Rate Card 2015 - Mediengruppe Klambt

Transcription

OK! first german celebrity Magazine
Rate Card
2015
Valid from 01.01.2015
Content
Editorial concept............................................. 1
Advertorial...................................................... 6
General information........................................ 2
Special ad formats........................................... 7
Discounts and technical details........................ 3
OK! Daily........................................................ 8
Rates and sizes................................................ 4
www.OKmag.de.............................................9
Schedule......................................................... 5
Contacts....................................................... 10
www.OKmag.de
www.klambt.de
1 Editorial concept
Emotional! Red hot! All the info!
OK! – First for celebrity news
Mai2015
2015
22I
23I20.27.Mai
www.OKmag.de
www.OKmag.de
Deutschland
Deutschland
€ 1,90
€ 1,90I Österreich
I Österreich
€ 2,20
€ 2,20I Schweiz
I Schweiz
CHF
CHF
3,90
3,90
Sylvie MeiS
The hottest gossip from the world of the superstars. The stories behind
the headlines. The coolest trends. Fashion, beauty and more!
OK! invites its readers on a daily digital journey, with news, opinions,
and a down-to-earth attitude. Users can download our OK! Daily app
from leading app stores to get off to a bright start from 7am.
OK! keeps its online readers informed and entertained for the rest of
the day via Facebook, Twitter and www.okmag.de – the most successful
celebrity magazine website for young audiences.
OK! is faster, more up-to-date and more flexible; it has its finger firmly
on the pulse, and is connected 24/7. The reader is immersed in the
glamourous and exciting lives of the stars.
NUR
1€
, Frankreich € 2,70
Benelux € 2,40 , Italien € 2,70
2,90, Griechenland € 2,95
Spanien € 2,70 , Kan. Inseln €
€ 3,00 , Ungarn Ft. 870
Portugal (cont.) € 2,60, Slowakei
OK! moves with the times! It is the world’s only celebrity magazine
to connect with its readers and web users at every stage of their lives:
24 hours a day, seven days a week. It has a unique single-brand multichannel strategy, and exclusive content generated by the global OK!
contributor network each and every day.
No other celebrity magazine connects print, digital, and social media
channels as seamlessly and authentically as OK!.
90
eXKlusiV
Janke & tiSchewitSch
Riesen-Zoff
4 Kilo
weg in
7 Tagen
am Ballermann
Die neue
LiLLy Becker
WunderDiät
frausch!
Kau
Woher hat sie nur so viel Geld?
Nur
iN OK!
Ja, es funktioniert!
wir haben es
ausprobiert
food
SuperStar Severino
Zu früh gefreut
Promis fordern seinen Rücktritt!
So ist
Spargel
spitze
faShion
BikiniMode für
Plus size
OK! – the brand that never sleeps.
Oliver Opitz, Editor-in-Chief
2 General information
Publishing house:
OK! Verlag GmbH & Co. KG
Gänsemarkt 24
20354 Hamburg
Advertising sales: MEDIENGRUPPE KLAMBT
Klambt-Verlag GmbH & Co. KG
Gänsemarkt 21-23, 20354 Hamburg
Phone: ............................................. +49 40 411 88 25-0
DIRECTOR OF
Ulrike Geisert............................ 06232 310 - 376
Media SalesE-Mail: [email protected]
DEPUTY DIRECTOR OF
Tobias van Duynen............... 040 411 88 25 - 241
Media SalesE-Mail: ................... [email protected]
Advertising management:
Head of Ad Management
Annette Becker....................... +49 6232 310-275
E-Mail:........................ [email protected]
Ad Management
Katharina Ofer........................ +49 6232 310-247
E-Mail:[email protected]
Internet:www.ok-magazin.de
www.OKmag.de
www.klambt.de
Online advertisement Ads can also be submitted via the
bookings:
online booking system (OBS).
www.obs-portal.de
Techn. information and Spcial ad formats:
Cover price: 1,50 EUR (November 2015)
Publication frequency: weekly
Guaranteed paid
circulation:110.000
PZN
(Magazine Code Number):571442
Terms of payment:
Within 30 days, 2% cash discount for payment before
publication date. In case of open accounts, discounts
cannot be granted.
VAT will be charged on the net invoice amount if
applicable.
Account information:
Volksbank Kur- und Rheinpfalz e.G.
