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LEROY MERLIN France
Communication
& institutionnelle
Communication
Interne Interne
& institutionnelle
1
Our ambition : accompanying
inhabitant’s dreams worldwide
• GROUPE ADEO is a pioneer
company, Today Leroy Merlin
France is the leader, on the
French DIY market, in home
and lifestyle improvements.
• Specialized in the sale of
products and projects, its
ambition is to “help each
inhabitant to dream of his future
home and to fulfill his dreams”,
and by placing customer
satisfaction as his first overall
concern.
Communication Interne & institutionnelle – Avril 2014
2
A Story which started in
1923 and is still in its
construction
1923 - Adolphe Leroy and Rose
Merlin start selling American
military stock, retrieved at the
end of the First World War.
1960 - The “Stock Americain” opens
more warehouses in the North
of France and becomes
“Leroy Merlin”.
Date
3
construction
1968 - Opening of a self-service DIY
store in Noeux-Les-Mines
(North of France).
1980 - With its 33 stores, the company
is purchased by the Mulliez
Family.
1986 - Launching of the employees
shareholder scheme.
Date
4
construction
1995 - Launching of the Corporate
project, “Vision” process : Leroy
Merlin France is the first
company, to lead all of its
employees in one unique
process in the world.
2005 - Leroy Merlin France opens its
first franchised store and has
5 today.
Date
5
construction
2007 - The multi-modal site in Dourges
(North of France) opens the new logistical
centre Leroy Merlin France, covering
54 000 square meters.
2009 - Opening in Valence (South of
France) of the first positive energy store.
2010 - Opening of the second multi-modal
logistic centre in Valence.
2011 - Opening in Perpignan (South of
France) of a low-energy building
without energy compensation.
Date
6
A company, which has constantly grown
for twenty years
Key Figures in 2014
Turnover :
20 000
5,8
employees
thousand million
euros
121
integrated
stores and 6
franchised
stores
An average of
60 000
references in stores
+ 20 000 available
“on-order”
180
million visits on
leroymerlin.fr
Progress of
3,9%
Surface area
store : from
3 700 up to
21 700
square meters
logistical
multi-modal
platforms
in Dourges (North
of France) and
Valence (South of
France)
2
Date
3 000
suppliers
7
Our presence in France
121
End of 2014
integrated
stores
9
Regional
management
offices
6
franchised
stores
Date
8
A company philosophy which
is strongly shared
The values that describe our “company’s spirit” are enacted
everyday by a real devotion to our customers, through the
pleasure we take in our jobs and by a real taste for human
relationships.
From the values of Commitment, Simplicity, Generosity and
Respect, another strong value is added :
Autonomy in the workplace.
The right decisions are taken as close as possible to the field
by those who have the best knowledge.
Date
9
A company philosophy strongly shared
The teams of Leroy Merlin France have built a Corporate
Plan which reflect its values.
It is led each day through management by participation,
where Managers are encouraged to “naturally” trust and to
generate ideas from their teams rather than imposing their
own ideas.
It is this culture that is the best guarantor of our sharing
policy.
Our Sharing philosophy is in the depth of our
Human policies
Date
10
Our Human Policies :
Acquiring qualifications
Leroy Merlin France has devoted for over 15 years, more than 5%
of its payroll to training employees, three times more than the
registered average in France.
Acquiring qualifications is at the heart of our corporate strategy.
The company enables each employee to elaborate his professional
training project.
An internal training institute, Leroy Merlin Development Institute
(IDLM), created at the beginning of the 1990's, recognized now by
the State, develops more than 450 tools and pedagogical contents
responding to the needs of the company and those of the
employees : e-learning units, innovative training workshops…
Date
11
12
Leroy Merlin, an attractive employer
Leroy Merlin France is awarded “it is great place to work”
in the Best workplaces Institute academy, and has been
on the prize list for the last ten years. In 2014, Leroy
Merlin gets the 6th place, and stays the first company of
this size with such a level of result.
Among the more significant results :
• 86 % of the staff consider that the management handles the company
truthfully and in respecting the ethical codes.
• 76 % consider that the company offers useful training for their personal
development.
• More than 90 % have underlined the diversity spirit of the company, and
think that the employees are fairly treated whatever his age, sex, religion,
ethnic origin or possible handicap.
• 86 % are proud to say that they work for Leroy Merlin.
• The quality of integration of the new recruited is admitted by 91 % , all
position levels included.
Date
13
The personality of the applicant, his frame of mind and his
commitment make more difference than the qualifications he has,
particularly in jobs such as Sales-Adviser, Customers Service
Host(ess) and Logistics.
With regard to other key positions, the company is as much
interested in graduate applicants, from third level education with or
without experience, as in candidates without qualifications, but with
successful experience in a similar profession.
