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Fiche Pédagogique
Module : MEMLVM2512
Année scolaire : 2014
(Social media and) Online Reputation Management
DESCRIPTION DU MODULE
LANGUE D'ENSEIGNEMENT
English
DEPARTEMENT FOURNISSEUR
Marketing et vente
Crédits ECTS
2.0
RESPONSABLE PEDAGOGIQUE
Patricia BAUDIER
EMAIL
[email protected]
BUREAU
E202
TEL
POSITIONNEMENT DU MODULE DANS LE CURSUS
DUREE (EN HEURE)
PROGRAMME
TOTAL FACE A FACE
EMLV
OPTION / MAJEURE
CM
UNITE D'ENSEIGNEMENT
Marketing et vente
CA
ANNEE DANS LE CURSUS
3
TD
SEMESTRE
S06
TP
Date de début
Date de fin
10h00
TOTAL EVALUATION
Controle Continu
Partiel
100 %
0%
PRE-REQUIS
Basic notions of marketing, public relations and branding.
OBJECTIFS PEDAGOGIQUES
Increase students awareness around the role of social media tools in creating and sustaining online reputation and branding
strategies.
CONTENU
Help students understand the implications of social media for business and brand reputation. Explore different strategies for using
social media campaigns to create awareness, develop conversations and motivate sales
COMPETENCES VISEES
The ability to combine different social media channels to achieve specific branding goals; to use segmentation, targeting and
positioning strategies to deliver better value through on-going social media conversations.
METHODE PEDAGOGIQUE
Traditional lecturing coupled with case studies, interactive video presentations and group work.
BIBLIOGRAPHIE
Qualman, E. (2009) Socialnomics: How Social Media Transforms the Way We Live and Do Business. Wiley.
Fiche Pédagogique
Module : MEMLVM2512
(Social media and) Online Reputation Management
Déroulement du Module
SEANCE DUREE
TYPE COURS TRAVAIL PERSO
THEMES
LOGISTIQUE DU COURS
INTERVENANT(S)
1
1h15
CM
2h
Understanding Social Media – Introduction.
Patricia BAUDIER
2
1h15
CM
2h
Social Media tools and usages.
Patricia BAUDIER
3
1h15
CM
2h
Social Media tools and usages.
Patricia BAUDIER
4
1h15
CM
2h
Social média tools and usages
Patricia BAUDIER
5
1h15
CM
2h
Online reputation
Patricia BAUDIER
6
1h15
CM
2h
e-marketing
Patricia BAUDIER
7
2h30
CM
3h
Evaluation
Patricia BAUDIER
Fiche Pédagogique
Module : MEMLCG2602
An Introduction to European culture
Anglais
Culture & Communication
Crédits ECTS
2.0
Thierry Mesny
EMAIL
[email protected]
BUREAU
W 503
TEL
01.41.16.75.57
DUREE (EN HEURE)
PROGRAMME
TOTAL FACE A FACE
EMLV
OPTION / MAJEURE
CM
Culture & Communication
CA
3
TD
SEMESTRE
S06
TP
Date de début
Date de fin
17h30
TOTAL EVALUATION
Controle Continu
50 %
Partiel
50 %
PRE-REQUIS
Good notetaking, intellectual curiosity
Level of English language sufficient to understand course
As a result of this course, the student will be able to :
•Orient him/herself in European Culture
•Better approach some of the more sensitive issues
CONTENU
This course is an overview of European Culture.
The course covers developments in art, philosophy, politics and folk culture through the writings and surviving evidence of the
protagonists.
COMPETENCES VISEES
•Acquaintance with basic texts
•Analysis of influences
METHODE PEDAGOGIQUE
Lectures
BIBLIOGRAPHIE
Furnished as course proceeds.
