Client Brief Launch Date: Marketing Objective

 Be Better is A Branded graphics
consultancy located in Paris. We
help brands to be better!
Cliente:
nom:
Société :
Be Better est un studio de design
Brand :
graphique et de branding situé à
Adresse:
Paris. Nous vous aidons à être
Phone:
meilleurs!
Email:
Client Brief
Launch Date:
Marketing Objective: (explain all that apply)
sales / awareness / messages / brand image
Goal (should be realistic, but challenging?):
Target audience
Demographics (age range, Nationality/race, sex, income,
education):
Psychographics: (lifestyle choices, values, beliefs, interests)
Are they a part of a specific subculture?
Customer profile: describe your ideal customer (provide
pictures if words aren ’t enough)
About you
Background (context about your company/brand so far – how
does this work fit into your recent marketing history):
Purpose of the brief (which part of the marketing will we be
doing – mention any other suppliers or internal teams
delivering part of the work):
Message strategy
Communications Objective (what message and outcomes do you
want):
Desired Consumer response (what we want consumers to react /
think):
Key w ords:
STYLE
Style and Tone: Please feel free to attach a m ood board here
Mandatory thing to include e.g. logo / Considerations e.g.
mobile vs. email / Specifications:
Budget & Delivery timescale: