Joe Bardetti

Joe Bardetti
8 Seminole Circle
Andover, MA 01810
[email protected]
www.joebardetti.com
Cell: 617-378-8761
PROFESSIONAL PROFILE
• Award-winning Creative Director, Copywriter, and Content Creator
• Brand experience spans B2B and B2C entities across healthcare, pharmaceuticals,
technology, professional services, durable goods, and consumer packaged goods
• Diverse portfolio includes both digital and traditional media (social media,
SEO/SEM, websites/microsites, email campaigns, TV, print, radio, collateral, event
planning, and corporate speechwriting)
• Compelling presentation skills acquired through 5 years of Second City improv
sketch comedy and over 2,000 nationwide stand-up comedy shows
• Able to leap tall buildings in a single bound
EXPERIENCE
Mullen, Boston, MA (2012-Present) Vice-President, Associate Creative Director
• Creative leader and client liaison on adidas, Capital One, Century21, Ernst & Young,
EmblemHealth, and U.S. Cellular integrated campaigns
• Currently manage 8 direct creative group reports
Ora, Inc., Andover, MA (2008-2012) Director of Corporate Marketing and Advertising
• Member of Management Team, reporting directly to CEO
• Recruited, hired and developed a team of 15 account, media and creative professionals
• Developed physician and patient-targeted Medical Communications for clients including:
o Alcon, Bausch+Lomb, Johnson & Johnson, and 20+ early stage companies
• Re-launched Ora’s corporate brand identity across all brand contact points, including:
o Logo Development, Medical Conference Materials, Website and E-newsletter
Development, Paid Search (Google AdWords), Social Media (LinkedIn,
Facebook and Twitter), and Public Relations initiatives
• Led recruiting efforts for SARcode Phase 3 study from July 2011 through February 2012
o Screened over 1,300 dry eye subjects and completed enrollment of 588 subjects
in only 5 months across 13 sites
o Planned and executed a comprehensive recruiting campaign across radio,
newspaper, and online media
o Reached the recruitment goal one full month ahead of schedule, leading to Ora’s
record performance bonus from the sponsor
The Well, Chicago, IL (2003-2008), Co-Founder and Managing Creative Director
• Co-Founded The Well, a Chicago agency devoted to helping traditional marketers
improve their ROI by incorporating emerging media tools into their marketing mix
• Grew the business from a blue-sky concept to a 12-person agency with $15 MM in
billings in just 4 years
• Led all aspects of the agency, including Mission Statement, staffing, real estate
procurement, legal, and financial arrangements
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Worked directly with VP and C-level clients to develop and recommend all aspects of
brand’s communication needs, including: corporate vision, communication strategy,
marketing plans and advertising campaigns
Introduced digital marketing tools to traditional media-oriented clients, including
SEO/SEM, online video, social networking and podcasts
Managed and developed junior and mid-level agency staff, as well as network of farflung freelance talent
Directed and managed external PR firms, research firms, and production firms
Key agency contact (both creative and account management) on broad spectrum of
accounts that included:
o Harvard Law School, Cambridge, MA
o People to People Student Travel Programs, Spokane, WA
o Forsythe Technology, Chicago, IL
o Paterno Wines, Chicago, IL
o OfficeMax, Naperville, IL
Freelance Creative Director, Chicago, IL (2001-2003)
o Concept development and creative team management across a wide array of B2C
verticals, including financial, pharmaceutical, technology, spirits, retail, packaged goods
and consumer durables. Agencies/clients included:
o BBDO: Wrigley Gum, Stolichnaya Vodka
o J. Walter Thompson: Nestlé Brands
o Young & Rubicam: Sears, Barilla Pasta, Jim Beam Brands
Professional Stand-Up Comedian, National Comedy Club Circuit (1996-2001)
• Performed in over 2,000 shows nationwide. Learn more at:
http://www.andover.edu/About/Newsroom/TheMagazine/AlumniProfiles/Pages/JoeBardetti.aspx
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HBO Aspen Comedy Festival – Chicago Finalist; Appearances on MTV and A&E;
Freelance writer on several Sony Pictures sitcoms
The Leo Burnett Company, Chicago, IL (1988-1996)
• Creative Department (1991-1996): Senior Copywriter on Dewar’s Scotch, Miller Lite,
Procter & Gamble, McDonalds, Tropicana and Kellogg’s Cereals
• Account Management (1988-1991): Account Executive on Hallmark, Kraft Foods
EDUCATION
• Brown University, Providence, RI
o Double Major, Economics/International Relations
• Phillips Academy, Andover, MA
AWARDS AND INTERESTS
• Creative Awards: One Show, London International Advertising Awards, Chicago Addy
Awards, New York Advertising Festival
• Screen Actors Guild – Active Member – Experience includes TV, radio, and print
• Youth Softball and Baseball Coach – Andover, MA Town League – 2009 to present
References available upon request.