bosch is working on the design of cameras and systems that will constantly carry out real-time calculations of the actions and reactions required, in order to handle a full variety of driving situations,” said Pierre Maillot, Director of Business Development, Bosch France. An R&D center for the whole world Though located in France, the new Bosch R&D center will provide high value-added services to vehicle makers worldwide, with innovative component design solutions and unparalleled computing power. 2015 ANNUAL REPORT- BUSINESS FRANCE / 95 CHAP. 6 / INNOVATION AND INVESTMENT ATTRACTIVENESS They chose FRANCE JFrog INTEL Corporation SOFTWARE AND IT ELECTRONIC COMPONENTS SERVICES American IT giant Intel Corporation is expanding in France. The firm began to establish research and development operations in France in 2009. Six years later, it opened its seventh French R&D center. Spanning 730 sq. m., the new facility is based in the Arteparc Bachasson business park in Meyreuil (Provence-Alpes-Côte d’Azur region) and its responsibilities will include developing embedded memory cards. The investment will create around ten jobs. The engineers recruited will be tasked with incorporating NFC technologies in ultra-mobile hardware and connected devices in a way that ensures security, reliability and ease of use. Israeli-American firm JFrog, a leading provider of specialist tools and technologies for optimizing productivity in the software development cycle, chose to establish its European headquarters in Toulouse (Languedoc-Roussillon-MidiPyrénées region). “As the first and only supplier of a comprehensive solution ranging from development to distribution, our decision to establish an official base in Europe is a step towards achieving JFrog’s ambition of becoming the continuous delivery platform for all software publishers worldwide,” said Arnaud Ladrière, Executive Director for Europe and head of the Toulouse site. JFrog is a major player in open-source, on-premises software and SaaS, which numbers Amazon, Cisco, Nike, Oracle, Twitter, and Standard & Poor’s among its international clients. Its French customers include Sanofi, Société Générale, Système U, Airbus Helicopters, PSA, Covea and SAP France. The new Toulouse office will enable JFrog to continue its international development and bring it closer to its European customers. The company is also a member of regional digital cluster Digital Place. FIG. 2 Leading R&D investors in France (2015) United States 24 % Italy 14 % Germany 13 % Canada 9% Switzerland 8% Japan 5% China 5% Belgium 5% Netherlands 3% Sweden 2% United Kingdom 2% Ireland 2% South Korea 2% New Zealand 1% Norway 1% Finland 1% Spain 1% Argentina 1% 0 Source : Business France 2015 Annual Report 96 / 2015 ANNUAL REPORT - BUSINESS FRANCE 5 10 15 20 25 They chose R&D investment projects were made throughout France’s regions. At the same time, the geographical distribution of projects is testament to the allure of large cities and the fact that the presence of foreign companies frequently draws new foreign investment to the same area. The leading regions for these investments were Ile de France (Paris region) (31%), Languedoc-Roussillon-Midi-Pyrénées (13%), Auvergne-Rhône-Alpes (10%), and Provence-Alpes Côte d’Azur (8%). FRANCE NGK Spark Plug Co., Ltd. AUTOMOTIVE INDUSTRY Japanese spark plug specialist NGK Spark Plugs is investing €4.5 million in its sole European production facility in Meung-surLoire (Centre-Val de Loire region). The French plant produced 39 million spark plugs in 2014, compared with 24 million the previous year. 2015 saw output rise further, as the plant produced its 500-millionth plug. The investment is funding the creation of a new production line for multi-electrode spark plugs, and will eventually create approximately thirty new jobs at a site that already has around a hundred employees. Altitude Aerospace AEROSPACE FIG. 3 Regional breakdown of foreign R&D investment projects (2015) 6 6 2 31 6 7 2 2 10 7 8 13 Founded in 2005, Altitude Aerospace is a Canadian SME specializing in design, structural analysis and certification in the aerospace sector. At the 2015 Paris Air Show, the firm, which already has a number of French employees at its Montreal headquarters, announced its decision to open its first office outside of Canada in Toulouse (Languedoc-Roussillon-Midi-Pyrénées region). Altitude Aerospace’s new French office will enable the company to seize more business opportunities in Europe, where it was already active, as well as developing its operations in the Middle East. The Toulouse site is expected to create around twenty value-added jobs over the next three years, mainly for engineers and designers to support the firm’s business activities, which include adapting existing aircraft and repairing damaged planes. These new positions come in addition to the 50 employees currently working at the company’s head office. On August 31, 2015, shortly after the move to Toulouse was confirmed, the company joined the Aerospace Valley innovation cluster. This investment was initially detected by Business France’s export division, before being passed on to the Canadian office of its Investment arm. Share (%) 30 10-15 5-9 < 1 2015 ANNUAL REPORT- BUSINESS FRANCE / 97 CHAP. 6 / INNOVATION AND INVESTMENT ATTRACTIVENESS INNOVATION POLICY IN FRANCE INNOVATION POLICY IN FRANCE USES TAX INCENTIVES AND BUSINESS PROMOTION MEASURES TO PROVIDE FIRM BACKING FOR INNOVATIVE NEW BUSINESSES FRANCE’S RESEARCH TAX CREDIT: A TAX INCENTIVE SCHEME TO SUPPORT RESEARCH France’s research tax credit, the introduction of “innovative new company” status, the “Industry of the Future” initiative and “La French Tech” all form part of the French government’s innovation policy based around the creation and development of innovative new companies. less than eight years old and devote at least 15% of their total spending to R&D. These tax breaks, some of which had been scaled back in 2011 (the exemption from social security contributions used to decrease gradually as of the fourth year), were restored in 2014. France’s research tax credit is a tax incentive scheme to support research. It allows companies of any size and from any sector to deduct a portion of their total R&D investment from their corporate tax bill. Under this scheme, companies can qualify for a tax credit equivalent to 30% of their eligible R&D expenditure up to €100 million, and 5% above this threshold. In 2013, the research tax credit was supplemented by an “innovation tax credit”, designed to help innovative firms. This allows companies to reduce the cost of innovation expenditure by 20%, up to a maximum of €400,000. Expenditure on technological and non-technological innovation is eligible for the innovation tax credit, including expenditure on design, prototyping, new products and pilot versions of new products. The 2014 French Government Budget Act provides for new exemptions to facilitate growth among innovative new companies: The “innovative new company” (jeune entreprise innovante – JEI) status, introduced in 2004, offers certain tax advantages (such as partial exemption from corporate tax and capital gains tax, and complete exemption from certain employer social security contributions) to SMEs that are 98 / 2015 ANNUAL REPORT - BUSINESS FRANCE • 100% exemption from employer social security contributions for eight years (compared with the previous sliding exemption: 100% for three years, then 80%, and finally 50% after seven years). • Extension of the exemption from paying employer contributions to include personnel assigned to innovation activities (in relation to the design of prototype and pilot versions of new products). Very high speed internet plan Since 2013, the French government has been steadily implementing the Very High Speed Internet Plan to ensure nationwide very high speed coverage by 2022, and 50% of households as soon as 2017, via a mass roll-out of fiber-optic technology. Local authorities and telecoms firms are to invest €20 billion over 10 years. Second phase of the “New Face of Industry in France”: “Industry of the Future” This initiative seeks to encourage businesses to modernize their industrial capability and transform their business model through the use of digital technology in five ways. • Developing technology capabilities to underpin major projects: - Initial call for Industry of the Future technology projects (September 2015) - Setting up an Industry of the Future technology platform for manufacturers to test out and approve cutting-edge robotic and digital production technology, starting in 2016 • Supporting SMEs and mid-tier manufacturers making the transition towards the Industry of the Future through financial support and individual appraisals. The needs of more than 500 such businesses had been assessed by late 2015, and more than 2,000 will have been so by the end of 2016. • Training employees with new skills for new professions, with an Industry of the Future academic chair created in late 2015. businesses with great potential for growth and job creation falls under the umbrella of the “National Investment Program”. The “La French Tech” initiative has two branches: • The aim of the first branch is to accelerate the development of startups in France and build a nationwide network bringing together stakeholders in Paris with those in France’s regions. A major first step was completed on November 12, 2014 with the accreditation of nine “French Tech cities”: Aix-Marseille, Bordeaux, Grenoble, Lille, Lyon, Montpellier, Nantes, Rennes and Toulouse. This branch includes €200 million of investment in private sector initiatives (“acceleration programs”) to help digital companies grow faster and succeed internationally. • The second branch has an international focus. Its aim is to foster the internationalization of these fledgling companies and promote the attractiveness of France’s innovation ecosystem among foreign innovation influencers (investment funds, major corporations, startups, etc.). In this regard, €15 million has been made available to support fab labs and attract foreign talent, entrepreneurs and investors. French Tech Tickets have also been introduced. This is a bespoke support package to attract young entrepreneurs to France by providing a welcome pack (residence permit, individual grant, accommodation, and customized advice) to help them set up and expand their business. French Tech Hubs “French Tech Hubs” are intended to give form and impetus to stakeholders in a given ecosystem within a major foreign city, and to join up action by private- and publicsector partners (including foreign embassies, Business France, regional authorities and chambers of commerce) within a given geographical area. The 11 accredited “French Tech Hubs” to date can be found in: Abidjan, Barcelona, Cape Town, Hong Kong, Israel, London, Montreal, Moscow, New York, San Francisco, and Tokyo. • Closer cooperation in Europe and internationally to forge strategic partnerships, particularly with Germany: - Partnership launched with German platform “Industrie 4.0” in late 2015. - French strategy for Industry of the Future standards being published in early 2016. • Promoting Industry of the Future to showcase French expertise: - Official launch of shared identity for French Industry of the Future by late 2015. - Major European Industry of the Future event to be held in Paris in summer 2016. “La French Tech” is a major initiative intended to stimulate France’s most vibrant regional ecosystems and support the growth of their startups and digital companies. The funding it provides to DELOITTE TECHNOLOGY FAST 500 EMEA Published for the fifteenth consecutive year in 2015, the Deloitte Technology Fast 500 EMEA ranks the best-performing technology companies across Europe, Africa and the Middle East. To be eligible for inclusion in the Technology Fast 500 EMEA, a company must: - Develop or own proprietary technology, or manufacture a technology-related product, or devote a high percentage of its revenues to R&D. - Have headquarters in France and not be more than 50% controlled by another company. - Have been in business for a minimum of four tax years. - Have operating revenues of at least €50,000 in the 2009 tax year. Companies are ranked on a single criterion: their percentage revenue growth over a five-year period. With 87 companies in 2015, France outstripped its European counterparts, leading the way ahead of the United Kingdom (72 companies), Norway (50), and the Netherlands (49). The top 10 French companies in the Technology Fast 500 were Slimpay, Mailjet, Crosscall, OBIZ, Grupe PIXEO, PIXIEL, Content Square, Avenir Développement Durable, MHCOMM and iAdvise. The software industry was the best represented sector, accounting for 52% of companies, followed by media (18%), communications (10%), hardware (10%), life sciences (6) and clean technology (4%). 2015 ANNUAL REPORT- BUSINESS FRANCE / 99 SOURCE COUNTRY OVERVIEW ASEAN COUNTRIES 102 AUSTRALIA104 AUSTRIA106 BELGIUM108 BRAZIL111 CANADA113 CHINA115 DENMARK118 FINLAND120 GCC COUNTRIES 122 © Shutterstock.com GERMANY124 INDIA127 IRELAND129 ISRAEL131 ITALY133 JAPAN136 MAGHREB COUNTRIES 139 NETHERLANDS141 NORWAY143 POLAND145 PORTUGAL147 RUSSIA149 SOUTH AFRICA 151 SOUTH KOREA 153 SPAIN155 SWEDEN158 SWITZERLAND161 TURKEY164 UNITED KINGDOM 166 UNITED STATES 169 CHAP. 7 / SOURCE COUNTRY OVERVIEW ASEAN COUNTRIES FLOW 2 PROJECTS (Business France) 14 JOBS (Business France) STOCK 140 COMPANIES IN FRANCE (Orbis) BUSINESS FRANCE HAS RECORDED EIGHT INVESTMENTS FROM ASEAN COUNTRIES IN FRANCE SINCE 2014. ASEAN COMPANIES IN FRANCE There are around 140 companies from ASEAN member countries operating in France, where they employ more than 4,000 people. Two new investments from Thailand and Malaysia were confirmed in 2015, creating or maintaining 14 jobs. Since 2014, investments from ASEAN countries have mainly been in decision-making centers, most of which were first-time investments, and production/manufacturing operations. ASEAN firms investing in France have mostly hailed from the agri-food sector (63% in 20142015), while investments in 2015 were split between two regions, Bretagne (Brittany) and Midi-Pyrénées-Languedoc-Roussillon. More than FRANCE AS A RECIPIENT OF ASEAN INVESTMENT IN EUROPE (Orbis) In 2015, the United Kingdom was the leading recipient of job-creating investment from ASEAN member countries, attracting 57% of ASEAN projects in Europe, followed by Norway (14%) and Portugal (14%).1 4,000 EMPLOYEES FDI STOCK IN FRANCE: €2.2 billion SELECTED INVESTMENT PROJECTS IN 2015 SEA VALUE: Thai group Sea Value plc, a global tuna fishing leader, took over ailing French firm Atlantic Gourmet in Lignol (Bretagne/ Brittany region) in a strategic move creating its first non-Asian industrial base, safeguarding 12 jobs. The group plans to invest €2 million to upgrade and expand production lines, thereby doubling capacity at the site. BUTTERWORTH ICEWORKS SDN BHD: Malaysian subsidiary Pacific West, which produces and markets frozen seafood products for retail or restaurant sale, expanded its production facility in Lectoure (Midi-Pyrénées-LanguedocRoussillon region), creating two further jobs. PUBLIC UTILITIES BOARD: The Singapore water authority signed a technology partnership with the world-class Eau innovation cluster (Midi-PyrénéesLanguedoc-Roussillon and Provence-Alpes-Côte d’Azur regions) to run collaborative industryacademia innovation projects to expand water management ecosystems in France and Singapore. 1 Business France Europe Observatory. (Banque de France*) FRENCH EXPORTS: €13.3 billion (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 64 TOP 5 ASEAN COMPANIES BY EMPLOYMENT IN FRANCE Parent company Main business sector Workforce in France CAPITALAND LTD. (CITADINES) (Singapore) Other services 600-700 PTT GLOBAL CHEMICAL (VENCOREX) (Thailand) Chemicals, plastics 600-700 PT SINAR MAS GROUP (Indonesia) Glass, ceramics, minerals, wood, paper Agri-food, agriculture and fishing 600-700 PA HOLDING LTD. (PLAZA ATHENEE) (Malaysia) Hotels, tourism and restaurants 500-600 THAI UNION FROZEN PRODUCTS PLC (Thailand) Agri-food, agriculture and fishing 300-400 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €613 million. 102 / 2015 ANNUAL REPORT – BUSINESS FRANCE DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY 2014 Business activity 2015 Projects Jobs Decision-making centers 4 47 First-time investments 3 32 Global / European headquarters 1 15 2 6 Production / Manufacturing TOTAL Projects Jobs 28 2 14 75 2 14 DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR 2014 Business sector 2015 Projects Jobs Projects Jobs Agri-food, agriculture and fishing 3 38 2 14 Other services 1 20 Financial services, banking and insurance 1 15 Software and IT services 1 2 6 75 2 14 TOTAL DISTRIBUTION OF PROJECTS BY HOST REGION 2014 Host region Projects 2015 Jobs Bretagne (Brittany) Midi-Pyrénées-Languedoc-Roussillon 1 4 Ile de France (Paris region) 3 45 Alsace-Champagne-ArdenneLorraine 1 24 Provence-Alpes-Côte d'Azur 1 2 6 75 TOTAL Projects Jobs 1 12 1 2 2 14 2015 ANNUAL REPORT – BUSINESS FRANCE / 103 CHAP. 7 / SOURCE COUNTRY OVERVIEW AUSTRALIA BUSINESS FRANCE RECORDED FOUR INVESTMENTS BY AUSTRALIAN COMPANIES IN FRANCE IN 2015. FLOW 4 PROJECTS (Business France) 23 JOBS (Business France) STOCK 300 COMPANIES IN FRANCE (Orbis) AUSTRALIAN COMPANIES IN FRANCE SELECTED INVESTMENT PROJECTS IN 2015 There are around 300 Australian companies operating in France, where they employ 40,000 people. Four new Australian investments were made in France in 2015, creating or safeguarding 23 jobs. For the most part, these investments were in decision-making centers (75%), corresponding to first-time investments by Australian companies in France, and consumer services (25%), and were made by companies from the financial services, banking and insurance sector (50%) in particular. Australian firms invested and set up business in Ile de France (Paris region) (50%), Aquitaine-LimousinPoitou-Charentes (25%) and Bourgogne-FrancheComté (25%). ANZ BANK: The largest international bank in Australia, ANZ, recently opened its first branch in France, aiming squarely at a business clientele in the investment banking sector, with a view to supporting customers expanding in France and the Asia-Pacific region. Twelve new jobs were created in Paris (Ile de France region), with others due to follow. Insurance firm QBE opened a new regional office in Bordeaux (Aquitaine-Limousin-Poitou-Charentes region) to offer better support to clients and broker partners across a broad area of south-west France, creating five jobs. QBE INSURANCE GROUP: 1 More than 40,000 EMPLOYEES (Orbis) FDI STOCK IN FRANCE: €1.8 billion Business France Europe Observatory. AUSTRALIAN INVESTMENTS IN EUROPE In 2015, the United Kingdom was the leading recipient of job-creating investment from Australia, attracting 57% of Australian projects in Europe, followed by Ireland (13%), while France attracted 7%.1 20TH PLACE (Banque de France*) FRENCH EXPORTS: €2.4 billion 36TH PLACE (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 34 TOP 5 AUSTRALIAN COMPANIES BY EMPLOYMENT IN FRANCE Parent company Main business sector Workforce in France RAMSAY HEALTH CARE LTD. Other services 20,000-25,000 AMCOR LTD. Glass, ceramics, minerals, wood, paper Chemicals, plastics 2,000-2,500 BRAMBLES LTD. Transport, storage 500-600 CHALLENGER INFRASTRUCTURE FUND Financial services, banking and insurance 250-300 NUFARM LTD. Chemicals, plastics Agri-food, agriculture and fishing 100-150 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €467 million. 104 / 2015 ANNUAL REPORT – BUSINESS FRANCE DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity National share Total share* Projects Jobs Projects Jobs Projects Jobs Decision-making centers 3 18 75% 78% 1% 0% First-time investments 3 18 75% 78% 2% 1% 1 5 25% 22% 1% 0% 4 23 100% 100% 0% 0% Consumer services TOTAL Key: >>In 2015, 75% of Australian investments in France were in decision-making centers; 1% of foreign investments in decision-making centers were made by Australian companies. *Share of Australian investments in the total number of investments in each business activity. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector National share Total share* Projects Jobs Projects Jobs Projects Jobs Financial services, banking and insurance 2 17 50% 74% 10% 4% Other services 1 5 25% 22% 2% 1% Electrical/electronic/IT equipment 1 1 25% 4% 2% 0% 4 23 100% 100% 0% 0% TOTAL *Share of Australian investments in the total number of investments in each business sector. Key: >>In 2015, 50% of Australian investments in France were in the financial services, banking and insurance sector; 10% of foreign investments in the financial services, banking and insurance sector were made by Australian companies. DISTRIBUTION OF PROJECTS BY HOST REGION Number Ile de France (Paris region) National share Total share* Projects Jobs Projects Jobs Projects Jobs Aquitaine-Limousin-Poitou-Charentes 2 17 50% 74% 1% 0% Bourgogne-Franche-Comté 1 5 25% 22% 2% 1% Total 1 1 25% 4% 3% 0% 4 23 100% 100% 0% 0% TOTAL Key: >>In 2015, 50% of Australian investments in France were in Ile de France (Paris region); 1% of foreign investments in Ile de France (Paris region) were made by Australian companies. *Share of Australian investments in the total number of investments in each region. 2015 ANNUAL REPORT – BUSINESS FRANCE / 105 CHAP. 7 / SOURCE COUNTRY OVERVIEW AUSTRIA AUSTRIAN INVESTMENTS IN FRANCE WERE BUOYANT IN 2015. FLOW 19 PROJECTS (Business France) 595 JOBS (Business France) STOCK More than 220 COMPANIES IN FRANCE AUSTRIAN COMPANIES IN FRANCE SELECTED INVESTMENT PROJECTS IN 2015 There are over 220 Austrian companies operating in France, where they employ more than 10,500 people. Nineteen new investments from Austria were recorded in 2015, creating or maintaining nearly 600 jobs. Austrian companies invested primarily in production/manufacturing operations (42%) and decision-making centers (26%). Nearly one-third of Austrian investments in France were made in the glass/ceramics/ minerals/wood/paper (16%) and machinery/ mechanical equipment (16%) sectors. More than half of all Austrian investments were located in Ile de France (Paris region) (32%) and Alsace-Champagne-Ardenne-Lorraine (26%). ANDRITZ AG: This company’s pulp and paper division, which is a global leader in industrial plants and services in the sector, decided to take over filtration media specialist Euroslot, based in Scorbe-Clairvaux (Aquitaine-LimousinPoitou-Charentes region), saving 80 jobs and recruiting five additional employees. (Orbis) More than 10,500 EMPLOYEES (Orbis) FDI STOCK IN FRANCE: €3.2 billion 14TH PLACE (Banque de France*) FRENCH EXPORTS: €3.5 billion 26TH PLACE (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 7 FRANCE AS A RECIPIENT OF AUSTRIAN INVESTMENT IN EUROPE In 2015, France was the joint second largest recipient of job-creating foreign investment from Austria, along with the United Kingdom, Poland and Bulgaria, attracting 9% of Austrian projects in Europe, preceded by Germany (22%).1 GETZNER WERKSTOFFE GMBH: This leader in vibration isolation in rail, construction and industry decided to found its first French subsidiary in Lyon (Auvergne-Rhône-Alpes region), creating 10 jobs. The move is in response to rising demand in France and Getzner’s desire to move closer to its clients. DO & CO: After winning the catering tender for Euro 2016, Do & Co announced it would be opening a new Hédiard production facility in Argenteuil (Ile de France / Paris region). A hundred jobs will be created initially following a €30 million investment, before further planned expansion. 1 Business France Europe Observatory. TOP 5 AUSTRIAN COMPANIES BY EMPLOYMENT IN FRANCE Parent company Main business sector Workforce in France MAGNA EUROPE AG Automotive industry 1,000 OMV (BOREALIS AG)* Chemicals, plastics 900-1,000 WIENERBERGER AG Construction, building materials 800-900 FRITZ EGGER GMBH & CO Glass, ceramics, minerals, wood, paper 800-900 ANDRITZ AG Machinery and mechanical equipment 600-700 *Borealis is 64% owned by The International Petroleum Investment Company (United Arab Emirates) and 36% by OMV (Austria). *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €1.1 billion. 106 / 2015 ANNUAL REPORT – BUSINESS FRANCE DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity National share Total share* Projects Jobs Projects Jobs Projects Jobs Decision-making centers 5 52 26% 9% 2% 1% First-time investments 5 52 26% 9% 3% 4% Retail outlets 1 10 5% 2% 1% 0% Production / Manufacturing 8 436 42% 73% 3% 3% Business services 4 37 21% 6% 2% 1% Consumer services 1 60 5% 10% 1% 2% 19 595 100% 100% 2% 2% TOTAL Key: >>In 2015, 42% of Austrian investments in France were in production/manufacturing; 3% of foreign investments in production/manufacturing were made by Austrian companies. *Share of Austrian investments in the total number of investments in each business sector. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector National share Total share* Projects Jobs Projects Jobs Projects Jobs 3 225 16% 38% 9% 4% Glass, ceramics, minerals, wood, paper Machinery and mechanical equipment 3 25 16% 4% 6% 3% Chemicals, plastics 2 86 11% 14% 5% 11% Construction, building materials 2 20 11% 3% 7% 4% Agri-food, agriculture and fishing 1 100 5% 17% 2% 6% Hotels, tourism and restaurants 1 60 5% 10% 4% 5% Energy, recycling, other concessions 1 20 5% 3% 2% 3% Consulting, engineering and business services 1 12 5% 2% 2% 1% Electronic components 1 10 5% 2% 11% 5% Automotive industry 1 10 5% 2% 2% 0% Software and IT services 1 10 5% 2% 1% 0% Telecoms, internet service providers 1 10 5% 2% 20% 20% Electrical/electronic/IT equipment 1 7 5% 1% 2% 1% 19 595 100% 100% 2% 2% TOTAL Key: >>In 2015, 16% of Austrian investments in France were in the glass, ceramics, minerals, wood, paper sector; 9% of foreign investments in the glass, ceramics, minerals, wood, paper sector were made by Austrian companies. *Share of Austrian investments in the total number of investments in each business sector. DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region Ile de France (Paris region) Alsace-Champagne-Ardenne-Lorraine Auvergne-Rhône-Alpes Normandie Aquitaine-Limousin-Poitou-Charentes Provence-Alpes-Côte d'Azur TOTAL National share Total share* Projects Jobs Projects Jobs Projects Jobs 6 5 3 2 2 1 210 58 27 275 15 10 32% 26% 16% 11% 11% 5% 35% 10% 5% 46% 3% 2% 2% 5% 2% 6% 4% 2% 2% 2% 1% 21% 2% 1% 19 595 100% 100% 2% 2% Key: >>In 2015, 32% of Austrian investments in France were in Ile de France (Paris region); 2% of foreign investments in Ile de France (Paris region) were made by Austrian companies. *Share of Austrian investments in the total number of investments in each region. 2015 ANNUAL REPORT – BUSINESS FRANCE / 107 CHAP. 7 / SOURCE COUNTRY OVERVIEW BELGIUM FLOW 48 PROJECTS (Business France) 2,459 JOBS (Business France) STOCK 4,100 COMPANIES IN FRANCE (Orbis) More than 130,000 EMPLOYEES (Orbis) FDI STOCK IN FRANCE: €38.4 billion BELGIUM WAS THE FOURTH LEADING EUROPEAN INVESTOR IN FRANCE IN 2015, ACCOUNTING FOR 5% OF FOREIGN INVESTMENTS RECEIVED. BELGIAN COMPANIES IN FRANCE There are over 4,000 Belgian companies operating in France, where they employ more than 130,000 people. Forty-eight new investments from Belgium were recorded in 2015, creating or maintaining 2,459 jobs. Belgian investments in France were made primarily in production/manufacturing operations (42%) and decision-making centers (21%), the vast majority of which were first-time investments in France. Belgian firms operating in the chemicals/plastics and software/IT services sectors accounted for 14% and 12%, respectively, of foreign projects in these sectors. Border region Nord-Pas de Calais-Picardie received 12% of all Belgian investment in France. FRANCE AS A RECIPIENT OF BELGIAN INVESTMENT IN EUROPE In 2015, France was the leading recipient of job-creating investment from Belgium, attracting 29% of Belgian projects in Europe, followed by Germany, the United Kingdom, the Netherlands and Poland (all 9%). SELECTED INVESTMENT PROJECTS IN 2015 TESSENDERLO CHEMIE: Tessenderlo Kerley International, an international specialty group providing solutions in food, agriculture, water management and efficient use/re-use of natural resources, announced it would be building a liquid fertilizer manufacturing facility at the Borealis Grand-Quevilly facility (Normandie). This €18 million investment comes on the back of rising demand in Europe for sulfur-based liquid fertilizers that limit nitrogen losses, and is due to create around 30 jobs. It represents a strategic move for Tessenderlo Kerley, which has been importing fertilizers from the United States for several years to fulfil orders for its European customers. ONTEX: Diaper manufacturer Ontex decided to consolidate operations from its two French plants in Wasquehal and Monchy-le-Preux at a new site in Dourges (all Nord-Pas de CalaisPicardie region), where it is building a new €40 million, 30,000 sq. m. plant, due to open in June 2016 before going online in September. All 333 jobs at the two sites have been maintained. 1 Business France Europe Observatory. 6TH PLACE (Banque de France*) FRENCH EXPORTS: €30.4 billion TOP 5 BELGIAN COMPANIES BY EMPLOYMENT IN FRANCE Parent company Main business sector Workforce in France (Customs Authorities) LOUIS DELHAIZE-COMPAGNIE FRANCOBELGE D’ALIMENTATION (TRUFFAUT) Agri-food, agriculture and fishing 10,000-15,000 SOLVAY SA Commerce and retail 6,500-7,000 ECONOCOM Software and IT services 6,000-7,000 GB-INNO-BM G.I.B. Hotels, tourism and restaurants 4,500-5,000 D’IETEREN NV/SA (Carglass) Automotive industry 2,500-3,000 6TH PLACE NUMBER OF COMPANIES IN THE FORBES 2000: 10 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €59.3 billion. 108 / 2015 ANNUAL REPORT – BUSINESS FRANCE DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity Projects National share Total share* Jobs Projects Jobs Projects Jobs Decision-making centers 10 66 21% 3% 5% 2% First-time investments 9 56 19% 2% 6% 4% French Headquarters 1 10 2% 0% 4% 0% 1 20 2% 1% 2% 2% 20 568 42% 23% 7% 4% 4 14 8% 1% 5% 1% 3 9 6% 0% 4% 1% 8 1,683 17% 68% 4% 29% Logistics Production / Manufacturing R&D, engineering, design R&D Business services Consumer services TOTAL 5 108 10% 4% 7% 4% 48 2,459 100% 100% 5% 7% Key: >>In 2015, 42% of Belgian investments in France were in production/manufacturing; 7% of foreign investments in production/manufacturing were made by Belgian companies. *Share of Belgian investments in the total number of investments in each business activity. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector National share Total share* Projects Jobs Projects Jobs Projects Jobs 14 1,610 29% 65% 12% 38% Agri-food, agriculture and fishing 6 113 13% 5% 11% 7% Chemicals, plastics 5 72 10% 3% 14% 9% Other services 3 107 6% 4% 7% 13% Automotive industry 2 147 4% 6% 4% 6% Consulting, engineering and business services 2 125 4% 5% 3% 10% Construction, building materials 2 55 4% 2% 7% 10% Textiles, industrial textiles, clothing and accessories 2 38 4% 2% 3% 3% Machinery and mechanical equipment 2 30 4% 1% 4% 3% Financial services, banking and insurance 2 9 4% 0% 10% 2% Electrical/electronic/IT equipment 1 93 2% 4% 2% 9% Transport, storage 1 20 2% 1% 2% 1% Metals, metalworking 1 16 2% 1% 3% 2% Pharmaceuticals and biotechnologies 1 10 2% 0% 3% 1% Energy, recycling, other concessions 1 8 2% 0% 2% 1% Hotels, tourism and restaurants 1 3 2% 0% 4% 0% Perfumes, cosmetics 1 2 2% 0% 5% 1% Commerce and retail 1 1 2% 0% 2% 0% 48 2,459 100% 100% 5% 7% Software and IT services TOTAL Key: >>In 2015, 29% of Belgian investments in France were in the software and IT services sector; 12% of foreign investments in the software and IT services sector were made by Belgian companies. *Share of Belgian investments in the total number of investments in each business sector. 2015 ANNUAL REPORT – BUSINESS FRANCE / 109 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region Key: >>In 2015, 19% of Belgian investments in France were in Ile de France (Paris region); 3% of foreign investments in Ile de France (Paris region) were made by Belgian companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs Ile de France (Paris region) 9 1,631 19% 66% 3% 17% Nord-Pas de CalaisPicardie 9 52 19% 2% 12% 1% Alsace-ChampagneArdenne-Lorraine 5 289 10% 12% 5% 8% Provence-Alpes-Côte d'Azur 5 70 10% 3% 9% 4% Midi-Pyrénées-LanguedocRoussillon 5 65 10% 3% 7% 3% Auvergne-Rhône-Alpes 4 86 8% 3% 3% 3% Aquitaine-Limousin-PoitouCharentes 3 85 6% 3% 6% 9% Centre-Val de Loire 2 113 4% 5% 6% 15% Normandie 2 50 4% 2% 6% 4% Pays de la Loire 2 7 4% 0% 5% 1% Bourgogne-Franche-Comté 1 8 2% 0% 3% 1% Bretagne (Brittany) 1 3 2% 0% 6% 1% 48 2,459 100% 100% 5% 7% TOTAL *Share of Belgian investments in the total number of investments in each region. 110 / 2015 ANNUAL REPORT – BUSINESS FRANCE BRAZIL BRAZILIAN INVESTMENT IN FRANCE REMAINED STABLE IN 2015. BRAZILIAN COMPANIES IN FRANCE There are around forty Brazilian companies operating in France, where they employ more than 2,500 people. Four new Brazilian job-creating investments were recorded in 2015, creating 21 jobs. These were made in decision-making centers (75%), corresponding to first-time investments in Europe, but also production/ manufacturing operations (25%). These investments, split equally between the machinery/mechanical equipment, other services, medical/surgical equipment, and consulting/engineering/business services sectors were most often located in the Auvergne-Rhône-Alpes region (50%). SELECTED INVESTMENT PROJECTS IN 2015 CAMILOTTI & CASTELLANI: This law firm, specializing in commercial, corporate and tax law, chose Lyon (Auvergne-Rhône-Alpes region) as the location for its first European sales office, currently employing one person. Global meat processing company JBS bought out Irish poultry producer Moy Park, including its two French plants (Nord-Pas de Calais-Picardie and Centre-Val de Loire regions) where more than 700 people are employed. This decision is part of JBS’s strategy to broaden its portfolio of processed products and widen its client base in European markets. JBS: 1 Business France Europe Observatory. FLOW 4 PROJECTS (Business France) 21 JOBS (Business France) STOCK More than 40 COMPANIES IN FRANCE (Orbis) FRANCE AS A RECIPIENT OF BRAZILIAN INVESTMENT IN EUROPE More than 2,500 EMPLOYEES In 2015, France attracted 7% of Brazilian investments in Europe, preceded by joint leading recipients Germany and the United Kingdom (21%).1 (Orbis) FDI STOCK IN FRANCE: €60 million 50TH PLACE (Banque de France*) TOP 5 BRAZILIAN COMPANIES BY EMPLOYMENT IN FRANCE FRENCH EXPORTS: Parent company Main business sector Workforce in France VALE S.A. Metals, metalworking 1,000-1,500 JBS S.A. Agri-food, agriculture and fishing 700-800 EMBRAER - EMPRESA BRASILEIRA DE AERONAUTICA S.A. Aerospace, naval and railway equipment 200-300 MAGNESITA REFRATARIOS S.A. Construction, building materials 100-200 NATURA COSMETICOS S.A. Perfumes, cosmetics 50-100 €4.8 billion 17TH PLACE (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 24 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. 2015 ANNUAL REPORT – BUSINESS FRANCE / 111 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity Key: >>In 2015, 75% of Brazilian investments in France were in decision-making centers; 1% of foreign investments in decision-making centers were made by Brazilian companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs Decision-making centers 3 11 75% 52% 1% 0% First-time investments 1 5 25% 24% 1% 0% Global / European headquarters 2 6 50% 29% 7% 2% 1 10 25% 48% 0% 0% 4 21 100% 100% 0% 0% Production / Manufacturing TOTAL *Share of Brazilian investments in the total number of investments in each business activity. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector Key: >>In 2015, 25% of Brazilian investments in France were in the machinery and mechanical equipment sector; 2% of foreign investments in the machinery and mechanical equipment sector were made by Brazilian companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs Machinery and mechanical equipment 1 10 25% 48% 2% 1% Other services 1 5 25% 24% 2% 1% Medical/surgical equipment, diagnostics and devices 1 5 25% 24% 4% 2% Consulting, engineering and business services 1 1 25% 5% 2% 0% 4 21 100% 100% 0% 0% TOTAL *Share of Brazilian investments in the total number of investments in each business sector. DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region Key: >>In 2015, 50% of Brazilian investments in France were in Auvergne-Rhône-Alpes; 2% of foreign investments in AuvergneRhône-Alpes were made by Brazilian companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs Auvergne-Rhône-Alpes 2 11 50% 52% 2% 0% Aquitaine-Limousin-Poitou-Charentes 1 5 25% 24% 2% 1% Provence-Alpes-Côte d'Azur 1 5 25% 24% 2% 0% 4 21 100% 100% 0% 0% TOTAL *Share of Brazilian investments in the total number of investments in each region. 112 / 2015 ANNUAL REPORT – BUSINESS FRANCE CANADA CANADIAN INVESTMENTS IN FRANCE WERE ON THE RISE IN 2015, TAKING IN DIVERSE SECTORS INCLUDING SOFTWARE/IT SERVICES, CONSULTING/ ENGINEERING/BUSINESS SERVICES, AND VARIOUS INDUSTRIES. CANADIAN COMPANIES IN FRANCE SELECTED INVESTMENT PROJECTS IN 2015 There are around 250 Canadian firms operating in France, where they employ more than 20,000 people. In 2015, 38 new projects created or maintained more than 1,700 jobs. Investments in decision-making centers, more than half of which were first-time investments, accounted for 21% of all Canadian projects in France, while another 21% were in production/manufacturing. The software and IT services sector was the leading area for investment, accounting for 26% of Canadian projects in France, followed by consulting/engineering/business services (18%). Auvergne-Rhône-Alpes and Midi-Pyrénées-LanguedocRoussillon were the main recipients of Canadian investments (18% each), followed by Ile de France (Paris region) and Pays de la Loire (16% each). SAVOIR-FAIRE LINUX: FRANCE AS A RECIPIENT OF CANADIAN INVESTMENT IN EUROPE In 2015, France was the third largest recipient of job-creating investment from Canada, attracting 16% of Canadian projects in Europe, preceded by Germany (20%) and the United Kingdom (19%).1 Montreal-based SavoirFaire Linux, providing free and open-source software, first set up business in France in 2014 through a European sales/support office in Paris (Ile de France region), before opening a support/development office in 2015 for European clients in Lyon (AuvergneRhône-Alpes), where around ten jobs are due to be created over the coming three years. This independent IT consulting, systems integration and solutions group employs 10,000 people in France and 70,000 throughout the world. With 400 employees already working at its Lille premises (Nord-Pas de CalaisPicardie region), CGI decided in 2015 to set up a global retail and consumer services center of excellence there, creating 200 further positions over the next three years. CGI: This Toronto-based startup specializing in online data security solutions announced it was creating a new European sales and development office in Caen (Normandie), initially employing five people. UCONEKT: 1 FLOW 38 PROJECTS (Business France) 1,728 JOBS (Business France) STOCK 250 COMPANIES IN FRANCE (Orbis) More than 23,000 EMPLOYEES (Orbis) FDI STOCK IN FRANCE: €1.8 billion 21ST PLACE Business France Europe Observatory. (Banque de France*) TOP 5 CANADIAN COMPANIES BY EMPLOYMENT IN FRANCE FRENCH EXPORTS: Parent company Main business sector Workforce in France CGI Software and IT services 10,000 ONEX CORPORATION Consulting, engineering and business services 1,500-2,000 BOMBARDIER INC. Aerospace, naval and railway equipment 1,500-2,000 SNC-LAVALIN GROUP INC Construction, building materials Energy, recycling, other concessions 1,500 MCCAIN FOODS GROUP INC. Agri-food, agriculture and fishing 1,000-1,500 €3.2 billion 28TH PLACE (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 52 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €2.7 billion. 2015 ANNUAL REPORT – BUSINESS FRANCE / 113 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity Key: >>In 2015, 21% of Canadian investments in France were in decision-making centers; 4% of foreign investments in decision-making centers were made by Canadian companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs Decision-making centers 8 89 21% 5% 4% 2% First-time investments 5 39 13% 2% 3% 3% Global / European headquarters 2 47 5% 3% 7% 13% French Headquarters 1 3 3% 0% 4% 0% Retail outlets 1 10 3% 1% 1% 0% Production / Manufacturing 8 190 21% 11% 3% 1% R&D, engineering, design 8 243 21% 14% 9% 14% 6 13 223 1,196 16% 34% 13% 69% 9% 7% 15% 21% 38 1,728 100% 100% 4% 5% R&D Business services TOTAL *Share of Canadian investments in the total number of investments in each business sector. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector >>In 2015, 26% of Canadian investments in France were in the software and IT services sector; 9% of foreign investments in the software and IT services sector were made by Canadian companies. Total share* Projects Jobs Projects Jobs Projects Jobs 10 1,095 26% 63% 9% 26% Consulting, engineering and business services 7 326 18% 19% 12% 26% Agri-food, agriculture and fishing 5 71 13% 4% 9% 4% Energy, recycling, other concessions 3 41 8% 2% 7% 6% Software and IT services Key: National share Pharmaceuticals and biotechnologies 3 35 8% 2% 10% 3% Medical/surgical equipment, diagnostics and devices 3 13 8% 1% 13% 5% Textiles, industrial textiles, clothing and accessories 2 81 5% 5% 3% 6% Automotive industry 2 35 5% 2% 4% 1% Aerospace, naval and railway equipment 1 20 3% 1% 3% 1% Glass, ceramics, minerals, wood, paper 1 10 3% 1% 3% 0% Commerce and retail 1 1 3% 0% 2% 0% 38 1,728 100% 100% 4% 5% TOTAL *Share of Canadian investments in the total number of investments in each business sector. DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region Key: >>In 2015, 18% of Canadian investments in France were in Auvergne-Rhône-Alpes; 6% of foreign investments in AuvergneRhône-Alpes were made by Canadian companies. Projects National share Jobs Projects Jobs Total share* Projects Jobs Auvergne-Rhône-Alpes 7 200 18% 12% 6% 7% Midi-Pyrénées-Languedoc-Roussillon 7 145 18% 8% 10% 7% Ile de France (Paris region) 6 795 16% 46% 2% 8% Pays de la Loire 6 190 16% 11% 14% 18% Provence-Alpes-Côte d'Azur 3 31 8% 2% 5% 2% Bretagne (Brittany) 2 76 5% 4% 13% 37% Alsace-Champagne-Ardenne-Lorraine 2 40 5% 2% 2% 1% Aquitaine-Limousin-Poitou-Charentes 2 6 5% 0% 4% 1% Nord-Pas de Calais-Picardie 1 200 3% 12% 1% 2% Centre-Val de Loire 1 40 3% 2% 3% 5% Normandie TOTAL 1 5 3% 0% 3% 0% 38 1,728 100% 100% 4% 5% *Share of Canadian investments in the total number of investments in each region. 114 / 2015 ANNUAL REPORT – BUSINESS FRANCE CHINA CHINA WAS THE SECOND LARGEST ASIAN INVESTOR IN FRANCE IN 2015. CHINESE COMPANIES IN FRANCE There are over 600 companies from mainland China and Hong Kong operating in France, where they employ more than 45,000 people. Forty-four new investments from China and Hong Kong were recorded in 2015, creating or maintaining 1,023 jobs. Chinese companies invested primarily in decision-making centers (52%) and production/ manufacturing operations (18%), while there were also 16 first-time investments. Electrical/electronic/IT equipment (14%) was the most popular sector for Chinese investors, who were also responsible for one-quarter of all foreign investment in the French consumer electronics sector. More than half (55%) of Chinese investments in France were made in Ile de France (Paris region). FRANCE AS A RECIPIENT OF CHINESE INVESTMENT IN EUROPE SELECTED INVESTMENT PROJECTS IN 2015 Chinese e-commerce giant Alibaba opened its first French subsidiary in Paris (Ile de France region), creating six jobs. The company will use the ‘Alibaba Embassy’ to identify new products to sell on its websites. ALIBABA: China’s third-largest infant formula company continued to pursue its long-term partnership with French firm Les Maîtres Laitiers du Cotentin, setting up a new production facility for infant dairy products in the Normandie region, in a €114 million investment expected to generate 200 jobs. SYNUTRA: Following its acquisition of the Louvre Hotels group in Paris (Ile de France), the Jin Jiang group, which has a network of over 1,500 hotels across the world, decided to establish its European HQ in the French capital in order to promote its French tourism offering to Chinese customers. The investment will create around ten jobs. JIN JIANG: 1 Business France Europe Observatory. In 2015, France was the second largest recipient of job-creating investment from China, attracting 16% of Chinese projects in Europe, preceded by the United Kingdom (22%). FLOW * 44 (5) PROJECTS (Business France) 1,023 (72) JOBS (Business France) STOCK More than 600 COMPANIES IN FRANCE (Orbis) More than 45,000 EMPLOYEES (Orbis) FDI STOCK IN FRANCE: €2.8 billion (Banque de France*) TOP 5 CHINESE AND HONG KONG COMPANIES BY EMPLOYMENT IN FRANCE Parent company Main business sector FRENCH EXPORTS: Workforce in France JIN JIANG INTERNATIONAL HOLDINGS Hotels, tourism and restaurants CO., LTD. (LOUVRE HOTELS GROUP) (China) 10,000-15,000 HUTCHISON WHAMPOA LTD. (MARIONNAUD) (Hong Kong) Commerce and retail 5,000-10,000 CHINA NATIONAL CHEMICAL CORPORATION (CHEMCHINA) (China) Chemicals, plastics 2,500-3,000 YANTAI TAIHAI (China) Metals, metalworking 1,500-2,000 HAINAN AIRLINES (AIGLE AZUR) (China) Transport, storage 1,000-1,500 €22.5 billion (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 232 (58) *Data relating to investments from Hong Kong appear in parentheses; 44 investment projects from China, including five from Hong Kong. *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €3.4 billion. 