curriculum vitae - CERGAM - Aix

CURRICULUM VITAE
ALEMANY OLIVER Mathieu
Date of birth: January 1986
Centre d’Etudes et de Recherche en Gestion d’Aix-Marseille (CERGAM EA 4225)
Postdoc Researcher
&
Aix-Marseille Graduate School of Management – IAE
Co-Director of the MSc in International Business
Email: [email protected]
Tel: +33 (0)4 42 280 903
Room #42
RESEARCH INTERESTS
Consumer Research: Consumer Identity Projects; Consumer Childlikeness; Transgressive Behavior
Marketplaces: Hyperreality, Technology and Media; Marketplace Culture and Mythology
Brand Management: Brand/Product Symbolism and Rituals; Wine Brands
EDUCATION
2015
2011
2010
Ph.D. in Marketing
Aix-Marseille Graduate School of Management – IAE, Aix-Marseille Université (AMBA, EQUIS)
Summa cum laude
Thesis committee:
Pr. Elyette Roux, Aix-Marseille Graduate School of Management – IAE, France (supervisor)
Pr. Bertrand Urien, IAE Brest, France (chairperson)
Pr. Russell W. Belk, York University, Canada (main reviewer)
Pr. Denis Darpy, Paris Dauphine (main reviewer)
Pr. Lisa Peñaloza, Kedge Business School, France and TEC Monterrey, Mexico (reviewer)
Master of Research in Management, major in Consumer Research
Aix-Marseille Graduate School of Management – IAE, Aix-Marseille Université (AMBA, EQUIS)
Master of Science in Management
Kedge Business School (AACSB, AMBA, EQUIS)
RESEARCH AND PUBLICATIONS
Positions held
20112013-14
Member of the Centre d’Etudes et de Recherche en Gestion d’Aix-Marseille (CERGAM)
Visiting Researcher, Marshall School of Business, University of Southern California (USC), Los Angeles,
CA, USA
Publications in refereed journals and proceedings
Alemany Oliver, M. (2016), “Consumer Neoteny: An Evolutionary Perspective on Childlike Behavior in Consumer Society,”
Evolutionary Psychology. (forthcoming)
Alemany Oliver, M., and Vayre, J-S. (2015), “Big Data and the Future of Knowledge Production in Marketing Research:
Ethics, Digital Traces, and Abductive Reasoning,” Journal of Marketing Analytics, 3 (March), 5-13.
Alemany Oliver, M. (2015), “Rejuvenated Territories of Adulthood,” in NA – Advances in Consumer Research Volume 43, ed.
Kristin Diehl and Carolyn Yoon, Duluth, MN: Association for Consumer Research, 654-55.
Alemany Oliver, M. (2015), “Is Play the Work of Consumers? The Inner Child’s Influence on Adult Consumers,” in AMA
Educators Proceedings Volume 26, ed. Tom Brown and Vanitha Swaminathan, Chicago, IL: American Marketing
Association, C-29.
Alemany Oliver, M., and Vayre, J-S. (2015), “Is ‘The Bigger the Better’ Always True? Big Data and Knowledge Production in
Marketing,” in AMA Educators Proceedings Volume 26, ed. Tom Brown and Vanitha Swaminathan, Chicago, IL:
American Marketing Association, C-17.
Alemany Oliver, M. (2013), “‘Wait…Was I Supposed to Grow Up?’ Consumers’ Adventures in Wonderland,” in NA Advances in Consumer Research Volume 41, ed. Simona Botti, and Aparna Labroo, Duluth, MN: Association for
Consumer Research, 441-42.
Accepted Conference papers
Alemany Oliver, M. (2015), “Rejuvenated Territories of Adulthood,” Association for Consumer Research North American
Conference (ACR), New-Orleans, LA, October 1-4.
Alemany Oliver, M., Venkatesh, A., and Roux E. (2015), “Redefining Adulthood in Consumer Research,” 8th Workshop on
Interpretive Consumer Research, Edinburgh, UK, April 16-17.
Alemany Oliver, M. (2015), “Is Play the Work of Consumers? The Inner Child’s Influence on Adult Consumers,” American
Marketing Association Winter Educator’s Conference (AMA), San Antonio, TX, February 13-15.
