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Retailers and Loyalty
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WHAT TYPE OF CARD?
masque
WHICH
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niveauCARD PRINTER?
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masque
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This guide is intended for small and large businesses as well as independent retailers who wish to
develop a customer loyalty program.
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Two questions are addressed:
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General information about loyalty programs;
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What is the best way to print your loyalty cards?
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Customer retention:
an essential component of customer relationship management
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The aim is twofold:
• Meet the expectations and requirements of your customers
• Increase profitability
"It is easier and 5 times less expensive to maintain and retain a customer than to acquire new
ones" *
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Before starting a loyalty program, you must ask yourself a few questions, such as:
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Will the program target all your customers or just one segment?
Will a special program be implemented?
What kinds of benefits will you offer your customers?
What technologies will you use (cards, information systems)?
How much will it cost you?
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In this guide, we are going to focus on the printer you will need for your future loyalty cards.
But before going on, let's look more specifically at customer retention and loyalty cards.
* Source: Harvard Business Review article "The Profitable Art of Service Recovery",
Authors Christopher Hart, James Heskett, W. Earl Sasser, Jr.
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Key Customer Retention Figures
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20% of your customers generate 80% of your sales
10% of your customers generate 90% of your sales
A very satisfied customer tells 3 other people
A dissatisfied customer tells 12 other people
A very dissatisfied customer tells 20 other people
98% of dissatisfied customers never complain, they just leave you
Negative experiences account for 65% of lost customers
75% of negative experiences have nothing to do with the product
The main reason why customers leave you is that they are not being treated well
Recruiting a new customer costs three times more than retaining one
Winning back a dissatisfied customer costs 12 times more
Over a period of five years, a company retains 20% of its customers on average.
Increasing customer retention rates by 5% increases your profits by 25 to 55%
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wait? Offer your customers a personalized loyalty card. You have everything to gain,
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especially higher sales!
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Source: Customer Genius by Peter Fisk published March 20, 2009 by Capstone
Publishing Ltd.. The author uses many real world examples.
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What is a loyalty card?
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Among the existing customer retention tools, loyalty cards remain the most popular, and more and
more businesses (independent retailers and large retailers) offer loyalty cards to build long-term
customer relationships.
Cards are a strategic tool in customer retention and acquisition.
Loyalty card advantages:
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masque
• Customers enjoy benefits or promotions;
• Customers are identified by name, address, telephone number, customer number
Loyalty cards are not mandatory but many customers sign up for them to receive discounts or
promotions and enjoy benefits such as access to priority check-out lines and other privileges.
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"Key figures: nearly 90% of French people have at least one loyalty card and almost always use it
at the store"
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Source: Study conducted by ACNielsen
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Print your loyalty cards directly at your place of business and increase
your sales
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1 - Plastic cards are the best medium for your loyalty
program
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Quality cards customers will be proud to use
Good advertising for the brand / store
Durable to minimize wear and loss
Cross-generational to appeal to everyone
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masque
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2 - Instant issuance and personalization of cards in stores is a growth driver for each store
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Instant printing
strengthens customer relationships and the store's brand image
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Create custom designs according to customer profile (affinity cards)
Personalize and instantly update customer data
Enhance and differentiate the brand - Innovative, modern, caring store
Increase brand visibility - additional interactive advertising medium
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Your loyalty program becomes more effective and boosts sales at each outlet
• Customers can use the card immediately to enjoy the benefits of the loyalty program, even if the
card is lost
• More customers sign up and activate their cards because the process is so easy
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Printing your cards directly at your place of business is easy, fast and cost-effective
• Cost effective (no shipping costs, no processing costs)
• Time-saving (no delays, instantly issue, update or replace cards)
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10 good questions to ask
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Once you have chosen the software to manage your loyalty program, another important
question remains:
Not sure which software to use?
Evolis works with many integrators and software publishers with expertise in loyalty
programs.
programs.
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masque
Contact us to discuss your project:
project: info@evolis.