2015 ANNUAL REPORT – BUSINESS FRANCE / 115 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity Projects Key: Total share* Jobs Projects Jobs Projects Jobs Decision-making centers 23 (2) 262 52% 26% 11% 6% First-time investments 16 (2) 149 36% 15% 10% 10% Global / European headquarters 6 63 14% 6% 22% 18% French Headquarters 1 50 2% 5% 4% 2% Logistics >>In 2015, 52% of Chinese investments in France were in decision-making centers; 11% of foreign investments in decision-making centers were made by Chinese companies. National share 1 5 2% 0% 2% 0% Retail outlets 3 (1) 14 7% 1% 4% 1% Production / Manufacturing 8 (2) 583 18% 57% 3% 4% 4 54 9% 5% 5% 3% 4 54 9% 5% 6% 4% 1 10 2% 1% 1% 0% R&D, engineering, design R&D Business services Consumer services TOTAL 4 95 9% 9% 6% 4% 44 (5) 1,023 (72) 100% 100% 5% 3% *Share of Chinese investments in the total number of investments in each business activity. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector Jobs Projects Jobs Projects Jobs 6 242 14% 24% 11% 23% 4 (1) 96 9% 9% 7% 8% Hotels, tourism and restaurants 4 95 9% 9% 14% 7% Consulting, engineering and business services 3 34 7% 3% 5% 3% Textiles, industrial textiles, clothing and accessories Financial services, banking and insurance 3 (2) 30 7% 3% 15% 8% Commerce and retail 3 26 7% 3% 6% 1% Other services 3 21 7% 2% 7% 3% Perfumes, cosmetics 3 (1) 15 7% 1% 14% 6% Automotive industry 2 162 5% 16% 4% 6% Transport, storage 2 103 5% 10% 4% 8% Electronic components 2 95 5% 9% 22% 50% Consumer electronics 2 30 5% 3% 25% 7% 2 (1) 18 5% 2% 4% 1% Construction, building materials 2 6 5% 1% 7% 1% Software and IT services 1 20 2% 2% 1% 0% Aerospace, naval and railway equipment 1 20 2% 2% 3% 1% Machinery and mechanical equipment 1 10 2% 1% 2% 1% 44 (5) 1,023 (72) 100% 100% 5% 3% Agri-food, agriculture and fishing >>In 2015, 14% of Chinese investments in France were in the electrical/electronic/IT equipment sector; 11% of foreign investments in the electrical/ electronic/IT equipment sector were made by Chinese companies. Total share* Projects Electrical/electronic/IT equipment Key: National share TOTAL *Share of Chinese investments in the total number of investments in each business sector. 116 / 2015 ANNUAL REPORT – BUSINESS FRANCE DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region National share Total share* Projects Jobs Projects Jobs Projects Jobs 24 (2) 321 55% 31% 8% 3% Auvergne-Rhône-Alpes 8 (2) 209 18% 20% 6% 7% Nord-Pas de CalaisPicardie 2 (1) 12 5% 1% 3% 0% Bourgogne-Franche-Comté 2 154 5% 15% 5% 16% Centre-Val de Loire 2 68 5% 7% 6% 9% Aquitaine-Limousin-PoitouCharentes 2 13 5% 1% 4% 1% Alsace-ChampagneArdenne-Lorraine 1 200 2% 20% 1% 6% Provence-Alpes-Côte d'Azur 1 23 2% 2% 2% 1% Midi-Pyrénées-LanguedocRoussillon 1 20 2% 2% 1% 1% Overseas territories 1 3 2% 0% 50% 75% 44 (5) 1,023 (72) 100% 100% 5% 3% Ile de France (Paris region) TOTAL Key: >>In 2015, 55% of Chinese investments in France were in Ile de France (Paris region); 8% of foreign investments in Ile de France (Paris region) were made by Chinese companies. *Share of Chinese investments in the total number of investments in each region. 2015 ANNUAL REPORT – BUSINESS FRANCE / 117 CHAP. 7 / SOURCE COUNTRY OVERVIEW DENMARK DANISH COMPANIES CONFIRMED FEWER INVESTMENTS IN FRANCE IN 2015, BUT GENERATED MORE JOBS. FLOW 11 PROJECTS (Business France) 414 JOBS (Business France) STOCK More than 400 COMPANIES IN FRANCE DANISH COMPANIES IN FRANCE There are over 400 Danish companies operating in France, where they employ more than 50,000 people. Danish investment dipped slightly in 2015, with 11 new investment decisions from Danish companies in France, creating or maintaining 414 jobs. Danish companies invested primarily in production/manufacturing operations (36%) and business services (27%). Eighteen percent of Danish investment projects in France were in the agri-food and energy sectors. More than one-third of Danish investments were located in the Provence-Alpes-Côte d’Azur (18%) and Alsace-ChampagneArdenne-Lorraine (18%) regions. (Orbis) More than 45,000 EMPLOYEES (Orbis) FDI STOCK IN FRANCE: €5.3 billion FRANCE AS A RECIPIENT OF DANISH INVESTMENT IN EUROPE In 2015, the United Kingdom was the leading recipient of job-creating investment from Denmark, attracting 18% of Danish projects in Europe, followed by Spain (16%), while France attracted 10%. 12TH PLACE Danish firm DanBred, which generates annual revenues of €37.5 million and has over 200 employees worldwide, is establishing a base at Zoopole-Technopole in Saint-Brieuc (Bretagne / Brittany region). The investment will create three jobs and will enable DanBred, which has already been active on the French market for several years, to meet local demand and satisfy its customers’ needs even better than before. DANBRED: COLOPLAST: Danish company Coloplast develops products and services designed to make life easier for people with very personal and private medical conditions. In 2015, the company, which is working on a new product to treat constipation, decided to establish a platform for medical communication with hospitals and patients in France. The investment is expected to generate around ten jobs at its Rosny-sous-Bois site (Ile de France / Paris region). Danish company Lundbeck, which specializes in treatments for psychiatric and neurological diseases, has invested over €14 million in its Sophia Antipolis site (ProvenceAlpes-Côte d’Azur region) since 2014, when it signed a packaging contract for a new antidepressant, creating 41 jobs. LUNDBECK: 1 (Banque de France*) FRENCH EXPORTS: SELECTED INVESTMENT PROJECTS IN 2015 Business France Europe Observatory. €2.5 billion TOP 5 DANISH COMPANIES BY EMPLOYMENT IN FRANCE Parent company Main business sector Workforce in France (Customs Authorities) ISS A/S - INTEGRATED SERVICE SOLUTIONS Other services 25,000 WILLIAM DEMANTS Medical/surgical equipment, diagnostics and devices 1,500-2,000 CARLSBERG A/S Agri-food, agriculture and fishing 1,500-2,000 DANFOSS A/S Energy, recycling, other concessions 1,000-1,200 DSV A/S Transport, storage 500-1,000 34TH PLACE NUMBER OF COMPANIES IN THE FORBES 2000: 11 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €5.5 billion. 118 / 2015 ANNUAL REPORT – BUSINESS FRANCE DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity National share Total share* Projects Jobs Projects Jobs Projects Jobs Decision-making centers 2 7 18% 2% 1% 0% First-time investments 2 7 18% 2% 1% 0% Retail outlets 1 40 9% 10% 1% 2% Production / Manufacturing 4 126 36% 30% 1% 1% Business services 3 39 27% 9% 2% 1% Consumer services 1 202 9% 49% 1% 8% 11 414 100% 100% 1% 1% TOTAL Key: >>In 2015, 36% of Danish investments in France were in production/manufacturing; 1% of foreign investments in production/manufacturing were made by Danish companies. *Share of Danish investments in the total number of investments in each business activity. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector Projects National share Jobs Projects Jobs Total share* Projects Jobs Agri-food, agriculture and fishing 2 43 18% 10% 4% 3% Energy, recycling, other concessions 2 37 18% 9% 5% 6% Transport, storage 1 202 9% 49% 2% 15% Pharmaceuticals and biotechnologies 1 41 9% 10% 3% 4% Furnishings, household goods 1 40 9% 10% 5% 13% Other services 1 22 9% 5% 2% 3% Construction, building materials 1 15 9% 4% 3% 3% Medical/surgical equipment, diagnostics and devices 1 10 9% 2% 4% 4% Electrical/electronic/IT equipment 1 4 9% 1% 2% 0% 11 414 100% 100% 1% 1% TOTAL *Share of Danish investments in the total number of investments in each business sector. Key: >>In 2015, 18% of Danish investments in France were in the agri-food, agriculture and fishing sector; 4% of foreign investments in the agri-food, agriculture and fishing sector were made by Danish companies. DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region Projects National share Jobs Projects Jobs Total share* Projects Jobs Provence-Alpes-Côte d'Azur 2 81 18% 20% 3% 5% Alsace-Champagne-Ardenne-Lorraine 2 70 18% 17% 2% 2% Nord-Pas de Calais-Picardie 1 202 9% 49% 1% 2% Midi-Pyrénées-Languedoc-Roussillon 1 22 9% 5% 1% 1% Centre-Val de Loire 1 15 9% 4% 3% 2% Ile de France (Paris region) 1 10 9% 2% 0% 0% Pays de la Loire 1 7 9% 2% 2% 1% Auvergne-Rhône-Alpes 1 4 9% 1% 1% 0% Bretagne (Brittany) 1 3 9% 1% 6% 1% 11 414 100% 100% 1% 1% TOTAL Key: >>In 2015, 18% of Danish investments in France were in Provence-Alpes-Côte d’Azur; 3% of foreign investments in ProvenceAlpes-Côte d’Azur were made by Danish companies. *Share of Danish investments in the total number of investments in each region. 2015 ANNUAL REPORT – BUSINESS FRANCE / 119 CHAP. 7 / SOURCE COUNTRY OVERVIEW FINLAND 2015 SAW A GROWING NUMBER OF FINNISH COMPANIES IN FRANCE. FLOW 11 PROJECTS (Business France) 341 JOBS (Business France) STOCK More than 100 COMPANIES IN FRANCE (Orbis) More than 15,000 EMPLOYEES (Orbis) FDI STOCK IN FRANCE: FINNISH COMPANIES IN FRANCE There are over 100 Finnish companies operating in France, where they employ more than 15,000 people. Eleven new investments from Finland were recorded in 2015, creating or maintaining 341 jobs. More than one-third of investments made by Finnish firms were in production/manufacturing operations (36%), while 18% involved decision-making centers (French Headquarters) and a further 18% business services. These investments were mainly in the energy (36%) and machinery and mechanical equipment (18%) sectors. Finnish companies invested primarily in the AlsaceChampagne-Ardenne-Lorraine region (27%) FRANCE AS A RECIPIENT OF FINNISH INVESTMENT IN EUROPE SELECTED INVESTMENT PROJECTS IN 2015 This leading player in the air ventilation and purification market opened a research center at its Crépy-en-Valois site (Nord-Pas de Calais-Picardie region) in 2015, creating around fifteen additional jobs. The new center is tasked with developing new product technologies and training the company’s personnel. Halton is the only firm in France with an in-house laboratory, making the facility all the more competitive. HALTON: Joptek is one of the largest subcontractors of the Saint-Nazaire shipyard (Pays de la Loire region). The company signed an assembly and production partnership agreement with Eiffel Industries, and the installation work for the first ship is already in its final stages. The contract for each ship is worth several million euros. JOPTEK: 1 Business France Europe Observatory. In 2015, France was the joint third leading recipient, along with Sweden, of job-creating investment from Finland, attracting 12% of Finnish projects in Europe, preceded by Germany (24%) and the United Kingdom (21%).1 €1.7 billion 22ND PLACE (Banque de France*) FRENCH EXPORTS: €1.9 billion 41ST PLACE (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 10 TOP 5 FINNISH COMPANIES BY EMPLOYMENT IN FRANCE Parent company Main business sector Workforce in France KONE OYJ Machinery and mechanical equipment 3,000-3,500 AMER SPORTS OYJ (Wilson, Salomon, Mavic) Furnishings, household goods 1,000-1,500 UPM-KYMMENE OYJ Glass, ceramics, minerals, wood, paper 500-1,000 METSO Machinery and mechanical equipment 500 -1,000 AHLSTROM Glass, ceramics, minerals, wood, paper 500-1,000 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €1.4 billion. 120 / 2015 ANNUAL REPORT – BUSINESS FRANCE DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity National share Total share* Projects Jobs Projects Jobs Projects Jobs Decision-making centers 2 35 18% 10% 1% 1% French Headquarters 2 35 18% 10% 8% 1% Logistics 1 15 9% 4% 2% 1% Production / Manufacturing 4 243 36% 71% 1% 2% R&D, engineering, design 1 15 9% 4% 1% 1% 1 15 9% 4% 1% 1% Business services 2 30 18% 9% 1% 1% Consumer services 1 3 9% 1% 1% 0% 11 341 100% 100% 1% 1% R&D TOTAL Key: >>In 2015, 18% of Finnish investments in France were in decision-making centers; 1% of foreign investments in decision-making centers were made by Finnish companies. *Share of Finnish investments in the total number of investments in each business activity. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector Projects National share Jobs Projects Jobs Total share* Projects Jobs 10% Energy, recycling, other concessions 4 65 36% 19% 9% Machinery and mechanical equipment 2 19 18% 6% 4% 2% Metals, metalworking 1 214 9% 63% 3% 22% Consulting, engineering and business services 1 20 9% 6% 2% 2% Software and IT services 1 10 9% 3% 1% 0% Glass, ceramics, minerals, wood, paper 1 10 9% 3% 3% 0% Hotels, tourism and restaurants TOTAL 1 3 9% 1% 4% 0% 11 341 100% 100% 1% 1% *Share of Finnish investments in the total number of investments in each business sector. Key: >>In 2015, 36% of Finnish investments in France were in the energy, recycling, other concessions sector; 9% of foreign investments in the energy, recycling, other concessions sector were made by Finnish companies. DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region National share Total share* Projects Jobs Projects Jobs Projects Jobs Alsace-Champagne-ArdenneLorraine 3 233 27% 68% 3% 7% Ile de France (Paris region) 2 40 18% 12% 1% 0% Normandie 2 25 18% 7% 6% 2% Auvergne-Rhône-Alpes 2 18 18% 5% 2% 1% Nord-Pas de CalaisPicardie 1 15 9% 4% 1% 0% Provence-Alpes-Côte d'Azur 1 10 9% 3% 2% 1% 11 341 100% 100% 1% 1% TOTAL *Share of Finnish investments in the total number of investments in each region. Key: >>In 2015, 27% of Finnish investments in France were in Alsace-Champagne-ArdenneLorraine; 3% of foreign investments in AlsaceChampagne-Ardenne-Lorraine were made by Finnish companies. 2015 ANNUAL REPORT – BUSINESS FRANCE / 121 CHAP. 7 / SOURCE COUNTRY OVERVIEW GCC COUNTRIES FLOW 6 PROJECTS (Business France) 632 JOBS (Business France) STOCK More than 120 COMPANIES IN FRANCE (Orbis) More than 5,000 EMPLOYEES (Orbis) FDI STOCK IN FRANCE: €4.9 billion (Banque de France*) FRENCH EXPORTS: €10.8 billion (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 50 FRANCE ATTRACTED SIX NEW JOB-CREATING INVESTMENT PROJECTS FROM GCC COUNTRIES IN 2015. GCC COMPANIES IN FRANCE There are over 120 companies from GCC member countries operating in France, where they employ more than 5,000 people. Six new investment projects in France from GCC countries were recorded in 2015, creating or maintaining 632 jobs. Fifty percent of GCC investments in 2015 came from the United Arab Emirates, while Kuwait, Oman and Qatar each accounted for 17%. Half of these projects involved decision-making centers (first-time investments), while the other half were in logistics, business services, and personal services. Investments by GCC countries were made in a variety of sectors, including hotels, telecoms, and transport/storage. Companies from GCC countries mainly invested in Ile de France (Paris region) (50%). FRANCE AS A RECIPIENT OF GCC INVESTMENT IN EUROPE In 2015, the United Kingdom was the largest recipient of job-creating investment from GCC countries, attracting 33% of GCC projects in Europe, followed by the Netherlands (14%) and Germany (14%).1 SELECTED INVESTMENT PROJECTS IN 2015 Eurofos, a subsidiary of the PortSynergy group, which is 50% owned by Dubai Port World, operates one of the largest container terminals in France (82 hectares) in Fos-sur-Mer (Provence-Alpes-Côte d’Azur region). In January 2015, the company announced the modernization and expansion of its Mediterranean terminal, creating 10 jobs. DUBAI PORT WORLD: OMANTEL: Oman’s national telecommunications company decided to set up its first European office in Paris (Ile de France region), the main role of which will be to monitor the project to build an undersea fiber-optic cable between Egypt (Alexandria) and France (Marseille). Ten new jobs are expected to be created. Business France Europe Observatory. 1 TOP 5 GCC COMPANIES BY EMPLOYMENT IN FRANCE Parent company Main business sector Workforce in France DIVINE INVESTMENTS SA (PRINTEMPS) (Qatar) Commerce and retail 3,000 QATAR LUXURY GROUP (Qatar) Textiles, industrial textiles, clothing and accessories 1,000-1,500 KATARA HOSPITALITY (Qatar) Hotels, tourism and restaurants 800-1,000 SAUDI OGER COMPANY LTD. (SAUDI ARABIA) Construction, building materials Consulting, engineering and 500-1,000 business services IPIC (BOREALIS)* (United Arab Emirates) Chemicals, plastics *Borealis is 64% owned by The International Petroleum Investment Company (United Arab Emirates) and 36% by OMV (Austria). *FDI stock in France (ultimate investor) as of December 31, 2013 (data not updated since). Data for 2014 will be published by the Banque de France in July 2016. 122 / 2015 ANNUAL REPORT – BUSINESS FRANCE 500-1,000 DISTRIBUTION OF PROJECTS BY SOURCE COUNTRY Number Source country Projects Jobs United Arab Emirates 3 21 Qatar 1 600 Oman 1 10 Kuwait 1 1 TOTAL 6 632 DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity National share Total share* Projects Jobs Projects Jobs Projects Jobs Decision-making centers 3 19 50% 3% 1% 0% First-time investments 3 19 50% 3% 2% 1% 1 10 17% 2% 2% 1% Logistics Business services 1 3 17% 0% 1% 0% Consumer services 1 600 17% 95% 1% 25% 6 632 100% 100% 1% 2% TOTAL Key: >>In 2015, 50% of GCC investments in France were in decision-making centers; 1% of foreign investments in decision-making centers were made by GCC companies. *Share of GCC investments in the total number of investments in each business activity. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector National share Total share* Projects Jobs Projects Jobs Projects Hotels, tourism and restaurants 1 600 17% 95% 4% Jobs 45% Telecoms, internet service providers 1 10 17% 2% 20% 20% Transport, storage 1 10 17% 2% 2% 1% Commerce and retail 1 8 17% 1% 2% 0% Glass, ceramics, minerals, wood, paper 1 3 17% 0% 3% 0% Consulting, engineering and business services 1 1 17% 0% 2% 0% 6 632 100% 100% 1% 2% TOTAL *Share of GCC investments in the total number of investments in each business sector. Key: >>In 2015, 17% of GCC investments in France were in the hotels, tourism and restaurants sector; 4% of foreign investments in the hotels, tourism and restaurants sector were made by GCC companies. DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region National share Projects Jobs Ile de France (Paris region) 3 Provence-Alpes-Côte d'Azur 1 Total share* Projects Jobs Projects Jobs 613 50% 97% 1% 6% 10 17% 2% 2% 1% Languedoc-Roussillon-Midi-Pyrénées 1 8 17% 1% 1% 0% Bourgogne-Franche-Comté 1 1 17% 0% 3% 0% 6 632 100% 100% 1% 2% TOTAL *Share of GCC investments in the total number of investments in each region. Key: >>In 2015, 50% of GCC investments in France were in Ile de France (Paris region); 1% of foreign investments in Ile de France (Paris region) were made by GCC companies. 2015 ANNUAL REPORT – BUSINESS FRANCE / 123 CHAP. 7 / SOURCE COUNTRY OVERVIEW GERMANY GERMANY REMAINED THE LEADING SOURCE COUNTRY IN EUROPE FOR INVESTMENT IN FRANCE IN 2015. FLOW GERMAN COMPANIES IN FRANCE 141 PROJECTS There are over 3,800 German companies operating in France, where they employ more than 300,000 people. With 141 physical investment projects recorded in France in 2015, Germany remained the second leading source country of job-creating foreign investment after the United States, creating or maintaining 3,612 jobs. Investments by German companies in France were made primarily in production/manufacturing operations (34%), thereby confirming Germany’s specialization in industry; in all, Germany accounted for 17% of foreign investments in production/ manufacturing operations in France. More than one-third of all foreign investments in the French automotive industry (37%) were made by German companies. Border region Alsace-Champagne-Ardenne-Lorraine received more than one-third of all German investment in France (34%). (Business France) 3,612 JOBS (Business France) STOCK More than 3,800 COMPANIES IN FRANCE (Orbis) More than 300,000 EMPLOYEES (Orbis) FDI STOCK IN FRANCE: €70.5 billion FRANCE AS A RECIPIENT OF GERMAN INVESTMENT IN EUROPE SELECTED INVESTMENT PROJECTS IN 2015 In its search for rare, highly specialist skill sets, this Hamburg-based specialist in molecule development for major pharmaceutical companies completed a takeover of Sanofi’s Toulouse site (MidiPyrénées-Languedoc-Roussillon region). Evotec will now benefit from the expertise of 210 researchers, and has plans to create a further 70 positions. EVOTEC: In June 2015, this automotive steering firm decided to set up a new world-class R&D center at the Sophia-Antipolis technology park (Provence-Alpes-Côte d’Azur region), employing 50 researchers focusing on cuttingedge technology, including driverless vehicles. ROBERT BOSCH: E.ON: Gas and electricity producer E.ON has long stood out as a leading alternative energy provider since setting up in France in 2008. The German group recently created an R&D center, focusing on developing renewable energy forms, in LevalloisPerret (Ile de France/Paris region), creating 12 jobs. 1 Business France Europe Observatory. In 2015, France was the leading recipient of job-creating investment from Germany, attracting 17% of German projects in Europe, followed by the United Kingdom (16%) and Spain (11%).1 3RD PLACE (Banque de France*) FRENCH EXPORTS: €71.4 billion 1ST PLACE (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 53 TOP 5 GERMAN COMPANIES BY EMPLOYMENT IN FRANCE Parent company Main business sector Workforce in France LIDL Commerce and retail 20,000-25,000 FAMILIEN PORSCHE/ PIECH Automotive industry 10,000-15,000 ALLIANZ SE Financial services, banking and insurance 10,000-15,000 DEUTSCHE POST AG Transport, storage Other services 10,000-15,000 BERTELSMANN STIFTUNG Consulting, engineering and business services Other services 10,000-15,000 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €62.3 billion. 