AGENTS` GUIDE TO CRICKET GOVERNANCE AND OTHER

AGENTS’ GUIDE TO CRICKET GOVERNANCE
AND OTHER IMPORTANT MATTERS
INTRODUCTION
The information contained in the many documents available on the Registered
Agents page of the PCA and ECB websites is there to provide players’ agents and
prospective agents with the foundation knowledge necessary and desirable to act
within the laws, rules, regulations and good practice of professional cricket in
England and Wales.
This introductory guide is strongly focussed on understanding the systems and
services that exist for England Players. Most County players have limited sources of
income and are usually heavily reliant on their employment contract salary and a few
small commercial deals around kit and cricket related sponsors. Consequently, the
greater importance to the game and greater earning potential of England players
justifies the emphasis on matters affecting them. It is when a player is about to play
for England, is playing for England or has played for England that his agent most
needs to work with the PCA and ECB in the management of that player’s commercial
affairs and time.
We hope the comprehensive nature of what we’ve set out here will be a constant
reference to you and we urge you to interact with us on the content of it. If there are
things we’ve obviously not covered and you think ought to be included, please email
Ian Smith of the PCA on [email protected] or Amanda Hill of the ECB on
[email protected]
Additional information is always available on the websites of the ECB and PCA:
www.ecb.co.uk
www.thepca.co.uk
It is well worth a thorough examination of the PCA website to understand what
benefits and services are available to first class professional cricketers in England
and Wales.
At the very least and only for experienced agents, we recommend a thorough reading
of the new Regulations so that you understand the new system and mechanisms for
registration along with the respective rights of you, the ECB and the players.
INTRODUCTION TO the England and Wales Cricket Board (“ECB”) and the
Professional Cricketers’ Association (“PCA”)
The ECB is the governing body for all cricket in England and Wales.
ECB provides support for the game far beyond the boundaries of just international
and first class cricket.
PCA Mission Statement:
“To promote and protect the interests of the members by endeavouring to come to
amicable agreements with all lawfully constituted cricket authorities, primarily the
England & Wales Cricket Board, with a view to the abolition of all restrictions which
affect the social and financial position of members at all times”
The PCA is the guardian of the commercial rights of all its members. All players
registered for one of the 18 First Class Counties is automatically a member of the
PCA unless he opts out of membership – no-one has opted out in more than a
decade.
PCA Objectives:
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To act as the collective and representative voice of the first class cricketers in
England and Wales
To safeguard the rights of both present and past first class cricketers
To provide and improve the welfare of its members in key areas
cricket
personal development
insurance
legal
financial
benevolent
healthcare
To provide advice, services and assistance where deemed appropriate
To pursue initiatives that will ultimately benefit the membership
To promote the sport of cricket
FIRST CLASS COUNTY PLAYERS
All first class County professional players are under the jurisdiction of the ECB and
are members of the PCA and are entitled to the services of both organisations. In
general, though, the ECB governs the game and collectively represents the Counties
and the PCA represents the players, individually and collectively.
County players are all employed under the Standard Contract agreed between ECB
(on behalf of the 18 first class Counties) and the PCA. This contract is available on
the PCA website.
The only part of that contract that can be individually tailored is Schedule 1 which
contains the player’s personal terms – salary, bonuses, benefits and entitlements.
County players, like all England players, are subject to the Rules, Regulations,
Codes and Directives of the ECB and these are available on the ECB and PCA
websites. It is worth familiarising yourself with those rules, regulations, codes and
directives and we particularly recommend being familiar with the ECB Anti-Corruption
Code.
ENGLAND PLAYERS AND THE TEAM ENGLAND PLAYER PARTNERSHIP
(“TEPP”) OVERVIEW
Background
Established in 2001, the TEPP is a business partnership consisting of the current
England cricketers.
Qualification
Any player selected to play for England in a given financial year will automatically
become a partner in the TEPP for that financial year.
