the media kit - Chemistry Industry Association of Canada

Transcription

2014 MEDIA KIT
CIAC Official Website
Build valuable contacts among CIAC members who
belong to the Canadian chemical
manufacturing industry.
Catalyst | print & digital magazine
FOR MORE INFORMATION, PLEASE CONTACT:
Wayne Jury
Publication Director
(800) 665-2456 ext. 4463
[email protected]
www.canadianchemistry.ca
WHAT OUR MEMBERS
THINK ABOUT
CATALYST
In February 2013, we conducted a readership survey to better understand how our readers use Catalyst.
These surveys help us provide better services throughout the year and ensure that our content stays
relevant to our readers. Here are the results from our most recent survey.
MEMBER QUICK FACTS
More than 3 out of 4 members
recommend, specify or approve
the purchase of products and
services in their company.
BY THE NUMBERS
40%
of members reported taking some
action based on an advertisement
featured in Catalyst.
42%
of members are more likely to consider
purchasing products and services from
companies that advertise in Catalyst.
94
of members agreed or somewhat
agreed that content in Catalyst is
relevant to their job
%
85
%
of members agreed or somewhat
agreed that they value Catalyst as
part of their membership.
OUR READERS...
Nearly 3 out of 5 members are at
the manager level or higher within
their organizations.
Our members
spend more than
$2 billion per
year on products
and services
$2B
Spend an average of
15 minutes reading each
issue of Catalyst magazine.
51%
Keep Catalyst on hand
for easy reference.
44%
Subscribe only
to Catalyst
Chemistry Industry Association of Canada
The CIAC Advantage
• Our members generate revenue worth more than
$26 billion annually.
• Our members represent a wide range of interests
in the chemical manufacturing industry. Our
magazine readership includes:
Catalyst
print & digital editions
• CEOs
• Presidents
• Owners
• Executives
• Plant managers
• Researchers
• Developers
• International chemical associations
• Government officials
• Educators
• Other industry leaders
• Canada's chemical industry is the nation's third
largest exporter of manufactured goods, exporting
more than $30 billion each year.
• Canada's chemistry industry has the potential to
attract up to $10 billion in new investment over the
next decade.
Who We Are
We are the voice of Canada's business of chemistry.
We represent over 50 companies and Responsible
Care® partners ranging from 50 to 2,000 employees
that operate in the chemistry industry.
www.canadianchemistry.ca
Secure your space today and connect with Canada's
$26 billion chemical manufacturing industry!
CIAC member-companies are committed to Responsible Care, the industry's
internationally-recognized sustainability initiative dedicated to the betterment of society,
the environment and the economy.
Catalyst tri-annual magazine
DIRECT-MAIL OPPORTUNITIES AVAILABLE:
Please ask your representative for details.
Revisions and Proofs: $50.00
Position Guarantee: 15% Premium
Net Advertising Rates
All rates include an ad link in the digital edition of the magazine.
Full-Colour Rates
1x
2x
3x
Double Page Spread
$ 3,699.50
$ 3,509.50
$ 3,329.50
Outside Back Cover
$ 3,419.50
$ 3,289.50
$ 3,149.50
Inside Front or Inside Back Cover
$ 3,089.50
$ 2,959.50
$ 2,819.50
Full Page
$ 2,659.50
$ 2,529.50
$ 2,389.50
2/3 Page
$ 2,459.50
$ 2,339.50
$ 2,209.50
1/2-Page Island
$ 2,229.50
$ 2,119.50
$ 2,009.50
1/2 Page
$ 1,819.50
$ 1,729.50
$ 1,639.50
1/3 Page
$ 1,569.50
$ 1,489.50
$ 1,409.50
1/4 Page
$ 1,209.50
$ 1,149.50
$ 1,089.50
1/6 Page
$ 1,079.50
$ 1,029.50
$ 969.50
1/8 Page
$ 779.50
$ 739.50
$ 699.50
Digital Edition Branding Opportunities
Sponsorship | $450.00
Skyscraper | $750.00
Toolbar | $200.00
** Or purchase all 3 spots for $1,100.00
1x
2x
3x
Full Page
$ 1,759.50
$ 1,669.50
$ 1,579.50
2/3 Page
$ 1,559.50
$ 1,479.50
$ 1,399.50
1/2-Page Island
$ 1,329.50
$ 1,259.50
$ 1,199.50
1/2 Page
$ 1,169.50
$ 1,109.50
$ 1,049.50
1/3 Page
$ 919.50
$ 869.50
$ 829.50
1/4 Page
$ 729.50
$ 689.50
$ 659.50
1/6 Page
$ 589.50
$ 559.50
$ 529.50
1/8 Page
$ 509.50
$ 479.50
$ 459.50
Black-and-White Rates
* CIAC members receive a 10% discount on net advertising rates.
Past Advertisers in Catalyst magazine
Arkema Canada, Inc.
BASF Canada, Inc.
Canexus Limited
CCC
CN-Canadian National
Conn & Company, LLC
Dow Chemical Canada ULC
Envirotec
Fort Storage
FortisBC
H.L. Blachford Ltd.
Harmac Transportation, Inc.
HDTS Chemicals, Inc.
Imperial Oil Ltd, Chemicals
MEGlobal International FZE
Northwest Tank Lines
NOVA Chemicals
Olin Canada ULC
Procor Limited
Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent
of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon
receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are
subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any
discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior
to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).
Print Advertising Specifications
Magazine Trim Size: 8.375" x 10.875"
Production Services
Double Page
Spread Bleed
Full-Page
Bleed
17" x 11.125"
1/2 Page
Horizontal
7" x 4.583"
1/4 Page
Horizontal
4.583" x 3.333"
8.625" x 11.125"
Full-Page
No Bleed
2/3 Page
Horizontal
7" x 9.5"
7" x 6.333"
1/3 Page
Square
1/2 Page
Long
Vertical
4.583" x 9.5"
1/3 Page
Vertical
1/2 Page
Vertical
3.333" x 9.5
4.583" x 7"
1/4 Page
Vertical
1/6 Page
Horizontal
3.333" x 4.583"
4.583" x 2.166"
4.583" x 4.583"
1/6 Page
Vertical
Magazine
Postcards 6" x 4.25"
Heavy Card Stock Insert 8.25" x 10.75"
Postal flysheets 8.5" x 11"
7" x 3"
1/8 Page
Horizontal
2.166" x 4.583"
Specs for Outsert/Inserts
1 Pg / 1 Surface 8.375" x 10.875"
1 Pg / 2 Surface 8.375" x 10.875"
2 Pg / 4 Surface 8.375" x 10.875"
1/3 Page
Horizontal
2/3 Page
Vertical
3.333" x 2.166"
2.166" x 9.5"
1/8 Page
Vertical
2.166" x 3.333"
Note: Text placed outside the live
area within any full-page or DPS ads
may be cut off. Please keep text
within the live area at all times.
DPS Live Area: 15.417" x 9.5"
Full-Page Live Area: 7" x 9.5"
Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent
of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon
receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are
subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any
discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior
to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).
Naylor provides professional ad
assembly to non-agency clients at
no charge.
Artwork Requirements
All digital color and grayscale artwork
must be supplied at 300 dpi. Line art
must be supplied at 600 dpi. High-res
PDF, EPS, TIFF and JPEG files are
accepted. Images from the Web are not
suitable for printing. All color artwork
must
be
in
CMYK
mode;
black-and-white artwork must be in
either grayscale or bitmap mode. RGB
mode artwork is not accepted and if
supplied will be converted to CMYK
mode, which will result in a color shift.
All screen and printer fonts as well as
linked images must be supplied if not
embedded in the file.
Ad Material Upload
Go to the Naylor
www.naylor.com
website
at
Proofs and Revisions
Proofs of ads produced by Naylor are
available upon request at a charge of
$50. Revisions are rework for Naylor
and are subject to a $50 surcharge.
CIAC Website
Online Specifications
For more information, visit: www.naylor.com/clientSupport-onlineGuidelines.asp
Digital Edition
Website
eSponsor
Home Page Custom Banner
• 550 x 480 pixels
• JPG, GIF, Flash/SWF*, AVI, MPG, MOV, FLV or Real Player accepted
• Animation and video no longer than one minute in duration
• 218 x 100 pixels
• JPG, GIF or Flash/SWF* accepted
• Max file size 100 KB
eSkyscraper
• 200 x 783 pixels
• JPG only (no animation)
eToolbar
• 250 x 50 pixels; 50 character limit (initial eToolbar button)
• JPG only (no animation)
*Digital Edition Flash Guidelines
• Publish or export .SWF file for Flash Player 9 and ActionScript 3.0
• Set the frames per second (FPS) to 24
• Do not add buttons or any clickable actions; Please supply the
intended URL to your Naylor account executive
• Avoid any ActionScript that can affect the Nxtbook engine, such
as the _parent layer of the animation, _level0 and
_rootreferences, or global functions like setTimeinterval
• Bitmaps should have “smoothing enabled” for best presentation
• All fonts, images, and support animations files should be
embedded within the file
• Do not use flash stage color as background; Create a bottom layer
and draw a solid filled box
• Animation time limit is approximately 25 seconds (including
multiple loops); A stop action is needed at the end of the
animation
Chemistry Industry Association of Canada
Index of Advertisers Categories
Our publication features an Index of Advertisers section in which your company will be listed under the category of your
choice with the page number of your ad. When our members are in the market for a specific product or service, they can
search the Index of Advertisers and quickly locate advertisers that specialize in that category.
One free category is included with any size ad and additional categories are only $20 each. If your product or service is not listed
below, a new category can be created for you.