Konto-Nr. 21458, BLZ 54790000
IBAN DE 15 54790000 0000021458
BIC GENO DE 61 SPE
Terms and conditions:
All business conducted is subject to the Publisher's
Conditions of Payment and Terms of Trade which are
available from the publisher or at
www.klambt.de/anzeigen/agb
Place of performance:
67346 Speyer, Germany
Jurisdiction:
Speyer Local Court
and Frankenthal Regional Court
Binding technical information
for Ad Specials avaible under:
www.adspecial-portal.de
Ad Special-Portal
The information contained in this rate card is subject to change during the course of the year. The most current binding rate card can be found at www.klambt.de.
Member of Informationsgemeinschaft von
Werbeträgern e. V. (German Audit Bureau
of Circulation)
3 Discounts and technical details
Discounts:
Frequency discounts:
from 6 adverts 4 %
from 12 adverts 8 %
from 24 adverts 12 %
Volume discounts:
from 3 pages 5 %
from 6 pages 10 %
from
from
from
from
36 adverts 16 %
52 adverts 20 %
12 pages
18 pages
15 %
20 %
Technical information: Current and binding technical information are available
at www.duon-portal.de, also for
download as PDFs.
Delivery of
All printing data have to be submitted electronically via
printing data:
www.duon-portal.de. For support please contact:
[email protected].
Telephone hotline +49 40 37411750
Discounts are granted for a single advertiser and contractual year.
Can be combined with advertisements in IN
For more information, please refer to the rate card „Hall of Fame (IN & OK!) 2015“
4 Advertisement rates and sizes
Size
Advertising rates in euros
1/1
1/1 page
14.520
2/3 page
11.130
1/2 page
9.075
1/3 page
6.290
Double page
TA 188 x 252
BS 215 x 285
2/3
1/2
landscape
format
portrait
format
TA 120 x 252
BS 134 x 285
TA 188 x 169
BS 215 x 188
TA 94 x 252
BS 108 x 285
1/2
landscape
format
TA 188 x 126
BS 215 x 142
Double page
1/3
portrait
format
2/1 page29.040
Rates for special positions
(eligible for discounts)
2/3
portrait
format
TA 56 x 252
BS 70 x 285
1/3
2/1
landscape
format
TA 188 x 84
BS 215 x 95
TA 402 x 252
BS 430 x 285
Opening spread (IFC + page 3)41.180
Inside front cover20.590
Outside back cover20.590
Special formats, advertisement-split and special technical possibilities on request.
All rates are shown in euros and are valid for monochrome and multicoloured ads. Value-added tax
will be charged on the net invoice amount, where applicable.
TA: type area in mm, BS: Bleed size in mm
Bleed: add 5 mm per cut
All text and visuals should be placed at least 5 mm from bleed to avoid loss through
trimming.
5 Schedule first half of 2015
Issue no.
Publication date
CW
Closing, delivery
of ad materials and
cancellation date
03/2015
07.01.2015
2
19.12.2014
04/2015
14.01.2015
3
22.12.2014
05/2015
21.01.2015
4
06.01.2015
06/2015
28.01.2015
5
13.01.2015
07/2015
04.02.2015
6
20.01.2015
08/2015
11.02.2015
7
27.01.2015
09/2015
18.02.2015
8
03.02.2015
10/2015
25.02.2015
9
10.02.2015
11/2015
04.03.2015
10
17.02.2015
12/2015
11.03.2015
11
24.02.2015
13/2015
18.03.2015
12
03.03.2015
14/2015
25.03.2015
13
10.03.2015
15/2015
31.03.2015
14
16.03.2015
16/2015
08.04.2015
15
20.03.2015
17/2015
15.04.2015
16
27.03.2015
18/2015
22.04.2015
17
07.04.2015
19/2015
29.04.2015
18
14.04.2015
20/2015
06.05.2015
19
20.04.2015
21/2015
13.05.2015
20
27.04.2015
22/2015
20.05.2015
21
04.05.2015
23/2015
27.05.2015
22
08.05.2015
24/2015
03.06.2015
23
18.05.2015
25/2015
10.06.2015
24
22.05.2015
26/2015
17.06.2015
25
01.06.2015
27/2015
24.06.2015
26
09.06.2015
28/2015
01.07.2015
27
16.06.2015
5 Schedule second half of 2015
Issue no.