MODALITES D'EVALUATION
Mid term take home test + final written exam
Fiche Pédagogique
Module : MEMLCG2602
An Introduction to European culture
SEANCE DUREE
THEMES
LOGISTIQUE DU COURS
1
1.25
CM
1.25
Origins with special emphasis on Homer
amphi
2
1.25
CM
1.25
Greek Democracy and the advent of writing
amphi
3
1.25
CM
1.25
The shift of power to Rome and their politics
amphi
4
1.25
CM
1.25
Decline and Fall of Rome and the rise of
amphi
5
1.25
CM
1.25
Other worlds, folk culture and the Celts
amphi
6
1.25
CM
1.25
Transmission of ideas from antiquity to the «
amphi
Christianity
new » Europe
7
1.25
CM
1.25
The Mediterranean and the shock of Islam
amphi
8
1.25
CM
1.25
Dante
amphi
9
1.25
CM
1.25
The Renaissance through Machiavelli and
amphi
10
1.25
CM
1.25
The so called Age of Reason
amphi
11
1.25
CM
1.25
The effects of speed (the 19 century)
amphi
12
1.25
CM
1.25
Fin de Siècle and threatened certainties
amphi
13
1.25
CM
1.25
Joyce, Beckett and the motion pictures
amphi
14
1.25
CM
1.25
Unheard music-the 20 century Terror an
amphi
Michelangelo
art-Mandelstam and Celan
INTERVENANT(S)
Fiche Pédagogique
Module : MEMLDR2603
International & European Law
Anglais
Droit
Crédits ECTS
2.0
Jacques ZARAGOZA
EMAIL
[email protected]
BUREAU
E 353
TEL
01 41 16 75 51
DUREE (EN HEURE)
PROGRAMME
TOTAL FACE A FACE
EMLV
OPTION / MAJEURE
CM
Droit
CA
3
TD
SEMESTRE
S06
TP
Date de début
17h30
TOTAL EVALUATION
Date de fin
Controle Continu
50 %
Partiel
50 %
PRE-REQUIS
Introductory course in Corporate Law (semester 4). General knowledge on the political, economic and sociological domains
Prepare for an inescapable evolution of the law and the judicial environment in the EC.Indicate efficient tools for the future European
economic operators
CONTENU
As Europe grows and develops as a more concrete entity, the legal terrain is by necessity evolving. While seeking to maintain national
sovereignty, the limitations of national law are being addressed by the development of a supranational system of European law. This
course seeks to build an understanding of the evolving environment in European law and its impact on the business and social
environment for the future
COMPETENCES VISEES
•Prepare for an inescapable evolution of the law and the judicial environment in the EC.
Indicate efficient tools for the future European economic operators
METHODE PEDAGOGIQUE
The total duration of the course is 17.30 hours, shared in 14 lectures (1 hour 1/4 each session).
The students have an on-line duplicated lecture note on the Intranet.
Before attending the each lecture, the students must first study its content and get a good understanding of the mains points and
problems which will be raised during the lecture. In other words, the lecture should be seen as a follow-up of the preparation work
made by every student.
Continuous writing assessment will be decided by the teacher and submitted to the students
BIBLIOGRAPHIE
•Droit communautaire général, Isaac, Colin
•Institutions européennes, Clapie, Flammarion
•Le petit guide de la Constitution européenne, La Documentation Française
•Droit des affaires de l’union européenne, Gavalda, Litec 2006
•Questions d’Europe, Zaragoza, Ellipses
Fiche Pédagogique
Module : MEMLDR2603
International & European Law
SEANCE DUREE
THEMES
LOGISTIQUE DU COURS
1
CM
The making of the Community. Treaties. The
Amphi
1h15
project of constitution
2
1h15
CM
1h
The axioms of opening: deepening and
AMPHI
enlarging
3
1h15
CM
1
The EU made of 27 nations: specificities,
AMPHI
strengths and weaknesses.
4
1h15
CM
1
The Pact of Stability and Growth.
AMPHI
5
1h15
CM
1
The financing of the EU: the European budget.
