2016 MEDIA KIT

SPECIAL FREE EDITION
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. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2016
. . . . . . . MEDIA
. . . . . . . . . .KIT
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A SPECIAL FREE EDITION OF VÉLO MAG MAGAZINE for urban
.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..LA
.. ..VILLE
.. .. ..enthusiasts
..À.. VÉLO
.. .. .. .. ..IS..who
.. .. ..bike
.. .. ..for.. ..everyday
.. .. .. .. .. .. transportation,
.. .. .. .. .. .. .. .. .. .. ..recreation
.. .. .. .. .. .. ..and
.. .. enjoyment.
.. .. .. .. .. .. .. .. .. ..
cycling
.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..The
.. .. ..content
.. .. .. .. ..caters
. .. .. .. to.. ..the
.. .. ..needs
.. .. .. ..of.. ..both
.. .. ..seasoned
.. .. .. .. .. .. ..cycle
.. .. .. commuters
.. .. .. .. .. .. .. .. and
.. .. ..newcomers
.. .. .. .. .. .. .. .. .. ..
who
aspire
to. make
this
efficient,
economical
and healthy
form of transportation
.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..bigger
.. .. .. .. part
.. .. .. of.. .. their
.. .. .. ..lives.
.. .. ..This
.. .. ..issue
.. .. .. ..shines
.. .. .. .. the
.. .. ..spotlight
.. .. .. .. .. ..on.. ..new
.. .. ..developments
.. .. .. .. .. .. .. .. .. ..in.. city
.. ..a.. .. ..
.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..cycling,
.. .. .. .. .. with
.. .. .. a.. ..wealth
.. .. .. .. of.. .. information
.. .. .. .. .. .. .. .. on
.. .. must-have
.. .. .. .. .. .. .. ..accessories,
.. .. .. .. .. .. .. .. seasonal
.. .. .. .. .. .. activities,
.. .. .. .. .. .. .. .. ..
.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..destinations
.. .. .. .. .. .. .. .. to.. .. discover,
.. .. .. .. .. .. ..cycling-friendly
.. .. .. .. .. .. .. .. .. .. ..apparel
.. .. .. .. ..and
.. .. ..safety
.. .. .. .. ..tips.
.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..
Get ready to ride with La ville à vélo, from the editors of Vélo Mag.
.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..
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SPECIAL FREE EDITION
CIRCULATION:
60 000 free copies to be distributed starting April 21, 2016,
through until July.
RATES 2016 | SPECIAL EDITION LA VILLE À VÉLO
Your ad in print and online including a link to your website
Back cover
Digital version also available.
DISTRIBUTION NETWORK:
Montreal, Laval and North Shore, Longueuil and South Shore,
Québec City, Shawinigan and Trois-Rivières, Gatineau, Sherbrooke
and Rimouski.
›B
icycle and sporting goods retailers, including Sports Experts
and Atmosphere
›C
offee shops, restaurants, libraries, bookstores (Renaud-Bray
and Archambault)
OUR READERS:
› Our readers are cyclists who actively use their bike to get
around the city and explore new destinations.
›T
hey are looking for practical pointers, directions to nearby bike
shops, tips on the hottest new places to check out and information
on family-friendly parks, out-of-the-way streets and lanes, and
other hidden.
$4,700
Cover 2
$4,400
Cover 3
$4,200
Double page
$5,500
Full page
$3,200
2/3 page vertical
$2,500
1/2 page horizontal or vertical
$2,100
1/3 page horizontal, vertical or square
$1,600
1/4 page vertical
$1,200
Zone cycloshopping
Section at the end of the magazine
exclusively for advertisers.
1/2 page horizontal
$1,200
1/4 page vertical
$750
* All rates are net.
TECHNICAL SPECIFICATIONS
Following are the technical specifications for Vélo Mag.
PUBLISHING CALENDAR
Reservation Space: March 12, 2016
Artwork Due: March 28, 2016
In 2016, La ville à vélo –a free special issue of Vélo Mag – will take
the place of Vélo Urbain, published twice annually since 2013.
Advertise in an other magazine or directory published by Vélo Québec Éditions and get some reduction. Speak to your rep.
Contact us:
CLAUDINE MAILLOUX
[email protected]
450-929-1921 | 514-909-4601
DOMINIC ROBERGE
[email protected]
514-623-0234
NATHALIE LEMAIRE
[email protected]
514-521-8356, ext. 407
Who is Vélo Québec?
Vélo Québec has been a key player on the Quebec cycling scene for nearly 50 years. Popular events staged by the non-profit organization
include the Go Bike Montréal Festival (featuring the Tour de l’Île and Tour la Nuit), the Petite Aventure Desjardins, the Grand Tour Desjardins and numerous other cycling challenges. Vélo Québec also arranges bicycle trips to some 70 destinations worldwide, provides training,
oversees the development of the Route verte network of bikeways and recreational mountain biking trails across the province, contributes
pedestrian- and cyclist-friendly infrastructure, and proudly promotes the benefits of cycling for everyone.
Vélo Québec Éditions is the publishing arm of the Vélo Québec group and is responsible for a series of activity guides and maps as well as
the Québec Science, Vélo Mag and Géo Plein Air magazines and websites.
Octobre 2015
Photos: Shutterstock, Vélo Québec