124 / 2015 ANNUAL REPORT – BUSINESS FRANCE DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity Projects National share Total share* Jobs Projects Jobs Projects Jobs Decision-making centers 21 286 15% 8% 10% 7% First-time investments 14 168 10% 5% 9% 11% 7 118 5% 3% 29% 5% 15 259 11% 7% 26% 23% French Headquarters Logistics Retail outlets 4 35 3% 1% 5% 2% Production / Manufacturing 48 1,658 34% 46% 17% 10% R&D, engineering, design 11 540 8% 15% 13% 32% 7 483 5% 13% 10% 32% 37 712 26% 20% 21% 12% 5 122 4% 3% 7% 5% 141 3,612 100% 100% 15% 11% R&D Business services Consumer services TOTAL Key: >>In 2015, 34% of German investments in France were in production/manufacturing; 17% of foreign investments in production/manufacturing were made by German companies. *Share of German investments in the total number of investments in each business activity. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector National share Total share* Projects Jobs Projects Jobs Projects Jobs Automotive industry 20 810 14% 22% 37% 31% Transport, storage 13 328 9% 9% 27% 25% Energy, recycling, other concessions 13 230 9% 6% 30% 35% Electrical/electronic/IT equipment 12 144 9% 4% 22% 14% Machinery and mechanical equipment 11 132 8% 4% 23% 15% Software and IT services 10 216 7% 6% 9% 5% Other services 7 160 5% 4% 15% 20% Metals, metalworking 7 151 5% 4% 21% 16% Commerce and retail 7 95 5% 3% 14% 3% Chemicals, plastics 7 71 5% 2% 19% 9% Glass, ceramics, minerals, wood, paper 5 458 4% 13% 16% 7% Textiles, industrial textiles, clothing and accessories 5 35 4% 1% 9% 3% Aerospace, naval and railway equipment 4 174 3% 5% 12% 11% Consulting, engineering and business services 4 91 3% 3% 7% 7% Agri-food, agriculture and fishing 4 50 3% 1% 7% 3% Construction, building materials 3 25 2% 1% 10% 5% Financial services, banking and insurance 2 90 1% 2% 10% 23% Consumer electronics 2 27 1% 1% 25% 7% Furnishings, household goods 2 25 1% 1% 11% 8% Pharmaceuticals and biotechnologies 1 280 1% 8% 3% 27% Electronic components 1 15 1% 0% 11% 8% Perfumes, cosmetics 1 5 1% 0% 5% 2% 141 3,612 100% 100% 15% 11% TOTAL Key: >>In 2015, 14% of German investments in France were in the automotive industry; 37% of foreign investments in the automotive industry were made by German companies. *Share of German investments in the total number of investments in each business sector. 2015 ANNUAL REPORT – BUSINESS FRANCE / 125 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region Key: >>In 2015, 26% of German investments in France were in Alsace-ChampagneArdenne-Lorraine; 34% of foreign investments in Alsace-Champagne-ArdenneLorraine were made by German companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs Alsace-Champagne-ArdenneLorraine 36 870 26% 24% 34% 25% Ile de France (Paris region) 34 654 24% 18% 11% 7% Auvergne-Rhône-Alpes 21 356 15% 10% 17% 12% Nord-Pas de CalaisPicardie 10 202 7% 6% 14% 2% Midi-Pyrénées-LanguedocRoussillon 8 538 6% 15% 11% 25% Normandie 7 193 5% 5% 21% 15% Pays de la Loire 5 264 4% 7% 12% 25% Aquitaine-Limousin-PoitouCharentes 5 189 4% 5% 9% 20% Centre-Val de Loire 5 145 4% 4% 16% 20% Provence-Alpes-Côte d'Azur 5 141 4% 4% 9% 8% Bourgogne-Franche-Comté 4 50 3% 1% 11% 5% Bretagne (Brittany) 1 10 1% 0% 6% 5% 141 3,612 100% 100% 15% 11% TOTAL *Share of German investments in the total number of investments in each region. 126 / 2015 ANNUAL REPORT – BUSINESS FRANCE INDIA THERE ARE OVER A HUNDRED INDIAN COMPANIES OPERATING IN FRANCE, WHERE 12 NEW INDIAN INVESTMENTS WERE RECORDED IN 2015. INDIAN COMPANIES IN FRANCE There are over 120 Indian companies operating in France, where they employ more than 7,000 people. Twelve new investments from India were recorded in 2015, creating or maintaining 290 jobs. Forty-two percent of Indian investments in France were in production/manufacturing operations, followed by 33% in business services, and 17% in decision-making centers. More than one-third of these projects were in the energy (17%) and aerospace, naval and railway equipment (17%) sectors. Indian companies invested primarily in the Provence-Alpes-Côte d’Azur (25%), AuvergneRhône-Alpes (17%), Ile de France (Paris region) (17%) and Centre-Val de Loire (17%) regions. FRANCE AS A RECIPIENT OF INDIAN INVESTMENT IN EUROPE In 2015, the leading recipient of job-creating investment from India was the United Kingdom, attracting 50% of all Indian projects in Europe, followed by 14 other countries, including Ireland (9%), Germany (9%), and France (5%).1 SELECTED INVESTMENT PROJECTS IN 2015 This Indian manufacturer of pumps used in water distribution systems and nuclear infrastructure, among other applications, acquired French firm Pompes Rutshi (AlsaceChampagne-Ardenne-Lorraine region). Pompes Rutshi, an active player in the design and manufacture of high-tech pumps for the oil, gas and nuclear sectors, had 40 employees. WPIL: A specialist in developing and producing engineering solutions for the aerospace, automotive and oil & gas sectors, Aequs purchased a site in Besançon (Bourgogne-FrancheComté region) from Sira, an aerospace component manufacturer that had gone into liquidation. The takeover saved 28 jobs and led to four new hires. AEQUS: This Indian firm designing and producing analysis instruments for use in industry (quality tests in industrial processes) and sustainable development (environmental impact measurements, pollution control) acquired Grenoble-based firm Tethys (Auvergne-RhôneAlpes region), along with its 10 employees. DNP INTERNATIONAL: 1 Business France Europe Observatory. FLOW 12 PROJECTS (Business France) 290 JOBS (Business France) STOCK More than 120 COMPANIES IN FRANCE (Orbis) More than 7,000 EMPLOYEES (Orbis) FDI STOCK IN FRANCE: €260 million 36TH PLACE (Banque de France*) TOP 5 INDIAN COMPANIES BY EMPLOYMENT IN FRANCE FRENCH EXPORTS: Parent company Main business sector Workforce in France SINTEX INDUSTRIES LTD. Chemicals, plastics 1,500-2,000 TATA GROUP (TATA SONS LTD.) Software and IT services Metals, metalworking 1,500 MAHINDRA & MAHINDRA LTD. Automotive industry 400-500 MAHAJAN GROUP Agri-food, agriculture and fishing 400-500 MOTHERSON SUMI SYSTEMS Automotive industry 300-400 €3.2 billion 30TH PLACE (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 56 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €79 million. 2015 ANNUAL REPORT – BUSINESS FRANCE / 127 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity Key: >>In 2015, 42% of Indian investments in France were in production/ manufacturing; 2% of foreign investments in production/ manufacturing were made by Indian companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs Decision-making centers 2 15 17% 5% 1% 0% First-time investments 1 5 8% 2% 1% 0% French Headquarters 1 10 8% 3% 4% 0% 5 167 42% 58% 2% 1% Business services 4 106 33% 37% 2% 2% Consumer services 1 2 8% 1% 1% 0% 12 290 100% 100% 1% 1% Production / Manufacturing TOTAL *Share of Indian investments in the total number of investments in each business activity. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector Key: >>In 2015, 17% of Indian investments in France were in energy, recycling, other concessions; 5% of foreign investments in the energy, recycling, other concessions sector were made by Indian companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs Energy, recycling, other concessions 2 85 17% 29% 5% 13% Aerospace, naval and railway equipment 2 57 17% 20% 6% 4% Software and IT services 1 74 8% 26% 1% 2% Automotive industry 1 35 8% 12% 2% 1% Machinery and mechanical equipment 1 15 8% 5% 2% 2% Electrical/electronic/IT equipment 1 10 8% 3% 2% 1% Agri-food, agriculture and fishing 1 5 8% 2% 2% 0% Perfumes, cosmetics 1 5 8% 2% 5% 2% Other services 1 2 8% 1% 2% 0% Consulting, engineering and business services 1 2 8% 1% 2% 0% 12 290 100% 100% 1% 1% TOTAL *Share of Indian investments in the total number of investments in each business sector. DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region Key: >>In 2015, 25% of Indian investments in France were in Provence-Alpes-Côte d’Azur; 5% of foreign investments in Provence-Alpes-Côte d’Azur were made by Indian companies. National share Total share* Projects Jobs Projects Jobs Projects Provence-Alpes-Côte d'Azur 3 9 25% 3% 5% Jobs 1% Auvergne-Rhône-Alpes 2 95 17% 33% 2% 3% Ile de France (Paris region) 2 45 17% 16% 1% 0% Centre-Val de Loire 2 30 17% 10% 6% 4% Midi-Pyrénées-Languedoc-Roussillon 1 74 8% 26% 1% 3% Bourgogne-Franche-Comté 1 32 8% 11% 3% 3% Nord-Pas de Calais-Picardie 1 5 8% 2% 1% 0% 12 290 100% 100% 1% 1% TOTAL *Share of Indian investments in the total number of investments in each region. 128 / 2015 ANNUAL REPORT – BUSINESS FRANCE IRELAND FIFTEEN NEW INVESTMENT DECISIONS WERE MADE IN 2015 BY IRISH COMPANIES IN FRANCE. IRISH COMPANIES IN FRANCE There are 300 Irish companies operating in France, where they employ more than 20,000 people. Fifteen new investments from Ireland were recorded in 2015, creating or maintaining 217 jobs. Irish investments were made primarily in decisionmaking centers (33%), production/manufacturing operations (20%) and business services (20%). Irish companies invested mainly in the software and IT services (33%) and construction/ building materials (27%) sectors. Ile de France (Paris region) attracted 33% of all Irish investment, followed by Auvergne-Rhône-Alpes (27%) and Nord-Pas de Calais-Picardie (20%). SELECTED INVESTMENT PROJECTS IN 2015 DCC: After acquiring ESSO Express’ French operations, Irish company DCC established a French HQ in Courbevoie (Ile de France / Paris region) to manage this new nationwide network of 278 filling stations. The project will generate 19 jobs. This Irish hotel company is to open its third French holiday apartment complex in Marseille (Provence-Alpes-Côte d’Azur region), to add to those in Paris and Lyon. The new residence is set to open in 2016 and will create 20 jobs. STAYCITY: 1 Business France Europe Observatory. FLOW 15 PROJECTS (Business France) 217 JOBS (Business France) STOCK 300 COMPANIES IN FRANCE FRANCE AS A RECIPIENT OF IRISH INVESTMENT IN EUROPE (Orbis) More than In 2015, the United Kingdom was the leading recipient of job-creating investment from Ireland, attracting 46% of Irish projects in Europe, followed by France (10%) and Poland (7%).1 20,000 EMPLOYEES (Orbis) FDI STOCK IN FRANCE: €5.8 billion 11TH PLACE (Banque de France*) TOP 5 IRISH COMPANIES BY EMPLOYMENT IN FRANCE FRENCH EXPORTS: Parent company Main business sector Workforce in France SMURFIT KAPPA GROUP Glass, ceramics, minerals, wood, paper 4,000-5,000 ACCENTURE PLC Consulting, engineering and business services 3,000-4,000 CRH PLC Construction, building materials 2,000-2,500 WILLIS TOWERS WATSON PLC (GRAS SAVOYE) Financial services, banking and insurance 1,500-2,000 INGERSOLL-RAND PLC Machinery and mechanical equipment 1,500-2,000 €2.6 billion 33RD PLACE (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 19 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €5 billion. 2015 ANNUAL REPORT – BUSINESS FRANCE / 129 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity >>In 2015, 33% of Irish investments in France were in decision-making centers; 2% of foreign investments in decision-making centers were made by Irish companies. Total share* Projects Jobs Projects Jobs Projects Jobs 5 77 33% 35% 2% 2% First-time investments 4 58 27% 27% 3% 4% French headquarters 1 19 7% 9% 4% 1% Decision-making centers Key: National share Logistics 1 6 7% 3% 2% 1% Production / Manufacturing 3 51 20% 24% 1% 0% 2 18 13% 8% 2% 1% 2 18 13% 8% 3% 1% R&D, engineering, design R&D Business services 3 45 20% 21% 2% 1% Consumer services 1 20 7% 9% 1% 1% 15 217 100% 100% 2% 1% TOTAL *Share of Irish investments in the total number of investments in each business activity. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector Software and IT services Key: >>In 2015, 33% of Irish investments in France were in the software and IT services sector; 4% of foreign investments in the software and IT services sector were made by Irish companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs 5 73 33% 34% 4% 2% Construction, building materials 4 59 27% 27% 14% 11% Hotels, tourism and restaurants 1 20 7% 9% 4% 2% Pharmaceuticals and biotechnologies 1 20 7% 9% 3% 2% Commerce and retail 1 19 7% 9% 2% 1% Metals, metalworking 1 10 7% 5% 3% 1% Glass, ceramics, minerals, wood, paper 1 10 7% 5% 3% 0% Furnishings, household goods 1 6 7% 3% 5% 2% 15 217 100% 100% 2% 1% TOTAL *Share of Irish investments in the total number of investments in each business sector. DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region Key: >>In 2015, 33% of Irish investments in France were in Ile de France (Paris region); 2% of foreign investments in Ile de France (Paris region) were made by Irish companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs Ile de France (Paris region) 5 65 33% 30% 2% 1% Auvergne-Rhône-Alpes 4 67 27% 31% 3% 2% Nord-Pas de Calais-Picardie 3 57 20% 26% 4% 1% Provence-Alpes-Côte d'Azur 2 24 13% 11% 3% 1% Languedoc-Roussillon-Midi-Pyrénées 1 4 7% 2% 1% 0% 15 217 100% 100% 2% 1% TOTAL *Share of Irish investments in the total number of investments in each region. 130 / 2015 ANNUAL REPORT – BUSINESS FRANCE ISRAEL THERE ARE 80 ISRAELI COMPANIES OPERATING IN FRANCE, WHERE THEY EMPLOY MORE THAN 3,000 PEOPLE. ISRAELI COMPANIES IN FRANCE There are over 80 Israeli companies operating in France, where they employ more than 4,500 people. Three new investments from Israel were recorded in 2015, creating or maintaining 35 jobs. Israeli investments involved decisionmaking centers, two of which were firsttime investments in France, and the other a Global/European headquarters. These projects were in the software/IT services (67%) and other services (33%) sectors. All three investments were made in Ile de France (Paris region). SELECTED INVESTMENT PROJECT IN 2015 KENSHOO: This Israeli publisher of digital marketing management software established a base in Paris (Ile de France region) in 2011 to support its growth on the French market in a wider context of considerable expansion of its business in Europe. In 2015, Kenshoo decided to consolidate its operations in France by recruiting 15 people to work primarily on southern European markets. 1 FLOW 3 PROJECTS (Business France) 35 JOBS (Business France) STOCK Business France Europe Observatory. More than 80 COMPANIES FRANCE AS A RECIPIENT OF ISRAELI INVESTMENT IN EUROPE IN FRANCE (Orbis) In 2015, the United Kingdom was the leading recipient of job-creating investment from Israel, attracting 30% of Israeli projects in Europe, followed by France (15%) and Germany (15%).1 More than 4,500 EMPLOYEES (Orbis) FDI STOCK IN FRANCE: €774 million TOP 5 ISRAELI COMPANIES BY EMPLOYMENT IN FRANCE 28TH PLACE (Banque de France*) FRENCH EXPORTS: Parent company Main business sector Workforce in France TEVA PHARMACEUTICAL INDUSTRIES LTD. Pharmaceuticals and biotechnologies 1,000-1,500 MR S. SAGOL (BATH FRANCE) Furnishings, household goods Chemicals, plastics 300-400 TAMDA LTD. (CHATEAU D’EAU) Agri-food, agriculture and fishing 300-400 ALROV PROPERTIES & LODGINGS LTD. Hotels, tourism and restaurants SASA HOLDINGS (BERARD; AMEFO) 150-200 Chemicals, plastics Machinery and mechanical equipment 100-200 €1.3 billion 48TH PLACE (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 10 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €131 million. 2015 ANNUAL REPORT – BUSINESS FRANCE / 131 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Key: >>In 2015, 33% of Israeli investments in France were in decision-making centers (Global / European Headquarters); 4% of foreign investments in decision-making centers (Global / European Headquarters) were made by Israeli companies. Business activity National share Total share* Projects Jobs Projects Jobs Projects Jobs Decision-making centers 3 35 100% 100% 1% 1% First-time investments 2 20 67% 57% 1% 1% Global / European headquarters 1 15 33% 43% 4% 4% 3 35 100% 100% 0% 0% TOTAL *Share of Israeli investments in the total number of investments in each business activity. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Key: >>In 2015, 67% of Israeli investments in France were in the software and IT services sector; 2% of foreign investments in the software and IT services sector were made by Israeli companies. Business sector National share Total share* Projects Jobs Projects Jobs Projects Jobs Software and IT services 2 20 67% 57% 2% 0% Other services 1 15 33% 43% 2% 2% 3 35 100% 100% 0% 0% TOTAL *Share of Israeli investments in the total number of investments in each business sector. DISTRIBUTION OF PROJECTS BY HOST REGION Key: >>In 2015, 100% of Israeli investments in France were in Ile de France (Paris region); 1% of foreign investments in Ile de France (Paris region) were made by Israeli companies. Number Host region Ile de France (Paris region) TOTAL National share Jobs Projects Jobs Projects Jobs 3 35 100% 100% 1% 0% 3 35 100% 100% 0% 0% *Share of Israeli investments in the total number of investments in each region. 132 / 2015 ANNUAL REPORT – BUSINESS FRANCE Total share* Projects ITALY ITALY WAS THE THIRD LEADING INVESTOR IN FRANCE IN 2015, WITH 84 JOB-CREATING INVESTMENT PROJECTS. ITALIAN COMPANIES IN FRANCE There are 1,800 Italian companies operating in France, where they employ more than 100,000 people. Eighty-four new investments from Italy were recorded in 2015, creating or maintaining 1,488 jobs. Italian investors in France focused on production/manufacturing and logistics operations (each representing 21% of all Italian projects). They also accounted for 31% of all foreign investments in logistics. Italian investments were made in a wide variety of sectors in line with France’s comparative advantages. Italian companies conducted 37% of all foreign investments in the furnishings/ household goods sector, and 21% of foreign investments in the transport/storage sector. Italian companies invested throughout France, but mostly in regions with large towns and cities: Ile de France (Paris region) (36%) and Auvergne-Rhône-Alpes (14%). FRANCE AS A RECIPIENT OF ITALIAN INVESTMENT IN EUROPE In 2015, France was the leading recipient of job-creating investment from Italy, attracting 26% of Italian projects in Europe, followed by the United Kingdom (18%), Spain (13%) and Germany (12%).1 SELECTED INVESTMENT PROJECTS IN 2015 TESMEC: This leading manufacturer of chain trenchers for excavation work on energy and data infrastructure projects (optical fiber, cables, etc.) took over French firm Marais Technologies, based in Durtal (Pays de la Loire region), which had been ailing for a number of years. All 110 existing jobs have been saved and an additional twenty posts will now be created. An R&D office with five personnel is also being set up at the same site. HARMONT & BLAINE: As part of a new phase in its international development, this Italian designer of high-end casual clothing and accessories chose to create a decision-making center in Paris (Ile de France region) in 2015 to coordinate the group’s direct commercial operations in France. It also opened its first retail outlet in the French capital. Twenty jobs will be created in total. This Italian firm breeds a typical Pacific variety of white sturgeon in captivity using innovative aquaculture techniques. In a bid to develop its sales in foreign markets and particularly in France, Agroittica Lombarda set up its first French office in Paris (Ile de France region), targeting a high-end clientèle, but also mass retail. Ten jobs will be created initially. AGROITTICA LOMBARDA: 1 Business France Europe Observatory. FLOW 84 PROJECTS (Business France) 1,488 JOBS (Business France) STOCK 1,800 COMPANIES IN FRANCE (Orbis) More than 100,000 EMPLOYEES (Orbis) FDI STOCK IN FRANCE: €17.6 billion 8TH PLACE (Banque de France*) FRENCH EXPORTS: €32 billion TOP 5 ITALIAN COMPANIES BY EMPLOYMENT IN FRANCE Parent company 4TH PLACE Main business sector Workforce in France GENERALI ASSICURAZIONI SPA Financial services, banking and insurance 7,500 FIAT CHRYSLER AUTOMOBILES Automotive industry 7,000 SAIPEM SPA Consulting, engineering and business services 2,500-3,000 BARILLA SPA Agri-food, agriculture and fishing 1,000-1,500 FERRERO SPA Agri-food, agriculture and fishing 1,000-1,500 (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 30 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €18.1 billion. 2015 ANNUAL REPORT – BUSINESS FRANCE / 133 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity >>In 2015, 21% of Italian investments in France were in production/manufacturing; 6% of foreign investments in production/manufacturing were made by Italian companies. Total share* Projects Jobs Projects Jobs Projects Jobs Decision-making centers 11 167 13% 11% 5% 4% First-time investments 7 62 8% 4% 4% 4% Global / European headquarters 1 10 1% 1% 4% 3% French headquarters Key: National share 3 95 4% 6% 13% 4% Logistics 18 257 21% 17% 31% 23% Retail outlets 10 42 12% 3% 13% 2% Production / Manufacturing 18 695 21% 47% 6% 4% R&D, engineering, design 12 148 14% 10% 14% 9% 9 118 11% 8% 13% 8% 13 149 15% 10% 7% 3% 2 30 2% 2% 3% 1% 84 1,488 100% 100% 9% 4% R&D Business services Consumer services TOTAL *Share of Italian investments in the total number of investments in each business activity. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector Key: >>In 2015, 12% of Italian investments in France were in the transport/storage sector; 21% of foreign investments in the transport/storage sector were made by Italian companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs Transport, storage 10 134 12% 9% 21% 10% Textiles, industrial textiles, clothing and accessories 10 51 12% 3% 17% 4% Agri-food, agriculture and fishing 9 212 11% 14% 16% 13% Machinery and mechanical equipment 7 222 8% 15% 15% 25% Chemicals, plastics 7 176 8% 12% 19% 23% Furnishings, household goods 7 101 8% 7% 37% 33% Energy, recycling, other concessions 7 51 8% 3% 16% 8% Software and IT services 3 90 4% 6% 3% 2% Medical/surgical equipment, diagnostics and devices 3 38 4% 3% 13% 15% Glass, ceramics, minerals, wood, paper 3 32 4% 2% 9% 0% Perfumes, cosmetics 3 12 4% 1% 14% 5% 12% Aerospace, naval and railway equipment 2 185 2% 12% 6% Automotive industry 2 61 2% 4% 4% 2% Hotels, tourism and restaurants 2 30 2% 2% 7% 2% Consulting, engineering and business services 2 21 2% 1% 3% 2% Electrical/electronic/IT equipment 2 15 2% 1% 4% 1% Metals, metalworking 2 8 2% 1% 6% 1% Commerce and retail 1 30 1% 2% 2% 1% Construction, building materials 1 15 1% 1% 3% 3% Other services 1 4 1% 0% 2% 0% 84 1,488 100% 100% 9% 4% TOTAL *Share of Italian investments in the total number of investments in each business sector. 