A Companion to Celebrity

A Companion to
Celebrity
A Companion to
Celebrity
Edited by
P. David Marshall and Sean Redmond
This edition first published 2016
© 2016 John Wiley & Sons, Inc, except Chapter 10 © 2013 Taylor & Francis Group
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Library of Congress Cataloging-in-Publication Data
A companion to celebrity / edited by P. David Marshall and Sean Redmond.
pages cm
Includes bibliographical references and index.
ISBN 978-1-118-47501-0 (cloth)
1. Fame–Social aspects. 2. Celebrities. 3. Celebrities in mass media. 4. Mass media–Social
aspects. 5. Mass media and publicity. 6. Mass media and culture. I. Marshall, P. David. II.
Redmond, Sean, 1967BJ1470.5.C66 2015
305.5′ 2–dc23
2015017679
A catalogue record for this book is available from the British Library.
Cover image: Ellen DeGeneres poses for a selfie taken by Bradley Cooper with (clockwise from L-R) Jared
Leto, Jennifer Lawrence, Channing Tatum, Meryl Streep, Julia Roberts, Kevin Spacey, Brad Pitt, Lupita
Nyong’o, Angelina Jolie, Peter Nyong’o Jr. and Bradley Cooper during the 86th Annual Academy Awards at
the Dolby Theatre on March 2, 2014 in Hollywood, California. (Photo: Ellen DeGeneres/Twitter via Getty
Images)
Set in 10.5/13pt MinionPro by Aptara Inc., New Delhi, India
1 2016
David Marshall:
To my loving wife Sally
Sean Redmond:
Chow Mo-wan: In the old days, if someone had a secret they didn’t want to share…you
know what they did?
Ah Ping: I have no idea.
Chow Mo-wan: They went up a mountain, found a tree, carved a hole in it, and
whispered the secret into the hole. Then they covered it with mud and left the secret
there forever.
From In the Mood for Love (dir. Wong Kar-wai, 2000)
To my beautiful starry eyed children, Josh, Caitlin, Erin, Dylan and Cael
Contents
List of Figures and Tables
Notes on Contributors
Acknowledgments
1
Introduction
P. David Marshall and Sean Redmond
Part One The Genealogy of Celebrity
Introduction
P. David Marshall
2
The Moral Concept of Celebrity: A Very Short History Told as a
Sequence of Brief Lives
Fred Inglis
3
Brand Names: A Brief History of Literary Celebrity
Loren Glass
4
The Changing Face of Celebrity and the Emergence of Motion Picture
Stardom
Gaylyn Studlar
x
xiii
xix
1
15
21
39
58
Part Two The Publics of Celebrity
Introduction
Sean Redmond
79
5
Celebrity, Participation, and the Public
Graeme Turner
83
6
Celebrity, Convergence, and the Fate of Media Institutions
Nick Couldry
98
viii
Contents
7
Barack Obama, Media Spectacle, and Celebrity Politics
Douglas Kellner
8
Construction of the Public Memory of Celebrities: Celebrity Museums
in Japan
Saeko Ishita
Part Three Celebrity Value
Introduction
P. David Marshall
9
Hope Springs Eternal? The Illusions and Disillusions of Political
Celebrity
Andrew Tolson
114
135
155
161
10 Winning Isn’t Everything. Selling Is: Sports, Advertising, and the Logic
of the Market
Ellis Cashmore
177
11 From Celebrity to Influencer: Tracing the Diffusion of Celebrity Value
across the Data Stream
Alison Hearn and Stephanie Schoenhoff
194
Part Four Global Celebrity
Introduction
Sean Redmond
213
12 Recognition, Gratification, and Vulnerability: The Public and Private
Selves of Local Celebrities
Kerry O. Ferris
219
13 “Tweeting the Good Causes”: Social Networking and Celebrity Activism
Liza Tsaliki
235
14 Celebrity Diplomats: Differentiation, Recognition, and Contestation
Andrew F. Cooper
258
15 Brand Bollywood Care: Celebrity, Charity, and Vernacular
Cosmopolitanism
Pramod K. Nayar
273
Part Five Celebrity Screens/Technologies of Celebrity
Introduction
P. David Marshall
289
16 Celevision: Mobilizations of the Television Screen
Misha Kavka
295
17 Stardom, Celebrity, and the Moral Economy of Pretending
Barry King
315
Contents
18 You May Know Me from YouTube: (Micro-)Celebrity in Social Media
Alice E. Marwick
ix
333
Part Six Emotional Celebrity
Introduction
Sean Redmond
351
19 Frontierism: “The Frontier Thesis,” Affect, and the Category of
Achieved Celebrity
Chris Rojek
355
20 The Democratization of Celebrity: Mediatization, Promotion, and the
Body
Olivier Driessens
371
21 Sensing Celebrities
Sean Redmond
Part Seven Celebrity Embodiment
Introduction
Tamara Heaney and Sean Redmond
385
401
22 The Ambivalent Irishness of Denis Leary and Kathy Griffin
Diane Negra
407
23 Neymar: Sport Celebrity and Performative Cultural Politics
