justine wiebe

JUSTINE WIEBE
Associée
T 416.367.6007
F 416.361.2525
Toronto
[email protected]
Propriété intellectuelle
Marques de commerce
Concession de licence
Sciences de la vie
Formation / Admission au Barreau
EXECUTIVE SUMMARY
BA, University of Toronto (Victoria
College), 1992
Justine is a Partner, Lawyer & Trademark Agent, and Regional IP Group Leader for
Toronto. Justine has practised exclusively in the field of intellectual property since 1990
when she joined a Toronto intellectual property boutique firm as a first year law summer
student.
LLB, Queen's University, 1992
Ontario, 1994
Activités professionnelles
Fellow, Intellectual Property Institute
of Canada (IPIC)
Member, International Trademark
Association (INTA) - Founding Editor,
Trade Dress: International Practice
and Procedures
Members, MARQUES
Member, European Communities
Trade Mark Association (ECTA)
Member, Intellectual Property Owners
(IPO)
Member, American Intellectual
Property Law Association (AIPLA)
Member, Ontario Bar Association (OBA)
Justine guides clients in the global clearance and protection of trademarks, and has
particular expertise with non-traditional marks and pharmaceutical marks. Justine also specializes in trade dress protection, and the strategic use of trademark, design, and
copyright regimes to develop comprehensive rights.
Justine also assists clients with the commercialization of intellectual property. Justine has significant transactional experience, and clients rely on her to provide strategic
analysis of Canadian trademark portfolios owned by potential acquisitions, and the
strength and expansion potential of key brands.
Justine's practice also extends to contentious matters. She enforces clients' trademark rights through opposition and cancellation proceedings, sending demand letters and
negotiating settlement agreements, and working with the IP litigation team to devise
strategies in court actions involving complex trademark issues.
Justine is consistently ranked as a leading trademark lawyer (see Rankings &
Recognitions), and is known for her exemplary client service. She was awarded a
Lexology / ILO Client Choice Award (IP: Trademarks, Ontario) in 2014, and is honoured
to have been nominated in 2015, 2016, and 2017.
REPRESENTATIVE WORK

Serving as external trademark counsel to leading Canadian companies with
international trade-mark portfolios and as external Canadian trademark
counsel to leading companies in the United States and abroad. Clients span a
wide range of industries, including insurance and finance, food and beverage,
biotechnology and pharmaceutical, clothing and footwear, green chemistry,
gaming & lottery, and automotive/power sports vehicles.

Elected to serve on Council (the Board of Directors) for the Intellectual
Property Institute of Canada (IPIC) in 2013-2014. IPIC is the Canadian professional organization of patent and trademark agents and lawyers
Member, Canadian Bar Association
(CBA)
Activités communautaires
Volunteer, BLG Reads to Kids
Program, 2011-present
Avocats | Agents de brevets et de marques de commerce
© 2017 Borden Ladner Gervais S.E.N.C.R.L., S.R.L. («BLG»). Tous droits réservés
practising in intellectual property. There are significant changes on the horizon
for Canadian trademark law and practice, prompted largely by Canada's
engagement in trade talks and Canada's imminent accession to three
international trademark treaties (the Singapore Treaty, the Nice Agreement,
and the Madrid Protocol). Justine's election to IPIC Council during this critical stage speaks to her expertise and reputation as a leading Canadian trademark
lawyer with considerable experience in international trade mark law and
practice.
PUBLICATIONS & PRESENTATIONS

Author, “Bill Proposing Significant Changes to Canadian Trademark Law
Receives Royal Assent – Steps that Brand Owners Should Take Now”, BLG
Intellectual Property Alert, June 23, 2014.

Author, “Budget Bill Contains Further Wide-reaching Changes to Canadian
Trademark Law & Practice,” BLG Intellectual Property Alert, March 31, 2014.

Co-Presenter, "Upcoming Changes in the Canadian IP Framework," Toronto
Intellectual Property Group, January 23, 2014.