134 / 2015 ANNUAL REPORT – BUSINESS FRANCE DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region National share Total share* Projects Jobs Projects Jobs Projects Jobs Ile de France (Paris region) 30 328 36% 22% 10% 4% Auvergne-Rhône-Alpes 12 186 14% 13% 10% 9% Languedoc-Roussillon-MidiPyrénées 7 347 8% 23% 10% 11% Pays de la Loire 7 157 8% 11% 17% 8% Normandie 6 180 7% 12% 18% 29% Aquitaine-Limousin-PoitouCharentes 5 86 6% 6% 9% 7% Nord-Pas de Calais-Picardie 4 74 5% 5% 5% 3% Centre-Val de Loire 4 34 5% 2% 13% 6% Provence-Alpes-Côte d'Azur 3 30 4% 2% 5% 81% Bourgogne-Franche-Comté 3 25 4% 2% 8% 8% Alsace-Champagne-ArdenneLorraine 2 33 2% 2% 2% 2% Bretagne (Brittany) 1 8 1% 1% 6% 4% 84 1,488 100% 100% 9% 3% TOTAL Key: >>In 2015, 36% of Italian investments in France were in Ile de France (Paris region); 10% of foreign investments in Ile de France (Paris region) were made by Italian companies. *Share of Italian investments in the total number of investments in each region. 2015 ANNUAL REPORT – BUSINESS FRANCE / 135 CHAP. 7 / SOURCE COUNTRY OVERVIEW JAPAN JAPAN WAS THE LARGEST ASIAN INVESTOR IN FRANCE IN 2015, WHERE ITS COMPANIES HAVE A LONG AND VARIED HISTORY. FLOW 58 PROJECTS (Business France) 968 JOBS (Business France) STOCK More than 740 COMPANIES IN FRANCE (Business France Tokyo office figures.) More than 74,000 EMPLOYEES (Business France Tokyo office figures.) FDI STOCK IN FRANCE: €11.7 billion 10TH PLACE (Banque de France*) FRENCH EXPORTS: €6.3 billion JAPANESE COMPANIES IN FRANCE projects in Europe, preceded by the United Kingdom (20%) and Germany (15%).1 There are over 740 Japanese companies operating in France, where they employ more than 74,000 people. Japan was the fifth largest job-creating investor in France in 2015, with 58 investments creating or maintaining 968 jobs. Japanese investments were made primarily in production/manufacturing operations (31%), decision-making centers (29%), and business services (21%). Japanese firms also accounted for 22% of all foreign investment in decisionmaking centers (Global/European headquarters). The automotive industry attracted 16% of all Japanese investments in France, followed by the electrical/electronic/IT equipment sector (12%). Japanese firms also accounted for 17% of all foreign investment in the French automotive industry. Japanese investments were most often located in Ile de France (Paris region) (38%). FRANCE AS A RECIPIENT OF JAPANESE INVESTMENT IN EUROPE In 2015, France was the joint third largest recipient, with Spain, of job-creating investment from Japan, receiving 14% of Japanese SELECTED INVESTMENT PROJECTS IN 2015 This world-leading manufacturer of oil-based adhesives announced in 2015 that it was acquiring French firm ABC Technology, based in Gensac-La-Pallue (Aquitaine-Limousin-PoitouCharentes region). The company produces reeled, molded and over-molded electrical components and employs 180 people. At least thirty new employees are expected to be recruited. EAGLE INDUSTRY: NTN CORPORATION: NTN-SNR, one of the world’s leading players in the mechanical bearing market, announced a €27 million investment to expand its production facility in Argonay (AuvergneRhône-Alpes region). The company is to set up a new 4000 sq. m. production line to manufacture bearings exclusively for the aerospace industry. The new line will be operational by the end of 2016 and will create 70 permanent positions. This specialist in the production of ingredients for cosmetics and health foods set up its first European office in Levallois-Perret (Ile de France / Paris region) in February 2015. The subsidiary will cover not only Europe, but also the Middle East, Africa and Russia. IWASE COSFA: 1 Business France Europe Observatory. TOP 5 JAPANESE COMPANIES BY EMPLOYMENT IN FRANCE Parent company Main business sector Workforce in France TOYOTA MOTOR CORPORATION Automotive industry 4,000-4,500 12TH PLACE NTN CORPORATION Automotive industry Machinery and mechanical equipment 4,000-4,500 NUMBER OF COMPANIES IN THE FORBES 2000: RICOH CO. LTD. Electrical/electronic/IT equipment 3,500-4,000 JTEKT CORPORATION Machinery and mechanical equipment Automotive industry 3,000-3,500 SUMITOMO RUBBER INDUSTRIES, LTD. Machinery and mechanical equipment Automotive industry 3,000-3,500 (Customs Authorities) 219 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €11.4 billion. 136 / 2015 ANNUAL REPORT – BUSINESS FRANCE DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity National share Total share* Projects Jobs Projects Jobs Projects Jobs Decision-making centers 17 111 29% 11% 8% 3% First-time investments 11 72 19% 7% 7% 5% 11% 6 39 10% 4% 22% Logistics Global / European headquarters 2 72 3% 7% 3% 6% Retail outlets 4 66 7% 7% 5% 3% 18 486 31% 50% 6% 3% Production / Manufacturing R&D, engineering, design 4 38 7% 4% 5% 2% 3 30 5% 3% 4% 2% 12 190 21% 20% 7% 3% R&D Business services Consumer services TOTAL 1 5 2% 1% 1% 0% 58 968 100% 100% 6% 3% Key: >>In 2015, 29% of Japanese investments in France were in decision-making centers; 8% of foreign investments in decision-making centers were made by Japanese companies. *Share of Japanese investments in the total number of investments in each business activity. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector Projects National share Jobs Projects Jobs Total share* Projects Jobs Automotive industry 9 163 16% 17% 17% 6% Electrical/electronic/IT equipment 7 173 12% 18% 13% 17% Agri-food, agriculture and fishing 4 91 7% 9% 7% 6% Textiles, industrial textiles, clothing and accessories 4 68 7% 7% 7% 5% Machinery and mechanical equipment 4 60 7% 6% 9% 7% Chemicals, plastics 3 50 5% 5% 8% 6% Pharmaceuticals and biotechnologies 3 50 5% 5% 10% 5% Energy, recycling, other concessions 3 25 5% 3% 7% 4% Software and IT services 3 23 5% 2% 3% 1% Perfumes, cosmetics 3 20 5% 2% 14% 8% Commerce and retail 2 55 3% 6% 4% 2% 16% Furnishings, household goods 2 49 3% 5% 11% Glass, ceramics, minerals, wood, paper 2 20 3% 2% 6% 0% Electronic components 2 18 3% 2% 22% 9% Hotels, tourism and restaurants 2 14 3% 1% 7% 1% Other services 2 9 3% 1% 4% 1% Aerospace, naval and railway equipment 1 70 2% 7% 3% 5% Consulting, engineering and business services 1 5 2% 1% 2% 0% Medical/surgical equipment, diagnostics and devices 1 5 2% 1% 4% 2% 58 968 100% 100% 6% 3% TOTAL *Share of Japanese investments in the total number of investments in each business sector. Key: >>In 2015, 16% of Japanese investments in France were in the automotive industry; 17% of foreign investments in the automotive industry were made by Japanese companies. 2015 ANNUAL REPORT – BUSINESS FRANCE / 137 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region >>In 2015, 38% of Japanese investments in France were in Ile de France (Paris region); 7% of foreign investments in Ile de France (Paris region) were made by Japanese companies. Total share* Jobs Projects Jobs Projects Jobs 22 206 38% 21% 7% 2% Auvergne-Rhône-Alpes 7 161 12% 17% 6% 5% Alsace-ChampagneArdenne-Lorraine 7 64 12% 7% 7% 2% Nord-Pas de CalaisPicardie 5 125 9% 13% 7% 1% Languedoc-Roussillon-MidiPyrénées 4 168 7% 17% 5% 8% Pays de la Loire 4 64 7% 7% 10% 6% Provence-Alpes-Côte d'Azur 3 80 5% 8% 5% 5% Centre-Val de Loire 3 45 5% 5% 10% 6% Aquitaine-Limousin-PoitouCharentes 2 40 3% 4% 4% 4% Normandie 1 15 2% 2% 3% 1% 58 968 100% 100% 6% 3% Ile de France (Paris region) Key: National share Projects TOTAL *Share of Japanese investments in the total number of investments in each region. 138 / 2015 ANNUAL REPORT – BUSINESS FRANCE MAGHREB COUNTRIES TWO INVESTMENTS WERE RECORDED IN FRANCE FROM ALGERIA, MOROCCO AND TUNISIA IN 2015. MAGHREB COMPANIES IN FRANCE SELECTED INVESTMENT PROJECT IN 2015 There are over 700 companies from Algeria, Morocco and Tunisia operating in France, where they employ more than 6,400 people. Two new Maghreb investments were recorded in 2015, creating or maintaining more than 16 jobs. Investments were received in 2015 from Maghreb investors based in Morocco and Algeria. These companies invested primarily in decisionmaking centers and business services. Both Maghreb investments were made in the consulting, engineering and business services sector. These investments were mainly located in the Centre-Val de Loire and Bretagne (Brittany) regions. This Algerian consulting and research company specializes in a number of fields, including animal nutrition, hygiene, agricultural research and consulting, and supporting foreign businesses investing in the Maghreb. With a view to consolidating its international operations and moving closer to its clients, NH2M Consulting opened its first office outside Algeria in Rennes (Bretagne / Brittany region) in April 2015. NH2M CONSULTING: 1 FLOW 2 PROJECTS (Business France) 16 JOBS (Business France) STOCK More than Business France Europe Observatory. 700 COMPANIES IN FRANCE (Orbis) FRANCE AS A RECIPIENT OF MAGHREB INVESTMENT IN EUROPE More than 6,400 EMPLOYEES Job-creating investment in 2015 from Maghreb countries in Europe remained very limited in number; however, France was the leading recipient.1 (Orbis) FDI STOCK IN FRANCE: €1.6 billion TOP 5 MAGHREB COMPANIES BY EMPLOYMENT IN FRANCE (Banque de France*) FRENCH EXPORTS: Parent company Main business sector Workforce in France CEVITAL (Algeria) Agri-food, agriculture and fishing Machinery and mechanical equipment Automotive industry Transport, storage 1,000-2,000 INTELCIA GROUP (Morocco) Consulting, engineering and business services 1,000-1,500 SNI (ATTIJARIWAFA BANK; OPTORG) (Morocco) Financial services, banking and insurance Construction, building materials Machinery and mechanical equipment 500-600 €14.2 billion (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 3 GROUPE OUTSOURCIA (Morocco) Consulting, engineering and business services 200 JET ALU MAROC SA (Morocco) Construction, building materials 100-200 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €1.6 billion. 2015 ANNUAL REPORT – BUSINESS FRANCE / 139 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY SOURCE COUNTRY 2014 Source country Morocco 2015 Projects Jobs Projects Jobs 4 165 1 15 1 1 2 16 Algeria 3 822 Tunisia 5 53 TOTAL 12 1,040 DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY 2014 Business activity 2015 Projects Jobs Projects 7 58 1 1 7 58 1 1 Decision-making centers First-time investments Jobs Production / Manufacturing 4 832 Business services 1 150 1 15 12 1,040 2 16 Projects Jobs Projects Jobs 3 171 2 16 739 16 TOTAL DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR 2014 Business activity Consulting, engineering and business services 2015 Consumer electronics 2 Other services 2 4 Metals, metalworking 1 83 Medical/surgical equipment, diagnostics and devices 1 20 Automotive industry 1 10 Perfumes, cosmetics 1 8 Construction, building materials TOTAL 1 5 12 1,040 2 Projects Jobs DISTRIBUTION OF PROJECTS BY HOST REGION 2014 2015 Business activity Projects Jobs Centre-Val de Loire 5 992 Bretagne (Brittany) Ile de France (Paris region) 3 Provence-Alpes-Côte d'Azur 2 13 1 20 Nord-Pas de Calais-Picardie 1 10 12 1,040 140 / 2015 ANNUAL REPORT – BUSINESS FRANCE 15 1 2 16 5 Auvergne-Rhône-Alpes TOTAL 1 1 NETHERLANDS FRANCE WAS THE SECOND LARGEST EUROPEAN RECIPIENT OF JOB-CREATING INVESTMENT FROM THE NETHERLANDS IN 2015. DUTCH COMPANIES IN FRANCE There are 1,700 Dutch companies operating in France, where they employ more than 200,000 people. Thirty-seven Dutch investments were recorded in 2015, creating or maintaining more than 950 jobs. Investments by Dutch companies in 2015 were made primarily in production/ manufacturing operations (24%), business services (24%) and retail outlets (22%). Dutch investments had a tendency to be found in the agri-food/agriculture/fishing (16%), commerce/retail (16%) and consulting/ engineering/business services (14%) sectors. Dutch projects were recorded across the country, but mostly in Ile de France (Paris region) (38%) and Aquitaine-Limousin-Poitou-Charentes (11%). FRANCE AS A RECIPIENT OF DUTCH INVESTMENT IN EUROPE FLOW in Europe, preceded by the United Kingdom (21%) but ahead of Germany (13%).1 SELECTED INVESTMENT PROJECTS IN 2015 In late 2014, the Dutch hotel group acquired a building near the Gare de Lyon in Paris (Ile de France region) with the aim of converting it into a hotel offering ‘accessible luxury’. The hotel is set to open in early 2016 and will employ 80 people. CITIZENM HOTELS: VAROVA: Dutch investment company Varova joined forces with fellow Dutch fund Nimbus, Ghanaian manufacturer Plot, and entrepreneur Arnaud Sabatier to take over La Chocolaterie de Bourgogne, a chocolate firm which had filed for bankruptcy protection in late October 2014. The company, based in Dijon (Bourgogne-FrancheComté region), was renamed CB Chocolaterie de Bourgogne and the takeover saved 185 jobs. This Dutch family business specializing in the design, installation and maintenance of embedded electrical systems for the shipbuilding industry decided to open its first French office in Antibes (Provence-Alpes-Côte d’Azur region). The office will have ten employees. DE KEIZER MARINE ENGINEERING: In 2015, France was the second largest recipient of job-creating investment from the Netherlands, attracting 16% of Dutch projects 1 Business France Europe Observatory. 37 PROJECTS (Business France) 950 JOBS (Business France) STOCK 1,700 COMPANIES IN FRANCE (Orbis) More than 200,000 EMPLOYEES (Orbis) FDI STOCK IN FRANCE: €37.8 billion 7TH PLACE (Banque de France*) FRENCH EXPORTS: TOP 5 DUTCH COMPANIES BY EMPLOYMENT IN FRANCE Parent company Main business sector Workforce in France €17.4 billion INGKA FOUNDATION (IKEA) Furnishings, household goods 5,000-10,000 (Customs Authorities) TNT EXPRESS N.V. Transport, storage 4,500-5,000 HEINEKEN Agri-food, agriculture and fishing 4,000-4,500 RANDSTAD HOLDING NV Consulting, engineering and business services 3,500-4,000 UNILEVER Agri-food, agriculture and fishing 2,500-3,000 8TH PLACE NUMBER OF COMPANIES IN THE FORBES 2000: 25 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €92.9 billion. 2015 ANNUAL REPORT – BUSINESS FRANCE / 141 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity >>In 2015, 24% of Dutch investments in France were in production/manufacturing; 3% of foreign investments in production/manufacturing were made by Dutch companies. Total share* Projects Jobs Projects Jobs Projects Jobs Decision-making centers 4 70 11% 7% 2% 2% First-time investments 4 70 11% 7% 3% 5% 8 103 22% 11% 10% 5% Production / Manufacturing 9 540 24% 57% 3% 3% R&D, engineering, design 3 51 8% 5% 3% 3% Retail outlets Key: National share 3 51 8% 5% 4% 3% Business services R&D 9 76 24% 8% 5% 1% Consumer services 4 110 11% 12% 6% 5% 37 950 100% 100% 4% 3% TOTAL *Share of Dutch investments in the total number of investments in each business activity. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector Key: >>In 2015, 16% of Dutch investments in France were in the agri-food, agriculture and fishing sector; 11% of foreign investments in the agri-food, agriculture and fishing sector were made by Dutch companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs Agri-food, agriculture and fishing 6 439 16% 46% 11% 27% Commerce and retail 6 63 16% 7% 12% 2% Consulting, engineering and business services 5 80 14% 8% 8% 6% Hotels, tourism and restaurants 4 110 11% 12% 14% 8% Software and IT services 4 28 11% 3% 3% 1% Metals, metalworking 3 115 8% 12% 9% 12% Perfumes, cosmetics 2 40 5% 4% 10% 17% Glass, ceramics, minerals, wood, paper 1 26 3% 3% 3% 0% Transport, storage 1 18 3% 2% 2% 1% Aerospace, naval and railway equipment 1 10 3% 1% 3% 1% Other services 1 6 3% 1% 2% 1% Automotive industry 1 5 3% 1% 2% 0% Electrical/electronic/IT equipment 1 5 3% 1% 2% 0% Pharmaceuticals and biotechnologies TOTAL 1 5 3% 1% 3% 0% 37 950 100% 100% 4% 3% *Share of Dutch investments in the total number of investments in each business sector. DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region Ile de France (Paris region) Aquitaine-Limousin-Poitou-Charentes Key: >>In 2015, 38% of Dutch investments in France were in Ile de France (Paris region); 5% of foreign investments in Ile de France (Paris region) were made by Dutch companies. National share Projects Jobs 14 4 Total share* Projects Jobs Projects Jobs 224 38% 24% 5% 2% 78 11% 8% 7% 8% 25% Bourgogne-Franche-Comté 3 240 8% 25% 8% Alsace-Champagne-Ardenne-Lorraine 3 146 8% 15% 3% 4% Languedoc-Roussillon-Midi-Pyrénées 3 17 8% 2% 4% 1% Nord-Pas de Calais-Picardie 2 108 5% 11% 3% 1% Normandie 2 32 5% 3% 6% 2% Auvergne-Rhône-Alpes 2 32 5% 3% 2% 1% Bretagne (Brittany) 1 45 3% 5% 6% 22% Pays de la Loire 1 10 3% 1% 2% 1% Provence-Alpes-Côte d'Azur 1 10 3% 1% 2% 1% Centre-Val de Loire TOTAL 1 8 3% 1% 3% 1% 37 950 100% 100% 4% 3% *Share of Dutch investments in the total number of investments in each region. 142 / 2015 ANNUAL REPORT – BUSINESS FRANCE NORWAY NORWEGIAN INVESTMENTS IN FRANCE REMAIN LIMITED IN NUMBER. NORWEGIAN COMPANIES IN FRANCE SELECTED INVESTMENT PROJECTS IN 2015 There are 150 Norwegian companies operating in France, where they employ more than 3,200 people. Seven new investments from Norway were recorded in 2015, creating or maintaining 190 jobs in France. These projects mainly involved decision-making centers (43% of all Norwegian investments in France). Norwegian companies invested mainly in the construction/building materials and software/IT services sectors (both accounting for 29% of Norwegian investments). Norwegian investments were mostly made in Ile de France (Paris region) (57%). VIZRT: FRANCE AS A RECIPIENT OF NORWEGIAN INVESTMENT IN EUROPE Norwegian software company Vizrt offers a range of real-time 3D graphics products and services as well as online publication tools for major publishers and broadcasters. In 2015, the firm decided to open an office in Paris (Ile de France region), having previously been represented in France via a distributor. The office is expected to recruit 15 people. SCHIBSTED: France’s leading free classified ads website LeBonCoin.fr announced in 2015 that it was creating a new call center and recruiting 80 customer advisors. The office was opened in Reims (Alsace-Champagne-Ardenne-Lorraine region) and is the firm’s third French facility, after its Paris HQ and its center in Montceaules-Mines (Bourgogne-Franche-Comté region). 1 Business France Europe Observatory. FLOW 7 PROJECTS (Business France) 190 JOBS (Business France) STOCK 150 COMPANIES IN FRANCE (Orbis) More than 3,200 EMPLOYEES In 2015, the leading recipient of Norwegian job-creating investment in Europe was the United Kingdom (26%), followed by France (11%) and Lithuania (11%). (Orbis) FDI STOCK IN FRANCE: €2.3 billion 17TH PLACE (Banque de France*) FRENCH EXPORTS: €1.5 billion TOP 5 NORWEGIAN COMPANIES BY EMPLOYMENT IN FRANCE Parent company Main business sector Workforce in France SAPA SA Metals, metalworking 2,000 MARINE HARVEST ASA Agri-food, agriculture and fishing 1,000 YARA INTERNATIONAL ASA Chemicals, plastics 700-800 (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: NORSKE SKOGINDUSTRIER ASA Glass, ceramics, minerals, wood, paper 400-500 SCHIBSTED ASA (LeBonCoin.fr) 300-400 Other services 45TH PLACE 8 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €2.3 billion. 2015 ANNUAL REPORT – BUSINESS FRANCE / 143 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity Key: >>In 2015, 43% of Norwegian investments in France were in decision-making centers; 1% of foreign investments in decision-making centers were made by Norwegian companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs Decision-making centers 3 35 43% 18% 1% 1% First-time investments 2 20 29% 11% 1% 1% French headquarters 1 15 14% 8% 4% 1% Logistics 1 50 14% 26% 2% 5% Production / Manufacturing 1 15 14% 8% 0% 0% R&D, engineering, design 1 10 14% 5% 1% 1% Business services 1 80 14% 42% 1% 1% 7 190 100% 100% 1% 1% TOTAL *Share of Norwegian investments in the total number of investments in each business activity. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector Key: >>In 2015, 29% of Norwegian investments in France were in the construction/building materials sector; 7% of foreign investments in the construction/ building materials sector were made by Norwegian companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs Construction, building materials 2 60 29% 32% 7% 11% Software and IT services 2 25 29% 13% 2% 1% Consulting, engineering and business services 1 80 14% 42% 2% 6% Metals, metalworking 1 15 14% 8% 3% 2% Financial services, banking and insurance 1 10 14% 5% 5% 3% 7 190 100% 100% 1% 1% TOTAL *Share of Norwegian investments in the total number of investments in each business sector. DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region Key: >>In 2015, 57% of Norwegian investments in France were in Ile de France (Paris region); 1% of foreign investments in Ile de France (Paris region) were made by Norwegian companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs Ile de France (Paris region) 4 45 57% 24% 1% 0% Alsace-Champagne-Ardenne-Lorraine 1 80 14% 42% 1% 2% Languedoc-Roussillon-Midi-Pyrénées 1 50 14% 26% 1% 2% Centre-Val de Loire 1 15 14% 8% 3% 2% 7 190 100% 100% 1% 1% TOTAL *Share of Norwegian investments in the total number of investments in each region. 144 / 2015 ANNUAL REPORT – BUSINESS FRANCE POLAND TWO POLISH INVESTMENTS WERE RECORDED IN FRANCE IN 2015, CREATING OR MAINTAINING 52 JOBS. POLISH COMPANIES IN FRANCE There are 40 Polish companies operating in France, where they employ more than 600 people. Two Polish investments were recorded in 2015, creating or maintaining 52 jobs. These investments were made in a production/ manufacturing facility and a business services location, and involved the automotive industry and the software/IT services sector. Geographically, they were located in the Bourgogne-Franche-Comté and Auvergne-Rhône-Alpes regions. FLOW SELECTED INVESTMENT PROJECT IN 2015 This Polish trailer and semi-trailer manufacturer acquired a 65.31% equity stake in Fruehauf, the leading French player in the sector, for €9 million. The acquisition was guided by the President of Fruehauf, and a complete transfer of ownership is planned after 2017. The recruitment of 50 personnel was also announced. WIELTON: 1 Business France Europe Observatory. 