Alemany Oliver, M., and Vayre, J-S. (2015), “Is ‘The Bigger the Better’ Always True? Big Data and Knowledge Production in
Marketing,” American Marketing Association Winter Educator’s Conference (AMA), San Antonio, TX, February 13-15.
Alemany Oliver, M. (2014), “A Tale of Two Faces: A Story of the Inner Child’s Influence on Adult Consumer Behavior ,” 5th
International Research Meeting in Business and Management, Nice, France, July 7-8.
Alemany Oliver, M. (2014), “Behind the Mask: The Inner Child’s Influence on the Construction of a Fantasy Map–or How
Consumption Makes Cosplayers Give up any Search for the Territory,” Consumer Culture Theory Conference (CCT),
Helsinki, Finland, June 26-29.
Alemany Oliver, M., and Roux, E. (2013), “Il Etait une Fois… L’Avènement de l’Homo Puer dans la Société de
Consommation Postmoderne, ” 12èmes Journées Normandes de Recherche sur la Consommation (JNRC), Caen,
France, November 28-29.
Alemany Oliver, M. (2013), “‘Wait…Was I Supposed to Grow Up?’ Consumers’ Adventures in Wonderland,” Association for
Consumer Research North American Conference (ACR), Chicago, IL, October 3-6.
Alemany Oliver, M., Cambefort, M., Khenfer, J., and Nicod, L. (2012), “La Consommation Postmoderne et ses Paradoxes, ”
Les Rencontres du Cercle des Economistes, Aix-en-Provence, France, July 6-8.
SCIENTIFIC ACTIVITIES
Editorial Functions
Guest Co-Editor, Journal of Management, Spirituality, and Religion, Special issue on Marketing and Consumption
Initiator and co-editor, CERGAM Research Yearbook (2011-13)
Committees
CERGAM Scientific Boards & Council (2013-14)
Organization Committee of the 40th La Londe Conference in Marketing (2013)
Ad-hoc Reviewing
Journal of Consumer Research (trainee reviewer)
Academy of Marketing Science
American Marketing Association
Association for Consumer Research
Consumer Culture Theory Consortium
Association Memberships
American Marketing Association (AMA)
Association for Consumer Research (ACR)
Association Française de Marketing (AFM)
Consumer Culture Theory Consortium (CCT)
Society for the Study of Emerging Adulthood (SSEA)
ACADEMIC ACTIVITIES
Positions held
201620162014-2016
2014-2016
2011-2014
Lecturer, Aix-Marseille GSM – IAE
Co-Director of the MSc in International Business program, Aix-Marseille GSM – IAE
ATER, Aix-Marseille Université
Lecturer, Kedge Business School (AACSB, AMBA, EQUIS), ESC Troyes, IESEG School of Management
(AACSB, EQUIS)
Teaching Assistant, Aix-Marseille Université
Courses currently taught at Aix-Marseille GSM – IAE
International Marketing (English)
Comportement du consommateur (French)
Courses or seminars previously taught
Graduate Level
Business to Business Marketing (English)
Event Management and Sponsoring (English)
Brand & Community Management (English)
Introduction au Marketing Agroalimentaire (food marketing) (French)
Undergraduate Level
Principles of Marketing (30h/course, approx. n=50x4) (English)
Approche Culturelle du Marketing (cultural approach to marketing) (French)
Gestion de la Relation Client (customer relationship management) (French)
Statistiques (statistics) (French)
Introduction au Marketing (introduction to marketing) (Continuing Education) (French)
Other Academic Activities
Research supervision (ESC Troyes)
Review Boards & Jury (Faculté des Sciences, AMU; Aix-Marseille GSM – IAE; IUT, AMU…)
BUSINESS EXPERIENCE
Pernod-Ricard Group, 1 year as Assistant Brand Manager (Chivas, then Glenlivet, and Perrier-Jouët)
Consulting activities (wine & olive oil Estate, business development…)
REFERENCES
Russell W. Belk, Full Professor, Kraft Foods Chair in Marketing (Schulich School of Business, York University, Canada)
Alladi Venkatesh, Full Professor (University of California, Irvine, USA)
Diego Rinallo, Associate Professor (Kedge Business School, France)
Louise Canning, Full Professor (Kedge Business School, France)
Pierre-Xavier Meschi, Full Professor (IAE Aix, Aix Marseille Université, France)
Elyette Roux, Full Professor (IAE Aix, Aix Marseille Université, France)