„Birra al volante – pericolo costante!“

Attitude change in preventing
traffic accidents
Màrius Martínez
Càtedra d‘Educació i Formació Viàries - UAB
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• Starting point
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23.10.2013
Mobility and quality of life
The value of life
Traffic accidents, risk factors and preventive measures
Safe driving and a zero tolerance policy
Full approaches: attitude changing
Quelle: Verband der TÜV e.V.
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• The attitude change approach
– Thinking
– Behaving
– Feeling
• The power of safety habits
• The attitude change model
23.10.2013
Quelle: Verband der TÜV e.V.
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• Changing Attitudes: first steps
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23.10.2013
Cognitive dissonance
Risk Homeostasis
Risk perception
Training skills
Quelle: Verband der TÜV e.V.
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Information
and ideas
Emotions
and feelings
23.10.2013
Quelle: Verband der TÜV e.V.
Behavioural
elements
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• Intensity and interaction between them explains the
predisposition to act
• The stability and predisposition to change each of the
three elements explains up to what point attitude is a
stable and evolutionary element in change
23.10.2013
Quelle: Verband der TÜV e.V.
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Initial evaluation
Improving information
Review of risk safety habits and skills
Transmission of feelings and emotions
Final evaluation
23.10.2013
Quelle: Verband der TÜV e.V.
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• Speciffic programmes
– Road accident prevention in primary and secondary
education
– Pre – driver training
– Training of safety trainers
– Accident prevention and attitude change programmes for the
Professional Acreditation (drivers of goods and persons)
– Reeducation of drivers: dangerous drivers (driving offenders)
– Road safety programmes for offenders of alternative penal
measures
23.10.2013
Quelle: Verband der TÜV e.V.
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• Conclusions and future challenges and research
– Research is showing encouraging evidence in Catalonia
– Advances in achieveing the 5 levels established by the
Goalsfor Driver Education European Matrix (EC – 2012)
– Follow-up of the safety commitments of participants in
courses
23.10.2013
Quelle: Verband der TÜV e.V.
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