AMPHI
6
1h15
CM
1
Origins and characters of the community law
AMPHI
7
1h15
CM
1
The European institutions ( 1 )
AMPHI
8
1h15
CM
The European institutions ( 2 )
AMPHI
9
1h15
CM
1
The European policy of competition
AMPHI
10
1h15
CM
1
The European law of the intellectual property
AMPHI
11
1h15
CM
1
The European tax law
AMPHI
12
1h15
CM
1
The European law for companies/businesses (1) AMPHI
13
1h15
CM
1
The European law for companies/businesses (2) AMPHI
14
1h15
CM
1
European lobbying
AMPHI
INTERVENANT(S)
Fiche Pédagogique
Module : MEMLEC2604
Lobbying
anglais
Economie
Crédits ECTS
2.0
S.Matelly
EMAIL
[email protected]
BUREAU
E265C
TEL
01 41 16 74 32
DUREE (EN HEURE)
PROGRAMME
EMLV
TOTAL FACE A FACE
OPTION / MAJEURE
TOUS
CM
Economie
CA
3
TD
SEMESTRE
S06
TP
Date de début
Date de fin
17h30
TOTAL EVALUATION
Controle Continu
50 %
Partiel
50 %
PRE-REQUIS
None
The goal of the class is to demonstrate how lobbying really works, what lobbyists do, why and how they do it. Further the course is
designed to give you an introduction to developing strategies and methods of dealing with elected and unelected government officials
and government relations professionals.
METHODE PEDAGOGIQUE
Assigned readings, lecture and classroom discussion, guest practitioners, case studies and lobbying issue papers will be utilized as
the course learning tools.
BIBLIOGRAPHIE
Foreign Attachments: The Power of Ethnic Groups in the Making of American Foreign Policy. By Tony Smith. Harvard University
Press, 2000.
"Who Influences U.S. Foreign Policy?" By Lawrence R. Jacobs and Benjamin I. Page. American Political Science Review 99 (2005):
pp. 107-23
"Issue Networks and the Executive Establishment." By Hugh Heclo. In: The New American Political System. Edited by Anthony King.
American Enterprise Institute, 1978.
The Political Economy of Expertise: Information and Efficiency in American National Politics. By Kevin M. Esterling. University of
Michigan Press, 2004.
Outside Lobbying: Public Opinion and Interest Group Strategies. By Ken Kollman. Princeton University Press, 1998.
Fiche Pédagogique
Module : MEMLEC2604
Lobbying
SEANCE DUREE
THEMES
1
CM
Introduction to term of lobbying
2h30
definition
2
2h30
CM
History of Lobbying
examples
3
2h30
CM
Lobbying in politics
examples
4
2h30
CM
Lobbying in business
examples
5
2h30
CM
Lobbying V corruption
6
2h30
CM
Future of lobbying
7
2h30
CM
Overview
LOGISTIQUE DU COURS
INTERVENANT(S)
Fiche Pédagogique
Module : MEMLEC2605
Visits of French Companies
Crédits ECTS
2.0
Economie
S.Matelly
EMAIL
[email protected]
BUREAU
E 265 C
TEL
01 41 16 74 32
DUREE (EN HEURE)
PROGRAMME
EMLV
TOTAL FACE A FACE
OPTION / MAJEURE
Tous
CM
Economie
CA
3
TD
SEMESTRE
S06
TP
Date de début
Date de fin
17h30
TOTAL EVALUATION
Controle Continu
Partiel
100 %
0%
PRE-REQUIS
aucun
Introduction au concept des companies in 21st century
CONTENU
Look at traditional role and definition of companies using different examples and looking at how the concept has changed and where
we are in 21st century.
COMPETENCES VISEES
Ability to analyze and to come to own conclusions
Fiche Pédagogique
Module : MEMLEC2605
Visits of French Companies
SEANCE DUREE
THEMES
1
CM
Introuduction to companies Definition and legal
2h30
LOGISTIQUE DU COURS
INTERVENANT(S)
Camille ZEHIL
structures
2
2h30
CM
Traditional concept of companies examples
Camille ZEHIL
3
2h30
CM
Examples of evoloution of companies 21st
Camille ZEHIL
4
2h30
CM
Enron - corruption
Camille ZEHIL
5
2h30
CM
Apple/facebook/twitter/google
Camille ZEHIL
6
2h30
CM
contd
Camille ZEHIL
7
2h30
CM
Conclusions and final exam
Camille ZEHIL
century
Fiche Pédagogique
Module : MEMLEC2607
Intercultural Management
Anglais
Economie
Crédits ECTS
2.0
Sylvie MATELLY
EMAIL
[email protected]
BUREAU
E265C
TEL
01 42 16 74 32
DUREE (EN HEURE)
PROGRAMME
EMLV
TOTAL FACE A FACE
OPTION / MAJEURE
TOUS
CM
Economie
CA
3
TD
SEMESTRE
S06
TP
Date de début
Date de fin
17h30
TOTAL EVALUATION
Controle Continu
50 %
Partiel
50 %
PRE-REQUIS
None
- To better understand the definition of culture and how it applies to international cultural issues.