Administration
The TEPP is administered by the PCA on behalf of and for the benefit of the current
England players.
The TEPP aims to:
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Provide equal contractual, financial and commercial representation for all
England players
Work closely with the ECB to make the England team the most successful
national England side both on and off the field
Develop the commercial potential of the England players
Create off-field partnership programmes for the benefit of all England players
Areas of Responsibility:
The TEPP has four primary areas of responsibility:
• Contractual Representation – negotiation of central contracts
• Financial Management
• Commercial Management
• Partnership Initiatives
Financial Management
All members of the TEPP will be entitled to a share of the partnership’s total
profits. The TEPP has various sources of income including:
• Prize monies
• Win bonuses
• ECB sponsors’ contributions
• Appearance fees
• Image rights payments
• Other generated revenues
Administration & Accounts
All financial administrative functions of the partnership will be undertaken by Dyke
Yaxley Limited – the TEPP Accountants.
Annual Accounts will be prepared in early April and will show the total monies
received by the partnership from the various sources and the various costs incurred.
The difference is the total profit which is distributed to the partners.
Annual accounts and partnership distributions will be approved by the TEPP
management committee:
Chief Executive – Angus Porter
Chairman – The England Test Captain (currently Andrew Strauss)
Independent Trustee – Richard Bevan
Treasurer – Geoff Davies of Dyke Yaxley Limited
Secretary – Bob Mitchell of Harbottle & Lewis LLP
The distribution of a players’ share of profit will be based on:
• Type of contract held with ECB
• Playing appearances for England
• Commercial activity undertaken
Commercial Management
TEPP & ECB Sponsors, Suppliers and Commercial Partners
The TEPP has a very close working relationship with the ECB’s commercial
department which manages all the game’s commercial contracts. It is one of the
TEPP’s primary objectives to develop the commercial value of the England players
collectively and to develop commercial programmes that are creative, flexible and
innovative.
Commercial Management
Increasingly, ECB sponsors, suppliers and commercial partners are looking to focus
their commercial activity around England players.
The TEPP has access to all ECB contracts that include usage of England players, an
association with the team, and access to England player images, content or
memorabilia and negotiates a commercial monetary contribution to the TEPP for
providing a package of Team England rights.
TEPP Player Rights:
The TEPP owns and administers the following rights:
- Designation
- Player Appearances (individual and team)
- Player Image Use (individual and team)
- Player name, voice, nickname, likeness, caricature, signature
- Signed England Team Memorabilia
- Team England Events
- Team England Newsletter
- Team England Partnership Packages
- Team England Community Programme
- Team England Content
- Plus: Access to PCA Ambassadors
Plus: Access to all PCA commercial rights and events
UK Host Broadcaster, TV
UK Host Broadcaster, Radio
Official Sponsor of the England Team
Test Series Sponsor
Official Title Sponsor of ODI &
International T20 Cricket
Official Kit Provider to ECB and England
Team
Official Fragrance and Skinwear Partner
of the ECB and the England Team
Official Formal Wear Supplier to the ECB
and England Team
Official Beer of the ECB and England
Cricket
Official Partner of the ECB and England
Cricket
Sky Sports
BBC
Brit Insurance
npower
NatWest
adidas
Hugo Boss
Marston’s
Official Sponsor of Kwik Cricket
Official Water of the ECB and England
Cricket Product Supply to Team
Official Supplier to the England Team
Official Newspaper of the ECB and
England Cricket
Official Energy Drink of the ECB and the
England Team
Official Champagne Supplier to the ECB
and the England Team
Official Nutrition Supplier of the ECB
ASDA
Buxton
Volkswagen
Times Newspaper
Red Bull
Veuve Clicquot
Maximuscle
Appearance/Image Use Overview
Player appearances and image use are key areas of Team England rights which the
TEPP can deliver to commercial partners as an integral part to their sponsorships
with the ECB.
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The TEPP reserves the right to attend any player appearance
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If you would like a TEPP representative to attend an appearance – please
ask!