Author, "What’s that sound? Roaring lions and the protection of non-traditional
marks in Canada," ECTA Gazette, July 2013.

Co-Presenter, "Corporate Brands & Reputation," Canadian Corporate Counsel
Association, 2012.

Co-Presenter, "Brand Protection: Developing Business-focused Strategies,"
BLG Auto Industry Seminar, 2012.

Principal Editor & Contributing Author, Canada country profile, Trade Dress:
International Practice and Procedures, International Trademark Association
(INTA), 2003-present.

Author, "Applications for Special Marks, Examiner's Reports & Responses, and
Post-Advertisement Matters," prepared for and presented at "Understanding
Trademarks" course, IPIC/McGill University, 2005-present.

Author, "Innovative Strategies for Protecting Product Shape & Packaging in
Canada," and "The Strategic Use of Trademark & Design Protection for Trade
Dress," World Trademark Review, 2010 and 2009.

Author, "Protecting Packaging & Product Design: The Canadian Perspective,"
and Panellist, "Protecting Packaging & Product Design," INTA Annual Meeting,
2009.

Panellist, "Global Perspectives on Trade Dress Protection: Best Practices for Protecting Product Shapes and Designs – US, Canadian, European & Latin
American Perspectives," AIPLA Spring Meeting, 2009.

Presenter, "Are We Speaking the Same Language? Canadian Trademark
Prosecution Practice From a U.S. Perspective," Intellectual Property
Sectional – Minnesota Paralegal Association, 2008.

Co-Presenter, "Effective Trademark Search Strategies for Canada & the United
States," IPIC Annual Meeting, 2007.

Moderator, "Are We Speaking the Same Language? A Comparison of
Canadian, U.S., U.K., & Community Trademark Laws," INTA Annual Meeting,
2006.
Avocats | Agents de brevets et de marques de commerce
© 2017 Borden Ladner Gervais S.E.N.C.R.L., S.R.L. («BLG»). Tous droits réservés
RANKINGS & RECOGNITIONS

Chambers Canada — Canada's Leading Lawyers for Business (Intellectual
Property)

Chambers Global — World's Leading Lawyers for Business (Intellectual
Property)

Who's Who Legal: Canada (Trademarks)

Best Lawyers in Canada® (Intellectual Property Law)

WTR 1000 — The World's Leading Trademark Professionals (gold tier)

World IP Review — WIPR Leaders: Trademarks

Managing Intellectual Property — IP Star (Trademark, Trademark enforcement
and litigation, Trademark licensing, Trademark prosecution, Trademark
strategy and counselling)

Euromoney's Expert Guide: World's Leading Trade Mark Law Practitioners

Euromoney's Expert Guide: World's Leading Women in Business Law —
Trademark

Practical Law Company's PLC Which lawyer? (Canada IP — Commercial IP)

Lexology / ILO (International Law Office) — Client Choice Award (IP: Trademarks, Ontario)

2010 INTA Volunteer Service Award for the Advancement of Committee
Objectives, in recognition for past and ongoing work as Principal Editor of
Trade Dress: International Practice and Procedures
À PROPOS DE BORDEN LADNER GERVAIS S.E.N.C.R.L., S.R.L
Borden Ladner Gervais S.E.N.C.R.L., S.R.L. (BLG) est un grand cabinet juridique canadien
qui offre à ses clients une gamme complète de services, principalement en droit des affaires, litige commercial et arbitrage ainsi que propriété intellectuelle. BLG est l’un des
premiers cabinets juridiques en importance au pays; il compte plus de 725 avocats,
agents de propriété intellectuelle et autres professionnels dans 5 grandes villes du Canada. BLG répond aux besoins de ses clients, que ce soit en matière de litige, de financement ou d’enregistrement de brevets et de marques de commerce.
Avocats | Agents de brevets et de marques de commerce
© 2017 Borden Ladner Gervais S.E.N.C.R.L., S.R.L. («BLG»). Tous droits réservés