social media campaign

MASTERCHEF SIMON GAULT CASE STUDY
SOCIAL MEDIA CAMPAIGN
01
CLIENTS POSITION
ANALYSIS
OUR STRATEGY
CLIENTS POSITION
Mother’s day is fast approaching, a Facebook campaign is needed to;
• Gain an additional 3000 subscribers to Simon’s email database.
• Expose products for sale; Seasoning, Stocks & Homeware.
• Expose locations of products; Briscoes, Sous Chef & Countdown.
SOLUTION
RESULTS
ANALYSIS
• Historical Mother’s Day trends.
• Briscoes, Sous Chef & Countdown.
W W W .T R A F F 1 K . C O M
MASTERCHEF SIMON GAULT CASE STUDY
02
OUR STRATEGY
CLIENTS POSITION
ANALYSIS
OUR STRATEGY
SOLUTION
BRISCOES
SOUS CHEF
RESULTS
FACEBOOK
COMPETITION
A P P L I C AT I O N
EMAIL
D ATA B A S E
W W W .T R A F F 1 K . C O M
COUNTDOWN
MASTERCHEF SIMON GAULT CASE STUDY
03
CLIENTS POSITION
ANALYSIS
SOLUTION
• Digital Strategy.
• Facebook campaign application design & development.
• Social Media management.
OUR STRATEGY
SOLUTION
RESULTS
RESULTS
• 11,000+ clicks on competition link.
• 250+ comments.
• 1,370+ likes.
• 4,791 shares.
• 8,731 email addresses gained for marketing.
• 746,000 reach.
8,731
W W W .T R A F F 1 K . C O M
EMAIL ADDRESSES
GAINED