The diagram demonstrates the player appearance procedure followed by all ECB
commercial partners for appearances and image use.
The TEPP have been working with the ECB to redefine and update the player
appearance and image use definitions.
Application
Appearance
/Image Use
Request Form
Submitted by
Sponsor to ECB
ECB
Approval –
Submit to
PCA
Appearance
Approval
PCA approve
appearance, based
on TEPP criteria
PCA discuss with
player (s) and
confirm to ECB
ECB Confirm with
Sponsor and coordinate logistics
with player
If requested player (s) not available,
ECB will discuss other options with
sponsor
Player appearances are the major element of all ECB commercial partners’ packages
All player appearances must be approved by the TEPP prior to a player
carrying out any activity
Definitions
Player briefed
fully and
Appearance run
by Sponsor/
ECB or Images
submitted to
PCA/ECB for
approval
Appearance Level
1
2
3
4
Description
Duration: up to 1 hour
- Multiple short media interviews (combination of radio,
TV, newspapers – no more than 15 mins each)
- 1 x face-to-face interview and photo session
- At cricket ground hospitality visits/Q and As/coaching
session
Duration: Between 1 hour and 4 hours
- 1 extended face-to-face interview and photo session
or shorter media activity (up to 4 hours)
- Sponsor’s functions/dinners/events and any other
sponsor driven activity
- Organised coaching/community programmes
Duration: Between 4 hours and 8 hours
- 1 x extended face-to-face interview and photo
session(over 4 hours)
- Golf Days
- Extended sponsor’s functions/dinners/events and any
other sponsor driven activity (over 4 hours)
- Bespoke player dependent events – where the event
is built around a specific player
- Tour/Series diaries (regular player content including
branded, syndicated or bespoke content)
- Programme endorsement/ambassador – where the
activity involves more than just image use. Activity will
include appearance, quote, signature, image use, etc
- Filming for giant screen advertising (in-ground only)
Full Team appearances – Duration: 4 hours maximum
To include:
- Involvement of full team (either the centrally
contracted players during off duty time or the squad
during on duty time) and team management
All Level 4 appearances must have approval of England
Team Operations Manager, Head Coach and Team Captain
Fees
All players will receive direct fees for carrying out player appearance activity during
off-duty time.
Fees will be confirmed to player by the TEPP, based on activity.
Image Use
Use of player images is the most rapidly increasing part of the ECB commercial
partners’ activity.
The use of team and individual player images can include:
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Outdoor poster campaigns
Print advertising campaigns
Direct mail shots
Online marketing campaigns
Product endorsement PR
Flyers and handouts
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Point of sale material
Categories:
The definitions for the various image usage have been re-defined and will be
included in new sponsorship contracts from the end of this summer.
Image Use:
o Group Player Action Shot
o Group Player Set-up Shot
o Individual Player Action Shot
o Individual Player Set-Up Shot
Players will be remunerated for the use of their image and TEPP will continue to
inform you of full details and subsequent fees.
Fees
Players will receive fees from the following uses of image:
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Individual Action still images
Individual Set Up images
Group Set Up Images
Group / Individual Set Up Moving Images
The fees received by players will be agreed between the player and the TEPP prior
to usage and will be based on:
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Number of players’ images used
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Length of marketing campaign
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Reach of marketing campaign
Direct link with product / service endorsement
ECB Licensing Programme
The ECB Licensing Programme is a partnership between the ECB, the PCA and the
England players. The ECB Licensing Programme utilises intellectual property (IP)
either owned by the ECB or controlled by the TEPP (such as player images,
likenesses and signatures). All products featuring player IP are approved at each
stage of development by the TEPP.
The ECB Licensing programme is important as both a revenue stream and a
marketing strategy - a proportion of every product sold is distributed to the TEPP.
The money derived from the programme is reinvested in both grassroots cricket and
the England players support programme.
