URBAN RP`S PRESS RELATIONS

URBAN RP’S PRESS RELATIONS
The Press Relations bring together complementary know-hows following the
approached fields and have for objective to establish professional relations as
linked as possible, with the written and audio-visual press journalists.
And this, diffusing all information likely to give the most enhanced image of the
product or chosen event.
Héloïse Voigt, press attaché, benefiting of her 16 years long experience in
different agencies, was able to address different areas, particularly press
relations for products in fashion, sport, events (presentations of fashion
collections, movies festival, sport’s events…) but also other fields of work such as
cinema and culture, health, shape…
This experience has allowed creating special connections with journalists of
different fields (written press and audio-visual).
For an effective communication on medias, URBAN RP, agency created in 2001;
offers intelligent and competitive services, original ideas and a real knowledge of
the press in general. All of this made to perfectly target the information carriers
that a brand or manifestation needs and optimize the editorial that we can
obtain.
Considering the specialization of the journalists, the multiplication of the number
of medias, the Press Relations have to adapt their message to each and every
one of them and ensure that each shipment of information is an event.
For info, here is a survey of the approached fields (actual and references)
Bureau de Presse URBAN RP Relations Presse et Conseil – Héloïse Voigt – 20 rue Lamartine – 75009 Paris -France
Tel Fax : + 33 1 42 88 16 61 email : [email protected] – web site :www.urbanrp.fr
Siren 443 356 530 – APE 741 G – RCS Paris 2002A01905
Press Relations in Fashion and Textile
 Press launching Baldinini new opening in Paris. ( 2011 – 2012)
 Children’s world
Press launching and accompaniment of a specific brand, first steps
“Qui Courait dans l’Herbe” (2002 to 2006)
 High Fashion and ready-to-wear ladies fashion
Louis Feraud, (1997 to 1998), clothing line and designers for Monoprix (1996 to
1998), Samson confortable shoes (2005 to 2006)
 Fashion accessories
 Shoes, extravagant jewellery, handbags…
 Men’s Fashion
Strellson (men’s ready-to-wear, urban and sportswear), Cashmere sweaters (1996
to 1998)
Events: Fairs and Presentations
The SEHM (3 editions), La Mode Enfantine, High Fashion shows for Louis FERAUD,
events for Monoprix, Bijorhca (2 editions), MIDEC and designers’ events (10 editions)
Press Relations in Sport and Leisure
 Textile
Asics (technical clothes and sport’s shoes, rp products from 1998 to 1999),
Bermudes (sailing and hiking men and women, rp products from 1998 to 1999),
Salomon (textile and shoes, rp from 2000 to 2001), Lutha (textile, ski, winter and
summer wear, rp from 1998 to 1999)
 Accessories
Eastpak (1999 to 2000), Salomon Ski Snowboard and hiking products (rp 2000 to
2001)
 Technical nature
Sympatex, Outlast (from 1999 to 2000)
 Shoes
Converse (rp from 1996 to 1998), Salomon, shoes using Sympatex and Outlast
technologies
 Sport and Leisure
Team of sailors, team of skier, rollers, scooter, biked
Equestrian events with the Association Hunter Club de France, events in 2008,
2009 and 2010
Events: The Race (1st edition), Raids and Hiking, water sports, equestrian sports with
the Hunter Club de France ( 2008 – 2010)
Bureau de Presse URBAN RP Relations Presse et Conseil – Héloïse Voigt – 20 rue Lamartine – 75009 Paris -France
Tel Fax : + 33 1 42 88 16 61 email : [email protected] – web site :www.urbanrp.fr
Siren 443 356 530 – APE 741 G – RCS Paris 2002A01905
Press Relations in Housing Decoration
 Arts of living
Decorative objects for Christmas, decoration products for Monoprix, candles
 Small craft
Stationary and decoration Tesa (adhesive and other accessories for small craft)
 Universe of Children Creations Katherine Roumanoff (2002 to 2004)
 Universe of Children Creations Autour du Lit, “Les Bebettes” (2003 to 2005)
Events: Foire de Paris (3 editions), press presentations (1998 to 2000)
Press Relations in Cinema and Culture
 Books
Biographies of Producers, Anglo-Saxon novels, “Cheval de Coeur” by Adeline
Wirth “Palefrenière”, collection Cheval Chevaux, publicate by the editions du Rocher,
« les élites françaises »publicate l’ Harmattan.
 Press launching groove music « Le marchal Brothers Band »

Festival of the wine harvest in Suresnes ( edition 2009, edition 2010, edition
2011)
 Theatre: Theâtre Fontaine – Musicals and classic theatre by Colette Roumanoff
(2005 to 2009)
 Taiwan Theatre in Avignon, edition 2007, with the Cultural Centre of Taiwan in
Paris
 Traveling exposition “Le Geste Verre” (edition year 2005)
Press launching and press accompaniment of the Galerie Bailly Contemporain,
with expositions (2007 to 2008)
“Premier Choix”, “Roonie Wood Artiste et Guitariste”, “Regard sur l’Enfance”, “B.
Philippe et Dominique Rousserie”
 Productions (1999 to 2002)
Woody Allen, Robert Altman, Bertrand Tavernier, Documentary about Workers by
Michelin, Sex Pistols…
Events: Festival of the trailer for the Festival de Cannes 98, Taiwan Avignon taking off
2007. Festival des Vendanges de Suresnes (2009 – 2011)
Diverse consummation, Health, Well-Being
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BIO products, Thalasso
Tourism, business trips (press launching and following of Avexia Voyages)
Farm-produce, gastronomy, wine, milk products, Haribo candies, chocolate Jadis
et Gourmande.
 Press launching monbento®, with a Press Relations action with German medias
(2013), in collaboration with the press office of the brand.
Bureau de Presse URBAN RP Relations Presse et Conseil – Héloïse Voigt – 20 rue Lamartine – 75009 Paris -France
Tel Fax : + 33 1 42 88 16 61 email : [email protected] – web site :www.urbanrp.fr
Siren 443 356 530 – APE 741 G – RCS Paris 2002A01905
OFFERED SERVICES
(With a frequently updated back up document)
All year long Press Relations’ actions
Punctual Press Relations’ actions (events, launchings…)
Realization of communication advertisings for the press (press kit, press releases,
news, visual choices…)
Strategy of the medias’ advise (how and where; acknowledge…)
Partnerships, sponsoring
Actions and development of Press Relations for the communication agencies
Press Book
A website www.urbanrp.fr , information destined to medias.
NB: These services are all charged by fees and technical costs and wouldn’t be
in any case realized before written acceptation (contract) between URBAN RP /
Héloïse Voigt and the concerned parties.
Bureau de Presse URBAN RP Relations Presse et Conseil – Héloïse Voigt – 20 rue Lamartine – 75009 Paris -France
Tel Fax : + 33 1 42 88 16 61 email : [email protected] – web site :www.urbanrp.fr
Siren 443 356 530 – APE 741 G – RCS Paris 2002A01905