business presentation - ESCP Europe Madrid

MS en Dirección Internacional de Proyectos
ESCP EUROPE, Madrid Campus
BUSINESS PRESENTATION
Professor(s): Diana Clarke
([email protected])
COURSE DESCRIPTION: Practical workshop to develop student’s capacity to deliver a
persuasive and professional presentation
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Introduction programme and Objectives.
The 7 golden rules of effective presentations
Body language and paralinguistics
Adapting to audience, the use of inclusive language
Structure and choice of contents
Using Visual aids
Beginning and endings
Answering questions and overcoming stage fright
Videoed practice
COURSE METHODOLOGY
Interactive workshop where 80% of the time the participants will be practicing and
receiving feedback. Approx. 20% will be focused on models and theoretical content.
OBJECTIVES
After this course, the student should be able to:
 Speak in public and give presentations with self-confidence and poise
 Use body language and voice to maximize effect
 Deal with stage fright and deal with difficult questions persuasively
EVALUATION CRITERIA
100 %: participation.
EXAM DATES (Final exam and make-up exam): not applicable
MS en Dirección Internacional de Proyectos
ESCP EUROPE, Madrid Campus
REFERENCE BOOKS
BIBLIOGRAPHY – Presentation skills
- Comfort, Jeremy and Derek Utley. (York Associates) Effective Presentations. Oxford: OUP:
1996.
- Ellis, Mark & Nina O' Driscoll. Giving Presentations. Harlow: Longman, 1992.
- Howe, Brian. Visitron, the Language of Presentations. Harlow: Longman, 1985.
- Lynch, Tony. Study Listening. London: CUP, 1986.
- Powell, Mark. Presenting in English. Hove: LTP, 1996.
- Sweeney, Simon. English for Business Communication. Cambridge: CUP, 1997.
- Glickstein, Lee. Be Heard Now! New York: Broadway Books, 1998.
- Hendricks, Dr. William et al. Secrets of Power Presentations. Franklin Lakes, N.J.:Career Press,
1996.
- Slutsky, Jeff and Aun, Michael. The Toastmasters International Guide to Successful Speaking.
Chicago: Dearborn Financial Publishing, 1997.
- Wilder Claudyne and Jennifer Rotondo. Point, Click & Wow! A Quick Guide to Brilliant Laptop
Presentations. 2nd Edition. Hoboken, N.J.: Jossey-Bass, 2002.
- Gilbert, Judy B. Clear Speech. 2nd Edition Cambridge: CUP, 1993.
- Graham, Carolyn. Small Talk Jazz Chants. Oxford: OUP, 1986.
- Powell, Mark. Presenting in English. Hove: LTP, 1996. See “Using Your Voice” (Section
3)
- Rodenburg, Patsy. The Right to Speak: working with the voice. London: Methuen,
1992.
Famous speeches
- Speech Archives "Hear the Words that Changed the World" -. You can listen to
important speeches in (especially US) history.
Poster sessions (A poster is a particular type of presentation and not jsut a visual.)
http://writing.colostate.edu/references/speaking.cfm/posters/
http://www.gmu.edu/departments/writingcenter/ppt/index.htm
On body language
- Baylon C. et X. Mignot. La communication. Paris: Fernand Nahan, 1994. Voir
spéciallement V. “Communication à courte et à longue portée”. (INT 9.492)
- Bouvet, Danielle. La dimension corporelle de la parole. Paris: Peeters, 2001.
- Bull, Peter. “What does gesture and to the spoken word? In Barlow, H. et al. Images and
Understanding. Cambridge: CUP, 1990. (INT 9.54)
- Cabin, Philippe. La Communication. Etat des savoirs. Paris PUF, 1998. (INT 9.492 CAB).
MS en Dirección Internacional de Proyectos
ESCP EUROPE, Madrid Campus
DETAILED PROGRAM OF THE COURSE
Date
Topic
17 de marzo de 2010
BUSINESS PRESENTATION
22 de marzo de 2010
BUSINESS PRESENTATION
25 de marzo de 2010
BUSINESS PRESENTATION
Reading/cases/exercises
Assignment