Current licensee products include:
• Replica kit, training and leisure wear
• Bags
• Computer games
• Books
• DVDs
• Calendars
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Mugs and glassware
Leisurewear
Collectable and/or limited edition prints
The TEPP has a close working relationship with the ECB and is aiming to ensure that
the programme will continue to expand across more product categories in months to
come.
Books / Behind-the-Scenes
The England players own, within the TEPP, their own content. This content currently
sits outside of any commercial or broadcast contracts. It is both unique and
marketable and overseen by the TEPP.
Only the TEPP, due to its collective nature, is in the position to be able to take to
market Team England books and behind-the-scenes images.
Where publications rely on privileged access to the team, and is delivered featuring
more than one player, this will be managed by the TEPP.
Contractual Representation
Overview
The TEPP represents all England players in contractual negotiations with the ECB.
The TEPP is responsible for the approval of all elements of an England player’s
contract with the ECB.
The London-based law firm Harbottle & Lewis represents the TEPP in respect of all
England player contractual matters.
Pay and Benefit Package
Will comprise the following elements, as appropriate, paid directly by the ECB:
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England Retainer payable under either:
Twelve-month Central Contract
England Increment Contract
Plus:
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Tour Contract fees, Summer Test Match contract fees, Summer
ODI/Twenty20 Series contract fees, contract fees for ICC Tournaments
Prize Monies
Team Bonuses for winning matches and series
Family provision for overseas tours
ECB contributions towards a personal pension scheme and medical, health
and accident and disablement insurance schemes
Travel Expenses
Subsistence Expenses
Contracts
Twelve-Month Central Contracts
Central contracts run from 1 October 2010 to 30 September 2011 and run through a
banding system.
The basic player retainer will be paid directly into players’ bank accounts in 12
monthly instalments on or around the 25th day of each month, net of statutory
deductions.
If you represent an England player, we can provide more information on the banding
and salary levels of centrally contracted players.
England Increment Contracts
Players on England Increment Contracts will receive an additional sum from ECB
over and above their County salary.
England Increment Contracts will be automatically offered to players without 12month Central Contracts or England Increment Contracts through players making the
required number of England appearances during the 12-month contract period (1
October – 30 September). 20 appearance points is the qualifying limit.
- 5 points awarded for a Test appearance
- 2 points awarded for an ODI or T20 appearance
Tour Contracts and Home Series Contracts
These are available to players called into the England set-up from the Counties.
Contract Fees for ICC Tournaments
The ECB will notify the Player of all appropriate contract fees for ICC Tournaments
which currently include the ICC Champions Trophy, Cricket World Cup and World
Twenty20.
Prize Money & Win Bonuses
The TEPP has negotiated prize money and win bonuses for England players.
Prize monies are set by the host boards. Where prize money is less than for a home
series the TEPP has negotiated that the ECB will make up the difference.
The monies received are placed into the TEPP, with distribution of both prize money
and win bonuses based on a player’s participation in matches for England.
(Note: Man of the Match awards will also be placed into the TEPP)
Insurance
The TEPP has secured that the ECB will maintain the following insurance throughout
the contract period for each player: Life Assurance, Permanent Total Disablement
(from any and every gainful employment and from playing professional cricket) and
Temporary Total Disablement.
Individual Top Ups
Players may increase their total disablement cover with individual top-ups. Cost and
cover is dependent on age. The TEPP can provide additional information for
individuals.
ECB Healthtrust
All injuries or medical conditions, regardless of whether they occur in a cricket
environment, are covered by the ECB Healthtrust.
All members of the TEPP have medical cover provided under the ECB Healthtrust
programme, overseen by the PCA.
All injuries or medical conditions, regardless of whether they occur in a cricket
environment, are covered.
All claims will be processed by ECB Chief Medical Office and the Trust’s
administrator, Health Partners.
Players’ wives, partners or children can also be covered by the Healthtrust. Please
contact the TEPP team if you wish to add them on to your policy.