- To review the concepts and issues surrounding international culture and business management.
-. To become more aware of the student’s own culture as a starting point for understanding other
cultures.
-. To learn specific skills that will increase the student’s ability to integrate with, live within and enjoy a
foreign culture.
-. To select and better understand a foreign culture, especially places within Canada or México.
-. To complete a project that applies the knowledge and skills from this course
CONTENU
Crosscultural comparisons of management and communications processes. Emphasizes cultural geographic distinctions and
antecedents that affect individual, group, and organizational behavior. May include sociocultural demographics, economics,
technology, political, legal issues, negotiations, and processes of decision making in the international cultural environment.
COMPETENCES VISEES
This course provides students with broad understanding of definition of culture and how it applies to international cultural issues.
METHODE PEDAGOGIQUE
The class consists of lectures, discussions, videos, role playing and other experiential exercises, case analyses, and presentations.
Because the course depends on active learning on the part of students and group interaction among students, it is essential that
students regularly attend class, prepare in advance of the classes, and participate productively.
BIBLIOGRAPHIE
Adler, Nancy J. 2002. International Dimensions of Organizational Behavior. 4th edition. Cincinnati, OH: South-Western
Fukuda, Kazuo – Japanese Management in East Asia and Beyond – The Chinese Univ.Press (HK), 1997
Gesteland, Richard – Cross-Cultural Business Behavior – Copenhagen Business School Press, 2005 (4th Ed)
Hofstede, Geert - Cultures and Organizations: Software of the Mind – McGraw-Hill, 2011
Huntington, Samuel – The Clash of Civilizations – Remaking of World Order, 1996
Lewis, Richard – When Cultures Collide – Nicholas Brealey Pub., 1999
Robalo, A. – Comparative management – Sílabo, 2004 (Bilingual edition)
Trompenaars, Fons - Riding the Waves of Culture - N. Brealey, 1997
Fiche Pédagogique
Module : MEMLEC2607
Intercultural Management
SEANCE DUREE
THEMES
LOGISTIQUE DU COURS
INTERVENANT(S)
1
CM
Reading the
General approach to the 6 cultural blocs : Asia,
Barco
Armoogum Sawny
bibliography
Middle East, Europe, S. Africa, US , Brazil
Reading
Focus on culture norms and value systems ,
barco
Armoogum Sawny
Bibliography
approach to geopolitics
Web research
Focus on Hofstede and Great Divide:
barco
Armoogum Sawny
barco
Armoogum Sawny
2
3
2h30
2h30
2h30
CM
CM
Country’s negotiational behaviour profiles
4
2h30
CM
Web research
Cases assignment: Approach cultural to
business development
5
2h30
CM
practical
Cases practical research: Coaching
barco
Armoogum Sawny
6
2h30
CM
practical
Report presentation and Oral grading
barco
Armoogum Sawny
7
2h30
CM
practical
Report presentation and oral grading
barco
Armoogum Sawny
Fiche Pédagogique
Module : MEMLFI2602
Financial strategies for emerging companies
English
Finance-Gestion
Crédits ECTS
3.0
J Wantz-Tynan
EMAIL
[email protected]
BUREAU
E166
TEL
01 41 16 73 25
DUREE (EN HEURE)
PROGRAMME
TOTAL FACE A FACE
EMLV
OPTION / MAJEURE
CM
Finance-Gestion
CA
3
TD
SEMESTRE
S06
TP
Date de début
Date de fin
17h30
TOTAL EVALUATION
Controle Continu
50 %
Partiel
50 %
PRE-REQUIS
First and second year programs in Finance & Management
•Become aware of the strategic opportunities open to emerging companies to-day.