[email protected]
1. What is the the best way to print your loyalty cards?
2. Is there an easy-to-use desktop printer that can meet your needs?
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This is where our expertise comes into play and we can help you ask the right
questions:
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How many cards do you plan to print?
Do you want to print single-sided or dual-sided cards?
Do you want to give the cards directly to your customers?
What type of information would you like to include on your loyalty card?
Do you want to encode data on your loyalty cards?
Do you also want to be able to create gift cards and original marketing materials?
Do you want to know where to buy the printer?
What are you going to need in addition to the printer (ink ribbon, cards, etc.)?
We can help you answer these questions and advise you!
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Evolis
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Evolis designs, manufactures, and markets a comprehensive range of plastic card printing solutions.
Evolis card printers instantly deliver personalized, encoded and secure cards:
- Printing in color or monochrome and with photo-grade quality,
- Graphic personalization: pictures, logos, texts, barcodes and more,
- Data encoding: magnetic stripe, contact and contactless chips (RFID). These encoding options can
be combined.
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Card personalization leverages advances in technologies for printing and encoding data
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A matter of trust
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Proven expertise and quality
Evolis card printers are known for their flexibility, robustness, ease of installation and use.
Evolis has developed renowned expertise and global acclaim in plastic card personalization and
customized printing systems.
Throughout the world, customers have reposed their trust in Evolis to provide them with solutions
for their standard or advanced plastic card applications.
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Our major references in loyalty solutions
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We are here to advise you
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Your store needs a loyalty card
Loyalty cards help you:
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Stay competitive
Increase store visits and purchase frequency
Reward your customers
Stand out and enhance your image
Retain customers (retaining customers costs less than acquiring new ones)
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masque
Once things are set up, all you have to do is run promotions regularly, build a personalized
relationship and provide excellent customer service.
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Still not sure? Needniveau
more information?
•Contact
Troisième
us now at niveau
the following
address: [email protected] and get free,
personalized advice for your project, with no obligation.
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We will be happy to assist you!
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Evolis card printers are the solution to your needs. Each of our printers meets a specific need in the
loyalty card market.
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From printing on demand, small, medium or large runs, to volume printing
Rewritable technology with the Tattoo RW printer
Instant printing at your customer service counter
Simple to install and easy to use
Stylish and compact, it fits nicely into your work environment
High quality card printing in under a minute
Evolis also offers e-Media CS software for customizing your loyalty cards
Don't wait! Call us today!
We will gladly answer your questions and provide advice!
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Overview of Evolis card printers
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Printer
Features
Advantages
Color & Monochrome
Single-sided, edge to
edge
Single cards or small runs
Classic version without
encoding
Expert version with
encoding
Flexible
Modular
Easy to use
Compact
Print quality
Stylish
Eco-designed
Color & Monochrome
Single-sided with or
without dual-sided
activation key
Edge-to-edge printing
Medium and large runs
Encoding options:
magnetic stripe, contact
and contactless chips
Powerful
Ergonomic
Modular and scalable
Compact
Easy to use
Print quality
Eco-designed
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Color & Monochrome
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Dual-sided
Edge-to-edge
Volume
MAG encoding, contact
and contactless chips
Rewritable Monochrome
Single-sided
With margin
Magnetic encoding
Easy to use
Modular
Print quality
Cost control
Economical and
ecological solution (card
can be rewritten over
500 times)
Instant update
Evolis recommends the Tattoo² RW: Rewritable technology for better
customer relationship management!
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Print and update promotions directly on the card
Instant updates at no additional cost (update reward points, customer name and
address, promotions, and more)
Economical and ecological solution
Modern and innovative image
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More information about Evolis printers
Contact us now at the following address: [email protected]
Visit our website: www.evolis.com
Independent retailers &
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Loyalty
masque
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Headquarters
14, avenue de la fontaine
49070, Beaucouzé, France
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T +33 (0) 241 367 606 - F +33 (0) 241 367 612 – [email protected] – www.evolis.com
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