Critical Illness
The PCA provides a group Critical Illness policy to all players and their wives (where
relevant), plus their children.
Level of benefit provided is:
All cricketers
£100,000
Wives of insured
£50,000
Children of insured £20,000
Players must have registered their wife’s details with the PCA for her to be
covered. Dependants are covered by the policy automatically.
Travel Insurance
England Players are covered by two Travel Insurance Policies for overseas tours:
The ECB Travel Insurance offers:
£5,000,000 Emergency Medical Expenses
£2,000 Baggage
£2,000 Money
In addition the PCA TakeGuard Travel Insurance policy also provides cover for any
playing member of the PCA, their partners and dependents. The major elements of
the cover are:
The PCA TakeGuard Travel Insurance:
£5,000,000 Medical Expenses
£3,000 Personal Property
£1,500 Personal Money
Pension
The ECB will contribute the following:
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ECB contributions of 10% of salary and players contribute 5%
Contributions will be to the “Group Personal Pension Scheme for Professional
Cricketers”
The total contributions to an England player’s personal pension in any one tax
year is now unlimited. However the amount on which tax relief is receivable
is limited by HMRC rules.
The TEPP can provide more information on increasing a player’s personal
contribution
Family Provision on Tour
The TEPP has worked hard to ensure that the ECB recognises the pressures placed
on players by long periods of absence from partners and families during overseas
tours. The TEPP has negotiated with the ECB a family provision package based on
the following criteria:
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60 days or more on tour (not continuous)
Partners and children (under 18)
One “visitor period” of up to two weeks
Return economy flights + internal flights
B&B accommodation
Partner to share with player
All children of player to share additional room
Cash allowance for partner and children
The above arrangement is not part of the formal salary structure; however all costs
above will be incurred by the ECB.
Any visits taken outside of this time will be considered “exceptional circumstances”
and must be approved by the England Head Coach and the England Captain.
PCA also run a family provision programme during the home series. Additional
information is available from TEPP.
Cricket Issues
The TEPP and PCA represent the England players in discussions and negotiations
with the games governing bodies and stakeholders.
From time to time it may be necessary for the TEPP to meet with all the players,
privately, to discuss certain sensitive issues.
The TEPP represents England players on a range of issues, including:
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Contract terms
International schedules
Anti-corruption Regulations
Volume of Cricket
Anti-doping Policy
ICC annual awards
ICC rankings
Tournament player terms
Bowling action review
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FICA / ICC events
Player commercial rights
- image rights
- bat logos
- personal endorsements
Code of conduct
In addition, through the Federation of International Cricketers’ Associations (FICA),
the England players have the benefit of being represented on a global platform.
Anti-Doping
The ECB and the ICC have amended their Anti-Doping Codes to comply with the
new World Anti Doping Agency Code, which came into effect on 1st January 2009.
These Codes have rigid procedures and harsh sanctions for violations and now apply
to England players all year round. The England medical team have been well briefed
and should be able to help with most matters.
Please contact Ian Smith on 07798 698201 or [email protected] for more
information.
FEDERATION OF INTERNATIONAL CRICKETERS ASSOCIATION (FICA)
Background
FICA is the collective voice of International Players Associations and International
Players to the International Cricket Council.
FICA’s collective opinion is communicated to the ICC, with individual Player
Associations responsible for dealing with matters that are specific to that region,
including player payments.
FICA is charged with the responsibility of representing player opinion on matters that
are common across all or the majority of countries.