•Understand the risks and consequences of such operations.
•Use the skills previously acquired while working on practical cases
CONTENU
Businesses today are faced with severe competition. In order to survive and prosper they must envisage different possibilities of
development on the international scene. This course examines several options open to companies emerging from a national to an
international dimension.
The emphasis is put on the financial aspects but concerns the business as a whole therefore the students will have the opportunity of
applying skills they acquired in other programmes such as management, marketing, taxation, culture & communication and of course
English. It complements nicely other courses such as “The EU and Implications for Businesses” and “International Business Law.” It
develops student’s interest in strategic management and in the conception of a company as a whole.
Students will deal with real life contexts in order to bring the whole process together for them.
COMPETENCES VISEES
•Be able to act knowing the necessity for a company to think ahead the analyse future opportunities.
•Be able to choose the right option taking into account all aspects of the business not only financial aspects.
•Be able to appreciate international mechanisms.
METHODE PEDAGOGIQUE
Instruction, group work, discussions, homework & case studies
BIBLIOGRAPHIE
Bibliography advised by Professor
Contrôle continue et examen final
Fiche Pédagogique
Module : MEMLFI2602
Financial strategies for emerging companies
SEANCE DUREE
THEMES
LOGISTIQUE DU COURS
1
CA
Presentation of the course & Issues related to
Salle équipée
2h30
-
growth.
2
2h30
CA
2
Strategies for growth
Salle équipée
3
2h30
CA
2
Choice of project
Salle équipée
4
2h30
CA
2
How to comply with new regulatory issues.
Salle équipée
5
2h30
CA
2
Mid-term assessment & Class
Salle équipée
6
2h30
CA
2
Multinational contracts : how to deal with
Salle équipée
intercompany transactions and other cross
border issues
7
2h30
CA
2
Protecting your company: Avoiding failure,
Post-transaction safeguard, Disputes and
solutions
Salle équipée
INTERVENANT(S)
Fiche Pédagogique
Module : MEMLFI2603
Performance and Control Systems
English
Finance-Gestion
Crédits ECTS
2.0
J Wantz-Tynan
EMAIL
[email protected]
BUREAU
E 166
TEL
01 41 16 73 25
DUREE (EN HEURE)
PROGRAMME
TOTAL FACE A FACE
EMLV
OPTION / MAJEURE
CM
Finance-Gestion
CA
3
TD
SEMESTRE
S06
TP
Date de début
Date de fin
17h30
TOTAL EVALUATION
Controle Continu
50 %
Partiel
50 %
PRE-REQUIS
Basic accounting knowledge and an introduction to management accounting or cost accounting
To focus on planning, decision-making, and control by organizations and on the accounting systems that managers have to assist
them in their decisions about resource allocation and performance evaluation.
To enable students to understand use of accounting data to plan and control personnel and operations in the firm.
CONTENU
An intermediate course on management control which furthers the Managerial Accounting course. The focus is on how management
control systems help to implement the entities strategy and to increase performance and profits
COMPETENCES VISEES
•Know how to use analytical skills.
•Appreciate how the values and behaviors make cost accountants effective in the workplace.
•Use accounting data to plan and control personnel and operations in the firm.
•To be capable of producing reliable figures and information that will contribute to improving profits.
METHODE PEDAGOGIQUE
Instruction, individual coursework
BIBLIOGRAPHIE
•MANAGEMENT CONTROL SYSTEMS 11th Edition (essential),R.ANTHONY - GOVINDARAJAN Irwin
•Management and Cost accounting, Colin Drury, Editions Thomson
Bibliography advised by Professor.