Publication date
CW
Closing, delivery
of ad materials and
cancellation date
29/2015
08.07.2015
28
23.06.2015
30/2015
15.07.2015
29
30.06.2015
31/2015
22.07.2015
30
07.07.2015
32/2015
29.07.2015
31
14.07.2015
33/2015
05.08.2015
32
21.07.2015
34/2015
12.08.2015
33
28.07.2015
35/2015
19.08.2015
34
04.08.2015
36/2015
26.08.2015
35
11.08.2015
37/2015
02.09.2015
36
18.08.2015
38/2015
09.09.2015
37
25.08.2015
39/2015
16.09.2015
38
01.09.2015
40/2015
23.09.2015
39
08.09.2015
41/2015
30.09.2015
40
15.09.2015
42/2015
07.10.2015
41
21.09.2015
43/2015
14.10.2015
42
28.09.2015
44/2015
21.10.2015
43
06.10.2015
45/2015
28.10.2015
44
13.10.2015
46/2015
04.11.2015
45
19.10.2015
47/2015
11.11.2015
46
26.10.2015
48/2015
18.11.2015
47
03.11.2015
49/2015
25.11.2015
48
10.11.2015
50/2015
02.12.2015
49
17.11.2015
51/2015
09.12.2015
50
24.11.2015
52/2015
16.12.2015
51
01.12.2015
53/2015
22.12.2015
52
07.12.2015
01/2016
29.12.2015
53
11.12.2015
6 Advertorial
We offer the advertiser the opportunity to convey much more than just brand image
- with a custom-designed advertorial, featured prominently in an attractive editorial
environment.
The advertorial will be created in close collaboration with the client, based on the
images/copy provided, and on a binding briefing.
We undertake layout and graphic design, which is submitted for approval. The advertorial will be clearly headed with the word “advertisement” (Anzeige).
Timing:
The closing date for the advertorial is 6 weeks prior
to the on-sale date.
Rates:
Insertion costs are based on the most recent rate card,
and subject to any annual volume discount. Production
costs (incl. design, copy, layout) are based on size, time
and materials. Any additional costs, such as image rights
or photo production, will be passed onto the client.
Volume discounts and agency commission do not apply to
design and production costs.
Format:
From 1/2 page
Firm quotes available on request.
7 Special ad formats
Definition
Rates
per 1,000
*Circulation
Sizes
(Width x Height)
Loose inserts
Tip-ins
Loose inserts are printed materials for loosely inserting in the
magazine.
Tip-ins are attached to the magazine advertisement so
that they can be easily peeled off and used by readers.
Circulation
Subscription
Circulation
Subscription
Circulation
Subscription
without Subscription*circulation*
up to 20 grams € 82 per thousand € 102 per thousand
Postcards
€ 46 per thousand € 51 per thousand
4 pages € 92 per thousand € 112 per thousand
Booklets
€ 61 per thousand € 76 per thousand
Product samples € 82 per thousand € 97 per thousand
Other tip-ins on request.
Other bound inserts with tip-ins on request.
Total circulation or parts thereof (Nielsen regions, federal
states, single-copy sales and subscriptions)
At least a 1/1 page advertisement in total circulation.
Charged according to rate card.
Minimum circulation 50.000
Minimum size:
Maximum size:
105 mm x 148 mm
195 mm x 265 mm
Other sizes on request
Loose inserts must be rectangular.
Paper weight
(Minimum)
Bound inserts
Bound inserts are printed materials/brochures from an
advertiser that are firmly bound into the magazine.
2 pages
4-6 pages
from 8 pages
115 g/m²
100 g/m²
60 g/m²
Minimum size:
Maximum size:
Postcards:
Product samples
Maximum thickness Tip-ins must be rectangular.
Postcards
Brochures and booklets
55 mm x 85 mm
175 mm x 200 mm
148 mm x 105 mm
on request
2 mm
135-150 g/m²
at least 80 g/m²
Other tip-ins on request.
Bleed size (untrimmed):
Width:
218/228 mm
(including 10 mm binding edge and 3 mm bleed)
Height:
291 mm
(including 3 mm bleed at top and bottom)
Inserts with other dimensions on request.
4-6 pages
8-10 pages
12 or more pages
Inserts with other dimensions on request.
100 g/m²
70 g/m²
65 g/m²
Closing and
cancellation date
Please provide notification/make your booking as early as possible, at the latest by the closing date. When placing your order, please provide a sample, at the latest one month before
publication date. Orders only become binding upon the publishing house after provision and approval of a sample. Inserts which, due to their design, are not immediately recognizable
as advertising must, under German legislation, bear the legend "ANZEIGE" (advertising) in capitals using at least 10-point font.
Service
On request, the special ad formats can be produced by the publisher.
Contact
Annette Becker, +49 6232 310 275, [email protected]
Ad Special-Portal
Binding technical information
for Ad Specials avaible under:
www.adspecial-portal.de
8 OK! Daily
OK! Daily – Start your day in the perfect way with the latest celebrity info.