Typically these issues involve protecting player rights in the following areas:
Commercial / Industrial
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Player Terms for ICC Events
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Player Insurance for ICC Events
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ICC revenue initiatives utilising Player Attributes – ICC Computer Games and
other licensing initiatives
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ICC decisions that affect / enhance earning capacity of players
(e.g. Advertising Regulations on Cricket Equipment etc, Bat Logos)
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ICC generated Standard Player Contract Clauses
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ICC Event Prize money – Quantum and Timing of Payments
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Dispute Resolution
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Eligibility Rules
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Privacy Issues
Cricket-Related
⇒ ICC Programming and Competition Format
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ICC Future Tour Program
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“One off “ Competitions
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General Volume of Cricket Issues
⇒ Rules and Regulations – Cricket Committee matter
⇒ ICC Policies
Construction and Maintenance of:
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Anti Doping Policies
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Code of Conduct
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Racial and Religious Vilification
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Suspect Bowling Actions
Other Issues
⇒ Implementation / Maintenance of Minimum Safety Guidelines for International
Venues
⇒ Anti Corruption Issues Matters
⇒ Joint Charity and Benefactor Initiatives
Once agreement has been made on any of the above matters, FICA continues to act
as a watchdog to ensure that ICC and its member countries comply with the
agreements made.
Governance
FICA is governed by a Board which sets policy and direction for the Association.
The Board comprises one member from each of its Members (Player Associations).
The FICA Board presently meets twice per annum.
FICA is run on a daily basis by its CEO, Tim May, who is presently based in Austin,
Texas.
Commercial Rights
The commercial rights of the England players, as England players, are held within
the TEPP and it allows the players to be collectively marketed as a team both as part
of the ECB’s commercial activities and in its own right.
All commercial use of England players by ECB sponsors and commercial partners
must be approved by the TEPP, including:
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Team Appearances
Personal Appearances
Use of players’ names, attributes and likenesses
Image use
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Signatures
Voice recording
TEPP commercial partners
In return for granting the right to use England players for commercial activity the
TEPP will negotiate appropriate payments into the TEPP.
The TEPP is free to enter into its own commercial contracts provided these are noncompetitive with the ECB’s current or future commercial partners.
Individual player’s sponsors
Individual players are free to enter into their own commercial contracts, granting
similar image rights, other than as an England player, provided these are noncompetitive with the ECB’s or the TEPP’s current or future commercial partners.
Image Rights
Image rights and the use of both the Team’s and individual England player’s image is
an ever increasing area of responsibility for the TEPP.
The TEPP performs the following roles:
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Approval of image use by those with contractual rights to do so
Monitoring and action taken against image use infringements
Pay fees where appropriate
Individual Sponsorships & Contracts
As an England player, there are contractual obligations in any personal commercial
agreements which a player enters. There have been some important changes to
some of these obligations this year and you must now provide the relevant details
of and obtain the ECB’s prior written approval before entering into any new
individual commercial contracts.
You must also provide the ECB with all relevant details of any rights which you have
granted to third parties under such contracts to use your images, any obligations to
make personal appearances or attend promotional days to promote their products
and/or services.
Your agent should have copies of all relevant forms to submit to the ECB and
gain this approval – please ensure that they do and, if not, please contact
Emma Barnes.
Individual Contract Advice
TEPP can assist, if required, with legal representation relating to individual
commercial or playing contracts. Members of the TEPP have access to legal advice
from one of the country’s leading sports, entertainment and media firm of lawyers,
Harbottle & Lewis. The firm has advised the TEPP for over 9 years on issues
including the collective negotiation of central contracts with the ECB. Assistance can
be provided on a range of issues including:
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Contractual relationships with a player’s county, sponsors, bat and kit
manufacturers
Exploitation and protection of a player’s individual image rights
Relationships with the media
Employment contracts and disputes
Contractual arrangements and insurance cover for injured players
Property purchases, sales and financing
Litigation issues
Please let TEPP know if you wish to contact Harbottle & Lewis, or speak to Bob
Mitchell directly on 0607 667 5157.
Protection Against Competing Sponsors
All England contracted players should insert a ‘clause’ into any new personal
commercial contracts that he may have, to ensure protection in case the contract
competes with any sponsor of an international tournament that a player may be
asked to play in. All necessary clauses can be obtained by contacting TEPP.