2 PROJECTS (Business France) 52 JOBS (Business France) STOCK 40 COMPANIES FRANCE AS A RECIPIENT OF POLISH INVESTMENT IN EUROPE IN FRANCE (Orbis) More than 600 EMPLOYEES In 2015, the Czech Republic was the leading recipient of job-creating investment from Poland, attracting 25% of Polish projects in Europe, ahead of Hungary (17%), and then France, Germany and the United Kingdom (8% each).1 (Orbis) FDI STOCK IN FRANCE: €184 million 39TH PLACE (Banque de France*) TOP 5 POLISH COMPANIES BY EMPLOYMENT IN FRANCE FRENCH EXPORTS: €7.8 billion Parent company Main business sector Workforce in France PLASTIWELL Chemicals, plastics 300-400 10TH PLACE MR R. K. KARKOSIK – BORYSZEW (MAFLOW FRANCE) Chemicals, plastics 150-200 SANOK RUBBER COMPANY S.A. Chemicals, plastics 40-50 NUMBER OF COMPANIES IN THE FORBES 2000: MR L. PIOTROWSKI – UNIA SP. (AGRISEM INTERNATIONAL) Commerce and retail 40-50 COMARCH S.A. Software and IT services 40-50 (Customs Authorities) 6 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. 2015 ANNUAL REPORT – BUSINESS FRANCE / 145 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY 2014 Business activity 2015 Projects Jobs Production / Manufacturing 1 50 Business services 1 2 2 52 Decision-making centers First-time investments TOTAL Projects Jobs 4 64 4 64 4 64 DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR 2014 Business sector Projects 2015 Jobs Projects Jobs Automotive industry 1 50 Software and IT services 1 2 2 52 Construction, building materials 2 30 Transport, storage 1 30 Electrical/electronic/IT equipment 1 4 4 64 TOTAL DISTRIBUTION OF PROJECTS BY HOST REGION 2014 Host region Projects Jobs Bourgogne-Franche-Comté 1 50 Auvergne-Rhône-Alpes 1 2 2 52 Ile de France (Paris region) TOTAL 146 / 2015 ANNUAL REPORT – BUSINESS FRANCE Projects 2015 Jobs 4 64 4 64 PORTUGAL TWO PORTUGUESE INVESTMENTS WERE RECORDED IN FRANCE IN 2015, CREATING OR MAINTAINING 60 JOBS. PORTUGUESE COMPANIES IN FRANCE SELECTED INVESTMENT PROJECTS IN 2015 There are over 350 Portuguese companies operating in France, where they employ more than 5,000 people. Two Portuguese investments were recorded in 2015, creating or maintaining 60 jobs. Both investment projects were in production/manufacturing operations. These projects involved the construction/ building materials and glass/ceramics/ minerals/wood/paper sectors, and were located in the Auvergne-Rhône-Alpes and Bourgogne-Franche-Comté regions. RENOVA: FRANCE AS A RECIPIENT OF PORTUGUESE INVESTMENT IN EUROPE In 2015, France was the leading recipient of job-creating investment from Portugal, attracting 33% of Portuguese projects in Europe, ahead of Spain (25%) and the United Kingdom (17%). This Portuguese specialist in hygiene products (toilet paper, paper tissues, paper towels), which is part of France’s largest supply chains, is expanding its operations in the French market by establishing a base in Saint-Yorre (Auvergne-Rhône-Alpes region). The construction of its first production facility outside Portugal will create 30 jobs. This Portuguese manufacturer of prefabricated concrete structures is setting up a site in La Machine (Bourgogne-Franche-Comté region), investing €3 million to create VGB Préfabriqués in the Fontaines Douces business park. This new central location will help the company to serve its leading customers better. Thirty jobs are expected to be created within the next year. VIGOBLOCO: 1 Business France Europe Observatory. FLOW 2 PROJECTS (Business France) 60 JOBS (Business France) STOCK More than 350 COMPANIES IN FRANCE (Orbis) More than 5,000 EMPLOYEES (Orbis) FDI STOCK IN FRANCE: €2.4 billion TOP 5 PORTUGUESE COMPANIES BY EMPLOYMENT IN FRANCE 16TH PLACE (Banque de France*) Parent company Main business sector Workforce in France PROMEUROPA - GESTÃO E SERVIÇOS Other services 1,000-2,000 GRUPO VISABEIRA (CONSTRUCTEL) Telecoms, internet service providers 500-1,000 INAPA - INVESTIMENTOS, PARTICIPAÇOES E GESTAO, S.A. Commerce and retail 200-300 FUNDO DE RESOLUÇÃO (BANQUE ESPIRITO SANTO) Financial services, banking and insurance 150-200 LIZMONTAGENS THERMAL TECHNOLOGIES S.A. (FERBECK ET FUMITHERM) Construction, building materials Machinery and mechanical equipmen 100 - 200 FRENCH EXPORTS: €4.2 billion 20TH PLACE (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 6 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €764 million. 2015 ANNUAL REPORT – BUSINESS FRANCE / 147 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY 2014 Business activity 2015 Projects Jobs Decision-making centers 4 23 First-time investments 4 23 1 5 Production / Manufacturing TOTAL Projects Jobs 49 2 60 72 2 60 DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR 2014 Business sector Construction, building materials 2015 Projects Jobs Projects Jobs 2 17 1 30 1 30 2 60 Glass, ceramics, minerals, wood, paper Agri-food, agriculture and fishing 1 49 Automotive industry 1 5 Consulting, engineering and business services 1 1 5 72 TOTAL DISTRIBUTION OF PROJECTS BY HOST REGION 2014 Host region Auvergne-Rhône-Alpes 2015 Projects Jobs Projects Jobs 1 5 1 30 1 30 2 60 Bourgogne-Franche-Comté Ile de France (Paris region) 2 6 Provence-Alpes-Côte d'Azur 1 49 Aquitaine-Limousin-Poitou-Charentes 1 12 5 72 TOTAL 148 / 2015 ANNUAL REPORT – BUSINESS FRANCE RUSSIA THE NUMBER OF RUSSIAN COMPANIES OPERATING IN FRANCE IS ON THE RISE. RUSSIAN COMPANIES IN FRANCE There are 80 Russian companies operating in France, where they employ more than 4,000 people. Eight Russian investments were recorded in 2015, creating or maintaining 138 jobs. The number of Russian companies operating in France increased, with two decision-making centers (both first-time investments) in France, while other projects involved consumer services (63%) and production/manufacturing operations (13%). In 2015, Russian firms invested primarily in the other services (38%) and hotels/tourism/ restaurants (38%) sectors, having invested in 2014 in the consulting/engineering/business services, electrical/electronic/IT equipment and hotels/tourism/restaurants sectors. Ile de France (Paris region) attracted half of all Russian investments in France. FRANCE AS A RECIPIENT OF RUSSIAN INVESTMENT IN EUROPE from Russia (18% of the total), followed the United Kingdom and Poland (11% each). 1 FLOW SELECTED INVESTMENT PROJECTS IN 2015 8 PROJECTS Russian subsidiary Advanced Wire Technologies (AWT), a joint venture between Rosnano and Terwingo specializing in researching, developing and manufacturing steel wire, decided to develop the Sodetal plant it acquired in 2014 in Tronville-en-Barrois (Alsace-Champagne-Ardenne Lorraine region). After saving 150 jobs in 2014, a further 50 positions are now to be created. CUTTING EDGE-AWT: The Russian nuclear specialist announced in late 2014 that it was opening a regional office in Paris (Ile de France region) in a move to further cooperation with French and European partners. With a planned workforce of 10 people, the office will be the firm’s third in Europe, after Prague and Kiev. ROSATOM: 1 Business France Europe Observatory. (Business France) 138 JOBS (Business France) STOCK 80 COMPANIES IN FRANCE (Business France Moscow office figures) More than 4,000 EMPLOYEES (Orbis) In 2015, Russian companies made investments in 16 European countries. Germany was the leading recipient of job-creating projects FDI STOCK IN FRANCE: €1.5 billion 24TH PLACE TOP 5 RUSSIAN COMPANIES BY EMPLOYMENT IN FRANCE (Banque de France*) FRENCH EXPORTS: €4.5 billion Parent company Main business sector Workforce in France RZHD - CHEMINS DE FER RUSSE (GEFCO) Transport, storage 3,000-4,000 MR V. F. VEKSELBERG (SULZER POMPES) Machinery and mechanical equipment 150-200 (Customs Authorities) CUTTING EDGE-AWT (SODETAL) Metals, metalworking 200 KASPERSKY LAB Software and IT services 50-100 NUMBER OF COMPANIES IN THE FORBES 2000: MR T. GORYAYEV (SPIRIT FRANCE) Agri-food, agriculture and fishing 50-100 ICC (CHOCOLATERIE DE PROVENCE) Agri-food, agriculture and fishing 50-100 19TH PLACE 27 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €1.4 billion. 2015 ANNUAL REPORT – BUSINESS FRANCE / 149 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Decision-making centers Key: >>In 2015, 63% of Russian investments in France were in consumer services; 7% of foreign investments in consumer services were made by Russian companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs Decision-making centers 2 55 25% 40% 1% 1% First-time investments 2 55 25% 40% 1% 4% Production / Manufacturing 1 50 13% 36% 0% 0% Consumer services 5 33 63% 24% 7% 1% 8 138 100% 100% 1% 0% TOTAL *Share of Russian investments in the total number of investments in each business activity. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector Key: >>In 2015, 38% of Russian investments in France were in the hotels, tourism and restaurants sector; 7% of foreign investments in the hotels, tourism and restaurants sector were made by Russian companies. Projects National share Jobs Projects Jobs Total share* Projects Jobs Other services 3 57 38% 41% 7% 7% Hotels, tourism and restaurants 3 21 38% 15% 11% 2% Metals, metalworking 1 50 13% 36% 3% 5% Energy, recycling, other concessions 1 10 13% 7% 2% 2% 8 138 100% 100% 1% 0% TOTAL *Share of Russian investments in the total number of investments in each business sector. DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region Key: >>In 2015, 50% of Russian investments in France were in Ile de France (Paris region); 1% of foreign investments in Ile de France (Paris region) were made by Russian companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs Ile de France (Paris region) 4 80 50% 58% 1% 1% Alsace-Champagne-ArdenneLorraine 1 50 13% 36% 1% 1% Bourgogne-Franche-Comté 1 4 13% 3% 3% 0% Bretagne (Brittany) 1 2 13% 1% 6% 1% Languedoc-Roussillon-MidiPyrénées 1 2 13% 1% 1% 0% 8 138 100% 100% 1% 0% TOTAL *Share of Russian investments in the total number of investments in each region. 150 / 2015 ANNUAL REPORT – BUSINESS FRANCE SOUTH AFRICA DESPITE THE POTENTIAL OF THE SOUTH AFRICAN ECONOMY, INVESTMENTS IN FRANCE REMAIN FEW IN NUMBER. SOUTH AFRICAN COMPANIES IN FRANCE SELECTED INVESTMENT PROJECT IN 2015 There are nearly 30 South African companies operating in France, where they employ more than 8,500 people. Since 2014, four South African investments have been recorded in France, creating or maintaining 164 jobs. Projects over the last two years were mainly in logistics operations (50%) and were made by companies in the transport/storage sector (50%), while the most popular region for these investments was Alsace-Champagne-Ardenne-Lorraine (50%). Back in 2014, Panopa inaugurated a Plant Consolidation Center for Smart France in Hambach (Alsace-Champagne-Ardenne-Lorraine region), creating 60 jobs. This South African service provider, responsible for storing parts, handling empty packaging, transporting mobile containers and just-in-time delivery, then continued to expand in 2015, recruiting an extra 40 people at the site. IMPERIAL HOLDINGS: Logistique France 1 Business France Europe Observatory. FLOW 1 PROJECT (Business France) 40 JOBS (Business France) STOCK More than 20 COMPANIES FRANCE AS A RECIPIENT OF SOUTH AFRICAN INVESTMENT IN EUROPE IN FRANCE (Orbis) In 2015, South African investments in Europe were made primarily in the United Kingdom (55%).1 More than 8,500 EMPLOYEES (Orbis) FDI STOCK IN FRANCE: €6 billion (Banque de France*) TOP 5 SOUTH AFRICAN COMPANIES BY EMPLOYMENT IN FRANCE FRENCH EXPORTS: Parent company Main business sector Workforce in France STEINHOFF INTERNATIONAL HOLDINGS LTD. Commerce and retail Furnishings, household goods 8,000-10,000 IMPERIAL HOLDINGS LTD. Transport, storage 50-100 SAPPI LTD. Glass, ceramics, minerals, wood, paper 20-30 BELL EQUIPMENT LTD. Automotive industry 20-30 REMGRO-CAPEVIN BELEGGINGS Commerce and retail (PTY) LTD. €1.8 billion 43RD PLACE (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 13 20-30 *FDI stock in France (ultimate investor) as of December 31, 2013 (data not updated since). Data for 2014 will be published by the Banque de France in July 2016. 2015 ANNUAL REPORT – BUSINESS FRANCE / 151 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY 2014 Business activity 2015 Projects Jobs Projects Jobs Logistics 1 60 1 40 Production / Manufacturing 1 50 Business services 1 14 3 124 1 40 TOTAL DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR 2014 Business sector 2015 Projects Jobs Projects Jobs Transport, storage 1 60 1 40 Pharmaceuticals and biotechnologies 2 64 3 124 1 40 TOTAL DISTRIBUTION OF PROJECTS BY HOST REGION 2014 Host region 2015 Projects Jobs Projects Jobs Alsace-ChampagneArdenne-Lorraine 1 60 1 40 Normandie 1 50 Ile de France (Paris region) 1 14 3 124 1 40 TOTAL 152 / 2015 ANNUAL REPORT – BUSINESS FRANCE SOUTH KOREA 2015 SAW A GROWING NUMBER OF SOUTH KOREAN COMPANIES OPERATING IN FRANCE. SOUTH KOREAN COMPANIES IN FRANCE SELECTED INVESTMENT PROJECTS IN 2015 There are over forty South Korean companies operating in France, where they employ more than 4,000 people. In 2015, five new investment projects were recorded from South Korea, creating or maintaining 99 jobs. South Korean companies invested primarily in R&D activities (40%), while there was also one project involving a decision-making center, corresponding to a first-time investment in France. Sector-wise, there was no little diversity; one in five South Korean investments in France were in the transport/storage sector, while the most popular region for investors was Ile de France (Paris region) (40%). LG ELECTRONICS: FRANCE AS A RECIPIENT OF SOUTH KOREAN INVESTMENT IN EUROPE In 2015, France was the joint second leading recipient, along with Slovakia and the Czech Republic, of job-creating investment from South Korea, attracting 16% of all South Korean projects in Europe, preceded by the United Kingdom (21%).1 Created in 2004, LG Hi Logistics is the logistics services subsidiary of Korean firm LG, which has decided to keep the transportation, storage and distribution of its electronic products in-house whenever possible. LG Hi Logistics officially began operating in Combs-la-Ville (Ile de France / Paris region) in early December 2015, in a warehouse spanning some 15,000 sq. m. An initial investment of €10 million is planned, along with the recruitment of 50 full-time personnel. This South Korean conglomerate established the first French base of its energy subsidiary Doosan Power Systems. The team in Aix-en-Provence (Provence-Alpes-Côte d’Azur region) will focus primarily on non-destructive testing of nuclear power plants. Around twenty jobs will be created, mainly for engineers specializing in the field. The fact that a number of British and Korean companies were already established in the area due to the ITER project was a decisive factor in the firm’s choice of location. DOOSAN GROUP: 1 Business France Europe Observatory. FLOW 5 PROJECTS (Business France) 99 JOBS (Business France) STOCK More than 40 COMPANIES IN FRANCE (Orbis) More than 4,000 EMPLOYEES (Orbis) FDI STOCK IN FRANCE: €597 million 30TH PLACE (Banque de France*) TOP 5 SOUTH KOREAN COMPANIES BY EMPLOYMENT IN FRANCE FRENCH EXPORTS: Parent company Main business sector Workforce in France STX OFFSHORE & SHIPBUILDING CO., LTD. Aerospace, naval and railway equipment 2,000-2,500 SAMSUNG ELECTRONICS CO., LTD. Consumer electronics Electrical/electronic/IT equipment 500-600 DOOSAN CORP. Machinery and mechanical equipment Construction, building materials 400-500 LG ELECTRONICS INC. Consumer electronics Electrical/electronic/IT equipment 200-300 AMOREPACIFIC Perfumes, cosmetics 50-100 €4.8 billion 16TH PLACE (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 66 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €881 million. 2015 ANNUAL REPORT – BUSINESS FRANCE / 153 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity Key: >>In 2015, 40% of South Korean investments in France were in R&D/engineering/ design activities; 2% of foreign investments in R&D/engineering/ design activities were made by South Korean companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs Decision-making centers 1 4 20% 4% 0% 0% First-time investments 1 4 20% 4% 1% 0% Logistics 1 50 20% 51% 2% 5% Retail outlets 1 10 20% 10% 1% 0% R&D, engineering, design 2 35 40% 35% 2% 2% R&D 2 35 40% 35% 3% 2% TOTAL 5 99 100% 100% 1% 0% *Share of South Korean investments in the total number of investments in each business activity DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector Key: >>In 2015, 20% of South Korean investments in France were in the transport/storage sector; 2% of foreign investments in the transport/storage sector were made by South Korean companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs Transport, storage 1 50 20% 51% 2% 4% Energy, recycling, other concessions 1 20 20% 20% 2% 3% Software and IT services 1 15 20% 15% 1% 0% Agri-food, agriculture and fishing 1 10 20% 10% 2% 1% Medical/surgical equipment, diagnostics and devices 1 4 20% 4% 4% 2% 5 99 100% 100% 1% 0% TOTAL *Share of South Korean investments in the total number of investments in each business sector. DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region Key: >>In 2015, 40% of South Korean investments in France were in Ile de France (Paris region); 1% of foreign investments in Ile de France (Paris region) were made by South Korean companies. Projects National share Jobs Projects Jobs Total share* Projects Jobs Ile de France (Paris region) 2 60 40% 61% 1% 1% Provence-Alpes-Côte d'Azur 1 20 20% 20% 2% 1% Normandie 1 15 20% 15% 3% 1% Nord-Pas de Calais-Picardie 1 4 20% 4% 1% 0% 5 99 100% 100% 1% 0% TOTAL *Share of South Korean investments in the total number of investments in each region. 154 / 2015 ANNUAL REPORT – BUSINESS FRANCE SPAIN FRANCE WAS THE LEADING EUROPEAN RECIPIENT OF JOBCREATING INVESTMENT FROM SPAIN IN 2015. SPANISH COMPANIES IN FRANCE There are over 1,300 Spanish companies operating in France, where they employ more than 60,000 people. Forty-four new investments from Spain were recorded in 2015, creating or maintaining 605 jobs. Investments by Spanish companies were made primarily in business services (25%) and retail outlets (23%); 13% of all foreign investments in retail outlets were made by Spanish firms. There were also five first-time investments in France. Twenty-three percent of Spanish projects were in the textiles sector, where they accounted for 17% of all foreign investments, while Ile de France (Paris region) attracted 39% of Spanish projects. FRANCE AS A RECIPIENT OF SPANISH INVESTMENT IN EUROPE In 2015, France was the leading recipient of job-creating investment from Spain, attracting 33% of Spanish projects in Europe, ahead of the United Kingdom (26%). SELECTED INVESTMENT PROJECTS IN 2015 Spain’s leading insurance firm, Mapfre, which has had operations in the Ile de France/ Paris and Auvergne-Rhône-Alpes regions for a number of years, is planning to further develop its insurance and reinsurance services by hiring an additional 75 personnel at its Paris site. MAPFRE: The Spanish hotel group signed an agreement to build a 266-room, four-star hotel on land belonging to Aéroports de Paris, its seventh hotel in the Ile de France region. The hotel, developed by French group Vinci Immobilier, will open for business in early 2018 and will be the first in France to be launched under the Innside by Melià brand. The project will generate 75 new jobs. MELIA HOTELS INTERNATIONAL: Francisco Ruiz Gonzalez chose France, and specifically Strasbourg (AlsaceChampagne-Ardenne-Lorraine) as the location for his new building materials company, Keey Aerogel. The Spanish entrepreneur’s first investment in France is worth €15 million and will fund the development of a new silica aerogel insulation material for buildings. It will eventually create around twenty jobs. KEEY AEROGEL: 1 Business France Europe Observatory. FLOW 44 PROJECTS (Business France) 605 JOBS (Business France) STOCK More than 1,300 COMPANIES IN FRANCE (Orbis) More than 60,000 EMPLOYEES (Orbis) FDI STOCK IN FRANCE: €16.8 billion 9TH PLACE (Banque de France*) FRENCH EXPORTS: TOP 5 SPANISH COMPANIES BY EMPLOYMENT IN FRANCE Parent company Main business sector Workforce in France INDITEX Textiles, industrial textiles, clothing and accessories 7,000-8,000 PROSEGUR COMPANIA DE SEGURIDAD S.A. Financial services, banking and insurance 4,000-4,500 GRUPO AMADEUS Software and IT services 3,500-4,000 ABERTIS INFRAESTRUCTURAS, S.A. Construction, building materials 3,000-3,500 PLANETA 2,000-2,500 Other services €32.5 billion 3RD PLACE (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 27 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €17.2 billion. 2015 ANNUAL REPORT – BUSINESS FRANCE / 155 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity Projects Jobs Projects Jobs 6 47 14% 8% 3% 1% First-time investments 5 40 11% 7% 3% 3% French Headquarters 1 7 2% 1% 4% 0% 5 38 11% 6% 9% 3% Retail outlets >>In 2015, 14% of Spanish investments in France were in production/manufacturing; 2% of foreign investments in production/manufacturing were made by Spanish companies. Total share* Projects Decision-making centers Logistics Key: National share Jobs 10 71 23% 12% 13% 3% Production / Manufacturing 6 87 14% 14% 2% 1% R&D, engineering, design 1 20 2% 3% 1% 1% R&D Business services Consumer services TOTAL 1 20 2% 3% 1% 1% 11 226 25% 37% 6% 4% 5 116 11% 19% 7% 5% 44 605 100% 100% 5% 2% *Share of Spanish investments in the total number of investments in each business activity. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector Textiles, industrial textiles, clothing and accessories Key: >>In 2015, 23% of Spanish investments in France were in the textiles, industrial textiles, clothing and accessories sector; 17% of foreign investments in textiles, industrial textiles, clothing and accessories sector were made by Spanish companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs 10 71 23% 12% 17% 6% Commerce and retail 5 30 11% 5% 10% 1% Financial services, banking and insurance 3 161 7% 27% 15% 42% Construction, building materials 3 33 7% 5% 10% 6% Other services 3 6 7% 1% 7% 1% Chemicals, plastics 2 32 5% 5% 5% 4% Transport, storage 2 30 5% 5% 4% 2% Machinery and mechanical equipment 2 20 5% 3% 4% 2% Furnishings, household goods 2 19 5% 3% 11% 6% Consulting, engineering and business services 2 15 5% 2% 3% 1% Aerospace, naval and railway equipment 2 11 5% 2% 6% 1% Hotels, tourism and restaurants 1 75 2% 12% 4% 6% Glass, ceramics, minerals, wood, paper 1 36 2% 6% 3% 1% Agri-food, agriculture and fishing 1 30 2% 5% 2% 2% Telecoms, internet service providers 1 15 2% 2% 20% 29% Perfumes, cosmetics 1 10 2% 2% 5% 4% Electrical/electronic/IT equipment 1 7 2% 1% 2% 1% Automotive industry 1 2 2% 0% 2% 0% Metals, metalworking 1 2 2% 0% 3% 0% 44 605 100% 100% 5% 2% TOTAL *Share of Spanish investments in the total number of investments in each business sector. 