Les informations sur l`étude

L’IRAN EST AUJOURD’HUI CONSIDÉRÉ COMME « LE NOUVEL ELDORADO » DU MONDE ORIENTAL ET DE L’ASIE MINEURE.
APRÈS 35 ANS DE FERMETURE, COMMENT LA RÉPUBLIQUE ISLAMIQUE D’IRAN FAIT-ELLE SON RETOUR SUR LA SCÈNE INTERNATIONALE ?
Brain for Beauty et Persiennes ont réalisé une étude exclusive à l’attention
des acteurs de la beauté et du luxe.
Le premier décryptage qualitatif et prospectif de ce marché jeune, souvent méconnu,
mais qui représente 29%* du marché de la beauté du Moyen Orient !
L’ÊTRE PERSANE
The art of being Iranian
JANVIER 2016
DR
DR
Décryptage :
Quels sont les piliers culturels et émotionnels de l’Iran ?
Quel est ce fameux « paradoxe persan » si souvent évoqué ?
Quelles sont les figures mythiques et modernes de la féminité iranienne ?
Quelles féminités s’expriment dans les rues iraniennes, mais aussi sur le web, dans les arts ?
Quelle offre mode et beauté façonne le marché iranien moderne ?
Quelles sont les imaginaires et les attentes par rapport au luxe ?
Quelles sont les spécificités de cette clientèle ?
Quelle place et stratégie pour les marques occidentales ?
Pour toute information supplémentaire
n’hésitez pas à contacter :
Un regard franco-perse posé sur l’Iran pour comprendre l’air du temps, les attitudes et donner
les clés de lectures indispensables pour capter le marché, ses ressorts et opportunités.
Hélène Capgras :
[email protected]
Nilufar Khalessi :
[email protected]
L’étude en anglais sera présentée et disponible en janvier 2016.
* Etude TMBA 2010
DR
IRAN IS NOW CONSIDERED TO BE THE POT OF GOLD OF THE ORIENTAL WORLD AND ASIA MINOR.
AFTER 35 YEARS BEHIND AN IRON VEIL, HOW IS THE ISLAMIC REPUBLIC OF IRAN RETURNING TO THE LIMELIGHT?
Brain for Beauty & Persienne offer you a thorough study on Iran,
meant for beauty and luxury players.
The first trend and qualitative analysis of Iran’s young and often unknown up and
coming market, which counts for 29%* of Middle Eastern beauty market!
L’ÊTRE PERSANE
The art of being Iranian
JANUARY 2016
DR
DR
Decoding:
What are the cornerstones of Iran’s cultural identity and sensitivity?
What does the “Persian paradox” mean?
What are the myths and modern codes of Iranian femininity?
In what way is femininity expressed on the street, Internet/social media, and in the Arts?
Which fashion and beauty offers shape the current Iranian market?
What are the expectations and cultural symbols of luxury?
What are the characteristics of this clientele?
How can Western brands fit in, and what kind of strategy needs to be implemented?
For any information, please contact:
Hélène Capgras:
[email protected]
Nilufar Khalessi:
[email protected]
The study offers you a bicultural Franco-Persian perspective on this market.
It will help provide insights into trends and understand expectations, to gain a foothold in this market
and develop business opportunities.
The study in English will be available for presentations in January 2016.
* TMBA study, 2010
DR
The first trend and qualitative analysis of Iran’s young and often unknown up and
coming market, which counts for 29%* of Middle Eastern beauty market!
A TRANSVERSAL ETHNO-MARKETING PROSPECTIVE STUDY
Luxury, Beauty, Fashion, Retail, Lifestyle
Based on:
Ongoing desk research and cultural immersion
Field trips
Consumer interviews
Expert interviews
L’ÊTRE PERSANE
CONTENT
The art of being Iranian
What are the cornerstones of Iran’s cultural identity and sensitivity?
JANUARY 2016
What are the myths and modern codes of Iranian femininity?
What does the “Persian paradox” mean?
In what way is femininity expressed on the street, Internet/social media, and in the Arts?
Which fashion and beauty offers shape the current Iranian market?
What are the expectations and imaginary symbols of luxury?
What are the characteristics of this clientele?
RATES
PDF Book in English (200 pages)
HD Photos & Texts
Conference: Presentation by 2 senior
consultants at the client’s office
(2hr conference)
Price: 5500 euros Out Of Taxes*
Availability : End of January 2016
*Travelling costs are not included for provincial city and
abroad
No Copyright / for internal use only
How can Western brands fit in, and what kind of strategy needs to be implemented?
COMMERCIAL & PRESS INFO:
Nilufar Khalessi
[email protected]
Persiennes Consulting – Paris Téhéran
26 Rue Beaurepaire, 75010 Paris
www.lespersiennes.com
+33 6 59 66 14 99
Hélène Capgras
[email protected]
Brain For Beauty
8 rue de la Vrillière 75001 Paris
www.brainforbeauty.com
+33 1 42 97 49 60