ICC Events
In addition to the ECB, the ICC must be informed on all individual commercial
sponsorships of players playing in ICC Events. Please ensure that the TEPP team is
updated with details of all personal commercial contracts held, and TEPP will in turn
inform the ECB.
Trouser Endorsement Contracts
As of 1 April 2008, Test match trousers became part of the official team England kit
supplied by adidas. However, the TEPP/ECB negotiated a deal which ensures each
player, upon selection for England, will not be forced to breach any individual
commercial agreements they may already have.
Although all players are expected to wear official Team England trousers supplied by
adidas (unless a player has an existing deal that prohibits this), all players are
currently advised to wear unbranded trousers supplied by the ECB unless TEPP
informs you otherwise. The reason for this is that the ECB are in negotiations with
all manufacturers aiming to enable all players to wear official Team England trousers
for all England matches. Until a settlement agreement is signed between the
manufactures and the ECB, all players should continue to wear unbranded trousers
unless TEPP informs you otherwise.
Unauthorised cricket
Any player who wishes to participate in the IPL must enter into a Release Agreement
in the form which has been agreed by the ECB, the Counties and TEPP, and all
parties must sign the agreement.
The ECB has a right to terminate your England Contract if you make any
arrangement with an IPL franchise team without entering into the Release Agreement
or if you enter into an arrangement to play unauthorised cricket (e.g. ICL).
From 1 June 2009, every game of cricket that is held within any country that is not
official cricket will require a status of Approved cricket or Disapproved cricket.
The ICC have ruled that any player who participates in Disapproved Cricket should
not be selected nor permitted to participate in official cricket for a minimum of 12
months thereafter.
It is therefore vital that any cricket you play in is approved by the ECB and your agent
must not sign you up to any disapproved cricket, otherwise you face a lengthy ban.
ICC
What can’t players do without prior ICC approval?
Under the standardised Squad Terms for the Event (previously approved by
Members and player representative bodies in 2007), there are various restrictions
around commercial activity around the Event. These include the following:
At all times Squad Members may not allow their name, likeness or image to be
used by any third party in any advertising or endorsement (or for any other
commercial purpose) in such a way that gives rise to a direct or implied
association with the Event;
During the period of 7 days prior the first match of the Event and the
departure date of the Team, Squad Members may not allow their name, likeness or
image to be used by any third party in any advertising or endorsement (or for any
other commercial purpose) wearing Team Kit, Team Uniform or Practice Kit (or
any other clothing confusingly similar thereto).
Squad Members may not display the branding, marks or insignia of any third
party (apart from an approved kit manufacturer, Team Sponsor or Team logo)
while on the field of play.
What can players do?
Squad Members can, however, do the following:
Squad Members may appear in any advertising or endorsement (or other
commercial activity) in their generic ‘cricket whites’ or in any other casual, formal
or leisure wear, provided that:
o They are not appearing in the national colours of a Team; and
o There is no direct association with the Event or any use of the ICC or Event
marks/logos.
What happens if Squad Members breach the Squad Terms concerning
Endorsements and Advertisements around the Event?
Any Squad Member that knowingly or unknowingly breaches the Squad Terms may
face sanctions ranging from financial penalties through to being excluded from
continued participation in the Event.
General responsibilities
Please note that in order to protect the rights of ICC and its commercial partners, the
Squad Members also bear a general responsibility to:
not take part in or assist any other party to undertake activities which amount to
Ambush Marketing in relation to the Event;
co-operate with ICC and its commercial partners to avoid conflicts of interest
between the ICC and its Commercial Rights and Squad Member’s interests;
upon becoming aware of any conflict arising, take all steps reasonably necessary
to avoid or alleviate the conflict.
ICC Member Obligations
Finally, participating ICC Members are asked to note that under Clause 1.5 and
Schedule 4, Paragraph 2 of the Members’ Participation Agreement, Members are
obliged to procure that their Squad Members comply with the above restrictions.
Please assist ICC in ensuring that we comply with our continuing obligations.