156 / 2015 ANNUAL REPORT – BUSINESS FRANCE DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region National share Total share* Projects Jobs Projects Jobs Projects Jobs Ile de France (Paris region) 17 323 39% 53% 5% 3% Midi-Pyrénées-LanguedocRoussillon 5 47 11% 8% 7% 2% Provence-Alpes-Côte d'Azur 5 34 11% 6% 9% 2% Aquitaine-Limousin-PoitouCharentes 4 78 9% 13% 7% 8% Auvergne-Rhône-Alpes 4 25 9% 4% 3% 1% Bourgogne-Franche-Comté 3 26 7% 4% 8% 3% Alsace-ChampagneArdenne-Lorraine 2 22 5% 4% 2% 1% Nord-Pas de CalaisPicardie 1 20 2% 3% 1% 0% Centre-Val de Loire 1 12 2% 2% 3% 2% Pays de la Loire 1 10 2% 2% 2% 1% Bretagne (Brittany) 1 8 2% 1% 6% 4% 44 605 100% 100% 5% 2% TOTAL Key: >>In 2015, 39% of Spanish investments in France were in Ile de France (Paris region); 5% of foreign investments in Ile de France (Paris region) were made by Spanish companies. *Share of Spanish investments in the total number of investments in each region. 2015 ANNUAL REPORT – BUSINESS FRANCE / 157 CHAP. 7 / SOURCE COUNTRY OVERVIEW SWEDEN SWEDISH INVESTMENTS IN FRANCE REMAINED BUOYANT IN 2015, WITH 21 NEW INVESTMENT DECISIONS. FLOW 21 PROJECTS (Business France) 435 JOBS (Business France) STOCK More than 560 COMPANIES IN FRANCE (Orbis) More than SWEDISH COMPANIES IN FRANCE There are over 560 Swedish companies operating in France, where they employ more than 95,000 people. Twenty-one Swedish investments were recorded in 2015, creating or maintaining 435 jobs. These Swedish projects primarily involved decision-making centers (33%), consumer services (19%) and retail outlets (19%). Nineteen percent of Swedish investments were in the machinery and mechanical equipment sector, and 14% in the medical/ surgical equipment, diagnostics and devices sector, in which Swedish companies accounted for 13% of all foreign investment. Swedish companies invested primarily in Ile de France (Paris region), which attracted 38% of Swedish investments. 95,000 EMPLOYEES FRANCE AS A RECIPIENT OF SWEDISH INVESTMENT IN EUROPE FDI STOCK IN FRANCE: In 2015, France was the leading recipient of job-creating investment from Sweden, (Orbis) €4.9 billion 13TH PLACE (Banque de France*) FRENCH EXPORTS: €5.2 billion 15TH PLACE (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 24 attracting 20% of Swedish projects in Europe, ahead of the United Kingdom (14%) as well as Germany, Poland and Finland (8% each). SELECTED INVESTMENT PROJECTS IN 2015 ICOMERA: A leading player in wireless connectivity solutions for the transport sector, Icomera is investing in France, one of Europe’s most promising markets in its field. This Swedish company opened a regional office in Paris (Ile de France region) with a view to serving the French and Benelux markets. Fifteen jobs will be created. SWEREA: This Swedish firm specializing in corrosion testing in natural and laboratory conditions is increasing the workforce at its Brest laboratory (Bretagne / Brittany region) by recruiting three new R&D personnel. MUNKSJÖ: This Swedish high value-added paper specialist is to build a new storage center at its Rottersac site (Aquitaine-Limousin-Poitou-Charentes region). The center will span 9,100 sq. m. and will be used to store the products manufactured on-site. Twenty jobs will be created in all. 1 Business France Europe Observatory. TOP 5 SWEDISH COMPANIES BY EMPLOYMENT IN FRANCE Parent company Main business sector Workforce in France SECURITAS AB Consulting, engineering and business services 15,000-20,000 AB VOLVO Automotive industry 5,000-10,000 IKEA Furnishings, household goods 9,000 HENNES & MAURITZ AB Textiles, industrial textiles, clothing and accessories Commerce and retail 6,000 NORDIC CAPITAL SVENSKA AKTIEBOLAG (Capio) Other services 5,000 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €5 billion. 158 / 2015 ANNUAL REPORT – BUSINESS FRANCE DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity National share Total share* Projects Jobs Projects Jobs Projects Jobs Decision-making centers 7 95 33% 22% 3% 2% First-time investments 3 35 14% 8% 2% 2% Global / European headquarters 2 25 10% 6% 7% 7% French headquarters 2 35 10% 8% 8% 1% Logistics 1 20 5% 5% 2% 2% Retail outlets 4 126 19% 29% 5% 6% Production / Manufacturing 3 121 14% 28% 1% 1% R&D, engineering, design 2 23 10% 5% 2% 1% R&D Business services TOTAL 1 3 5% 1% 1% 0% 4 50 19% 11% 2% 1% 21 435 100% 100% 2% 1% Key: >>In 2015, 33% of Swedish investments in France were in decision-making centers; 3% of foreign investments in decision-making centers were made by Swedish companies. *Share of Swedish investments in the total number of investments in each business activity. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector National share Total share* Projects Jobs Projects Jobs Projects Jobs Machinery and mechanical equipment 4 51 19% 12% 9% 6% Medical/surgical equipment, diagnostics and devices 3 40 14% 9% 13% 16% Textiles, industrial textiles, clothing and accessories 2 120 10% 28% 3% 10% Glass, ceramics, minerals, wood, paper 2 65 10% 15% 6% 1% Software and IT services 2 25 10% 6% 2% 1% Aerospace, naval and railway equipment 1 46 5% 11% 3% 3% Pharmaceuticals and biotechnologies 1 30 5% 7% 3% 3% Commerce and retail 1 15 5% 3% 2% 0% Telecoms, internet service providers 1 15 5% 3% 20% 29% Consulting, engineering and business services 1 10 5% 2% 2% 1% Automotive industry 1 10 5% 2% 2% 0% Consumer electronics 1 5 5% 1% 13% 1% Metals, metalworking 1 3 5% 1% 3% 0% 21 435 100% 100% 2% 1% TOTAL Key: >>In 2015, 19% of Swedish investments in France were in the machinery and mechanical equipment sector; 9% of foreign investments in the machinery and mechanical equipment sector were made by Swedish companies. *Share of Swedish investments in the total number of investments in each business sector. 2015 ANNUAL REPORT – BUSINESS FRANCE / 159 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region Key: >>In 2015, 38% of Swedish investments in France were in Ile de France (Paris region); 3% of foreign investments in Ile de France (Paris region) were made by Swedish companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs Ile de France (Paris region) 8 90 38% 21% 3% 1% Provence-Alpes-Côte d'Azur 3 130 14% 30% 5% 8% Alsace-ChampagneArdenne-Lorraine 3 66 14% 15% 3% 2% Centre-Val de Loire 2 50 10% 11% 6% 7% Bourgogne-Franche-Comté 1 46 5% 11% 3% 5% 1 20 5% 5% 1% 0% 1 20 5% 5% 2% 2% Normandie 1 10 5% 2% 3% 1% Bretagne (Brittany) 1 3 5% 1% 6% 1% 21 435 100% 100% 2% 1% Nord-Pas de CalaisPicardie Aquitaine-Limousin-PoitouCharentes TOTAL *Share of Swedish investments in the total number of investments in each region. 160 / 2015 ANNUAL REPORT – BUSINESS FRANCE SWITZERLAND THIRTY-SEVEN SWISS INVESTMENTS WERE RECORDED IN FRANCE IN 2015, CREATING OR MAINTAINING 706 JOBS. SWISS COMPANIES IN FRANCE There are over 1,600 Swiss companies operating in France, where they employ more than 176,000 people. Thirty-seven investment decisions were recorded in 2015, creating or maintaining more than 700 jobs. Swiss investors focused on production/ manufacturing operations (41%) in 2015, followed by R&D, engineering and design (19%) and business services (14%). Swiss companies invested primarily in the electrical/electronic/IT equipment (14%), pharmaceuticals/biotechnologies (11%) and software/IT services (11%) sectors. Ile de France (Paris region) (19%), LanguedocRoussillon-Midi-Pyrénées (14%) and AuvergneRhône-Alpes (14%) were the leading recipients. FRANCE AS A RECIPIENT OF SWISS INVESTMENT IN EUROPE In 2015, France was the leading recipient of jobcreating investment from Switzerland, attracting 19% of Swiss projects in Europe, ahead of the United Kingdom (16%) and Germany (15%).1 SELECTED INVESTMENT PROJECTS IN 2015 Swiss software development and consulting firm SMA & Associés opened an office in Paris (Ile de France) in 2015. The company specializes in railway system planning, process consulting, operational optimization, software development and IT services. Fifteen new positions are to be created. SMA & ASSOCIES: As part of its development, the Swiss railway and road transport company (which operates the Mont Blanc Express) is vying to operate Alpine transport services between France and Switzerland. To this end, it established a base in Chamonix (AuvergneRhône-Alpes region), creating 30 jobs. FLOW 37 PROJECTS (Business France) 706 JOBS (Business France) TMR: This Swiss pharmaceuticals group decided to bring all of its operations in Ile de France (Paris region) together at a new site in Rueil-Malmaison. The site will also house a research center and a new entity specializing in preclinical research. The expansion will create 50 new R&D jobs. NOVARTIS: 1 STOCK 1,600 COMPANIES IN FRANCE (Orbis) More than 176,000 EMPLOYEES (Orbis) FDI STOCK IN FRANCE: Business France Europe Observatory. €59.6 billion 4TH PLACE (Banque de France*) FRENCH EXPORTS: €13.8 billion TOP 5 SWISS COMPANIES BY EMPLOYMENT IN FRANCE Parent company Main business sector Workforce in France NESTLE S.A. Agri-food, agriculture and fishing 15,000-20,000 STMICROELECTRONICS Electronic components 9,000-10,000 KÜHNE HOLDING AG Transport, storage 9,000-10,000 ADECCO S.A. Consulting, engineering and business services 5,000-6,000 LAFARGEHOLCIM LTD. Construction, building materials 5,000-6,000 9TH PLACE (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 46 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €50.4 billion. 2015 ANNUAL REPORT – BUSINESS FRANCE / 161 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity National share Total share* Projects Jobs Projects Jobs Projects Jobs Decision-making centers 3 10 8% 1% 1% 0% First-time investments 3 10 8% 1% 2% 1% Logistics 1 25 3% 4% 2% 2% Retail outlets 3 93 8% 13% 4% 4% 15 349 41% 49% 5% 2% 7 118 19% 17% 8% 7% 6 103 16% 15% 9% 7% Business services 5 41 14% 6% 3% 1% Consumer services 3 70 8% 10% 4% 3% 37 706 100% 100% 4% 2% Production / Manufacturing R&D, engineering, design R&D TOTAL Key: >>In 2015, 41% of Swiss investments in France were in production/manufacturing; 5% of foreign investments in production/manufacturing were made by Swiss companies. *Share of Swiss investments in the total number of investments in each business activity. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector Electrical/electronic/IT equipment National share Total share* Projects Jobs Projects Jobs Projects Jobs 5 105 14% 15% 9% 10% Pharmaceuticals and biotechnologies 4 95 11% 13% 14% 9% Software and IT services 4 18 11% 3% 3% 0% Transport, storage 3 85 8% 12% 6% 6% Commerce and retail 2 83 5% 12% 4% 2% Machinery and mechanical equipment 2 57 5% 8% 4% 6% Glass, ceramics, minerals, wood, paper 2 45 5% 6% 6% 1% Metals, metalworking 2 42 5% 6% 6% 4% Consulting, engineering and business services 2 30 5% 4% 3% 2% Textiles, industrial textiles, clothing and accessories 2 15 5% 2% 3% 1% Aerospace, naval and railway equipment 1 69 3% 10% 3% 4% Perfumes, cosmetics 1 15 3% 2% 5% 6% Automotive industry 1 12 3% 2% 2% 0% Chemicals, plastics 1 10 3% 1% 3% 1% Hotels, tourism and restaurants 1 10 3% 1% 4% 1% Financial services, banking and insurance 1 10 3% 1% 5% 3% Furnishings, household goods 1 3 3% 0% 5% 1% Construction, building materials 1 1 3% 0% 3% 0% Medical/surgical equipment, diagnostics and devices 1 1 3% 0% 4% 0% 37 706 100% 100% 4% 2% TOTAL *Share of Swiss investments in the total number of investments in each business sector. 162 / 2015 ANNUAL REPORT – BUSINESS FRANCE Key: >>In 2015, 14% of Swiss investments in France were in the electrical/electronic/IT equipment sector; 9% of foreign investments in the electrical/ electronic/IT equipment sector were made by Swiss companies. DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region Key: >>In 2015, 19% of Swiss investments in France were in Ile de France (Paris region); 2% of foreign investments in Ile de France (Paris region) were made by Swiss companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs Ile de France (Paris region) 7 129 19% 18% 2% 1% Languedoc-Roussillon-MidiPyrénées 5 142 14% 20% 7% 7% Auvergne-Rhône-Alpes 5 130 14% 18% 4% 4% Alsace-ChampagneArdenne-Lorraine 4 73 11% 10% 4% 2% Bourgogne-Franche-Comté 4 67 11% 9% 11% 7% Aquitaine-Limousin-PoitouCharentes 4 23 11% 3% 7% 2% Nord-Pas de CalaisPicardie 2 83 5% 12% 3% 1% Bretagne (Brittany) 2 11 5% 2% 13% 5% Centre-Val de Loire 1 30 3% 4% 3% 4% Provence-Alpes-Côte d'Azur 1 10 3% 1% 2% 1% Normandie 1 7 3% 1% 3% 1% Overseas territories 1 1 3% 0% 50% 25% 37 706 100% 100% 4% 2% TOTAL *Share of Swiss investments in the total number of investments in each region. 2015 ANNUAL REPORT – BUSINESS FRANCE / 163 CHAP. 7 / SOURCE COUNTRY OVERVIEW TURKEY FLOW 2 PROJECTS (Business France) 30 JOBS (Business France) STOCK 100 COMPANIES IN FRANCE (Orbis) TWO TURKISH INVESTMENTS WERE RECORDED IN FRANCE IN 2015, CREATING OR MAINTAINING 30 JOBS. TURKISH COMPANIES IN FRANCE SELECTED INVESTMENT PROJECT IN 2015 There are 100 Turkish companies operating in France, where they employ more than 1,000 people. Two new Turkish investments were recorded in 2015, creating or maintaining around thirty jobs. These investments involved setting up a logistics depot and a consumer services center, and were made by companies in the transport and storage sector. Geographically, Turkish companies invested in the Provence-Alpes-Côte d’Azur and Auvergne-Rhône-Alpes regions. TURKISH AIRLINES: More than FRANCE AS A RECIPIENT OF TURKISH INVESTMENT IN EUROPE (Orbis) Turkish job-creating investment remains limited in Europe. In 2015, the three leading recipients were Spain, the United Kingdom and Bulgaria (22% each).1 1,000 EMPLOYEES FDI STOCK IN FRANCE: €120 million Turkey’s national airline has several offices in France, including in Paris and Marseille. In 2015, Turkish Airlines decided to expand its liaison office at Marseille Provence airport, creating around fifteen jobs over the next three years. 1 Business France Europe Observatory. (Banque de France*) FRENCH EXPORTS: €7.1 billion 11TH PLACE (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 12 TOP 5 TURKISH COMPANIES BY EMPLOYMENT IN FRANCE Parent company Main business sector Workforce in France KÖKLER YATIRIM HOLDING (UNITED BISCUITS) Agri-food, agriculture and fishing 400-500 ORHAN HOLDING A S (NOBEL PLASTIQUES) Automotive industry 300-400 ARÇELIK ANONIM SIRKETI (BEKO FRANCE) Furnishings, household goods 30-50 OTOKAR OTOMOTIV VE SAVUNMA SANAYI ANONIM SIRKETI Automotive industry 20-30 GROUPE BARSAN (BARSAN GLOBAL LOGISTICS) Transport, storage 10-20 *FDI stock in France (ultimate investor) as of December 31, 2013 (data not updated since). Data for 2014 will be published by the Banque de France in July 2016. 164 / 2015 ANNUAL REPORT – BUSINESS FRANCE DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY 2014 Business activity 2015 Projects Jobs Decision-making centers 2 5 First-time investments 2 5 Projects Jobs 1 15 1 15 2 30 Logistics Production / Manufacturing 1 15 Consumer services TOTAL 3 20 DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR 2014 Business sector 2015 Projects Jobs Projects Jobs Transport, storage 1 2 2 30 Glass, ceramics, minerals, wood, paper 1 15 Textiles, industrial textiles, clothing and accessories 1 3 3 20 2 30 TOTAL DISTRIBUTION OF PROJECTS BY HOST REGION 2014 Host region 2015 Projects Jobs Projects Jobs Provence-Alpes-Côte d'Azur 2 17 1 15 Auvergne-Rhône-Alpes 1 3 1 15 3 20 2 30 TOTAL 2015 ANNUAL REPORT – BUSINESS FRANCE / 165 CHAP. 7 / SOURCE COUNTRY OVERVIEW UNITED KINGDOM 2015 WAS A VERY BUOYANT YEAR FOR BRITISH INVESTMENT IN FRANCE. FLOW BRITISH COMPANIES IN FRANCE 81 PROJECTS There are over 2,300 British companies operating in France, where they employ more than 230,000 people. Eighty-one British investments were recorded in 2015, creating or maintaining more than 2,800 jobs. British investments were made primarily in decisionmaking centers (23%), retail outlets (21%) and production/manufacturing operations (20%). Twenty-two percent of all foreign investments in French retail outlets were made by British companies. British projects involved a wide variety of sectors, including commerce and retail (20%), consulting/engineering/business services (15%) and software/IT services (11%). British companies made investments throughout France, although Ile de France (Paris region) (36%), Nord-Pas de Calais-Picardie (14%) and Auvergne-Rhône-Alpes (12%) together attracted nearly two-thirds of all British investments. (Business France) 2,833 JOBS (Business France) STOCK More than 2,300 COMPANIES IN FRANCE (Orbis) More than 230,000 EMPLOYEES (Orbis) FDI STOCK IN FRANCE: €70.7 billion FRANCE AS A RECIPIENT OF BRITISH INVESTMENT IN EUROPE In 2015, France was the leading recipient of British job-creating investment in Europe, attracting 22% of British projects in Europe, followed by Germany (14%) and Ireland (11%).1 SELECTED INVESTMENT PROJECTS IN 2015 GARDNER GROUP: Aerospace component manufacturer Gardner Aerospace decided to invest in its Mazères site (Languedoc-RoussillonMidi-Pyrénées region) to boost its capacity and modernize its production facilities. Thirty jobs are due to be created over the next three years. MOTORSPORT VISION (MSV): British firm MotorSport Vision (MSV) chose Laon-Couvron’s former base in Couvron-et-Aumencourt (Nord-Pas de CalaisPicardie region) as the location for a new motor racing circuit. The site will host leisure and tourism activities, as well as industrial operations, with test days and events organized by car makers. Seventyfive jobs will be created over the next three years. Scottish firm Locogen, which specializes in building and operating wind and solar photovoltaic power projects, is turning its attention to the French market, opening an office in Dijon (Bourgogne-Franche-Comté region) that will employ 10 people over the next three years. The presence of the W4F cluster, the Université de Bourgogne and AgroSup were decisive factors. LOCOGEN: 1 Business France Europe Observatory. 2ND PLACE (Banque de France*) FRENCH EXPORTS: €31.6 billion 5TH PLACE (Customs Authorities) NUMBER OF COMPANIES IN THE FORBES 2000: 96 TOP 5 BRITISH COMPANIES BY EMPLOYMENT IN FRANCE Parent company Main business sector Workforce in France KINGFISHER PLC (CASTORAMA) Commerce and retail Furnishings, household goods 15,000-20,000 BRIDGEPOINT ADVISERS GROUP LTD. Financial services, banking and insurance Other services 15,000-20,000 COMPASS GROUP PLC Hotels, tourism and restaurants 15,000-20,000 DARTY PLC Commerce and retail Electrical/electronic/IT equipment 10,000-15,000 HSBC HOLDINGS PLC Financial services, banking and insurance 8,000-9,000 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €64.6 billion. 166 / 2015 ANNUAL REPORT – BUSINESS FRANCE DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity National share Total share* Projects Jobs Projects Jobs Projects Jobs Decision-making centers 19 205 23% 7% 9% 5% First-time investments 18 200 22% 7% 12% 14% 1 5 1% 0% 4% 1% Global / European headquarters 2 30 2% 1% 3% 3% Retail outlets Logistics 17 1,438 21% 51% 22% 64% Production / Manufacturing 16 665 20% 23% 6% 4% 2 15 2% 1% 2% 1% R&D 1 5 1% 0% 1% 0% Business services 13 132 16% 5% 7% 2% Consumer services 12 348 15% 12% 18% 14% 81 2,833 100% 100% 8% 8% R&D, engineering, design TOTAL Key: >>In 2015, 23% of British investments in France were in decision-making centers; 9% of foreign investments in decision-making centers were made by British companies. *Share of British investments in the total number of investments in each business activity. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector Projects Jobs National share Projects Jobs Total share* Projects Jobs Commerce and retail 16 975 20% 34% 31% 27% Consulting, engineering and business services 12 122 15% 4% 20% 10% Software and IT services 9 136 11% 5% 8% 3% Transport, storage 8 226 10% 8% 17% 17% Other services 7 167 9% 6% 15% 20% Electrical/electronic/IT equipment 5 23 6% 1% 9% 2% Pharmaceuticals and biotechnologies 4 314 5% 11% 14% 31% Financial services, banking and insurance 3 19 4% 1% 15% 5% Textiles, industrial textiles, clothing and accessories 2 471 2% 17% 3% 38% Aerospace, naval and railway equipment 2 97 2% 3% 6% 6% Chemicals, plastics 2 50 2% 2% 5% 6% Metals, metalworking 2 20 2% 1% 6% 2% Agri-food, agriculture and fishing 2 17 2% 1% 4% 1% Energy, recycling, other concessions 2 14 2% 0% 5% 2% Machinery and mechanical equipment 1 113 1% 4% 2% 13% Perfumes, cosmetics 1 35 1% 1% 5% 15% Hotels, tourism and restaurants 1 15 1% 1% 4% 1% Glass, ceramics, minerals, wood, paper 1 10 1% 0% 3% 0% Construction, building materials 1 9 1% 0% 3% 2% 81 2,833 100% 100% 8% 8% TOTAL Key: >>In 2015, 20% of British investments in France were in the commerce and retail sector; 31% of foreign investments in the commerce and retail sector were made by British companies. *Share of British investments in the total number of investments in each business sector. 2015 ANNUAL REPORT – BUSINESS FRANCE / 167 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region National share Total share* Projects Jobs Projects Jobs Projects Jobs Ile de France (Paris region) 29 327 36% 12% 9% 3% Nord-Pas de CalaisPicardie 11 329 14% 12% 15% 4% Auvergne-Rhône-Alpes 10 724 12% 26% 8% 24% Alsace-ChampagneArdenne-Lorraine 9 310 11% 11% 8% 9% Pays de la Loire 7 191 9% 7% 17% 18% Aquitaine-Limousin-PoitouCharentes 6 133 7% 5% 11% 14% Provence-Alpes-Côte d'Azur 3 611 4% 22% 5% 37% Languedoc-Roussillon-MidiPyrénées 2 66 2% 2% 3% 3% Bourgogne-Franche-Comté 2 29 2% 1% 5% 3% Normandie 1 100 1% 4% 3% 8% Centre-Val de Loire 1 13 1% 0% 3% 2% 81 2,833 100% 100% 8% 8% TOTAL *Share of British investments in the total number of investments in each region. 