RIGMAT OPALON préfabriqués Rig Drilling Camp mobile portable

LOGO USING GUIDELINES
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R GMAT ®
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OPAL ON
PREFABRİK YAPILAR
İNŞAAT SANAYİ VE TİCARET ANONİM ŞİRKETİ
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LOGO USING GUIDELINES
01
RIGMAT
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DEFINITION OF LOGO
03
LOGO DIMENSIONS
04
USE OF OUTER AREA
05
COLOR DEFINITION
06
COLOR VARIATION
07
TYPOGRAPHY
08
CORRECT / WRONG USAGE
09
MEDIA CENTER
01. Rigmat
Rigmat, is especially designed for Oil & Gas fields. Rigmats are formed by
combining steel and wood and are designed by making weight calculations for the
area to be used and purpose of use.
Moreover, being durable enables it to be used in countless projects.
Primary areas of use:
- path in the field,
- walking path,
- temporary ways
- equipment bases.
This developed design is named as “RIGMAT” by OPALON Prefabricated
Company.
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Opalon Prefabricated Structures / RIGMAT Logo Using Guidelines
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02. Definition Of Logo
It is derived from “Rig” and “Mat”.
Rig: Expresses the area it is to be used based on oil drilling camp. With
the second letter “I” symbolised as an drilling rig, visual element has been
strengthened.
Mat: Means platform.
With the combination of two words, the product is clearly defined.
Platform image in the lower part of logo defines clearly the purpose of
use and also strengthens the logo.
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Opalon Prefabricated Structures / RIGMAT Logo Using Guidelines
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03. Logo Dimensions
“Oil drilling rig” symbol used in the logo is used as letter “I” which is the 2nd (second) letter of the brand. Straight line between two dots in
the below section symbolises “platform” related to the product. The ratio of the height of the characters forming the typography part of
the logo with the height of the upper part “oil drilling rig” symbol outside the typography area and the ratios of the other part forming the
logo are shown below.
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x1
x3
x 0,5
x1
Opalon Prefabricated Structures / RIGMAT Logo Using Guidelines
Logo can be applied in different sizes as required by the design and purpose of use. Depending on the need in expanding or contracting the
logo, logo must be resized proportionately and must be applied in the recommended minimum height values.
x 3,4
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7 mm
x1
Minimum Height 7 mm
Depending on the need,
the smallest use of logo is
recommended to be in 7mm.
Logo Proportion
Logo’s height width ratio is defined as 1 / 3,4. Depending on the need logo must definitely
be expanded or contracted in this ratio.
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04. Use of Outer Area
It is essential to leave a blank area around the logo in order for logo to be visually perceived at the maximum level.
Depending on the need; any text, image, photo, drawing and any such graphical element must be placed outside of the minimum blank area.
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a
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Measurement
Outer Area
Minimum Area for Frame
In using outer area, the height between the upper
border of the triangle forming the logo and upper
border of logotype “Opalon” is taken as the
measurement.
Border area outside the logo must be applied evenly at
the right-left, up-down and corners of the logo.
With the minimum border ratio specified, logo is
enabled to be perceived visually at maximum level.
Opalon Prefabricated Structures / RIGMAT Logo Using Guidelines
05. Color Definition
Red used in the logo denotes to activism and dynamism in physical terms and determination and resolution in emotional terms.
Blue colour used in typography refers to reliability.
White colour which encompasses all colours in itself symbolises nobility, stability and continuity.
FERRARI
RED
PANTONE
CMYK
RGB
HEX
185 C
0 100 100 0
223 0 36
#df0024
LOWE’S
BLUE
PANTONE
CMYK
RGB
HEX
7687 C
100 72 0 18
41 61 130
#293d82
Digital or print media application of the logo must be done in accordance with the defined colour codes. Colour tone might show slight differences depending on the
colour perception of the material used. For print publications PANTONE and CMYK, for digital publications RGB and HEX colour codes must be used in defined ratios.
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06. Color Variation
Sample usage of logo on white and coloured background depending on the design need when it is required to use logo outside of its original
colour usage are determined as shown below.
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Use of logo with its original colours on white
background.
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Use of logo on blue background.
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Use of logo with its original colours on blue
background.
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Black and white use of logo on white background.
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Use of logo on red background.
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Black and white use of logo on black background.
Opalon Prefabricated Structures / RIGMAT Logo Using Guidelines
07. Typography
TRAJAN PRO
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
TRAJAN PRO / BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
DIN PRO
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
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08. Correct / Wrong Usage
Logo must be used in accordance with all visual rules covering style, colour, typography, size, ratio etc. It should not be applied in any media
contrary to defined rules, in deformed way and by using different font types.
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Opalon Prefabricated Structures / RIGMAT Logo Using Guidelines
09. Media Center
Logo must be used with relevant file formats produced for applications in print and digital environments in order for logo to achieve
successful and quality outcome.
Protocol on file naming:
File format
You can reach Logo files by scanning
QR code or using the link below.
http://www.opalon.com.tr/en/media-center.html
RIGMAT-Standard-CMYK.jpg
Vectorial logo files (EPS, AI, ID, PDF etc.) can be expanded
at big scales without any loss of quality.
In print applications like catalogue, brochure, banner,
insert etc. Logo’s 4 colour CMYK version must be used.
Name of
logo
Version of the
logo
Colour version
In web based applications Ms. Office (word, excel, power
point) and video applications, Logo’s RGB version must
be used.
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