Absorption Plants
Aluminum and Aluminum Alloys
Autoclaves
Beakers
Biotechnology, Products and Processes
Burners
CAD
Calorimeters
Centrifuges
Chromatography
Clack Valves
Clutches (Couplings)
Cocks
Cold Stores (Installation of)
Computers
Construction Materials Testing
Equipment
Containers
Conveyor Plants
Coolers (Industrial)
Corrosion (Protection from)
Crystallizing Plants
Degassing Plants
Distillation and Fractionation Apparatus
for Laboratory
Distillation Plant and Equipment,
Industrial
Dosing (Metering) Pumps
Drums (Barrels)
Dryers (Industrial)
Drying Ovens
Drying Trays (Racks)
Electric Equipment and Building
Elements
Electrodes
Electrodialyzers
Electrophoresis, Apparatus and Working
Media

Evaporators
Explosion Prevention (Equipment for)
Extraction Plants
Fabrics
Fans
Filters
Fire Protection, Equipment, Appliances,
Fire Fighting Materials
Furnaces (Industrial)
Grinding Elements
Heat Exchangers
Heating Plant
Hoses
Hot Water Supply Systems
Iron and Steel Products
Jets (Nozzles)
Labeling Machines
Laboratory - Building Equipment
Laboratory - Room Equipment
Linings and Coatings
Loading Plant
Measurement Converters
Melting Furnaces
Mills (Industrial)
Mills (Laboratory)
Motors (Electric)
Noise Control
Packaging Machines
Pallets (Machines for)
Charging and Discharging
Pipe Fittings
Pipeline Accessories
Pipes
Plastics
Positioning Devices, Actuators
Precious Metals
Preparation Plants

Pumps, Industrial
Rectification Plants, Industrial
Regulators and Control Installations
Rollers
Sewage (Waste Water) Purification
Sieves
Sifting (Screening) Machines
Sight Glass Fittings
Signaling Systems
Sintered Materials
Size Reduction Machines
Slide Valves
Soil Protection, Soil Decontamination
Sound Controls
Spectroscopy, Accessories
Spinning Plants
Steam Generators
Stirrer Casings
Stirrers (Agitators), Industrial
Sulphur Production Plants
Surface Coating (Installations for)
Teaching and Learning Aids
Temperature Measuring and Controlling
Equipment
Thickness-Measuring Appliances
Towers
Vacuum Apparatus, Laboratory
Accessories
Valves
Vats
Viscosimeters
Waste Disposal
Waste Treatment
Weighing Machines, Industrial
X-Ray Installations and Apparatus
Zirconium and Zirconium Alloys
Other: _______________________
One free listing with any size ad. Additional listings are $20 each. No limit. Please list new categories on this sheet.
________ Additional Categories X $20 = $____________________
Initial:________ Date:____________________
Digital Edition – www.naylornetwork.com/cdc-nxt
In addition to print, Catalyst is available in a digital version. Viewers can flip through the pages, forward articles to colleagues
and click ads to be redirected to advertiser's websites. Each issue is emailed to readers as well as posted on the CIAC's
website. An archive of issues is available, securing your ad a lasting online presence.
Readers can:
• Bookmark pages and insert notes
• Keyword search the entire magazine
• Navigate and magnify pages with one click
• Share articles on news and social networking sites
• View issues instantly from most smartphones and tablets
• View archives and find a list of articles for one-click access
Extend your advertising investment with
digital media:
• Link your ad to the landing page of your choice
• Increase website traffic
• Interact with viewers to help the buying process
• Generate an immediate response from customers
• Read the issue online or download and print for later
Ad Positions
Digital Toolbar | $200.00
Your company name is a button on the Toolbar, found in
the top-right corner of every page next to frequently used
navigational icons. When viewers click the button, a box
containing text about your company and a link to your
website appears.
Digital Skyscraper | $750.00
Digital Sponsorship | $450.00
Your message will be prominently displayed directly
across from the cover of the magazine. Animation
and video capabilities are available.
Ad Link | Included in display ad rates
Ad Links increase traffic from your ad in the digital
edition to your company's website or a corporate
email address. Additional fees apply where noted.
The skyscraper ad is displayed the entire time the digital
edition is open, giving your message constant and lasting
exposure.
All 3 Spots | $1,100
CIAC Website
Advertising on the CIAC Website – www.canadianchemistry.ca
Advertising on the CIAC website is a great way to reach member and non-member visitors and reinforce your marketing
message. Visitors log on to www.canadianchemistry.ca to learn about upcoming association events, discover ways to
maximize their membership, and view the latest digital edition issues of Catalyst. Advertising on canadianchemistry.ca offers
several cost-effective opportunities to position your company as a leader in front of an influential group of chemistry
professionals.
Features of CIAC website advertising:
•
•
•
•
Cross-promoted in other CIAC publications and communication pieces
Directs visitors to the landing page of your choice to expedite purchases
Year-round visibility reinforces brand recognition
Allows dynamic, time-sensitive promotion
On average, www.canadianchemistry.ca receives:
• 934 visits per month
• 661 unique visits per month
• 3,265 page views per month
• More than 3.4 page views per visit
*Traffic numbers from March 2013 - January 2014
Home Page Custom Banner (218 x 100 pixels)
12 Months | $1,650 6 Months | $925
• Only three spots available – two rotations per spot