OCTOBER, 30th 2013 > FULL NEW VERSION - Mercury

OCTOBER, 30th 2013 >
FULL NEW VERSION
WHAT’S UP
Cover page, layout, graphic charter, typo and iconography... Le Particulier’s look&feel changes radicaly and
reinforces its editorial motto: your partner for your personal asset management.
5 KEY-POINTS
Modern editing, lively reading contract, better embodiment of advices (interviews, testimonials...),
new editorial sections (Health, Career, Agenda...) and more recommendations.
NOVEMBER
EDITORIAL
COVER: Pensions reform,
Investemens exempted from taxes, Solidarity-based
savings products
BIG INTERVIEW: Jean-Marc Ayrault
B2C COMMUNICATION
NEWSSTANDS BILLBOARDING
RADIO
BFM and Radio Classique
PRINT ADS
Challenges, Les Echos, Le Nouvel
Observateur, Valeurs Actuelles,
Le Figaro, Le Figaro Magazine
Real estate: co-ownership status reform
FAMILY:
life accidents insurance policies
CARREER: part time jobs – HEALTH : dental care
CONSUMPTION: car insurance, 4G offers
KEY-POINTS
N°1 PATRIMONIAL MONTHLY MAGAZINE
418 000 copies & 1 664 000 readers
ENGAGED & EXCLUSIVE AUDIENCE
97% subscription
77% exclusive vs other patrimonials
and 73% vs Hard News
COMPLEMENTARY TO LE FIGARO BRAND
+ 86% additional contacts in a media mix
with Le Figaro magazine