1 950 employees have been recruited
(Long Term Contracts) in 2013.
Every year 70% of available jobs are filled in-house
Date
14
15
Date
16
Our profession : Helping each inhabitant
to dream of his home and to fulfill his
dreams
Leroy Merlin places its inhabitants' satisfaction at the
heart of its preoccupations.
• Listening to understand their expectations.
• Providing inspiration to them, proposing ideas to them
that respond to their needs,
• Offering the best choice in products and services.
• Accompanying them so as to fulfill their projects.
• Contributing to developing concepts and responding to
home problematic.
Date
17
Our profession : Helping each inhabitant
to dream of his home and to fulfill his
dreams
Leroy Merlin France has built its corporate strategies around a
number of ideas :
• Choice: an offer of 80 000 available references, easy to reach
for the inhabitants, everywhere, when they want, and 40 000
references can be bought by remote access.
• Price: a policy that enables each inhabitant whatever his
budget, to find an answer to his need.
• Pedagogy : it depends not only upon the skills of the teams in
stores, but also upon a multiplicity of aids, tools and services
(buying guides, DIY courses, installation services, telephone
assistance...).
• Confidence and proximity : a close built relationship with
inhabitants, regulated by meetings and exchanges (customer
events in stores, creation of DIY Clubs...)
Date
18
Leroy Merlin works towards sustainable
Housing
Leroy Merlin France signs a responsible improvement procedure,
symbolized by a commitment :
“Dream up tomorrow’s home”
In practical terms, this commitment aims at :
• Designing a house that respects its inhabitants.
• Preparing the future of a house.
• Preserving the comfort of its inhabitants in all of life’s situations.
• Dreaming up and providing affordable solutions.
• Encouraging the use of less polluting products.
Date
19
Leroy Merlin works towards sustainable
Housing
Our commitment “Dream up tomorrow’s home” can be
put into four themes. Each of them accompanies the
product and the services depending on their specific
functions.
For a healthier house
For a more economic house
For a more comfortable house
For a more eco-friendly house
Date
20
Leroy Merlin optimizes its logistic
circuits and restricts its
environmental footprint
Leroy Merlin develops a logistic process that enables to
optimize product availability for customers, while limiting
the ecological impact generated by their transportation
- Building of two multi-modal platforms in Dourges (North
of France) and Valence (South of France), which reduce
the average distances between the warehouses, suppliers
and stores.
- Diversification of the mode of transport: 8 million
kilometers have been saved on the road over three years,
thanks to river traffic and to the combination between
rail/road transport.
- Optimization of the trucks load.
Date
21
Valence : a positive energy store
Perpignan : low-energy building without
energy compensation
End of 2009, the new store
opened in Valence (South of
France) testifies to the advances
made by Leroy Merlin. It
represents building standards in
the field of sustainable
development of the future stores
of the company.
In 2011, Perpignan (South of
France), a new step in the
realization of very low
environmental and energetic
impact buildings.
22
The Leroy Merlin Foundation
“For housing adapted to everyone”
The Leroy Merlin Foundation generated by employees willing to
involve themselves in favour of disabled persons or dependent
people .
Employees commit their help to families and help them in their
plans to improve their home.
350 projects have been handled since 2006
Since 1998 Leroy Merlin has also been a partner in the competition
of “Papas Bricoleurs et Mamans Astucieuses”, (DIY Dads and
clever Mums) the aim is to help families whose children are
disabled. Its target is to stimulate “clever” innovation to fit their
housing.
Date
23
For more information
www.leroymerlin.fr
www.leroymerlin.com
www.recrute.leroymerlin.fr
www.fondationleroymerlin.fr
www.leroymerlinsource.fr
www.ducotedechezvous.com
www.groupe-adeo.com
Date
24
GROUPE ADEO
The figures in 2013
1st french Player on the D.I.Y international
market
• 73 500 employees
(3 800 recruited in 2013)
• 28 business units, 13 countries.
• Turnover 2012: 16.3 thousand million euro
• Classified in the 3rd world row
• Classified in the 1st European row
Date
25
GROUPE ADEO
The Signs
Multi-expert Signs
LEROY MERLIN
348 stores 6 000 up to 19 000 metres square
KOZIKAZA
1 community web site
Proximity Signs
AKI, BRICOCENTER and WELDOM
391 stores, including 246 franchised stores
1 000 up to 4 000 metres square
Discount / Warehouse Stores
BRICOMAN and BRICOMART
60 stores 5 000 up to 10 000 metres square
DOMPRO
Sign for the professionals
126 sales units
Decoration Signs
ZODIO : 10 stores
DECOSMART, LIGHTONLINE, DELAMAISON,
DECOCLICO, HOMES UP : 5 referent web sites of sale
on line - 2 showrooms
Specialized Signs
KBANE : 2 stores
26

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