Digital Manager



Digital Manager
Carole Da Silva
• 32 years old
[email protected] •
Digital Manager
Digital planner & Brand content
Summary :
Creating Innovative Digital Brand Experience & make brand
Specialties :
360 campaign / Prospective/ Strategic thinking / social
medias lead / Brand content / Web conception / Online
advertising / Copywriting / Team management / Orchestration
Free Lance assignment
from april 2006 to July 2010
• Web conception and orchestration for Nespresso’s George Clooney 5
• Web conception for Balenciaga Parfum
• Online worldwide conception (1st perfume PR launch) for Bottega Veneta
• Web conception for Balenciaga Parfum
• Web conception and orchestration of the Lady Dior saga’s 3rd chapter (directed by David Lynch) for
Christian Dior Couture
• Dior career’s website Conception for Christian Dior Parfum
• Influence strategy for Dino e Lucia
• Web conception for SFR
• Web content for Sucrettes
• Blog conception for Sucrettes
• Web conception for Demak’up
• Web conception for Chanel n°5
• Web conception for CFDT (french labor union)
• BtoB website conception for Intel
• BtoC website conception for Intel
• Blog conception for Intel
• Coaching copywriting for Intel
• Web conception for Soderec (Crédit Mutuel’s subsidiary)
• Web conception for Text in the City (french advertising agency)
• Marketing positioning for “Mass Motion Media” (webcast agency)
• Brand strategy for SNCM
• Brand strategy for MEETIC
• Influence strategy for Canalsat
• Blog conception for Orange (R&D department)
• Influence strategy for Gallery de l’AFMM
• Influence strategy and blog conception for Tableau Photo
• Web content for Gares et Connexions (SNCF’s subsidiary)
• Copywriting for La Macif
• Web content for Orange
• Rédaction de contenus BtoB pour Gaz de France
Carole Da Silva / 77 bis rue legendre – 75017 Paris - France / +33 (0)6 08 26 59 70
• Press copywriting for Marionnaud
• Press copywriting for Oasis
• Press copywriting for Nestlé Waters
• Press copywriting for Butagaz
• Brand strategy for Matra Automobile Engineering
• Brand strategy for CIP
• Press copywriting for La Collective du Cuir
• Press copywriting for ING Direct
Agence B+T
from november 2004 to april 2006
Poste : Strategic thinking, account planning, conception, orchestration and production
• PES 5 TV and press campaigns – Konami
• PSP consumer magazine – SONY
• New logo of Boutiques du Palais des congrès
• New logo and packaging for CS Dermatologie
• Logo and press campaigns Waskoll et de l’horloger Meyers
• Display campaigns for Darphin
• Editing, publishing and display campaigns et for L’Oréal Luxe – Cacharel, Guy Laroche, Lancôme,
Armani, Helena Rubinstein, Biotherm, La Roche Posay, Ubisoft …
Carat’s subsidiary : Publistory
from april 2002 to october 2004
Poste : project manager and production
• Logos, press campaigns and display campaigns for Carita, Decléor et Lierac
• Infomercials for Carita, Decléor, Lierac Klorane, Galenic, Furterer, L’Oréal, Lancôme, Biotherm,
Kinder, Nutella, Danone, Lu, Mir, Scharzkopf, Henkel, Pataugas, …
Epure Design
from september 2000 to february 2002
Poste : project manager and production
• Incentive program, opening, concerts, show, festival, shareholders meeting … MPF, Mc Donald’s,
Collectivités locales et régionales

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