Digital Manager
Transcription
Digital Manager
Carole Da Silva • 32 years old [email protected] • www.feedelacom.com http://fr.linkedin.com/in/caroledasilva Digital Manager Digital planner & Brand content Summary : Creating Innovative Digital Brand Experience & make brand understandable Specialties : 360 campaign / Prospective/ Strategic thinking / social medias lead / Brand content / Web conception / Online advertising / Copywriting / Team management / Orchestration Free Lance assignment from april 2006 to July 2010 • Web conception and orchestration for Nespresso’s George Clooney 5 • Web conception for Balenciaga Parfum • Online worldwide conception (1st perfume PR launch) for Bottega Veneta • Web conception for Balenciaga Parfum • Web conception and orchestration of the Lady Dior saga’s 3rd chapter (directed by David Lynch) for Christian Dior Couture • Dior career’s website Conception for Christian Dior Parfum • Influence strategy for Dino e Lucia • Web conception for SFR • Web content for Sucrettes • Blog conception for Sucrettes • Web conception for Demak’up • Web conception for Chanel n°5 • Web conception for CFDT (french labor union) • BtoB website conception for Intel • BtoC website conception for Intel • Blog conception for Intel • Coaching copywriting for Intel • Web conception for Soderec (Crédit Mutuel’s subsidiary) • Web conception for Text in the City (french advertising agency) • Marketing positioning for “Mass Motion Media” (webcast agency) • Brand strategy for SNCM • Brand strategy for MEETIC • Influence strategy for Canalsat • Blog conception for Orange (R&D department) • Influence strategy for Gallery de l’AFMM • Influence strategy and blog conception for Tableau Photo • Web content for Gares et Connexions (SNCF’s subsidiary) • Copywriting for La Macif • Web content for Orange • Rédaction de contenus BtoB pour Gaz de France Carole Da Silva / 77 bis rue legendre – 75017 Paris - France / +33 (0)6 08 26 59 70 • Press copywriting for Marionnaud • Press copywriting for Oasis • Press copywriting for Nestlé Waters • Press copywriting for Butagaz • Brand strategy for Matra Automobile Engineering • Brand strategy for CIP • Press copywriting for La Collective du Cuir • Press copywriting for ING Direct Agence B+T from november 2004 to april 2006 Poste : Strategic thinking, account planning, conception, orchestration and production • PES 5 TV and press campaigns – Konami • PSP consumer magazine – SONY • New logo of Boutiques du Palais des congrès • New logo and packaging for CS Dermatologie • Logo and press campaigns Waskoll et de l’horloger Meyers • Display campaigns for Darphin • Editing, publishing and display campaigns et for L’Oréal Luxe – Cacharel, Guy Laroche, Lancôme, Armani, Helena Rubinstein, Biotherm, La Roche Posay, Ubisoft … Carat’s subsidiary : Publistory from april 2002 to october 2004 Poste : project manager and production • Logos, press campaigns and display campaigns for Carita, Decléor et Lierac • Infomercials for Carita, Decléor, Lierac Klorane, Galenic, Furterer, L’Oréal, Lancôme, Biotherm, Kinder, Nutella, Danone, Lu, Mir, Scharzkopf, Henkel, Pataugas, … Epure Design from september 2000 to february 2002 Poste : project manager and production • Incentive program, opening, concerts, show, festival, shareholders meeting … MPF, Mc Donald’s, Collectivités locales et régionales IN SHORT :