MOTORRAD Classic fact sheet - mps
Transcription
MOTORRAD Classic fact sheet - mps
MOTORRAD Classic fact sheet The magazine MOTORRAD CLASSIC – for individualists, collectors and fanatics MOTORRAD CLASSIC is the major German-language magazine devoted exclusively to every aspect of classic motorcycles and the continuously expanding scene that comprises vintage bikes and younger classics. Historic and technical milestones, historical bike racing, restoration, people and their lovingly cared-for vintage bikes are all key components of the editorial concept. Generous amounts of photographic material is combined with in-depth textual information. The quality of the presentation and the technical expertise that backs it are unmatched by any comparable title. MOTORRAD CLASSIC is an indispensable magazine for lovers of classic motorbikes built between the birth of the motorcycle and the 1980s. Readers benefit from inside knowledge and suggestions for activities that lift them out from among all that is average. The bikes presented stand for individuality, technical progress, style and character. The facts Founding year: 1987 Publication frequency: 10 times a year Copy-price: € 5,70 Readers per issue: 0,22 Mio. (AWA 2014) MOTORRAD CLASSIC readers are individualists. They love motorcycles and the associated engineering in its purest form. Age-wise they represent a broader range than other motorcycle titles, and being financially independent they have an affinity for quality brands. Ad sizes and rates 2015 Page fractions Sold circulation: 22,506 (IVW I/15) publisher: Motor Presse Stuttgart GmbH & Co. KG Leuschnerstraße 1 70174 Stuttgart www.motorpresse.de www.mps-anzeigen.de PZN: 599677 www.motorradonline.de Sizes* Prices 2015 1/1 page TA: 185 x 248mm TS: 215 x 280mm € 6.100,- 1/2 page (a) TA: 90 x 248mm TS: 109 x 280mm 1/2 page (b) TA: 185 x 122mm TS: 215 x 140mm € 3.400,- *Width x height | TA: Type area, TS Trim size | All prices plus value-added-tax. | Other sizes on request or please refer to www.mps-anzeigen.de Prices for combinations with other titles on request. Contacts Advertising Director MOTORRAD Marcus Schardt Phone +49 711 182-1253 Fax +49 711 182-1646 [email protected] From 21. April 2015 Ad Sales Order Processing Silke Röber Phone +49 711 182-2078 Fax +49 711 182-1646 [email protected] Carmen Brix Phone +49 711 182-1522 Fax +49 711 182-1818 [email protected] MOTORRAD Classic fact sheet Our readers Total population (70,52 Mio.) MOTORRAD Classic-reader (0,22 Mio.) Index 100 = total population Young men with high income Men 49% 88% 180 18 to 49 years 48% 56% 117 Full-time job (35 + hours/week) 43% 69% 162 Men,18-49, full-time job 20% 43% 221 Net household income 3.000 € + 37 % 49% 135 Innovators/Trendsetter 15% 35% 239 TAPs (Technically advanced persons) 11% 21% 190 Very wide/wide variety of interests 34% 50% 149 Very active 33% 50% 153 for high quality sports wear 22% 37% 169 For the best of the best 15% 25% 164 Smartphone, computer, flat screen TV 36% 52% 144 1% 12% 1.102 10% 42% 426 4% 49% 1.294 11% 24% 218 4% 9% 257 Technology-minded Active and interested Brand affinity High spend willingness… Motorcycle purchase Motorcycle (over 80ccm) // Advice-givers and experts on Cars, car tests Motorcycles Car purchase Plan to buy a car in 1-2 Years Plan to buy a new car in 1-2 Years All statements/characteristics are present to a greater degree among the readers of MOTORRAD CLASSIC than on average in the general population (total 14+). Source: AWA 2014 //