Fiche Pédagogique
Module : MEMLFI2603
Performance and Control Systems
SEANCE DUREE
THEMES
LOGISTIQUE DU COURS
1
2h30
CA
-
Presentation of course objective,
Salle équipée
2
2h30
CA
2h
The firm’s goals and strategies & Organization
Salle équipée
3
2h30
CA
2h
Organization and Structure & Transfer Pricing
4
2h30
CA
2h
Planning Control and performance management Salle équipée
5
2h30
CA
4h
TEST & Budget Preparation
Salle équipée
6
2h30
CA
2h
Budget Preparation
Salle équipée
7
2h30
CA
2h
Performance Measurement / Variance analysis / Salle équipée
and Structure
Dashboards
Salle équipée
INTERVENANT(S)
Fiche Pédagogique
Module : MEMLFI2605
Business Case Seminar
English
Finance-Gestion
Crédits ECTS
2.0
J Wantz-Tynan
EMAIL
: [email protected]
BUREAU
E 166
TEL
01 41 16 73 25
DUREE (EN HEURE)
PROGRAMME
TOTAL FACE A FACE
EMLV
OPTION / MAJEURE
CM
Finance-Gestion
CA
3
TD
SEMESTRE
S06
TP
Date de début
Date de fin
17h30
TOTAL EVALUATION
Controle Continu
Partiel
100 %
0%
PRE-REQUIS
Knowledge of financial accounting, financial analysis, management accounting, strategy.
To improve ones capacity to analyse and interpret information. To appreciate what techniques to use. To improve the students
perception of the business world
CONTENU
This module contains several case studies dealing with various aspects of business management. The objective is to put into practice
the knowledge and techniques that the students have learnt during their studies.
COMPETENCES VISEES
To be capable of:
•Understanding the business situation; what is at stake, consequences of decisions, alternative actions.
•
Analyzing, thinking ahead, taking a global view of the business
METHODE PEDAGOGIQUE
Some instruction on themes. Introduction to the Case Studies. Team work. Team presentations
BIBLIOGRAPHIE
Indicated by the teacher.
Fiche Pédagogique
Module : MEMLFI2605
Business Case Seminar
SEANCE DUREE
THEMES
LOGISTIQUE DU COURS
1
2h30
CA
Introduction
Salle équipée
2
2h30
CA
2h
Case study
Salle équipée
3
2h30
CA
2h
Case study
Salle équipée
4
2h30
CA
2h
Case study
Salle équipée
5
2h30
CA
2h
Case study
Salle équipée
6
2h30
CA
2h
Case study
Salle équipée
7
2h30
CA
2h
Case study
Salle équipée
INTERVENANT(S)
Fiche Pédagogique
Module : MEMLRH2605
Managing strategies
Crédits ECTS
2.0
Management et RH
Ph. Spach
EMAIL
[email protected]
BUREAU
265
TEL
0141167496
DUREE (EN HEURE)
PROGRAMME
TOTAL FACE A FACE
EMLV
OPTION / MAJEURE
CM
2h30
Management et RH
CA
13h45
3
TD
SEMESTRE
S06
TP
Date de début
TOTAL EVALUATION
Date de fin
Controle Continu
50 %
Partiel
50 %
PRE-REQUIS
Marketing – Finance – Management - Ethics
To Understand the concept of stregies ;
To handle opportunities and managing doubts
To Adapt bevavior to succeed
To be able to analyse situations, make prospectives and operate decisions
CONTENU
This lecture is a presentation of the behaviors and tools used in strategy and operation plans.
Creating or merging – buying business
COMPETENCES VISEES
abilities to understand strategies and managing them operationaly
METHODE PEDAGOGIQUE
Didactic points with lectures
Case studies
BIBLIOGRAPHIE
Exploring Corporate Strategy, Text and Cases, Gerry Johnson/Kevan Scholes, FT Prentice Hall
Competitive Advantage, M. PORTER ? The Free Press/Macmillan, 1985
La strategie d’Entreprise, Raymond Alain Thietard, Ediscienne International
Management , Stratégie et Organisations, Helfer/Kalika/Orsoni, Wuibert
Regardless of the intermediate grades, students are required to obtain at least 07/20 on the final exam to gain a passing grade for the
course/ Quelque soit la moyenne de contrôle continu, une note inférieure à 07/20 à l'examen final entraîne le passage obligatoire au
rattrapage.