David L. Andrews, Victor B. Lopes, and Steven J. Jackson
421
24 Digital Shimmer: Popular Music and the Intimate Nexus between Fan
and Star
Toija Cinque
440
Part Eight Celebrity Identification
Introduction
P. David Marshall
457
25 From Para-social to Multisocial Interaction: Theorizing Material/Digital
Fandom and Celebrity
Matt Hills
463
26 The Everyday Use of Celebrities
Joke Hermes and Jaap Kooijman
483
27 Exposure: The Public Self Explored
P. David Marshall
497
Index
519
Figures and Tables
Figures
4.1 Caricature of George Bryan “Beau” Brummell by Richard Dighton,
1805
4.2 Poster for Buffalo Bill’s Wild West and Congress of Rough Riders of
the World
4.3 Sarah Bernhardt in costume for Théodora
4.4 Florence Lawrence, a motion picture player promoted through
humbug
8.1 Subcategories of museums in Japan
8.2 Change in number of museums, 1987–2008
8.3 Types of museums
8.4 Number of museums by region
8.5 Celebrity museums in each field
8.6 Ando Tadao in Germany, 2004
9.1 Clegg Obama
13.1 John Legend tweets on poverty
13.2 Justin Bieber tweets on education
13.3 Barack Obama tweets on immigration reform
13.4 Barack Obama tweets on abortion rights
16.1 Kim Kardashian at the hands of the celebrity-making machine
16.2 Julianne Moore as Sarah Palin watches Tina Fey as Sarah Palin
16.3 Michelle Obama on camera being caught on camera
17.1 Mixed reality continuum
22.1 Kathy Griffin’s body is designated a crime scene
24.1 Lead singer of Little Dragon, Yukimi, seen sitting in her home/studio
24.2 Fans are invited to send Little Dragon their landline or cellphone
number
27.1 Hair dye models’ idealized selfie-like poses on supermarket shelves
27.2 The celebrity magazine rack: out of control
27.3 The chaos aesthetic of the celebrity magazine cover
61
64
65
70
137
137
141
141
142
147
174
247
249
249
250
303
307
311
327
414
450
451
508
511
512
List of Figures and Tables
Tables
9.1 Use of address terms and cutaways across three debates in the 2010
UK general election campaign
12.1 Proportions of television anchors interviewed by type and gender
13.1 Mapping of overall Twitter performance, October 24–November 15,
2013
13.2 Interaction with followers as between celebrity politicians and
politicized celebrities
13.3 Impact of celebrity activist twittering per cause
13.4 Most popular celebrity tweet
17.1 Modes of being
17.2 Grammar of identity
xi
170
222
245
246
248
251
320
321
Notes on Contributors
David L. Andrews is a Professor of Physical Cultural Studies in the Department of
Kinesiology at the University of Maryland School of Public Health. He has published
widely on themes related to the cultural politics of sport and physical culture.
Ellis Cashmore is the author of Celebrity Culture, Tyson: Nurture of the Beast,
Beckham, and Martin Scorsese’s America. He has held positions in sociology at
the universities of Hong Kong; Tampa, Florida; Aston (UK); and Staffordshire (UK).
Toija Cinque is a Senior Lecturer in media and communications at Deakin University in Melbourne, Australia. Her works include Changing Media Landscapes:
Visual Networking (2015), the co-written Communication, Digital Media and
Everyday Life (2nd edition, 2015), and Enchanting David Bowie (2015) with Sean
Redmond and Chris Moore. She edits New Scholar: An International Journal of
the Humanities, Creative Arts and Social Sciences.
Andrew F. Cooper is Professor, Balsillie School of International Affairs and Department of Political Science, University of Waterloo, in Ontario. In 2009 he was a
Fulbright Research Chair, Center on Public Diplomacy, University of Southern
California. Among his books as co-editor is the Oxford Handbook of Modern
Diplomacy (2013), and as author, Celebrity Diplomacy (2008) and Diplomatic
Afterlives (2014).
Nick Couldry is a sociologist of media and culture. He is Professor of Media, Communications and Social Theory at the London School of Economics and the author or
editor of 11 books, including Ethics of Media (2013), Media, Society, World (2012)
and Why Voice Matters (2010).
Olivier Driessens is a Fellow in the Media and Communications Department of the
London School of Economics and Political Science. His research interests include
promotional culture, celebrity culture, and mediatization studies. His work has been
published in journals such as Theory and Society, Media, Culture and Society, and
Celebrity Studies.