Ebay in the view of high performance organization

Ebay in the view of
high performance organization
by Nadine Friedrich, Virginia Gaspar, Katharina Dornberger, Sebastian Flack
structure
1. facts about ebay
2. balanced scorecard
3. threats & opportunities
4. future visions & solutions
5. our new ideas
6. success
What is ebay?
deal money
seller
(power seller)
consumer
consumer
seller
(power seller)
company facts
- founded in 1995 in California, Pierre Omidyar
- 16.000 workers worldwide / 38 markets worldwide
- biggest trade company in i-net
- 276 million users / 84 million active users
- 50.000 different categories
1. internet auctions
2. micro payment
(mp3, news, real-time charts)
3. ip-telephoning (skype)
SLOGAN 2007: “ Ebay new experience! “
balanced scorecard
financial
- ebay value 2008 25,6 billion euro's
- there are 19 million items available on ebay
- Skype is a financial mistake not profitable
customer
- knowledge about the consumer
- knowledge about the community
& society
- ebay wants to have all ages of
shopper & seller groups
process
visions & strategy
biggest trade
company
- service problems
- high prices
- user friendly
- try to reduce customer cost
- implement user feedback
- try to have high quality products
(no fakes & low cost)
- ebay become boring
renewal & development
- check up the competition & what will be the trend
- develop the ebay software & TV- advertisement
- new shipping rules
- too many elementary changes
Threats
Opportunities
- more elderly people in the future,
who don't use the internet
less customers for ebay
- change of the language on ebay
Germany
- improve their system & make it easier
more languages on the German ebay
page
- simplified layout & interfaces
-„PayPal“ isn't an easy pay system
for the most people
- ebay could work on „Paypal“ to make it
more user-friendly
- many rules for ebay-users
- the possibility of reduction the taxes for
internet shopping firms can achieve
special conditions for Ebay
Social
cultural
- ebay doesn't appear as a new
trend anymore
- ebay could be designed as trendy
better marketing strategy
make it more user-friendly
Global
- in many countries ebay isn't very
famous
- ebay could improve their global image
- „PayPal“ isn't an easy pay system
- work on „PayPal“ to make it more userfriendly
Demographic
Economic
Political/
Legal
Technology
future visions
- ebay Inc. announced that it plans to separate Skype from the company
- ebay will be without mailing expenses for all users (next 2 years)
- money transfers: just PayPal will be accepted
- plan to reduce 1500 jobs
- plans of changes towards higher security
- plans to introduce own online virus scanner
- plans to establish weblog-community
solutions
go with the trend
highlight suspect offers
appoint adviser for special categories to avoid fakes
not so often and many changes & charges & business conditions
improve “PayPal”
more personal contact between seller & consumer
our new ideas
• flirt-communities & chats
• fixed prices for shipping
• introduce some control for
the shipping time
success
1,4 billion shares
ebay competition:
Start with 14.3 euros per share.
- Germany Amazon (overtake)
- Poland Allegro market leader
- China Taobao displaced ebay
Top value 43 euros per share.
Today 15.9 euros per share.
“People who have been allowed to
experience the magic of a Märklin model
railroad keep this experience in their
memory“
FACTS
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German toy company, founded in 1859
Company founder was T. H. Wilhelm Märklin
Märklin´s name stands for high quality products
Most popular model railroad company in Europe
Owner of other companies like Trix, LGB, Hamo
In 2006 Märklin was bought by british investment group
Kingsbridge Capital
In 2008 Märklin struggles into financial problems in fact of
some investment faults
In January 2009 Märklin was bankrupt
Some investors want to rebuilt the company, a plan for
restructuring and relaunch is in progress
PEST ANALYSIS
Demographic
al
Political/ legal
Economical
Threats
Opportunities
No „room“ for model-trains
in fact of videogames no younger people buy
Märklin´s products, target
group older than 50 years.
To get rights for the trainmodels is expensive financial hole.
Locations only in Germany
no successful
expandition into non
european market because
of no brand awareness,
high rate of inflation (2.6
per cent)
Maybe a
reconnencement with a
wider choice of products,
adapted to an expanded
clientele
High detailed models in
fact of exclusive rights, no
or not many competitors.
Locations only in
Germany no exchange
rates solid internal
financial system
PEST ANALYSIS
Social cultural
Technology
Global
Threats
Opportunities
Change in the society –
new hobby competition
e.g. Computer and Video
games, sports.
How can we convince
these people to buy the
products ?
How to pull high
technologicial need ´s,
quality and the price
together?
How can new
technologies optimise
reduction
of the
our production?
purchasing power
worldwide Impact of the
Finance crises.
More older people who
would like to play with
our products they known
from their childhood
Product - Development
by Digital Modification
e.g. digital control of
signals, trains
BALANCE SCORE
CARD
HIGH PERFORMANCE
IDEAS FOR THE FUTURE
• Reorganisation with a wider product lineup
to become more customers
• More comprehensive finance plans
• Cost cutting: production in eastern europe
• Cooperation with other toy companies
THANKS FOR YOUR
ATENTION