OK! Daily is the world’s first entertainment app to bring you up-to-the-minute news,
the best beauty tips and red-hot fashion trends, all before breakfast. Every morning at
7am sharp.
Wake up with the world’s most famous faces, check out all the gossip as you clamber
out of bed, and be entertained by OK! TV at the breakfast table. This app is more fun,
more informative, and more absorbing – treat yourself to a regular early-morning celebrity buzz with
OK! Daily.
9 www.OKmag.de
OK! First for celebrity news
OK! Is the world’s largest celebrity magazine, with daily reports and red-hot news on
stars from Hollywood to Berlin.
What’s more, www.OKmag.de spotlights the latest fashion and beauty trends, and
covers the latest topics from the world of movies, TV and music every day. You don’t
want to miss out on any celeb scoops? Well you don’t have to! The OK! newsletter
brings all the latest news directly to your inbox. OK! would love to hear your opinion –
via Facebook, Twitter and Instagram, members of the OK! community actively discuss
the top stories, brand-new products and exciting events. The OK! reporters always
have their finger on the pulse.
Your contacts for Crossmedia and Online-Cooperations
Kai Kromat
+49 40 411 88 25-355
[email protected]
Annette Bergmann
+49 40 411 88 25-242
[email protected]
Your contacts TOMORROW FOCUS Media
www.tomorrow-focus-media.de
Nielsen I/V-VII
Silvio da Costa
+49 40 44 11-7725
[email protected]
Nielsen II
Sabrina Büchel
+49 211 610 19 6-250
[email protected]
Nielsen I/V-VII, II, IIIa, IIIb/IV
Petra Albers
+49 89 92 50-1659
[email protected]
Nielsen IIIb/IV
Florian Weber
+49 89 92 50-1298
[email protected]
10 Your contacts
Publishing house
MEDIENGRUPPE KLAMBT
OK! Verlag GmbH & Co. KG
Gänsemarkt 24
20354 Hamburg
director of
media sales
Ulrike Geisert
Klambt-Verlag GmbH & Co KG
Im Neudeck 1, 67346 Speyer
Telephone: +49 62 32 310 - 376
E-Mail: [email protected]
Deputy Director of
media sales
Tobias van Duynen
Gänsemarkt 21-23, 20354 Hamburg
Telephone: 040 411 88 25 - 241
head of ad management
Annette Becker
Im Neudeck 1, 67346 Speyer
Telephone: +49 62 32 3 10 - 275
nielsen I
Andreas Hansmann / Jan Logemann
mediabüro NORD UG (haftungsbeschränkt)
Goldbekplatz 3
22303 Hamburg
Telephone: +49 40 609 188 – 02
Fax: +49 40 60 32 135
E-Mail: i n f o @ m e d i a b u e r o - n o r d . d e
Internet: www.mediabuero-nord.de
nielsen ii
Kolja Kraus
MPK Media Promotion Kraus KG
Graf-Adolf-Straße 110
42119 Wuppertal
Telephone: +49 2 02 28 15 77 - 0
Fax: +49 2 02 28 15 77 - 24
Cell phone:+49 1 71 2 84 91 96
Internet: www.mpk-kraus.de
Nielsen iiiA
Oliver Ehle / Vieri C. Timosci
Partners Concept Media
Wildunger Straße 10
60487 Frankfurt
Telephone: +49 69 26 02 40 80
Cell phone:+49 1 72 3 55 04 15
Internet: www.partners-concept-media.com
nielsen iiib
Steffen Bischofberger
Bischofberger & Schaible
MedienPartner GmbH
Birkenwaldstraße 42 B
70191 Stuttgart
Telephone: +49 7 11 25 94 34 - 3
Fax: +49 7 11 25 94 34 - 44
Cell phone:+49 1 70 90 88 242
nielsen iv
Martin Schaible
Schaible MedienPartner GmbH
Stievestraße 16
80638 München
Telephone: +49 89 17 30 07 - 0
Fax: +49 89 17 30 07 - 70
Cell phone:+49 1 71 7 85 59 92
Internet: www.medienpartner.net
nielsen v, vi, vii
Katja Herbst
media am südstern
Körtestraße 3
10967 Berlin
Telephone: +49 30 61 28 66 00
Fax: +49 30 69 50 58 75
Cell phone:+49 1 72 3 22 65 22

Rate Card 2015 - Mediengruppe Klambt

Transcription

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