Leroy Merlin China and Leroy Merlin Brazil (Group Adeo

Leroy Merlin China and Leroy Merlin Brazil
(Group Adeo) : ridding of harmful products
Contexte
In 2010 Leroy Merlin China - Group Adeo has decided to withdraw the Merbau (wood species threatened with
Année
2011
Catégorie
6. Clients / Consommateurs
Rubrique
Pédagogie
Secteur
Commerce / Distribution
Taille de l'entreprise
Entreprise de plus de 500 salariés
Pays
France
extinction) from its range for environmental reasons.
Leroy Merlin Brazil - Group Adeo decided in 2009, without any legal obligation to remove asbestos in its stores.
Objectif(s)
These product recalls are motivated by environmental and health concerns and goes beyond local obligations.
Démarche
Warned by Greenpeace on the threat of Merbau extinction, Leroy Merlin China has taken the decision to stop the
marketing of this timber. However, the Merbau was an important part of wooden floor sales and no other species
can replace it. While competitors continue to sell it, it was not an easy choice economically and sales-wise. Leroy
Merlin China, however, has decided to take its environmental responsibility by going beyond the legal framework.
Informed by the Committee on Environment and Sustainable Development of the future law that classifies
Entreprise
LEROY MERLIN - GROUPE ADEO
asbestos in the category of hazardous and banned chemicals, Leroy Merlin Brazil decided to stop marketing its
asbestos products. This decision had a significant impact on the "materials" and "water tanks" departments'
turnover (tiles and roofs, tanks and air ducts asbestos cement). Leroy Merlin Brazil was the first company of DIY
to ban the sale of these products, as well as becoming a responsible company that cares about its environment
and the health of others.
Groupe
GROUPE ADEO
Chiffre d'affaires
13 milliards € (2013)
Effectif
63 000 (2013)
Pays
Facteur(s) clés du succès
> For Leroy Merlin China, working with the NGO that has played its role as a warning, was decisive. It is then that
the internal decision to rid these products has been taken after consideration of the environmental, economic and
sales consequences.
> For Leroy Merlin Brazil, the announcement of the implementation of this law was the turning point of the
France
process of ridding these products. The Motivation of internal teams helped to intensify the unity of the company in
Adresse
a sustainable development approach
Rue Chanzy
59260 LEZENNES
Téléphone
Contribution à la performance de l'entreprise
03.28.80.80.80
- Pride of employees to belong to a responsible company
- Consistency of the company that assumes its choice: Merbau CA accounted for 30% of the range in China and
www.groupe-adeo.com
asbestos products are widely used in Brazil
Effectif (2011): 20 000 collaborateurs
Bénéfices sociaux, environnementaux et/ou de gouvernance
Mise à jour le
Vendredi, 20 Mai 2016
Cette oeuvre de Réseau Alliances est mise à
disposition selon les termes de la licence Creative
- Working constructively with NGOs
- Consistency of the company that assumes its choices
- Pride in staff