Fiche Pédagogique
Module : MEMLRH2605
Managing strategies
SEANCE DUREE
1
CM
1.15
THEMES
LOGISTIQUE DU COURS
INTERVENANT(S)
How to justify the strategic problem ( definitions
AMPHI
P. JIVAN
Salle équipée
P. JIVAN
Salle équipée
P. JIVAN
Sallle équipée
P. JIVAN
Salle équipée
P. JIVAN
Salle équipée
P. JIVAN
Salle équipée
P. JIVAN
Salle équipée
Ph ALLES
Salle équipée
Ph ALLES
Salle équipée
Ph ALLES
and concepts – technics, behaviors, from
acquisition to creating business) What is
uncertain ? How to rationalise it ?.How to
manage people in theses cases ?
2
1.15
CA
1
3
1.15
CA
1
4
1.15
CA
1
To manage Partners – external financing (BRF,
CAF, equity, good will, etc)
Diagnostics (in / out helping management to
take decision) related with people
To include probabilities and prospectives and
knowledge tools. The Vision. ? how share it ?
5
1.15
CA
1
How to really apply strategy, to adapt it in
operational management plans
6
1.15
CA
1
operational management plans II
7
1.15
CA
1
operational management plans III
8
1.15
CA
2
Plan Do Check Act Efgm . Budgeting… Case
Study
9
1.15
CA
2
Study
10
1.15
CA
2
11
1.15
CA
2
Case Study
Salle équipée
Ph ALLES
12
1.15
CA
2
Case study
Salle équipée
Ph ALLES
13
1.15
CM
Conclusion debrief on strategics elements
AMPHI
Ph ALLES
Study
designed on cases studies
Fiche Pédagogique
Module : MEMLVM2607
International Marketing Project
English
Marketing et vente
Crédits ECTS
2.0
Marcos LIMA
EMAIL
[email protected]
BUREAU
E205
TEL
01 41 16 72 78
DUREE (EN HEURE)
PROGRAMME
TOTAL FACE A FACE
EMLV
OPTION / MAJEURE
CM
Marketing et vente
CA
3
TD
SEMESTRE
S06
TP
Date de début
Date de fin
2h30
15h00
TOTAL EVALUATION
Controle Continu
Partiel
100 %
0%
PRE-REQUIS
Basic knowledge of marketing
The objective of this course is to take an in-depth look at the political, legal, economic, technologic and socio-cultural environments of
Brazil in order to identify business opportunities for launching new products or services.
CONTENU
•Understand the macro-environment of the Brazilian market
•Identify opportunities for marketing new products and services
•Justify one's choice based on PESTEL variables discussed
COMPETENCES VISEES
•Research and evaluate marketing strategies of traditional French multinationals
•At the end of this course, the student will be able to:
•Strengthen team building competences
•Analyze a real international market
•Understand the particularities of the target country’s economic, socio-cultural, technological, politico-legal and competitive
environments
•Develop strategies for segmenting, targeting and positioning products in an international market
•Adapt the marketing mix of products and services to a specific market in an international environment
METHODE PEDAGOGIQUE
After an introduction of the course, students will work in groups to develop their projects. After the theoretical lessons, they will have a
few days to get together in groups and develop their group projects
BIBLIOGRAPHIE
•Kotler, P., & Keller, K. (2006). Marketing Management (12th ed.). Englewood Cliffs, N.J.: Prentice Hall.
•Ghauri, P., Cateora, P. (2010). International Marketing (3rd Edition). Berkshire : McGraw Hill.
•Doole, I. and Lowe, R. (2012). International Marketing (6th Edition). Cengage Learning
Fiche Pédagogique
Module : MEMLVM2607
International Marketing Project
SEANCE DUREE
THEMES
LOGISTIQUE DU COURS
INTERVENANT(S)
1
5h
CA
2h
Introduction / Overview
Projecteur / Internet
Marcos Lima
2
5h
CA
2h
Brazil PESTEL 1/2
Marcos Lima
3
5h
CA
2h
Brazil PESTEL 2/2
Marcos Lima
4
2h30
CA
4h
Project Presentation
Marcos Lima

Fiche Pédagogique

Transcription

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