168 / 2015 ANNUAL REPORT – BUSINESS FRANCE Key: >>In 2015, 36% of British investments in France were in Ile de France (Paris region); 9% of foreign investments in Ile de France (Paris region) were made by British companies. UNITED STATES THE UNITED STATES WAS THE LEADING JOB-CREATING FOREIGN INVESTOR IN FRANCE IN 2015, WITH 176 PROJECTS. AMERICAN COMPANIES IN FRANCE SELECTED INVESTMENT PROJECTS IN 2015 There are over 4,800 American companies operating in France, where they employ more than 460,000 people. In 2015, 176 investments were recorded from the United States, creating or maintaining 10,783 jobs. Investments by American firms were made primarily in production/manufacturing operations (34%) and decision-making centers (19%), the vast majority of which were first-time investments in France. A large number of American companies invested in R&D centers, accounting for 27% of all foreign investment of this kind in France. American companies invested most of all in the French software and IT services sector (24%), where more than one-third (37%) of all foreign investment came from the United States. American investments were most often located in Ile de France (Paris region), which attracted 40% of new projects from the United States. CONCORDIA FIBERS: Concordia Fibers, which twists and assembles carbon fibers for clients operating primarily in the aerospace sector, announced a new production facility, its first outside its home country, in Commercy (AlsaceChampagne-Ardenne-Lorraine region). The Concordia plant, which will be located close to the sites of American firm Albany International and French group Safran, is expected to be operational by July 2016. The €6 million investment will create 30 jobs over the next three years. FRANCE AS A RECIPIENT OF AMERICAN INVESTMENT IN EUROPE In 2015, France was the joint third largest recipient, along with Ireland, of job-creating investment from the United States, attracting 11% of American projects in Europe, preceded by the United Kingdom (34%) and Germany (12%).1 Facebook, the world’s most popular social network with over a billion users every day, announced that it had chosen Paris (Ile de France region) as the location of its first artificial intelligence research center outside of the United States. The new center, which will create 30 jobs, will enable the company to improve is content recognition tools. FACEBOOK: A partnership was signed between Matter, a Chicago-based incubator for around a hundred health and e-health startups, and Paris City Council’s network of incubators specializing in the health sector (Ile de France region). The project aims to provide easier access to the European market for American health startups, to attract European companies to Chicago, and to enable firms from the two continents to interact and forge alliances and technological partnerships. MATTER: 1 Business France Europe Observatory. FLOW 176 PROJECTS (Business France) 10,783 JOBS (Business France) STOCK More than 4,800 COMPANIES IN FRANCE (Orbis) More than 460,000 EMPLOYEES (Orbis) FDI STOCK IN FRANCE: €114.3 billion 1ST PLACE (Banque de France*) TOP 5 AMERICAN COMPANIES BY EMPLOYMENT IN FRANCE FRENCH EXPORTS: Parent company Main business sector Workforce in France XPO LOGISTICS LLC Transport, storage 20,000-25,000 GENERAL ELECTRIC COMPANY Financial services, banking and insurance Machinery and mechanical equipment Electrical/electronic/IT equipment 15,000-20,000 WALT DISNEY CO. Other services 10,000-15,000 2ND PLACE (Customs Authorities) UNITED TECHNOLOGIES CORP. Aerospace, naval and railway equipment (P&W, RATIER-FIGEAC, OTIS) Machinery and mechanical equipment 10,000-15,000 MCDONALD’S CORPORATION 10, 000-15 ,000 Hotels, tourism and restaurants €32.7 billion NUMBER OF COMPANIES IN THE FORBES 2000: 576 *FDI stock in France (ultimate investor) as of December 31, 2013 (data updated in 2015). Data for 2014 will be published by the Banque de France in July 2016. FDI stock in France (immediate investor) as of December 31, 2014 was €62.6 billion. 2015 ANNUAL REPORT – BUSINESS FRANCE / 169 CHAP. 7 / SOURCE COUNTRY OVERVIEW DISTRIBUTION OF PROJECTS BY BUSINESS ACTIVITY Number Business activity Projects Key: Total share* Projects Jobs Projects Jobs Decision-making centers 34 410 19% 4% 16% 10% First-time investments Global / European headquarters French Headquarters 27 258 15% 2% 17% 18% 5 131 3% 1% 19% 37% Logistics >>In 2015, 19% of American investments in France were in decision-making centers; 16% of foreign investments in decision-making centers were made by American companies. National share Jobs 2 21 1% 0% 8% 1% 5 198 3% 2% 9% 18% Retail outlets 11 197 6% 2% 14% 9% Production / Manufacturing 59 8,232 34% 76% 21% 51% 21% R&D, engineering, design R&D Business services Consumer services TOTAL 21 352 12% 3% 24% 19 312 11% 3% 27% 21% 34 935 19% 9% 19% 16% 12 459 7% 4% 18% 19% 176 10,783 100% 100% 18% 32% *Share of American investments in the total number of investments in each business activity. DISTRIBUTION OF PROJECTS BY BUSINESS SECTOR Number Business sector Software and IT services Key: >>In 2015, 24% of American investments in France were in the software and IT services sector; 37% of foreign investments in software and IT services sector were made by American companies. National share Total share* Projects Jobs Projects Jobs Projects Jobs 43 718 24% 7% 37% 17% Aerospace, naval and railway equipment 12 659 7% 6% 36% 43% Textiles, industrial textiles, clothing and accessories 12 157 7% 1% 21% 13% Other services 11 230 6% 2% 24% 28% Automotive industry 9 1,080 5% 10% 17% 42% Consulting, engineering and business services 9 247 5% 2% 15% 20% Agri-food, agriculture and fishing 8 410 5% 4% 15% 25% Medical/surgical equipment, diagnostics and devices 8 130 5% 1% 35% 52% Electrical/electronic/IT equipment 7 190 4% 2% 13% 18% Chemicals, plastics 6 197 3% 2% 16% 25% Pharmaceuticals and biotechnologies 6 74 3% 1% 21% 7% Glass, ceramics, minerals, wood, paper 5 5,423 3% 50% 16% 84% Hotels, tourism and restaurants 5 270 3% 3% 18% 20% Machinery and mechanical equipment 5 113 3% 1% 11% 13% Construction, building materials 4 58 2% 1% 14% 11% Energy, recycling, other concessions 4 45 2% 0% 9% 7% 85% Consumer electronics 3 352 2% 3% 38% Commerce and retail 3 130 2% 1% 6% 4% Perfumes, cosmetics 3 67 2% 1% 14% 28% 27% Electronic components 3 52 2% 0% 33% Metals, metalworking 3 35 2% 0% 9% 4% Transport, storage 2 61 1% 1% 4% 5% 18% Furnishings, household goods 2 55 1% 1% 11% Financial services, banking and insurance 2 29 1% 0% 10% 8% Telecoms, internet service providers 1 1 1% 0% 20% 2% 176 10,783 100% 100% 18% 32% TOTAL *Share of American investments in the total number of investments in each business sector. 170 / 2015 ANNUAL REPORT – BUSINESS FRANCE DISTRIBUTION OF PROJECTS BY HOST REGION Number Host region National share Total share* Projects Jobs Projects Jobs Projects Jobs Ile de France (Paris region) 70 1,197 40% 11% 23% 13% Auvergne-Rhône-Alpes 21 575 12% 5% 17% 19% Midi-Pyrénées-LanguedocRoussillon 17 290 10% 3% 23% 14% Nord-Pas de CalaisPicardie 14 6,794 8% 63% 19% 79% Alsace-ChampagneArdenne-Lorraine 14 682 8% 6% 13% 19% Provence-Alpes-Côte d'Azur 10 306 6% 3% 17% 18% Aquitaine-Limousin-PoitouCharentes 9 120 5% 1% 17% 13% Normandie 7 411 4% 4% 21% 31% Bourgogne-Franche-Comté 6 187 3% 2% 16% 19% Pays de la Loire 5 161 3% 1% 12% 15% Bretagne (Brittany) 2 22 1% 0% 13% 11% Centre-Val de Loire 1 38 1% 0% 3% 5% 176 10,783 100% 100% 18% 32% TOTAL Key: >>In 2015, 40% of American investments in France were in Ile de France (Paris region); 23% of foreign investments in Ile de France (Paris region) were made by American companies. *Share of American investments in the total number of investments in each region. 2015 ANNUAL REPORT – BUSINESS FRANCE / 171 APPENDICES 174 JOB-CREATING PHYSICAL INVESTMENT SELECTION CRITERIA 177 BUSINESS FRANCE © Shutterstock.com CHAP. 8 / APPENDICES JOB-CREATING PHYSICAL INVESTMENT SELECTION CRITERIA T he Annual Report on Foreign Investment in France is a method for analyzing foreign investment projects and their contribution to the French economy. Established in 1993 in partnership with France’s regional economic development agencies, the Annual Report provides a summary of all foreign investment projects creating sustainable employment in France, listing confirmed projects and detailing the number of jobs that each project generates. It provides detailed statistical analysis by business sector, business activity, investment type, source country and host region. Data concerning the amounts involved in specific investment projects are not always made available by companies, and so form no part of the analysis. COMPANY NATIONALITY Initial analysis of company nationality depends on the location of its registered office, which determines the jurisdiction that applies. This principle is refined by the notion of a company’s genuine registered office under French law, which is established through jurisprudence. This concept involves determining the place where, inter alia, meetings of the company’s management bodies are held, strategic decisions are taken, and key contracts are signed. Accordingly, and in line with European Union guidelines, INSEE (the French National Institute for Statistics and Economic Studies) considers that the controlling country of a multinational corporation is defined by the country in which the entity possessing operational control is established and where financial information concerning all of its subsidiaries is usually consolidated. For certain firms, this entity may not necessarily correspond to the head of the group or parent company. Under this definition, the nationality of the firm’s leading shareholders has no bearing on that which is assigned to the firm as a whole. 174 / 2015 ANNUAL REPORT - BUSINESS FRANCE The initial analysis is refined by the notion of control over the activities of the firm’s subsidiaries. The statistical criterion chosen for data collection is majority control (ownership of more than 50% of the firm’s shares with voting rights). It is assumed that share ownership of more than 50% confers genuine control over the firm, even though in certain cases control may be exercised with less than this amount. JOB NUMBERS The Annual Report is based on the publicly announced number of jobs to be created or maintained over the next three years, which is the approximate time frame that companies use when planning investment. DATA GATHERING AND VALIDATION Three methods were used to select the projects in the Annual Report: > An analysis of the competitive environment by consulting observatories of globally mobile investment that track public announcements of job-creating foreign investments in France and Europe. > Projects detected by the former Invest in France Agency (IFA), primarily through its network of 23 foreign offices. > Data collected by France’s regional economic development agencies for their areas through contact with economic stakeholders and foreign investors. Based on these sources, the Annual Report is compiled using a cross-validation process of each identified project between the IFA, France’s regional economic development agencies and other regional partners. PROJECT COMPLETION RATE Reports and rankings published by investment promotion agencies provide a list of investment decisions (or public announcements for some consultants). The IFA conducted a retrospective study in 2010 of projects in the 2007 Annual Report to analyze the impact of challenging economic conditions on the project completion rate. In the study sample (320 projects), almost 90% of the decisions recorded in 2007 had been executed. The completion rate for takeovers of ailing companies was 98%. Concurrently, the study shows that the distinction of being foreign did not protect companies investing in France against the risks inherent in starting a business and the economic climate. As such, 20% of the investment projects reported in 2007 experienced problems and in some cases were even sold off. DISPARITIES BETWEEN THE DATA PUBLISHED BY THE IFA, FDI MARKETS AND EY The way in which information is recorded in the Annual Report makes it a uniquely reliable database offering unrivalled coverage of recorded investments compared with publications by private consulting firms, such as IBM/PLI, fDi Markets and EY. Differences in scope and calculation methods – such as the exclusion of retail outlets, the hotel sector, takeovers of ailing sites and expansions following takeovers – offer a partial explanation of the significant disparities observed between these different data sets. However, beyond such methodological differences, most disparities arise from the fact that numerous investment projects receive no coverage by way of a press article or press release. These projects are not identified by business intelligence tools, but rather by Business France’s overseas offices and regional partners. THE FOLLOWING ARE NOT INCLUDED IN THE ANNUAL REPORT: > Temporary or seasonal jobs. > J obs transferred to another location when a company relocates within France as a result of reorganizing, regrouping or restructuring its business activities. >D iplomatic missions, unless they are internationally mobile (an international organization’s registered office, for example). 2015 ANNUAL REPORT - BUSINESS FRANCE / 175 CHAP. 8 / APPENDICES CLASSIFICATIONS USED IN THE ANNUAL REPORT The classifications used are designed to reflect the characteristics of the international investment market. The classification by business sector is based on a 25-item classification compatible with that used by the French National Institute for Statistics and Economic Studies INSEE (NAF 700, revision 2), but which has been adapted to the specificities of the international investment market. Projects are categorized according to the type of goods or services that they contribute to designing, producing or distributing. These classifications evolve over time to take new market trends into account. Agri-food, agriculture and fishing 2 Textiles, industrial textiles, clothing and accessories 3 Pharmaceuticals and biotechnologies 4 Perfumes, cosmetics 5 Furnishings, household goods 6 Consumer electronics 7 Automotive industry 8 Aerospace, naval and railway equipment 9 Machinery and mechanical equipment In order to operate effectively, companies rely on various types of business activity. Aside from production/manufacturing are tertiary activities such as business services and consumer services, logistics, retail outlets, headquarters, decision-making centers, and R&D, engineering and design. A specific index is used in the report to categorize projects by the business activity they fulfill. PROJECT BUSINESS ACTIVITY CLASSIFICATION BY BUSINESS SECTOR 1 PROJECT BUSINESS ACTIVITY 1 R&D, engineering, design Site whose purpose is to advance scientific knowledge, perfect or apply new technologies or products. 2 Decision-making centers First-time investments in France and French headquarters. 3 Headquarters Global or European Headquarters. An autonomous site that is responsible for ensuring administrative support activities within the company (human resources, accounting, etc.). 4 Production / Manufacturing Site which combines human resources, capital, goods and services to manufacture goods or provide services. 5 Logistics Site which contributes to the delivery and storage of goods. 6 Business services Site whose purpose is to provide market services to businesses (consulting, marketing, banking services, data centers, etc.) 7 Consumer services Site whose main purpose is to sell products and services to consumers (hotels, banking services). 8 Retail outlets All sites where goods are sold. 10 Electronic components 11 Electrical, electronic, IT equipment 12 Medical/surgical equipment and devices 13 Glass, ceramics, minerals, wood, paper 14 Chemicals, plastics 15 Metals, metalworking 16 Transport, storage 17 Construction, building materials 18 Telecoms, internet service providers 19 Software and IT services 20 Consulting, engineering and business services 21 Energy, recycling, other concessions 22 Hotels, tourism and restaurants 23 Financial services, banking and insurance 24 Commerce and retail 25 Other services PRODUCING THE ANNUAL REPORT SOURCES > IFA offices > Regional economic development agencies > France Observatory 176 / 2015 ANNUAL REPORT - BUSINESS FRANCE CROSS-VALIDATION OF DATA Data processed: > verification that project meets the Report’s criteria > additional information for some projects ANNUAL REPORT Regional economic development agencies and the IFA validate projects BUSINESS FRANCE CONNECT – FAST-TRACK – SUCCEED B usiness France supports the international development of the French economy, advancing and promoting business throughout France, and by French companies abroad. OUR MISSIONS: It is a key player in fostering competitiveness, growth and employment in France, offering clear and efficient access to all corporate development stakeholders and services for all companies, irrespective of their size, sector and nationality. > Promoting and facilitating foreign investment in France. From exports to investments through to multinational partnerships, from identifying contacts and making connections to providing peace of mind, Business France supports French and multinational companies throughout the lifetime of their projects, and is driven by an efficient, result-oriented working culture. Thanks to its extensive network and dynamic team of 1,500 professionals, both in France and in 70 countries throughout the world, Business France is involved not only in getting projects off the ground but also in following up and ensuring their long-term success. With specialisms in different areas of expertise and business sectors, Business France personnel are highly committed and passionate about their work, serving not only individual companies but France as a whole. “Founded to serve companies and the nation as a whole, Business France sends out a loud, clear message about the open nature of the French economy. Our agency operates where it counts, pulling out all the stops for businesses to grow and succeed, both in France and abroad.” Muriel Pénicaud, Ambassador for International Investment, CEO of Business France. > Supporting the international development of businesses set up in France – mid-size companies and SMEs in particular – and their exports to foreign markets. > Promoting France’s companies, business image and nationwide attractiveness as an investment location. > Running, promoting and developing the VIE international internship program, thereby enhancing the training received by young French professionals through international experience. OUR COMMITMENT: Being able to count on the people supporting and guiding you on the ground to bring your plans to fruition is key to the success of any project. This is the role played by Business France, whose personnel will do all they can to help make your ideas reality. Business France provides end-to-end support and can stand by you every step of the way, offering legal and tax advice, help with administrative formalities, and guidance in choosing a market or investment location. Business France and its partners have a wide array of resources at their disposal. We can provide you with a dedicated team to harness all the necessary expertise and solutions to build your international projects stage by stage and oversee their development in the long term. 2015 ANNUAL REPORT - BUSINESS FRANCE / 177 CHAP. 8 / APPENDICES Standing firmly by your side, Business France’s comprehensive network, spanning 70 of the world’s largest countries, can get to the heart of your requirements. You can also depend on a focused personal contact among the personnel who staff Business France’s 80 offices worldwide. OUR PRIORITY: Simplifying and fast-tracking project delivery Business France offers a holistic approach to your international business project, from decision-making and market analysis to successful completion. Business France can provide advice in line with your project’s strategic, sector-based and human specificities. Business France is ready to be your partner of choice, an interface for all the data you need to deliver your project. From the moment you first make contact, you can ask Business France to serve as your single port of call. OUR VALUES: > Proximity > Efficiency > Pride 178 / 2015 ANNUAL REPORT - BUSINESS FRANCE Calling upon Business France gives you access to: > The number one provider of customized services for French and foreign businesses, supporting them and the success of their international projects from start to finish. > Objective and detailed market analysis, macroeconomic analysis, benchmarks, observatories, maps, etc. We provide you with all the tools you need to make the best choice. > S upport and expertise from a partner network of international development experts and a fully-fledged community of stakeholders, including chambers of commerce in France and abroad, Bpifrance, Coface and France’s foreign trade advisors (CCEF), as well as banks, auditing firms, expert consultants, transport companies, lawyers, etc. EXPORT OVERVIEWS WERE PRODUCED IN CONJUNCTION WITH THE FRENCH TREASURY DIRECTORATE (DG TRÉSOR) The French Treasury Directorate (DG Trésor) advises on and oversees French economic policy under the authority of the Minister for the Economy and Finance. It also promotes French policy in Europe and throughout the world. It lends its expertise in matters relating to forecasting and consulting, regulation, international negotiations, developmental aid, export assistance and foreign investment. The Treasury Directorate oversees the French government’s accounts and debt management through the French Treasury Agency (Agence France Trésor – AFT) and monitors government shareholder interests through the Government Shareholding Agency (Agence des participations de l’Etat – APE). For further information, please visit www.economie.gouv.fr Publication Director: Muriel Pénicaud, CEO Chief Editor: Sylvie Montout (Senior Economist) Contributors: Nathalie Issa, Romain Guillard, Fany Robin (Economists) Editorial coordination: Promotion and Communication Division English Language Editor: David Williams Designed and produced by: [email protected] – March 2016 Cover photo: Shutterstock.com Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners. CONNECT – FAST-TRACK – SUCCEED For further information, please visit: www.businessfrance.fr Business France 77, boulevard Saint-Jacques 75680 Paris Cedex 14 Tel.: +33 1 40 73 30 00